Ismael Cala to present his new books this Saturday in Mexico City

Ismael Cala to present his new books this Saturday in Mexico City

'Ser como el bambú' (Being like the bamboo) his first book for children, will be presented at Librería Porrúa in Lindavista; and 'El analfabeto emocional' (The emotional illiterate) at El Sótano, on Avenida Miguel Ángel de Quevedo. Both will take place on Saturday, July 9th.


MIAMI, July 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — Inspirational author, lecturer and communicator Ismael Cala is in Mexico City to present his books Ser como el bambú (‘Being like the bamboo’) (HarperCollins Español) and El analfabeto emocional (‘The emotional illiterate’) (VR Editoras) this Saturday, July 9th.

“How wonderful to meet again with Mexican readers, and this time for a double whammy! We’ve got something for all tastes. One is for kids, so parents and their children can enjoy what we can learn from the bamboo, a plant whose strength and flexibility make it very powerful. And the other one is for young people and adults, because all of us have been emotional illiterates at some point in our lives, starting with me,” said Cala in Miami.

Signing and presentation of ‘Ser como el bambú’ (‘Being like the bamboo’)
Date: Saturday, July 9th
Time: 12:00 pm
Place: Librería Porrúa. Parque Lindavista. México DF
Address: Colector 13 Nº 280, Local SA-11, Magdalena de las Salinas, México, D.F.

Signing and presentation of ‘El analfabeto emocional’ (‘The emotional illiterate’)
Date: Saturday, July 9th
Time: 5.00 pm
Place: Librerías El Sótano. Sucursal Miguel Ángel de Quevedo
Address: Ave. Miguel Ángel de Quevedo Nº 209. Colonia Romero de Terreros, Delegación Coyoacán, México DF

Ser como el bambú (‘Being like the bamboo’) is a beautifully illustrated book for children in a bilingual edition that will allow parents to spend some quality time with their kids. It’s the story of Mama Panda and Baby Bear, and will inspire children to develop values such as patience, perseverance, determination, independence and generosity.

El analfabeto emocional (‘The emotional illiterate’), for its part, is a practical guide for how to use our emotions so that they can lead us to success. “I was an emotional illiterate.” This is how Cala bluntly begins his latest book, which focuses on the role of emotions in our lives. The author proposes to flee from feeling like a victim, leaving behind our fears and constricting beliefs.

“If pessimism and insecurity block our personal or professional progress, if everyday traffic brings out our inner monster of rage, if jealousy dominates our relationships… then it is time to take action,” Cala proposes.


Ismael Cala is a communicator, author and international lecturer on issues of personal development and leadership. For more than five years he was host of the primetime show CALA on CNN en Español.

He is currently considered one of the leading communicators in the Americas and his message of social entrepreneurship, mindfulness and well-being is a touchstone for millions of followers attuned to his books, seminars, workshops and lectures throughout all of Spanish America. Cala has traveled to more than 25 countries and impacted the lives of hundreds of thousands of people with his message.

He is the author of the bestsellers El analfabeto emocional (‘The emotional illiterate’) (2016), Cala and Cruz: Las dos caras de la comunicación (‘Cala and Cruz: The two faces of communication’) (2016), El secreto del bambú (‘The secret of bamboo’) (2015), Un buen hijo de P (‘A real S.O.B.’) (2014) and El poder de escuchar (‘The power of listening’) (2013). He also writes a weekly column for more than 50 publications in Latin America and the United States.

Cala was born in Santiago de Cuba in 1969. He has a degree in Art History from Universidad de Oriente, and studied Journalism and Television Production at York University in Toronto

Ismael Cala to present his new books this Saturday in Mexico City