KFC Asks Consumers To ‘Fill Up For Good’ This Holiday Season
Brand Partners with Feeding America to Help Provide up to One Million Meals
for those Struggling with Hunger
LOUISVILLE, Ky., Dec. 12, 2014 /PRNewswire-HISPANIC PR WIRE/ — The holidays are a time to be grateful and to give back and that’s just what KFC plans to do with the launch of its #FillUpForGood campaign. Teaming up with Feeding America®, the nation’s largest domestic hunger-relief organization, KFC® invites consumers to help KFC reach its goal to fund one million meals to those in need this holiday season.
Feeding America works directly with major manufacturers, retailers, and other partners across the country to secure safe, nourishing food that would otherwise go to waste. For every 50 cents received, the Feeding America network of food banks can help provide five meals through food pantries and meal programs across America.
Supporting KFC’s #FillUpForGood Campaign is easy. All consumers need to do to help KFC reach its one million meal donation goal is post a picture of a KFC $5 Fill Ups™ meal (no purchase necessary) on social media (Twitter, Instagram or Facebook) with the hashtag #FillUpForGood. For each social post or repost that includes a $5 Fill Ups meal photo and #FillUpForGood hashtag, KFC will donate 50 cents to Feeding America (equal to five meals) for those struggling with hunger across the country. KFC will donate up to $100,000.
“KFC introduced the $5 Fill Ups in July of this year and America has really shown them some love,” said Kevin Hochman, Chief Marketing Officer for KFC U.S. “The #FillUpForGood Campaign allows KFC to pay it forward with the bold challenge of helping to provide one million meals to feed Americans struggling with hunger, driven by the support of our loyal customers and Feeding America.”
“We’re excited to partner with KFC this holiday season and help more Americans become engaged in our fight to end hunger,” said Nancy Curby, Vice President of Corporate Partnerships for Feeding America. “With their commitment, the Feeding America network of food banks will be able to provide more food for our neighbors in need.”
For more information on how to participate in KFC’s #FillUpForGood campaign, visit Feeding America.com. For updates on the campaign’s progress towards one million meals, consumers can follow KFC on Twitter and Facebook.
KFC Corporation, based in Louisville, Ky., is the world’s most popular chicken restaurant chain. KFC specializes in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™ Tenders, Hot Wings™, Go Cup®, KFC Famous Bowls®, Pot Pies, freshly prepared chicken sandwiches, biscuits and home-style side items. There are more 4,300 KFC outlets in the United States. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/KFC) and Twitter (www.twitter.com/kfc).
About Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.