Honda Division Breaks Annual Auto Sales Record as Honda and Acura Brands...

Honda Division Breaks Annual Auto Sales Record as Honda and Acura Brands Set Numerous New Sales Marks


- Honda Division sets new annual record with total sales of 1,373,029 vehicles


- American Honda sets new light truck sales mark for calendar year and December


- Acura Division has best annual sales since 2007, with best-ever month & year for trucks



SHARE THIS ARTICLE





Honda Division Breaks Annual Auto Sales Record as Honda and Acura Brands Set Numerous New Sales Marks

Honda Division sets new annual record with total sales of 1,373,029 vehicles

American Honda sets new light truck sales mark for calendar year and December

Acura Division has best annual sales since 2007, with best-ever month & year for trucks


TORRANCE, Calif., Jan. 6, 2015 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported record Honda Division sales of 1,373,029 vehicles for 2014 as overall vehicle sales reached 1,540,872 units, the second-best result in company history and an increase of 1.0 percent for the year.  AHM light truck sales reached new monthly and annual records with December sales of 67,479 units, an increase of 6.2 percent, and total 2014 sales of 702,351 vehicles, up 1.5 percent. Acura Division sales also gained strongly in December, posting a 13.1 percent gain on sales of 17,809 vehicles, helping push the division to its third best year since 2007.

Photo – http://photos.prnewswire.com/prnh/20150105/166855

Logo – http://photos.prnewswire.com/prnh/20100923/HONDALOGO

Honda

The record Honda Division sales of 1,373,029 vehicles in 2014 was an increase of 1.0 percent versus 2013, led by a 2.0 percent increase in total car sales of 781,224 units. The Honda Division once again displayed considerable sales strength across both car and truck categories in 2014.

The award-winning Accord and the all-new Fit led the brand on the car side, while the new Honda CR-V re-asserted its leadership in the hottest segment in the industry, compact SUVs. Accord alone accounted for 388,374 sales in 2014, while CR-V captured 335,019 for the year, a new all-time annual record, and Civic again surpassed the 300,000-unit mark. The sub-compact Fit enjoyed its best December ever.

  • CR-V shattered its previous December and annual milestones, rising 12.6 percent in December on sales of 32,369 units, and 10.2 percent YTD on sales of 335,019.
  • The new Fit continued its hot streak, with 6,450 vehicles sold in December for an increase of 39.7 percent as total Fit sales reached 59,340 units in 2014, an increase of 10.9 percent.    
  • Accord posted an annual increase of 5.9 percent on sales of 388,374 vehicles in 2014 while over 325,000 Civics were sold in 2014. Adding CR-V’s record haul of 335,019 vehicles pushed the total for these three vehicles comfortably over 1 million units.
  • The Honda Pilot surged 28.0 percent in December on sales of 11,479 units in a fast-paced truck market.  

“Despite the price of gasoline dropping well below $3 a gallon in many markets, Honda’s strong, balanced lineup of cars and trucks helped us achieve record sales in 2014,” said Jeff Conrad, Honda division senior vice president and general manager. “The great news is that we will build on this momentum with some great new products coming in 2015.”

Acura

The Acura Division reported total vehicle sales of 167,843 units in 2014, up 1.5 percent — the brand’s best year since 2007 – and third consecutive year of increased sales.  Acura finished the year strongly with 17,809 new cars and truck sold in December for a total gain of 13.1 percent month-over-month.

The Acura MDX and RDX combined for new all-time annual and all-time monthly sales records on combined year-to-date sales of 110,546 units, up 12.6 percent, and December sales of 11,919, up 10.7 percent.

  • MDX rode a wave of popularity en route to best-ever sales of 65,603 units for 2014, up 23.7 percent versus 2013. December sales were up 3.4 percent on sales of 6,761 vehicles for a new all-time sales record for any month.
  • RDX also set annual and monthly records, with total 2014 sales of 44,865, up 0.3 percent, and December sales of 5,156, up 22.3 percent for the month.
  • Total 2014 TLX sales reached 19,127 since its mid-August market debut, with December sales limited only by tight supplies of key models.
  • ILX posted a strong December, with sales rising 10 percent on delivery of 1,730 units.

“The Acura MDX and RDX declared loud and clear why we call them the best 1-2 punch in the luxury SUV game, with record sales in the history of the Acura brand,” said Mike Accavitti, Acura division senior vice president and general manager. “With our passenger car lineup now strengthened by the successful launch of the all-new TLX, the upcoming introduction of the redesigned ILX, and the highly anticipated NSX supercar set for its global debut in Detroit, the Acura brand is poised for great things in 2015.”

American Honda Vehicle Sales for December 2014

Month-to-Date

Year-to-Date

December 2014

December 2013

DSR** % Change

MoM % Change

December 2014

December 2013

DSR** % Change

YoY % Change

American Honda Total

137,281

135,255

-2.4%

1.5%

1,540,872

1,525,312

1.0%

1.0%

Total Car Sales

69,802

71,728

-6.4%

-2.7%

838,521

833,020

0.7%

0.7%

Total Truck Sales

67,479

63,527

2.1%

6.2%

702,351

692,292

1.5%

1.5%

 Honda Total Car Sales

63,912

66,744

-7.9%

-4.2%

781,224

765,735

2.0%

2.0%

 Honda Total Truck Sales

55,560

52,760

1.3%

5.3%

591,805

594,141

-0.4%

-0.4%

  Acura Total Car Sales

5,890

4,984

13.6%

18.2%

57,297

67,285

-14.8%

-14.8%

  Acura Total Truck Sales

11,919

10,767

6.4%

10.7%

110,546

98,151

12.6%

12.6%

Total Domestic Car Sales

68,911

64,638

2.5%

6.6%

800,744

745,539

7.4%

7.4%

    Honda Division

63,271

61,270

-0.7%

3.3%

753,147

700,791

7.5%

7.5%

    Acura Division

5,640

3,368

61.0%

67.5%

47,597

44,748

6.4%

6.4%

Total Domestic Truck Sales

67,479

63,527

2.1%

6.2%

702,351

692,215

1.5%

1.5%

    Honda Division

55,560

52,760

1.3%

5.3%

591,805

594,064

-0.4%

-0.4%

    Acura Division

11,919

10,767

6.4%

10.7%

110,546

98,151

12.6%

12.6%

Total Import Car Sales

891

7,090

-87.9%

-87.4%

37,777

87,481

-56.8%

-56.8%

    Honda Division

641

5,474

-88.7%

-88.3%

28,077

64,944

-56.8%

-56.8%

    Acura Division

250

1,616

-85.1%

-84.5%

9,700

22,537

-57.0%

-57.0%

Total Import Truck Sales

0

0

0.0%

0.0%

0

77

-100.0%

-100.0%

    Honda Division

0

0

0.0%

0.0%

0

77

-100.0%

-100.0%

    Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

   MODEL BREAKOUT BY DIVISION

Honda Division Total

119,472

119,504

-3.9%

-0.0%

1,373,029

1,359,876

1.0%

1.0%

* ACCORD

31,589

32,321

-6.0%

-2.3%

388,374

366,678

5.9%

5.9%

* CIVIC

25,337

29,000

-16.0%

-12.6%

325,981

336,180

-3.0%

-3.0%

CR-Z

224

384

-43.9%

-41.7%

3,562

4,550

-21.7%

-21.7%

FCX CLARITY

1

4

-76.0%

-75.0%

2

10

-80.0%

-80.0%

* FIT

6,450

4,617

34.3%

39.7%

59,340

53,513

10.9%

10.9%

INSIGHT

311

418

-28.5%

-25.6%

3,965

4,802

-17.4%

-17.4%

S2000

0

0

0.0%

0.0%

0

2

-100.0%

-100.0%

CROSSTOUR

863

1,360

-39.0%

-36.5%

11,802

16,847

-29.9%

-29.9%

* CR-V

32,369

28,759

8.2%

12.6%

335,019

303,904

10.2%

10.2%

ELEMENT

0

0

0.0%

0.0%

0

2

-100.0%

-100.0%

HR-V

0

0

0.0%

0.0%

0

0

0.0%

0.0%

ODYSSEY

10,368

12,107

-17.7%

-14.4%

122,738

128,987

-4.8%

-4.8%

PILOT

11,479

8,971

23.0%

28.0%

108,857

126,678

-14.1%

-14.1%

RIDGELINE

481

1,563

-70.4%

-69.2%

13,389

17,723

-24.5%

-24.5%

*** Memo: Accord FHEV

1,233

426

178.3%

189.4%

13,977

979

1,327.7%

1,327.7%

Memo: Accord PHEV

63

38

59.4%

65.8%

449

526

-14.6%

-14.6%

Memo: Civic Hybrid

476

712

-35.7%

-33.1%

5,070

7,719

-34.3%

-34.3%

Memo: Fit EV

32

51

-39.7%

-37.3%

407

569

-28.5%

-28.5%

Acura Division Total

17,809

15,751

8.7%

13.1%

167,843

165,436

1.5%

1.5%

ILX

1,730

1,573

5.8%

10.0%

17,854

20,430

-12.6%

-12.6%

RLX / RL

233

597

-62.5%

-61.0%

3,413

5,053

-32.5%

-32.5%

TL

76

1,795

-95.9%

-95.8%

10,616

24,318

-56.3%

-56.3%

TLX

3,834

0

0.0%

0.0%

19,127

0

0.0%

0.0%

TSX

17

1,019

-98.4%

-98.3%

6,287

17,484

-64.0%

-64.0%

MDX

6,761

6,538

-0.6%

3.4%

65,603

53,040

23.7%

23.7%

RDX

5,156

4,215

17.6%

22.3%

44,865

44,750

0.3%

0.3%

ZDX

2

14

-86.3%

-85.7%

78

361

-78.4%

-78.4%

*** Memo: ILX Hybrid

9

44

-80.3%

-79.5%

379

1,461

-74.1%

-74.1%

Memo: RLX Hybrid

29

0

0.0%

0.0%

133

0

0.0%

0.0%

Memo: TSX Wagon

3

108

-97.3%

-97.2%

640

1,976

-67.6%

-67.6%

Selling Days

26

25

307

307

  **** Hybrid

2,345

2,022

11.5%

16.0%

27,535

20,037

37.4%

37.4%

*    Honda and Acura vehicles are made of domestic & global sourced parts

**   Daily Selling Rate

***  Memo line items are included in the respective model total

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid

 


Honda Division Breaks Annual Auto Sales Record as Honda and Acura Brands Set Numerous New Sales Marks