LOS ANGELES, Oct. 23, 2017 /PRNewswire-HISPANIC PR WIRE/ — The Los Angeles Chapter of the Hispanic Public Relations Association (HPRA-LA) will honor top local Latino communicators and award scholarships on Friday, Oct. 27th in Pasadena at the 33rd Annual PRemio Awards and Scholarship Dinner. For tickets to the event visit http://www.hpra-usa.org/laR/2017-premio-awards-tickets/.
“The night’s theme of `Remembering our Roots’ reminds us to pay homage to our past and cultural experiences,” said Reyna Hernandez, President of HPRA-LA and owner of Creative Branding Co. “The HPRA-LA PRemio Awards and Scholarship Dinner is a celebration of the best in our public relations industry and awards scholarships to help deserving college students pursue their degree in communications.”
Winning this year’s “Communications Group of the Year” is United Collective (www.unitedcollective.com), founded to be the most culturally attuned creative collective in the U.S. The communications group includes specialty agencies located in California and New York: GALLEGOS United, ROX United, CANVAS United, POLY United and LUNA United.
The “Journalist of the Year” Award will go to Stephanie Himonidis, better known as Chiquibaby, host of AccesoTotal, Telemundo 52’s popular weekday morning entertainment news and lifestyle show which rebroadcasts across 15 U.S. Hispanic markets. With nearly two decades of a successful career in media, Chiquibaby is a 4X Emmy Award-winning Television and Radio personality and recognized as an influential communicator in the U.S. Hispanic market with nearly 900,000 followers on social media. She is very involved in the community and currently serves as an ambassador for PADRES Contra el Cancer, non-profit organization committed to improving the quality of life for children with cancer and their families.
Being honored as “Influencer of the Year” Award will go to Patty Rodriguez, a nationally recognized entrepreneur, senior producer, founder and author of the bilingual children’s book Lil’ Libros, and founder of Patty Rodriguez Jewelry. Rodriguez demonstrated her influence when she asked makeup giant MAC Cosmetics to create a line to honor the late Selena Quintanilla. MAC Cosmetics listened. Patty and her work have been featured in the New York Times, Forbes, NPR, USA Today, Los Angeles Times, People Magazine and Buzzfeed, to name a few.
This year’s college scholarship recipients include:
- Sonia Ramirez-Muñoz, University of Southern California
- Sasha M. Chavez, University of La Verne
- Emily Lechuga, CSU Dominguez Hills
Supporting the dinner this year are: Telemundo 52, Imprenta Communications Group, United Collective, Panda Express, FSB Core Strategies and VPE Tradigital Communications. The cocktail hour sponsor is San Antonio Winery. A special shopping spree has been donated by Lamps Plus.
HPRA-Los Angeles would like to thank its Executive Board for their commitment and hard work. Members of the 2017 HPRA-LA Board are President, Reyna Hernandez Owner of Creative Branding Co.; Vice President, Norma Leon-Moncada of NLM Consulting; Secretary, Elizabeth Adams, PR Consultant and Treasurer, Norma Rodriguez of Imprenta Communications Group.
About the Hispanic Public Relations Association (HPRA)
Founded in 1984, the Hispanic Public Relations Association (HPRA) is the foremost organization of Hispanic public relations practitioners in the U.S. HPRA is a resource for communications professionals and for individuals seeking Hispanic market expertise. It is dedicated to the recognition and advancement of Hispanics in public relations through year-round programs, professional development, seminars and networking.