El Latino Semanal/Digital and Hispanic Media Works Inc create a new distribution...

El Latino Semanal/Digital and Hispanic Media Works Inc create a new distribution pattern for print media in Spanish.



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WEST PALM BEACH, Fla., Nov. 30, 2016 /PRNewswire-HISPANIC PR WIRE/ — El Latino Semanal/Digital www.ellatinodigital.com news site and distribution for El Latino Semanal/Digital exceeded 14 million annual hits and over 3,000 unique visits daily. This unprecedented level of acceptance shows that a large percentage of Hispanics are seeking news and information, not only in print, but also increasingly by technological devices such as computers, tablets or smartphones.

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Miguel Lavin, editor, said today: “The fusion of print and digital has been excellent for us and 2017 is expected to be another outstanding year.” He added that “combining digital to printed distribution has allowed us to increase our weekly circulation to more than 180,000 issues per month. Our customer base increased substantially by initiating a program of native advertising, campaigns that combine print and digital advertisements and promotions by email directly to our readers. We have also expanded and extended our strategic alliance with Hispanic Media Works to segment distribution on our website with bilingual access www.ellatinodigital.com.” In addition, Lavin said: “We are now able to distribute inserts digitally as well as in the print edition.” Lavin concluded, “We will continue to develop new markets, new forms of distribution and generating more accurate digital data on distribution and readership that will provide our advertisers the best as possible information to recoup their investment.”

El Latino Semanal/Digital’s iconic format reflects current market realities in print media and strikes a balance between informing readers and providing our advertisers maximum exposure while controlling our operating expenses.

El Latino Semanal/Digital is the largest and oldest Hispanic weekly DMA 38 / H28 with independent statistics on the distribution and number of readers. It began in 1976 serving 30K Hispanics. Today, El Latino Semanal/Digital serves a Hispanic population of about 500,000, per the latest census adjustment. The market for El Latino Semanal/Digital ranges from non-Hispanic whites who want to reach Hispanics to the Hispanics communities from Boca Raton to Fort Pierce. El Latino Semanal/Digital is a minority newspaper duly registered. Publishes legal notices for the State, County and Municipalities

Contact: Joseph R. Uzal, National Sales Manager 561-310-5333 E-mail: uzal@msn.com

Photo – http://photos.prnewswire.com/prnh/20161129/443849  

El Latino Semanal/Digital and Hispanic Media Works Inc create a new distribution pattern for print media in Spanish.