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Passenger Cars Join Light Trucks in Boosting American Honda June 2015 Sales

Passenger Cars Join Light Trucks in Boosting American Honda June 2015 Sales



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Passenger Cars Join Light Trucks in Boosting American Honda June 2015 Sales


TORRANCE, California, July 2, 2015  /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported June 2015 Honda and Acura vehicle sales of 134,397 units, an increase of 4.2 percent.  Acura sedans led AHM’s June increase, gaining 107.9 percent on sales of 5,878. Acura truck sales also increased, rising 15.2 percent with sales of 9,649 vehicles for a new June record. Honda trucks gained 18 percent on sales of 57,667, also a record for June, while Honda car sales were down 11.3 percent with 61,203 units sold. Total Honda brand sales reached 118,870 for a gain of 1 percent.

Photo – http://photos.prnewswire.com/prnh/20150701/227509 

Logo – http://photos.prnewswire.com/prnh/20100923/HONDALOGO

Honda
Honda trucks had a record month of June, gaining 18 percent.  Honda’s newest entry in the light truck market—the HR-V—continues to grab consumer attention, with sales topping 7,700 units in June, easily exceeding its stellar debut last month.  The best-selling CR-V also enjoyed a record June and despite the strong consumer appetite for trucks, Honda’s Accord and Civic continued strong sales while the Honda Fit scorched the sales charts yet again. Odyssey also gained ground in June.  

  • The best-selling CR-V posted record June sales, realizing a 8.5 percent increase on sales of 28,349 vehicles.
  • Overall light truck sales remain on a record pace with Odyssey posting a 6.5 percent increase in June with sales of 11,621, supporting the record sales of CR-V and strong start for HR-V while the all-new 2016 Pilot enters the market.
  • Sales of the versatile Fit jumped 26.3 percent, with 4,669 vehicles sold last month, part of the strong passenger car lineup that included combined sales of nearly 60,000 units for Civic and Accord.

“With the introduction of the 2016 Pilot late last month, our SUV lineup is the strongest it has ever been, and it was already in very good shape,” said Jeff Conrad, Honda Division senior vice president and general manager. “The next several months will be exciting as we begin to renew and expand our car lineup.”

Acura
Acura sedans stepped into the sales limelight in June, continuing recent momentum and doubling last year’s June sedan sales total on the strength of TLX and ILX. Overall Acura sales totaled 15,527, lifting the brand 38.6 percent in June.  Not to be outdone, Acura’s RDX captured yet another sales record in June while MDX remained in high demand, though somewhat capacity constrained. Overall, Acura truck sales were up 15.2 percent with sales of 9,649 vehicles.

  • TLX sales continued to gain momentum, nearly reaching 4,000 units again.
  • ILX took a sharp upward turn with a record June performance, gaining 79.1 percent on sales of 1,662. Acura sedan sales totaled 5,878 in June, a 107.9 percent increase.
  • The recently refreshed RDX continued to resonate strongly with customers, up 45.1 percent on sales of 5,056 for its best June on record.

“It is exciting to see Acura sedans enjoy success in the face of a market where light trucks have been dominating,” said Mike Accavitti, Acura Division senior vice president and general manager. “We’re pleased by the record month for the refreshed RDX, but the growing momentum of the TLX and ILX is key to the future of the Acura brand.”

American Honda Vehicle Sales for June 2015

Month-to-Date

Year-to-Date

June 2015

June 2014

DSR** % Change

MoM % Change

June 2015

June 2014

DSR** % Change

YoY % Change

American Honda Total

134,397

129,023

0.0%

4.2%

753,001

739,436

1.8%

1.8%

Total Car Sales

67,081

71,791

-10.3%

-6.6%

384,016

403,414

-4.8%

-4.8%

Total Truck Sales

67,316

57,232

12.9%

17.6%

368,985

336,022

9.8%

9.8%

Honda

Total Car Sales

61,203

68,963

-14.8%

-11.3%

352,064

378,532

-7.0%

-7.0%

Honda

Total Truck Sales

57,667

48,854

13.3%

18.0%

313,850

282,953

10.9%

10.9%

Acura

Total Car Sales

5,878

2,828

99.5%

107.9%

31,952

24,882

28.4%

28.4%

Acura

Total Truck Sales

9,649

8,378

10.6%

15.2%

55,135

53,069

3.9%

3.9%

Total Domestic Car Sales

66,522

69,112

-7.6%

-3.7%

380,294

372,150

2.2%

2.2%

Honda Division

60,869

67,194

-13.0%

-9.4%

349,570

354,777

-1.5%

-1.5%

Acura Division

5,653

1,918

182.9%

194.7%

30,724

17,373

76.8%

76.8%

Total Domestic Truck Sales

67,316

57,232

12.9%

17.6%

368,980

336,022

9.8%

9.8%

Honda Division

57,667

48,854

13.3%

18.0%

313,845

282,953

10.9%

10.9%

Acura Division

9,649

8,378

10.6%

15.2%

55,135

53,069

3.9%

3.9%

Total Import Car Sales

559

2,679

-80.0%

-79.1%

3,722

31,264

-88.1%

-88.1%

Honda Division

334

1,769

-81.9%

-81.1%

2,494

23,755

-89.5%

-89.5%

Acura Division

225

910

-76.3%

-75.3%

1,228

7,509

-83.6%

-83.6%

Total Import Truck Sales

0

0

0.0%

0.0%

5

0

0.0%

0.0%

Honda Division

0

0

0.0%

0.0%

5

0

0.0%

0.0%

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

   MODEL BREAKOUT BY DIVISION

Honda Division Total

118,870

117,817

-3.1%

0.9%

665,914

661,485

0.7%

0.7%

* ACCORD

27,477

32,329

-18.4%

-15.0%

155,746

185,278

-15.9%

-15.9%

* CIVIC

28,727

32,301

-14.6%

-11.1%

158,301

167,097

-5.3%

-5.3%

  CR-Z

204

302

-35.2%

-32.5%

1,292

1,999

-35.4%

-35.4%

  FCX CLARITY

0

0

0.0%

0.0%

0

1

-100.0%

-100.0%

* FIT

4,669

3,698

21.2%

26.3%

35,634

21,824

63.3%

63.3%

  INSIGHT

126

333

-63.7%

-62.2%

1,091

2,333

-53.2%

-53.2%

  CROSSTOUR

837

675

19.0%

24.0%

4,596

6,378

-27.9%

-27.9%

* CR-V

28,349

26,129

4.2%

8.5%

163,018

154,692

5.4%

5.4%

  HR-V

7,760

0

0.0%

0.0%

14,141

0

0.0%

0.0%

  ODYSSEY

11,621

10,911

2.2%

6.5%

62,636

63,297

-1.0%

-1.0%

  PILOT

9,093

9,830

-11.2%

-7.5%

68,956

50,680

36.1%

36.1%

  RIDGELINE

7

1,309

-99.5%

-99.5%

503

7,906

-93.6%

-93.6%

***

Memo: Accord FHEV

1,241

1,135

5.0%

9.3%

6,407

6,888

-7.0%

-7.0%

Memo: Accord PHEV

4

28

-86.3%

-85.7%

59

180

-67.2%

-67.2%

Memo: Civic Hybrid

391

410

-8.4%

-4.6%

2,264

2,495

-9.3%

-9.3%

Memo: Fit EV

0

38

-100.0%

-100.0%

0

221

-100.0%

-100.0%

Acura Division Total

15,527

11,206

33.0%

38.6%

87,087

77,951

11.7%

11.7%

  ILX

1,662

928

71.9%

79.1%

8,471

8,357

1.4%

1.4%

  RLX / RL

224

229

-6.1%

-2.2%

1,200

2,084

-42.4%

-42.4%

  TL

5

990

-99.5%

-99.5%

81

9,016

-99.1%

-99.1%

  TLX

3,986

0

0.0%

0.0%

22,172

0

0.0%

0.0%

  TSX

1

681

-99.9%

-99.9%

28

5,425

-99.5%

-99.5%

  MDX

4,592

4,890

-9.9%

-6.1%

29,420

30,664

-4.1%

-4.1%

  RDX

5,056

3,485

39.3%

45.1%

25,713

22,349

15.1%

15.1%

  ZDX

1

3

-68.0%

-66.7%

2

56

-96.4%

-96.4%

***

Memo: ILX Hybrid

1

44

-97.8%

-97.7%

19

271

-93.0%

-93.0%

Memo: RLX Hybrid

27

0

0.0%

0.0%

119

0

0.0%

0.0%

Memo: TSX Wagon

0

67

-100.0%

-100.0%

2

542

-99.6%

-99.6%

Selling Days

25

24

152

152

  **** Hybrid

1,994

2,252

-15.0%

-11.5%

11,251

14,166

-20.6%

-20.6%

*    Honda and Acura vehicles are made of domestic & global sourced parts

**   Daily Selling Rate

***  Memo line items are included in the respective model total

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid

 


Passenger Cars Join Light Trucks in Boosting American Honda June 2015 Sales