Trucks Drive Numerous American Honda September Sales Records

Trucks Drive Numerous American Honda September Sales Records

-- Total American Honda sales rise 13.1 percent on sales of 133,750 for a new September record -- Overall American Honda truck sales also set a new September mark, increasing 26.9 percent on sales of 63,635 -- Honda brand sets new September record, rising 14 percent on sales of 119,046 -- Honda trucks also have best September, up 31.9 percent with 55,474 units sold -- Acura trucks have best-ever September, gaining 0.8 percent on sales of 8,161 vehicles -- Acura RDX records best September sales, rising 19.1 percent on sales of 3,848 units


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TORRANCE, California, Oct. 1, 2015 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported a robust 13.1 percent September 2015 sales increase on total sales of 133,750 Honda and Acura vehicles for a new September benchmark. Honda Division sales totaled 119,046, up 14 percent for a new September record, with car sales reaching 63,572 for a 2 percent gain and truck sales rising 31.9 percent on sales of 55,474 for another September record. Acura reported 14,704 vehicle sales for a solid 6.3 percent gain, with cars capturing 6,543 sales (up 14.1 percent) and trucks setting a new September record, reaching 8,161 sales (up 0.8 percent).

Trucks drive numerous sales records for American Honda in September 2015.

Honda

Honda cars and trucks made solid sales gains in September, with double digit increases from Civic, CR-V, Pilot and Odyssey, while Accord also gained in a market that continues to lean heavily to light trucks. With Pilot leading monthly gains, total Honda truck sales were up across the entire lineup, gaining 31.9 percent on sales of 55,474 for a new September record.

  • Civic had a strong September with sales topping 28,000 for a 27 percent increase.
  • The all-new Pilot jumped out to a great start with September sales of 10,238, up 30.9 percent for the month. Pilot was joined by Odyssey, with sales of 9,924 units to bump it 13.2 percent in September.
  • CR-V set yet another monthly sales record, rising 26.1 percent on sales of 29,925 units, continuing on pace to maintain its position as America’s best-selling SUV.

“The success of our new truck introductions has given us great momentum heading into fall,” said Jeff Conrad, Honda Division senior vice president and general manager. “Now we see the freshened Accord and all-new Civic sedan propelling us into 2016 as we continue to bolster our lineup with exciting new products throughout the year.”

Acura

Acura cars continued strong momentum in a light truck-dominated market with TLX easily surpassing the 4,500-unit mark, while ILX enjoyed a double-digit increase for the month. RDX also gained sharply in a hotly competitive market segment, setting a new September record to boost total Acura truck sales into record territory. Overall, Acura sales were up 6.3 percent.

  • RDX sales shot up 19.1 percent on sales of 3,848 in September to help Acura trucks to a 0.8 percent increase.
  • MDX posted a strong month with sales of 4,313 for the month, despite supply constraints.
  • Anchored by the TLX, Acura cars gained 14.1 percent on sales of 6,543 for the month:
    • TLX sales totaled 4,753 for an increase of 22.4 percent
    • ILX was up 10.2 percent on sales of 1,614 units

“In addition to strong demand for our lineup of luxury performance products what we are seeing is the growing stature of the Acura brand,” said Jon Ikeda, vice president and general manager of the Acura division. “With the reborn NSX on the horizon, Acura is poised for great things in the luxury automotive marketplace.”

Final Sales for September 2015

American Honda Vehicle Sales for September 2015

Month-to-Date

Year-to-Date

September 2015

September 2014

DSR** % Change

MoM % Change

September 2015

September 2014

DSR** % Change

YoY % Change

American Honda Total

133,750

118,223

8.6%

13.1%

1,188,566

1,160,605

2.4%

2.4%

Total Car Sales

70,115

68,070

-1.1%

3.0%

612,325

641,808

-4.6%

-4.6%

Total Truck Sales

63,635

50,153

21.8%

26.9%

576,241

518,797

11.1%

11.1%

Honda Total Car Sales

63,572

62,335

-2.1%

2.0%

562,267

603,530

-6.8%

-6.8%

Honda Total Truck Sales

55,474

42,056

26.6%

31.9%

494,280

437,325

13.0%

13.0%

Acura Total Car Sales

6,543

5,735

9.5%

14.1%

50,058

38,278

30.8%

30.8%

Acura Total Truck Sales

8,161

8,097

-3.2%

0.8%

81,961

81,472

0.6%

0.6%

Total Domestic Car Sales

69,566

67,207

-0.6%

3.5%

606,843

606,534

0.1%

0.1%

Honda Division

63,198

61,717

-1.7%

2.4%

558,591

577,153

-3.2%

-3.2%

Acura Division

6,368

5,490

11.4%

16.0%

48,252

29,381

64.2%

64.2%

Total Domestic Truck Sales

63,635

50,153

21.8%

26.9%

576,236

518,797

11.1%

11.1%

Honda Division

55,474

42,056

26.6%

31.9%

494,275

437,325

13.0%

13.0%

Acura Division

8,161

8,097

-3.2%

0.8%

81,961

81,472

0.6%

0.6%

Total Import Car Sales

549

863

-38.9%

-36.4%

5,482

35,274

-84.5%

-84.5%

Honda Division

374

618

-41.9%

-39.5%

3,676

26,377

-86.1%

-86.1%

Acura Division

175

245

-31.4%

-28.6%

1,806

8,897

-79.7%

-79.7%

Total Import Truck Sales

0

0

0.0%

0.0%

5

0

0.0%

0.0%

Honda Division

0

0

0.0%

0.0%

5

0

0.0%

0.0%

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

MODEL BREAKOUT BY DIVISION

Honda Division Total

119,046

104,391

9.5%

14.0%

1,056,547

1,040,855

1.5%

1.5%

*

ACCORD

33,641

32,956

-2.0%

2.1%

264,814

304,382

-13.0%

-13.0%

*

CIVIC

28,278

22,263

21.9%

27.0%

249,749

253,430

-1.5%

-1.5%

CR-Z

310

248

20.0%

25.0%

2,205

2,945

-25.1%

-25.1%

FCX CLARITY

0

0

0.0%

0.0%

0

1

-100.0%

-100.0%

*

FIT

1,279

6,628

-81.5%

-80.7%

44,146

39,618

11.4%

11.4%

INSIGHT

64

240

-74.4%

-73.3%

1,353

3,154

-57.1%

-57.1%

CROSSTOUR

777

763

-2.2%

1.8%

7,227

9,032

-20.0%

-20.0%

*

CR-V

29,925

23,722

21.1%

26.1%

259,499

241,015

7.7%

7.7%

HR-V

4,608

0

0.0%

0.0%

29,225

0

0.0%

0.0%

ODYSSEY

9,924

8,769

8.6%

13.2%

98,834

95,460

3.5%

3.5%

PILOT

10,238

7,824

25.6%

30.9%

98,980

80,247

23.3%

23.3%

RIDGELINE

2

978

-99.8%

-99.8%

515

11,571

-95.5%

-95.5%

***

Memo: Accord FHEV

854

1,095

-25.1%

-22.0%

10,111

10,520

-3.9%

-3.9%

Memo: Accord PHEV

0

42

-100.0%

-100.0%

62

309

-79.9%

-79.9%

Memo: Civic Hybrid

613

360

63.5%

70.3%

3,930

3,767

4.3%

4.3%

Memo: Fit EV

0

29

-100.0%

-100.0%

0

347

-100.0%

-100.0%

Acura Division Total

14,704

13,832

2.1%

6.3%

132,019

119,750

10.2%

10.2%

ILX

1,614

1,464

5.8%

10.2%

13,358

12,854

3.9%

3.9%

RLX / RL

174

187

-10.7%

-7.0%

1,774

2,695

-34.2%

-34.2%

TL

1

142

-99.3%

-99.3%

86

10,357

-99.2%

-99.2%

TLX

4,753

3,884

17.5%

22.4%

34,808

6,170

464.1%

464.1%

TSX

1

58

-98.3%

-98.3%

32

6,202

-99.5%

-99.5%

MDX

4,313

4,864

-14.9%

-11.3%

43,457

48,308

-10.0%

-10.0%

RDX

3,848

3,230

14.4%

19.1%

38,502

33,095

16.3%

16.3%

ZDX

0

3

-100.0%

-100.0%

2

69

-97.1%

-97.1%

***

Memo: ILX Hybrid

2

15

-87.2%

-86.7%

22

345

-93.6%

-93.6%

Memo: RLX Hybrid

26

31

-19.5%

-16.1%

207

31

567.7%

567.7%

Memo: TSX Wagon

0

6

-100.0%

-100.0%

2

630

-99.7%

-99.7%

Selling Days

25

24

229

229

  **** Hybrid

1,869

2,031

-11.7%

-8.0%

17,890

21,071

-15.1%

-15.1%

*

Honda and Acura vehicles are made of domestic & global sourced parts

**

Daily Selling Rate

***

Memo line items are included in the respective model total

****

Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid

 

Honda Logo

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Trucks Drive Numerous American Honda September Sales Records