Miller Lite Conciertos Originales Returns To Texas
Four Cities, Eight Venues and More Than a Dozen Musical Acts Come Together For an Unforgettable Concert Series
CHICAGO, May 27, 2015 /PRNewswire-HISPANIC PR WIRE/ — Miller Lite is kicking into summer gear with the second annual Conciertos Originales music series, bringing an impressive lineup of regional Mexican artists to four cities in Texas. From May through October, legal drinking age residents in Dallas, Houston, San Antonio, and McAllen will have a chance to experience live performances by internationally-known artists like Intocable, all presented by the original light pilsner.
Artists will range in musical genres from norteño and banda to cumbia and will take the stage at some of the most iconic venues across Texas. Among the artists headlining Conciertos Originales is the Latin GRAMMY® Award-winning norteño group Intocable. Having earned the respect and admiration of fans in and beyond the U.S., Intocable will take the stage in Dallas, where they previously performed a history-making half-time show, with popular hits such as “Robarte un beso,” “Prometi” and “Te Amo (Para Siempre).”
“In the midst of all the season’s music and street festivals, we wanted to offer residents in Texas an unforgettable live music experience by showcasing some of the best artists in the space alongside our award-winning original light pilsner,” said Julia Watson, brand manager for Miller Lite. “Conciertos Originales bundles live music with unique opportunities to personally engage with the artists, as well as access to a beer that’s as real as they are.”
Entry to concerts in Dallas, Houston, San Antonio, and McAllen will be free of charge and on a first-come, first-served basis for those of legal drinking age. In addition, each concert in Texas will award a select group of fans with an exclusive meet and greet with the headlining performers.
The concert series, which also includes two concerts in Miami, one in July and one in November, will be promoted through partnerships with regional Spanish-language radio stations, and backed with digital and public relations support.
For more information on artist lineups, venues and exclusive offers, visit millerlite.com/conciertos or follow Miller Lite Latino on Facebook at facebook.com/MillerLiteLatino and on Twitter @esmillerlite.
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, which celebrates its 20th Anniversary this year. Tenth and Blake also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as the Redd’s Apple and Redd’s Wicked Apple franchises and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.