ORANGE, California, Dec. 1, 2015 /PRNewswire-HISPANIC PR WIRE/ — For the first time ever, the makers of the HERDEZ® brand, the No. 1 salsa brand in Mexico and the makers of the DONA MARIA® brand, the No. 1 mole brand in Mexico, are partnering to bring Las Posadas celebrations to local communities and children in Los Angeles, Calif. Las Posadas or the inns, is a nine-day celebration taking place from Dec. 16-24. The Mexican holiday features pilgrims on candlelit processions filled with singing and cheer culminating in festivities and traditional foods offered by an innkeeper. This year the two brands will kick-off the holiday by hosting a free posada for the local community on Wednesday, Dec. 16 from 5:30-7:30 p.m. at the El Paseo Inn restaurant at Olvera Street. The community will enjoy a fun-filled celebration with food, music and live mariachi. To further celebrate, HERDEZ® and DONA MARIA® brands will gift a $10,000 cash sum donation and gifts to Los Angeles based Para Los Ninos, a non-profit organization that battles poverty and promotes academic success for disadvantaged children. The donation will serve to fund Para Los Ninos’ Felices Fiestas, a holiday festival that provides food and gifts for local families in need.
“Para Los Ninos is thankful to receive such a generous donation from the HERDEZ® and DONA MARIA® brands,” said Martine Singer, Para Los Ninos CEO. “Partnerships such as these allow us to continue providing our kids with a safe learning environment in which to thrive.”
HERDEZ® and DONA MARIA® brands will also be coordinating a gift drop-off campaign to further benefit Para Los Ninos’ Felices Fiestas. Wrapped or un-wrapped presents can be dropped off at El Paseo Inn restaurant located at 11 Olvera Street in Los Angeles, Calif. from Dec. 1-16.
“Para Los Ninos’ Felices Fiestas celebrates and rewards the success of our children through this holiday festival, ensuring they are recognized and don’t walk away empty handed this holiday season,” said Gilberto Gutierrez, senior brand manager for HERDEZ® brand a division of MegaMex Foods. HERDEZ® brand is excited to team up with DONA MARIA® brand for the first time ever, working together towards worthwhile causes such as these.”
“Las Posadas is a perfect time to warm our kitchens with savory flavors and celebrate with family, friends, food, salsa and mole,” said Elisa Velazquez, brand manager for DONA MARIA® brand at MegaMex Foods. “DONA MARIA® brand is honored to be a part of this longstanding tradition, and through this new partnership with HERDEZ® brand, offer our community memorable holiday moments.”
For more information on Las Posadas events visit: www.herdeztraditions.com/las-posadas. Follow HERDEZ® and DONA MARIA® brands via social media on Facebook and Instagram @HERDEZTraditions, and on Twitter @HERDEZBrand. For a chance to win prizes, join the conversation via #MisPosadas.
About the HERDEZ® Brand
HERDEZ® salsa is made the authentic way, using fresh ingredients like tomatoes, onions, chile peppers and cilantro. Today, HERDEZ® Salsa is the No.1 selling salsa brand in Mexico and a growing staple in homes in the United States. HERDEZ® authentic Mexican products are available nationwide at major grocery stores. Visit www.herdeztraditions.com for more information.
About the DONA MARIA® Brand
When it comes to world-famous mole pastes and tender nopalitos, DONA MARIA® brand has been Mexico’s favorite brand for over 65 years. Made with rich, flavorful ingredients such as fiery ancho chiles, pasilla chiles, peanuts, chocolate, hearty pumpkin seeds and a blend of signature Mexican spices DONA MARIA® mole features a smooth, slow-cooked flavor, making it the No.1 mole brand in Mexico today. Based on authenticity, this robust sauce is remarkably easy to use delivering a unique homemade flavor to any dish. DONA MARIA® authentic Mexican products are available nationwide at major grocery stores.
About Para Los Ninos
Since 1980, Para Los Ninos has helped children and families succeed in school and life. Each year PLN serves 7,500 children and families at 11 sites in the most impoverished neighborhoods in Los Angeles. Para Los Ninos schools immerse children in rigorous learning and enriching environments, and offer families skills that support academic achievement and financial stability. The organization utilizes novel and innovative teaching methodologies to promote student achievement, along with coordinated case management to bring mental health and support services to all members of the community. By combining school-day education with valuable life services, Para Los Ninos gives children the opportunities to combat the achievement gap, escape poverty, and achieve success in school and in life.