Top Sports Marketers to gather at #Portada15 in NYC on Sept. 16...

Top Sports Marketers to gather at #Portada15 in NYC on Sept. 16 and 17


Top Sports Marketers to gather at #Portada15 in NYC on Sept. 16 and 17

NEW YORK, Aug. 27, 2015 /PRNewswire-HISPANIC PR WIRE/ — Sports marketing and advertising are a crucial way for brands to engage the U.S. consumer. Gustavo Aguirre, Associate Brand Manager at Coors Light, and one of the speakers of #Portada15 in New York City on Sept. 16 and 17, notes that more than 50% of Coors Light marketing budget efforts are sports related.

An authentic Who is Who of Sports Marketing and Media Executives will gather in New York City’s Yotel for #Portada15, the annual conference put together, by Portada, the leading Source on Latin Marketing and Media.

Soccer Broadcasting Star Fernando Fiore, the most recognizable face in the Spanish-speaking sports world, and Miller Coors Gustavo Aguirre are just two attractions in a star-studded agenda, that also includes:

  • Brian Cristiano, CEO, Bold Worldwide
  • Pattie Falch, Director Sponsorships & Events, Heineken USA
  • Russell Sargeant, Director, NBC Sports & Telemundo Global Sports Sales
  • Jimmy McIntyre, Director of Consumer Marketing at Sports Endeavors,
  • Christian BorjonDirector Hispanic Sales & Marketing, Samsung
  • Jennifer Mc Bride Castro, Senior Brand Manager, Dish
  • Mariela Ure, SVP, Hispanic Segment Strategy, Wells Fargo
  • Kyle Harris, EVP, Mundial Sports Network
  • Gustavo Guerra, Brand Director, Tecate & Tecate Light
  • Crystal Hudson, Principal Officer, Sports & Affinity Marketing, Amtrak
  • Jaime Cardenas, CEO and Founder, AC&M Group

Topics to be discussed include:

  • Case Study: “Los Fanaticos del Frio”
  • The Trendsetting Multicultural Sports Consumer
  • Best-in-Class Sports Marketing Activations
    The drivers of the multicultural Sports Media Landscape
  • Sports Social Media Marketing

Hispanic Sports Marketing Forum, Sept. 16:

9th Annual Hispanic Advertising and Media Conference, NYC, Sept. 17:

Register at the Online Promotion Price here:

Additional Marketing and Media Luminaries to participate in #Portada15:

  • Michael Tribolet, CEO, YipTV
  • Stephen Paez, VP Director, Multicultural, Spark SMG
  • Priscila Stanton, Marketing Manager, Nestle 
  • Dave Marsey, EVP, Managing Director of DigitasLBi
  • Manny Gonzalez, Senior Director – Multicultural, Moet Hennessy USA
  • Yussef Kuri, New Emerging Consumers, Marketing Manager, The Hershey Co. 
  • Dave Marsey, EVP, Managing Director, DigitasLBi
  • Ana Crandell, Media Director, OMD Latino
  • Kymber Umana, Hispanic Marketing Manager, Sprint
  • Ivonne Kinser, Head of Digital Media Strategy, Avocados from Mexico
  • Trisha Ranes, Senior Marketing Manager-Latino, H&R Block
  • Cesar Taveras, Online Marketing Manager, Rosetta Stone
  • Jason Riveiro, Manager, Multicultural Brand Marketing, Big Lots
  • Maria Fernanda Ordonez, SVP Media Director, Identity

Rooftop Party Sponsor: Batanga Media (

Platinum Sponsor: MaxPoint (

Gold Sponsor: GFK (

Bronze Sponsors: 
Evolve Media (
Medula (
Pulpo Media (
Zoomin.TV (

Badge and Lanyard Sponsor: Adsmovil – (
Official Wire Sponsor: PR Newswire (

Hispanic Sports Marketing Forum
Golazo Sponsors: 
AC&M Group (
Blogsi (
Mundial Sports Network (

Penalty Sponsor:
Boden PR (

For sponsorship opportunities, please contact Kelley Eberhardt, Director of Sales and Marketing at 212-685 4441,


NOTE TO EDITORS : High-resolution images are available at:


Top Sports Marketers to gather at #Portada15 in NYC on Sept. 16 and 17