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More Daylight, More Magic.

AXE® Celebrates Spring Equinox with Technology Designed to Protect Guys' All-Day Style


ENGLEWOOD CLIFFS, New Jersey, March 20, 2017 /PRNewswire-HISPANIC PR WIRE/ — As today marks the Spring Equinox, longer days and warmer temps test guys’ looks and they need more from their products in order to dial-up their personal style. Now guys can take full advantage of the 12 hours of sunlight with the AXE Advanced Collection, including the first-ever men’s body washes in the U.S. to feature 12-hour touch-release technology.

More than nine in ten millennial men (94%) wish they could keep the shower-fresh feeling with them all day1, and with the new AXE Adrenaline Cool Charge and Urban Charcoal Clean Body Washes, they can look and feel as good as they did when they first got out of the shower.

“Today’s guy requires product innovations and advanced technology that keep up with his style,” says Donna Foster, Senior Scientist, Unilever. “The AXE Advanced Collection body washes are designed with millions of microscopic encaps that are deposited onto the skin so every time his body is touched throughout the day, it creates a burst of fragrance.”

Developed by renowned fragrance house Firmenich, AXE Adrenaline Cool Charge and Urban Charcoal Clean Body Wash fragrances contain notes of chilly iced mint and refreshing ginger, and charcoal with a touch of watermint respectively. With intoxicating fragrances and state-of-the-art technology, guys can feel confidently fresh all day, all season.

About the Advanced Collection

In addition to the new 12-hour touch-release technology found in the new AXE Adrenaline Cool Charge and Urban Charcoal Clean Body Washes, the premium Advanced Collection also includes deodorant products designed to help guys look their best. New AXE Anti-Marks Protection Antiperspirants, available in sticks and dry sprays, go beyond standard odor and wetness protection to include anti-yellow stains and anti- white marks technology so guys can keep their white shirts white and black shirts black throughout the season.

Visit AXE at and follow us on Twitter, Instagram, Tumblr, and Facebook to learn more about the Advanced Collection, find style inspiration, get access to exclusive content, special promotions, and more.

About AXE®
AXE, the No. 1 men’s fragrance brand in the world*, champions individuality and self-expression by encouraging guys to embrace their personal style. With a full line of grooming products including daily fragrance sprays, deodorants, anti-perspirants, shower gels, shampoos and styling products, AXE gives guys the tools to express what makes them unique, authentic and ultimately attractive to the world around them.

*Source Euromonitor International Limited; Beauty and Personal Care 2015ed, Men’s Deodorants & Mass and Premium Men’s Fragrances retail value sales combined, as per umbrella brand name classification, 2014; Lynx includes all AXE/Lynx/Ego sales

About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Seventh Generation, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2016.

The Unilever Sustainable Living Plan commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020.
  • Halving the environmental impact of our products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

Unilever ranked number one in its sector on the 2016 Dow Jones Sustainability Index.

For more information on Unilever U.S. and its brands visit:

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To connect with Unilever U.S. via Twitter follow: @unileverusa

1 These are findings from an Ipsos poll conducted October 7-11, 2016 on behalf of Unilever. For the survey, a sample of 1,000 U.S. adults between the ages 18 and 34 was interviewed online, in English. For more information on this study, including findings and full methodology, please visit the Ipsos News Center.

Christina Kuklinski

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More Daylight, More Magic.