Modern, Mobile + Connected: Changing Face Of Mary Kay Convenes For U.S....

Modern, Mobile + Connected: Changing Face Of Mary Kay Convenes For U.S. Seminar

Nearly 30,000 Attendees at Annual Event Bring $34 Million Economic Impact


DALLAS, July 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — With traffic-stopping Mary Kay pink Cadillacs and nearly 30,000 Mary Kay Independent Beauty Consultants convening in Dallas, it’s hard to miss the iconic beauty company’s annual Seminar. The event, held July 24 through Aug. 6 at the Kay Bailey Hutchison Convention Center Dallas, is comprised of four back-to-back conferences and is one of the largest events in North Texas based on attendance, economic impact and hotel room nights.

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With a humble start from a 500-square foot storefront in Dallas in 1963 to a $4 billion global powerhouse cosmetics brand today, Mary Kay’s independent sales force is growing younger and more diverse:

  • Nearly 50 percent of new Mary Kay Independent Beauty Consultants are ages 18-34.
  • More than 50 percent of new Independent Beauty Consultants are Latina, Asian or African American.
  • More than 150,000 new Mary Kay independent businesses have been started in the first half of 2016.

“For more than 50 years now, our unparalleled business opportunity coupled with the long-standing success of our irresistible beauty products have appealed to women of every age and demographic,” said Darrell Overcash, President of Mary Kay Inc.’s North America Region. “As we welcome women from every corner of the United States for our annual U.S. Seminar, we are thrilled to see new faces as well as members of our independent sales force who return to celebrate with us year after year.”

From personalized in-home customer service to instant access online, Mary Kay is making it easier than ever for Mary Kay Independent Beauty Consultants to operate a Mary Kay business by expanding the beauty company’s digital showcase. As one of the largest direct sellers of quality skin care and color cosmetics in the world, the Mary Kay digital platform includes a wide variety of tools and technology including the newly launched myCustomers+ app which turns an Independent Beauty Consultant’s smart device into a fully functional mobile office.

“At Mary Kay, we are dedicated to providing superior, personalized customer service whether it’s in-person or online while also continuing to provide a variety of modernized tools and technology for our independent sales force,” said Sara Friedman, Vice President of U.S. Marketing for Mary Kay Inc. “With nearly 85 million visits a year, and Mary Kay® Independent Beauty Consultant Personal Websites continue to give consumers a personalized, dynamic and engaging shopping experience.”

The Dallas Convention and Visitors Bureau estimates Mary Kay Seminar will pump $34.4 million into the North Texas economy and contribute to 2,000 jobs in the Dallas area. Seminar celebrates the success of the company’s independent sales force while also providing recognition, education and motivation for the year ahead. During the event, more than $5 million in recognition prizes will be awarded including world-class travel and the coveted Mary Kay pink Cadillac. For more information about Mary Kay’s company timeline, positive community impact, rewarding opportunity and irresistible products, click here.

About Mary Kay
Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at

Mary Kay Inc. Corporate Communications
972.687.5332 or

Modern, Mobile + Connected: Changing Face Of Mary Kay Convenes For U.S. Seminar