NOVUS Expands to the United States

NOVUS Expands to the United States

Renowned Puerto Rican company opens its first shoe store in South Florida


PEMBROKE PINES, Fla., Dec. 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — Novus Inc., an exclusive shoe store company and renowned Puerto Rican brand announces its arrival in the American market. With over 40 years of experience and 60 stores in Puerto Rico, Novus is expanding to the United States where, without a doubt, they will win the hearts of fashionistas that look for modern and trendy styles.  The new NOVUS store is in the Pembroke Lakes Mall, one of the most visited shopping centers in Broward Country and centrally located between Miami and Palm Beach.

Sandra Castellon, Grupo Novus Marketing Director, said: “Novus is aware of the importance of the South Florida market and the large Puerto Rican population of more than 300,000 currently residing in the area that has a close identification with the brand. With this expansion into the U.S., we will now be able to offer Novus’s excellence to the communities in Miami-Dade, Broward, and Palm Beach counties.”

Novus will be releasing its new prototype store with the U.S. opening.  It was designed by ADV Alvarez Diaz Villalon considering the needs of the customer and the current trends in design and decoration. The store reflects the modernism that characterizes Novus, with its variety of materials and colors such as wood, metal, and the company’s distinctive shades of red.

Novus has made a significant investment in technology to soon offer a better experience with the “pick up at store” service so that customers can select the merchandise on the website (  or mobile phone and then pick it up at their favorite store. Also, premiering in January, will be the mobile payment system where customers can pay for their purchases without having to wait in line at the store.

Novus’s delightful and extensive exclusive collections for both, men and women, comes in different styles and materials that conveniently adapt to their customers’ needs while maintaining the best quality at affordable prices. Shopping at Novus is not only about buying shoes, but living a unique experience where customers get to choose their unique style. Additionally, Novus offers a variety of stylish jewelry, purses, and other fashion accessories.

For further information, photos, and interview opportunities contact Natascha Otero-Santiago at

About Novus Inc.
Novus Inc. designs, markets, sells and manages fashion shoes and accessories via different retail store formats and internet web sites. Novus, Galeria, La Favorita, Naturalizer, Bakers, and Novus Outlet appeal to different socio- economic segments of the middle to high end consumers by sourcing directly from the best factories in Spain, Italy, Brazil, China and India. The company was founded in 1973 with its first store Novus and then grew to 65 stores between Puerto Rico and the Dominican Republic. Novus Inc. employs approximately 600 people in different areas from Store Operations to Purchasing with over 40 years of experience and reputation.

Photo –

NOVUS Expands to the United States