New Chase Freedom Unlimited Card Survey Reveals a “Fun Gap” among U.S....

New Chase Freedom Unlimited Card Survey Reveals a “Fun Gap” among U.S. Consumers

Customers of Chase's newest cash back product can use cash back rewards in any amount to inject small moments of fun to boost daily happiness


WILMINGTON, Del., April 29, 2016 /PRNewswire-HISPANIC PR WIRE/ — Consumers around the country are experiencing a “fun deficit,” and Hispanics are no exception. According to a new Chase Freedom Unlimited Card survey, nearly all Hispanic respondents (96%) say they believe fun is important in their day, and almost two-thirds (59%) say they feel limited in their ability to live a fun, happy life.   

New Chase Freedom Unlimited Card Survey Reveals a "Fun Gap" among U.S. Consumers

Only close to half of Hispanic respondents (43%) say they’re having enough fun, and furthermore, 42% limit their own fun, intentionally.

Chase Freedom Unlimited, a credit card launched in March and available now in Spanish in branches and in English online, lets customers earn unlimited 1.5% cash back on everything they buy – with the ability to redeem for cash back – any amount, anytime. 

Dr. Emma Seppälä, Stanford University expert on the science of happiness, health and success, says that the ability to inject small, incremental moments of fun and happiness into your daily life is key to reducing stress. 

“If we focus on boosting fun and happiness in our lives, even in little ways, research suggests we can end up more productive, charismatic, energetic and innovative,” said Dr. Seppälä. “The Chase Freedom Unlimited Card survey results suggest that there are unlimited opportunities for fun in everyday moments, experiences and things.”

Dr. Seppälä, author of The Happiness Track, Stanford psychologist and TEDx speaker, partnered with Chase to share her research on why happiness and fun in our lives matter and to provide tips to add a little more fun to our day.

“Our customers use their cards for the essentials in life and enjoy their cash back for fun things,” said Pam Codispoti, President of Chase Branded Cards. “Our new Freedom Unlimited card gives people 1.5% cash back on everything they buy and they can use their cash back for little things like coffee or save them up for a larger event like a spa day.”

The Chase Freedom Unlimited survey of more than 500 Hispanics ages 18+ was conducted by ORC International, the research firm that is conducting CNN’s political polls throughout the U.S. Presidential election. The online omnibus study was conducted March 21-23, 2016.

Credit cards issued by Chase Bank USA, N.A. Accounts subject to credit approval.

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.4 trillion and operations worldwide. Chase serves nearly half of America’s households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: 5,300 branches, 15,500 ATMs, mobile, online and by phone. For more information, go to

Chase Freedom Unlimited


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New Chase Freedom Unlimited Card Survey Reveals a “Fun Gap” among U.S. Consumers