#Portada16 Reveals Stellar Agenda with the Theme “Multicultural is the New Mainstream”

#Portada16 Reveals Stellar Agenda with the Theme “Multicultural is the New Mainstream”



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NEW YORK, Aug. 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — A who is who of marketing, media and technology will convene at #Portada16 on Sept. 14-15 in New York City’s Yotel to discuss why and how multicultural audiences are driving the growth of the U.S. economy.

“The engagement of multicultural consumers is crucial for Corporate America’s future. The agenda of #Portada16, which we are co-producing with MediaPost, is designed so that attendees get insights and valuable contacts in multicultural sports marketing, social media, shopper marketing and much more,” says Marcos Baer, publisher of Portada.

Check out the AGENDAS!
Sept. 14: Hispanic Sports Marketing Forum: https://www.portada-online.com/events/hispanic-forum/#Agenda
Sept. 15: 10th Annual Hispanic Advertising and Media Conference: https://www.portada-online.com/events/hispanic-conference/#Agenda

A highlight of #Portada16 will be the session “view from the corner office”, where the below thought leaders will discuss why “Multicultural is the New Mainstream”:

  • Dabo Che, Executive Creative Director, Spike, DDB
  • Jose R. Costa, Driven Brands, Group President
  • Sandra Howard, AVP-Advertising, AT&T
  • Lisa Torres, President Multicultural, Publicis Media

REGISTER: Get your Ticket at the online Promotion:
https://www.portada-online.com/events/hispanic-conference/#Register

Other Brand and Agency Thought Leaders Participating at #Portada16

  • Javier Delgado Granados, Group Director Multicultural, Coca Cola
  • Shimah Akrami, Senior Media Services Manager Multicultural Marketing, Comcast
  • Mariel Llenza, Director Diversity Advertising, AT&T Entertainment Group
  • Nelson Peña, Vice President Global Foods, Nestlé
  • Stephanie Shannon, Culture and Segment Strategist, Verizon
  • Janina Delloca-Pawlowski, Multicultural Marketing Manager, Dunkin’ Brands
  • Leyda Reyes-Rodriguez, Partner and Multicultural Director, Maxus
  • Ed Carias, Senior Brand Manager, El Jimador Tequila
  • Maria Cristina Rios, Director Multicultural Strategy, Macy’s
  • Leonor Palao, Brand Marketing & Advertising, Oppenheimer Funds
  • Maria Teresa Garcia Rosell, Senior Marketing Director, Anheuser-Busch
  • Stephanie Borges, VP North America Strategic Marketing and Partnerships, Six Flags
  • Annalia Benedetti, Director Shopper Marketing and Multicultural, Kellogg Companies
  • Tracy Galindo, Marketing Specialist, Jewel Osco
  • Gonzalo del Fa, President, GroupM Multicultural
  • Gloria Constanza, Partner, Chief Contact Strategist, D’Exposito & Partners
  • Nakesha Holley, VP, Integrated Communication, Uniworld
  • Ronald Mendez, Managing Partner, Multicultural Lead, Mediacom
  • Zachary Rosenberg, President, Milner Butcher Media Group
  • Eduardo Perez, Partner, PM3
  • Neha Misra, Vice President, Strategy and Analytics, Mbuy
  • Karina Dobarro, VP Managing Director of Multicultural Brand Strategy, Horizon Media
  • Darren Marshall, Executive VP, Consulting & Research, rEvolution
  • César Taveras, Online Marketing Manager – U.S. Hispanic Market, Rosetta Stone

TOPICS they will explore

  • Live – Sports: Where Tech Meets Marketing (Sports Forum, Sept. 14)
  • Soccer Marketing and Content engaging Multicultural Audiences (Sports Forum, Sept. 14)
  • E-Sports and Multicultural Audiences (Sports Forum, Sept. 14)
  • Multicultural Shopper Marketing: The state of the art (10th Annual Hispanic Advertising and Media Conference, Sept. 15)
  • Multicultural Lead Generation and Conversion (Sept. 15)
  • Do Multicultural Media Buying Agencies have a reason to exist? (Sept. 15)
  • Cross-Device: Using Data Marketing to Close the Gap in the Mobile World (Sept. 15)
  • Media and Tech Innovators Speak Out (Sept. 15)
  • Speed networking Function (Sept. 15)

Check out Video Highlights of the 2015 Edition #Portada15
9th Annual Hispanic Advertising and Media Conference
https://www.youtube.com/watch?v=g8HShTZNWj4

Hispanic Sports Marketing Forum
https://www.youtube.com/watch?v=7gsJhrAKieg

Already Confirmed Sponsors of #Portada16:

Roof-Top Party Sponsor     
Batanga Media (www.batangamedia.com)

Platinum Sponsor
MaxPoint (www.maxpoint.com)

Gold Sponsor
Taboola (www.taboola.com
Hola (http://us.hola.com)

Bronze Sponsor
H Code Media (http://hcodemedia.com)
Hemisphere Media Group, Inc. (http://www.hemispheretv.com)
Audio.ad (www.audio.ad)
Zoomin.TV (www.zoomin.tv)

Attendee Badge Sponsor
Adsmovil (www.adsmovil.com)

Hispanic Sports Marketing Forum
Penalty Sponsor

PM3 (www.pm3.agency)

Official Wire Sponsor
PR Newswire (www.prnewswire.com)

For information about how to align your brand with #Portada16, please contact Kelley Eberhardt, Director of Sales and Marketing at kelley@portada-online.com.

Contact information:
Kelley Eberhardt
Director of Sales and Marketing at Portada
Email: Kelley@portada-online.com

#Portada16 Reveals Stellar Agenda with the Theme “Multicultural is the New Mainstream”