NEW YORK, March 5, 2018 /PRNewswire-HISPANIC PR WIRE/ — Entrepreneur, actress and Beauty icon, Sofia Vergara, announces the launch of her new fragrance, Tempting Paradise by Sofia Vergara.
The latest addition to Vergara’s scent portfolio evokes the lush sensuality of an island paradise, with delectable fruit and floral notes native to Vergara’s vibrant Colombian homeland.
“My idea of paradise is relaxing on a tropical island, surrounded by the familiar scent of exotic flowers and fruits. I created Tempting Paradise to allow a woman to escape to her own tropical mini-vacation,” said Vergara.
THE FRAGRANCE
Constructed by International Flavors & Fragrances (IFF) Senior Perfumer, Laurent Le Guernec, the fresh-fruity-floral fragrance opens with an intriguing note of juicy Lulo Fruit which sparkles amid tantalizing Clementine and sultry Magnolia blossom. The luscious and addictive Guava Flower captivates the heart, intertwined with fresh Coconut Water to delicately kiss the skin. A rich base of caramelized Musk and irresistible creamy Sandalwood envelop the wearer for a blissful and seductive finish.
TOP NOTES: Colombian Lulo Fruit, Clementine, Magnolia
MID NOTES: Guava Flower, Coconut Water, Peony
BASE NOTES: Sandalwood, Musk
“While in Colombia, I was intrigued by Sofia’s favorite fruit, the Lulo Fruit; a complex fruit that was juicy, sweet and sparkling – I would crave it! The sensual aspect of the Colombian women was also impossible to ignore when envisioning the fragrance. Mixed with the colorful and vibrant culture that is addictive, I knew the Lulo Fruit would be the perfect note to capture it,” said Le Guernec.
THE PACKAGING
Reflecting a distinct feminine form, the hourglass-shaped flacon is a striking interpretation of Vergara’s curves, exuding both femininity and sensuality. The facets are inspired by Vergara’s love of the Emerald, found in her native Colombia and incorporated throughout her fragrance collection. The exterior packaging features a playful, vibrant tropical print, immediately commanding attention and capturing the imagination.
THE COLLECTION
Eau de Parfum 3.4 fl. oz./ 100mL $60.00
Eau de Parfum 1 fl. oz./ 30mL $36.00
Fragrance Mist 8 fl. oz./236mL $15.00
Tempting Paradise by Sofia Vergara launches at Perfumania, Perfumania.com and other retailers nationwide March 2018.
ABOUT PARLUX FRAGRANCES LLC/LTD.
Parlux Fragrances LTD./LLC., a leading global beauty company, designs, manufactures, markets and distributes prestige fragrances and related products since 1987. Parlux Fragrances, LLC/LTD. is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products.
ABOUT SOFIA VERGARA
Sofia Vergara is an Emmy, Golden Globe and SAG nominated actress who can currently be seen as ‘Gloria Pritchett-Delgado’ in America’s #1 comedy, “Modern Family.” Along with the recognition she has earned for her acting career, Vergara is also a successful entrepreneur with an especially strong lifestyle brand. Being able to successfully cross over from her original audience of Hispanic consumers and spread her influence across all demographics, is something Vergara does on a daily basis with her product tie-ins, which range from fragrance to furniture to hair care and a Coffee Bar. She is the global ambassador for Head & Shoulders, the number one shampoo brand in the world. She is currently entering her fifth year with Rooms To Go designing her own contemporary furniture collection. Her fragrances, “Sofia by Sofia Vergara,” “Love” and “Tempting” are available globally. Her fourth fragrance, “Tempting Paradise” is launching spring 2018. She partnered with houseware company SharkNinja to launch their new coffee maker, the Ninja Coffee Bar. In 2017 Vergara launched a subscription based underwear company called EBY, which features patented technology that prevents sliding and riding. The venture benefits women from around the world by offering them a microfinancing loan with the ultimate goal being to empower women and ultimately break the poverty cycle.
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Photo – https://mma.prnewswire.com/media/649283/Tempting_Paradise_100ml_Bottle.jpg
SOURCE Parlux Fragrances LTD
