RCN Television Group’s MundoMax Expands Partnership With Meruelo Media; Network Adds Sales And Marketing Responsibilities For Los Angeles Flagship Station KWHY-TV, Channel 22 And Houston’s KUVM-CD, Channel 34
MundoMax Establishes a New Ad Sales Structure
LOS ANGELES, Aug. 31, 2015 /PRNewswire-HISPANIC PR WIRE/ — MundoMax, the newly-rebranded U.S.-based Spanish-language broadcast network 100% owned and operated by media conglomerate RCN Television Group, and Meruelo Media, announced today an enhanced partnership in Los Angeles and Houston. In addition to providing its signature programming, MundoMax will now assume sales and marketing responsibilities for KWHY-TV, Channel 22, the MundoMax flagship station in Los Angeles, along with KUVM-CD, Channel 34, which serves the Houston DMA, in cooperation with existing station management.
According to MundoMax President, Ibra Morales: “Both MundoMax and Meruelo Media are committed to the success of MundoMax and to making the necessary investments and changes to position the network for maximum sustainable growth in each market.”
“We enthusiastically welcome this new partnership with MundoMax in Los Angeles and Houston,” stated Otto Padron, Meruelo Media President, “We are confident that this new operational framework will give MundoMax real-time flexibility and the potential for greater success in these two very competitive markets.”
Effective September 1, 2015, MundoMax will have in place its new sales structure headquartered in New York, with offices in Los Angeles, Chicago and Miami. Morales added, “The sales structure is currently being led by Edward Jimenez, our former VP of National Sales alongside Tom Maney, who will remain in an advisory role for the near future. We want to continue offering our clients best in class service and solutions for their marketing needs in the U.S. Hispanic market.”
Starting in September, MundoMax will introduce one-minute local and national news briefs, that will air during commercial breaks, anchored by former Noticias 22 Los Angeles lead anchor Palmira Pérez. The Network will be debuting three new series this fall and return in 2016 with a revamped national news format.
MundoMax is the U.S.-based Spanish-language broadcast television network 100% owned and operated by RCN Television Group, the media conglomerate who owns broadcast and cable channels serving U.S. Hispanic and Latin American audiences with a long track record of highly acclaimed series, telenovelas and formats that have been broadcast and adapted all over the world. MundoMax is broadcast over-the-air on the network’s affiliate stations, as well as through cable, satellite and telco providers in markets representing nearly 80% of U.S. Hispanic households. Launched in fall 2012, MundoMax is headquartered in Los Angeles, CA.
About RCN Television Group
RCN Television Group belongs to the Organizacion Ardila Lulle (OAL), one of the most prominent industrial conglomerates in Latin America. RCN currently licenses its content in over 120 countries worldwide, including some of the biggest Spanish-language hits of recent years in the U.S., such as productions of “El Capo”, “Cafe Con Aroma de Mujer”, “Yo soy Betty la Fea” and “Pura Sangre”, and format rights for “Destilando Amor”, “Manana Es Para Siempre”, “Hasta Que El Dinero Nos Separe” and “La Fea Mas Bella” (“Ugly Betty”). RCN also operates and programs four cable networks in Latin America and the US focused on entertainment (Nuestra Tele, RCN Novelas), news (NTN24) and sports (WIN Sport).
About Meruelo Media
Meruelo Media (MM) is the media division of The Meruelo Group. MM currently operates two Southern California Legendary media platforms; the classic hip-hop and R&B radio station, KDAY 93.5 FM and one of Los Angeles’ oldest Hispanic TV stations, KWHY-TV Canal 22, which is currently the flagship of MundoMAX Television Network. The Meruelo Group is a minority owned, privately-held management company serving a diversified portfolio of affiliated entities with interests in banking and financial services; food services, manufacturing, distribution and restaurant operations; construction and engineering; hospitality and gaming; real estate management; media, public and private equity investing.
For more information please visit www.meruelogroup.com.
Etienne Hernandez-Medina (H&M Communications for MundoMax)
Sara Picazo-Gilbreath (Meruelo Media)