Redd’s Adds A Wicked Black Cherry Twist
Redd’s Introduces a New Member to the Brand Family, Redd’s Wicked Black Cherry
CHICAGO, Aug. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Redd’s family of brands is giving fans even more ways to break their routine with the nationwide debut of Redd’s Wicked Black Cherry.
Following rave reviews to the spring release of Redd’s Wicked Mango, Redd’s Wicked Black Cherry is a dark-golden beer with juicy black cherry flavors balanced by a crisp apple base. At eight percent alcohol by volume, the newest addition to the Redd’s Wicked family delivers a smooth, moderate body and light carbonation, with a refreshingly hard and satisfying finish. “Earlier this year, Redd’s Wicked offered drinkers a bold new flavor, and the response has been awesome,” said David Kroll, MillerCoors chief marketing officer. “The introduction of Redd’s Wicked Black Cherry reinforces our commitment to offer more new, refreshingly hard drink alternatives.”
Marketing support for Redd’s Wicked Black Cherry will include print advertising, television and a continued partnership with cultural collective group, AFROPUNK, to curate a four-city series of experiences that merge the multi-dimensional worlds of urban alternative music, art, food and technology. With three markets already complete, fans at the fourth and final event in Los Angeles will have the opportunity to try Redd’s Wicked Black Cherry and enjoy the city’s top musicians, artists, designers and tastemakers during an epic celebration of culture. Redd’s Wicked Black Cherry is available in 24- and 16-ounce single cans, as well as in 12-packs of 10-ounce cans.
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, which celebrates its 20th Anniversary this year. Tenth and Blake also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as the Redd’s Apple and Redd’s Wicked Apple franchises and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.