MIAMI, June 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — Mr. Emilio Braun Burillo, along with Jeanie Penichet, general sales manager, presents the solid ratings results obtained by America Teve to the advertising agencies in the recent “Ratings Book” issued by Nielsen during the month of May. This year, the network’s programing has scaled to new heights with its audience, reaffirming its position as the leader in independent Hispanic television in the United States, primarily in the market of South Florida.
“We are the biggest growing Hispanic channel in relation to the important demos of persons between 25-54 years, between 7:00 p.m. to 11:00 p.m. (Prime Time), referencing the February 2017 book, and we’re the first channel in male audience 50 plus, between 3:00 p.m. and 11:00 p.m., with 17% share,“ states Braun Burillo, who added, “These figures are extremely positive, reflecting our tendency to keep on growing.”
Carlos Vasallo, President and CEO of America CV Network, noted that the success of America Teve is primarily due to the emphasis that its entertainment and news teams reflect as they loyally strive to tap to its multiethnic and multicultural audience.
“It is a labor full of great challenges, but we count with most of the best professionals in Hispanic television in the United States,” states Vasallo. “This same diversity of our team guarantees the knowledge we possess to interpret and satisfy the needs and tastes of our audience.”
Here are some of our achievements during this period:
- AN5 newscast, grew 33% in 25-54 over the February book.
- AN10 newscast, surpasses 2 ratings points in the 25-54 segment.
- Late night entertainment TN3, grew 27% in households over the May 2016 figures.
- 100% of the programs and newscasts of America Teve are higher than or the same in May as the results obtained in the February book in the 25-54 target.
- Millions visit our multiplatform digital page daily from 150 countries.
Jeanie Penichet, General Sales Manager at America CV Network, indicated that the strength and growth of America Teve’s Miami market demonstrates our determination and commitment to the Hispanic community in all its diversity.
Braun Burillo and Penichet will show agencies and advertisers the growth of our channel as the preference of viewers in South Florida (throughout the greater Miami area, and the counties of Broward, Monroe and Palm Beach).
America Teve is the independent #1 Spanish station based in Miami, with renown presence in the markets of Miami, New York and Puerto Rico. Our nine continuous hours of news and entertainment programming can be viewed in the following markets:
- Miami-Dade: Channels 48.1 y 41.1
- Nueva York: Channel 34.
- Puerto Rico: Channel 42.
- Comcast Miami-Dade: Channel 12.
- Comcast Broward: Channel 5.
- Atlantic: Channel 17.
- Direct TV: Channel 41.
- Dish: Channel 41.
- AT&T Uverse: 48.
- Choice: 21.
- Claro TV: Channel 24.
- Liberty TB
- Dish: Channel 7.
- One Link: Channel 41.
SOURCE America CV Network LLC