MOSCOW, Sept. 21, 2015 /PRNewswire-HISPANIC PR WIRE/ — RT is now the world leader among non-Anglo-Saxon international TV news channels*, and ahead of many international news outlets, including Al Jazeera, Deutsche Welle and Voice of America in terms of worldwide PC audience. RT’s total monthly online audience has exceeded 32 million unique users, according to comScore study of RT’s consumption via PCs, mobile devices and YouTube worldwide.**
According to comScore, a global media measurement and analytics company, the aggregate number of unique users for all of RT’s websites and YouTube accounts exceeded 32 million people in May 2015. RT is now the world’s number one non-Anglo-Saxon international television news channel in terms of online desktop audience, ahead of such major international news media organizations as Al Jazeera, Deutsche Welle, Voice of America, Euronews, France 24 and Japan’s NHK.
comScore, which measures online traffic from PCs and mobile devices across multiple online platforms, has assessed the audience of RT’s websites and YouTube accounts in English, Russian, Spanish, Arabic, French and German. comScore results show that RT’s Spanish website, http://actualidad.rt.com/, is ahead of the Spanish versions of CNN and BBC, while RT’s Arabic website, http://arabic.rt.com/, is ahead of the Arabic sites of Sky News, BBC and CNN.
RT’s online content is also popular in the network’s key markets. In the US, RT is ahead of Al Jazeera, Deutsche Welle and Sky News, and in Britain it has surpassed Fox News, Al Jazeera, Euronews and Voice of America. Both US and UK markets also show a high ratio of mobile consumption of RT content – in the US 48% of RT’s online traffic comes from mobile devices, while in the UK this indicator jumps to 56%.
“comScore data demonstrates just how significantly RT has grown in the 10 years since the launch of our first channel,” commented RT’s editor in chief Margarita Simonyan. “By skillfully leveraging digital platforms – mobile and otherwise – RT has gained significant market share all around the globe, successfully competing with established players and often outpacing them. And embracing fresh perspectives on current events and stories ignored by other outlets has defined and differentiated RT in the already crowded marketplace, firmly establishing it as the world leader among non-Anglo-Saxon TV news channels online.”
*According to RT’s custom-defined ranking based on comScore MMX data, 15+, worldwide, PC only, Total Unique Visitors, May 2015
** comScore study GDAN, 15+, worldwide, PC+mobile+Youtube, May 2015.
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. is a global media measurement and analytics company that makes audiences and advertising more valuable. comScore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.
RT is a global news network that broadcasts 24/7 in English, Arabic and Spanish from its studios in Moscow, Washington, DC, and London. It is available to 700 million viewers worldwide. RT is the most watched TV news network on YouTube with more than 2 billion views. RT is the winner of the Monte Carlo TV Festival Awards for best 24-hr broadcast, and the only Russian TV channel to garner three nominations for the prestigious International Emmy Award for News.
For further information please contact
Anna Belkina at aibelkina@rttv.ru
+7 499 75 00 100
