Multicultural Health Marketing Ad Awards Winners Announced
ATLANTA, Oct. 28, 2014 /PRNewswire-HISPANIC PR WIRE/ — The industry’s best multicultural health marketing was celebrated at the third annual Multicultural Health National (MCH) conference. Presented by DTC Perspectives, the MCH National took place on Oct. 15-17 in Atlanta where Gold, Silver, and Bronze winners for 16 advertising awards categories were announced during a ceremony on Oct. 16.
“The Multicultural Health Marketing Awards bring together the healthcare and advertising industries to honor those making communications and care more culturally relevant,” says Bob Ehrlich, CEO, DTC Perspectives. “Congratulations to the finalists and winners for their great work, which was chosen from a diverse panel of ads in various categories across a number of media channels.”
Award submissions from pharmaceutical and OTC companies, medical device manufacturers, hospitals, NGOs, and advertising agencies were narrowed to over 140 finalists spanning across 16 categories. DTC Perspectives then reviewed each finalist in close detail, judging it against several criteria including originality, creativity, how well it broke through the clutter, and how well it engaged with its target audience – to determine the final winners.
Congratulations to all of the winners. Join DTC Perspectives in October 2015 for the MCH National in Ft. Lauderdale, FL. For more information, please contact Scott Ehrlich at 770-302-6273 x101 or Scott(at)dtcperspectives(dot)com.
About the Multicultural Health National
The MCH National conference is an opportunity for marketers, healthcare providers, media companies, government officials, policy makers and representatives from health companies to network and learn about industry trends, best practices and emerging policy. The conference features world-class speakers and panels comprised of multicultural marketers, medical, and government experts.
Join us for the 2015 Multicultural Health National next October in Ft. Lauderdale. For more information on the awards, or to learn how to submit your campaign for next year’s awards, contact Scott Ehrlich at 770-302-6273 x101 or Scott(at)dtcperspectives(dot)com.
About DTC Perspectives
DTC Perspectives Inc. is a publishing, conference/training, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products. Through multiple divisions, DTC Perspectives, Inc. provides both Rx and consumer health marketers with analyses and information in their respective fields through our publications, including DTC Perspectives Magazine, DTC in Focus, and several leading conferences including the flagship event, the DTC National Conference. Please visit www.dtcperspectives.com for more information.
DTC Perspectives, Inc.
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