Sensis Releases Third Wave of Hispanic Millennial Project

Sensis Releases Third Wave of Hispanic Millennial Project

Research finds Hispanic Millennials are pragmatic savers open to new forms of banking


LOS ANGELES, Feb. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — Integrated cross-cultural advertising agency Sensis announced the release of the third wave of its comprehensive Hispanic Millennial Project conducted in conjunction with leading market research firm ThinkNow Research. This third wave examines Hispanics’ perceptions of money, savings, banking and financial wellbeing.

“Unlike most people in the United States, Hispanic Millennials have a much more positive opinion of banks,” Sensis founder and President Jose Villa said. “And while they trust traditional banks, they are also very open to new banking technology. Hispanic Millennials want their financial institutions to be innovative and accountable.”

Other key themes emerging from the report include:

  • Money is important but it’s not everything
  • Hispanic Millennials are pragmatic about saving for the future
  • Hispanic Millennials are more debt averse than older Hispanics
  • Home ownership is an important part of their American dream

In addition to the research on Hispanic Millennials, Sensis and ThinkNow expanded Wave 3 to include research on African-American and Asian Millennials. That research is available upon request.

Please visit to download a free copy of the first three chapters of this report, as well as future waves of the study to be released throughout 2015.

About Sensis

Sensis is an integrated cross-cultural advertising agency. The agency’s unique integrated model – fueled by ethnic insights – combines a cross-cultural approach to the general market with core digital capabilities. Agency clients include United Healthcare, the FDA, Union Bank, AARP, UCLA Extension, the U.S. Coast Guard Academy, Tadin Herb & Tea, and the National Guard. For more information, visit

About ThinkNow Research

ThinkNow Research provides innovative online market research solutions for companies looking to understand the U.S. Hispanic consumer.

Cynthia Smith
(917) 405-0060


Sensis Releases Third Wave of Hispanic Millennial Project