LOS ANGELES, Sept. 23, 2015 /PRNewswire-HISPANIC PR WIRE/ — Integrated cross-cultural advertising agency Sensis announces the release of the first section of the fifth wave of its comprehensive Hispanic Millennial Project conducted in conjunction with leading market research firm ThinkNow Research. The fifth wave explores the impact of culture on the consumption of media, technology and entertainment. In addition to research on Hispanic Millennials, this wave included African-American, Asian and Non-Hispanic White Millennials. The company today released the white paper on its specific findings on entertainment consumption.
“One insight around entertainment that stood out for us was that, although this is a young adult segment, stories about hard work and freedom still resonate with them,” said José Villa, Sensis President and Founder. “But this group is more interested in seeing themselves in the media without overt displays of Hispanic culture – a new insight that could shape the way stories are told to this segment.”
Other key themes emerging from the report include:
- Non-Hispanic White Millennials are driving box office receipts
- Spanish language programming is keeping Hispanic Millennials watching live TV, for now…
- Social media heavily influences entertainment consumption
Please visit HispanicMillenialProject.com to download a free copy of the first 4 waves and wave 5A of the report. Sensis will publish three additional parts of Wave 5 – on Mobile, Social Media, and Gaming – over the course of the next three months.
About the Hispanic Millennial Project: The Hispanic Millennial segment has become one of the most important yet misunderstood consumer demographics in the United States. The Hispanic Millennial Project aims to develop a better understanding of Hispanic Millennials living in the United States by digging deeper into segmentation, points of tension and differences between U.S.-born and Foreign-born Hispanic Millennials, as well as with older Hispanics, Non-Hispanic White, Asian and African-American Millennials. Previous waves included an introduction to Hispanic Millennials, and in-depth reports on health care, financial services, as well as the cultural impact on food and drink choices.
About Sensis: Sensis is an integrated cross-cultural advertising agency. The agency’s unique integrated model – fueled by ethnic insights – combines a cross-cultural approach to the general market with core digital capabilities. Agency clients include United Healthcare, the FDA, Union Bank, AARP, UCLA Extension, the U.S. Coast Guard Academy, and Tadin Herb & Tea. Visit sensisagency.com to learn more.
About ThinkNow Research: ThinkNow Research provides innovative online market research solutions for companies looking to understand the U.S. Hispanic consumer.
FOR MORE INFORMATION, CONTACT:
Felischa Marye
Sensis Agency
fmarye@sensisagency.com
213.341.0171, ext. 750
