CHICAGO, Feb. 28, 2019 /PRNewswire-HISPANIC PR WIRE/ — Sol, the beer founded in the heart of Mexico in 1899, is bringing an iconic Mexican flavor to fans and new drinkers with the introduction of its newest release, Sol Chelada. Releasing in the U.S. this month, Sol Chelada is a ready-to-drink mix that combines Sol beer with tomato, lime, spices and other natural flavors. Crafted by the same brewmasters behind the number one chelada in Mexico, Sol Chelada finally brings the same flavor to the U.S. that has previously been enjoyed south of the border.
Sol Chelada packs an uncompromising authentic flavor because it’s crafted with Sol, one of the largest and most popular Mexican beer brands. The combination of beer with the ingredients that constitute the chelada is traditionally known as a mezcla (blend). At 3.5 percent alcohol by volume, Sol Chelada arrives a year after the Mexican import Sol was relaunched in the U.S. under MillerCoors.
“Beer drinkers have been asking us to bring Sol Chelada to the United States for quite some time,” said Danielle Rappoport, MillerCoors marketing director. “We are proud to introduce a convenient, savory and refreshing chelada mix that fans and new drinkers can enjoy.”
Sol Chelada is available in 24-ounce single cans at most grocery, convenience stores and liquor stores nationwide and will be supported with online video, social media, digital advertising, PR, influencer programming and out-of-home displays.
For more information on Sol Chelada, visit Sol.com/US, Facebook.com/SolBeerUS and follow @SolBeerUS on Twitter and Instagram.
About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd’s franchise, Smith & Forge Hard Cider and Henry’s Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter at @MillerCoors.
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SOURCE MillerCoors
