MIAMI, March 30, 2017 /PRNewswire-HISPANIC PR WIRE/ — Telemundo wraps up March as the only Spanish-language network with year-over-year growth during Monday-Friday 8-11pm, up 11% among adults 18-49 (880,000) and up 15% among adults 18-34 (415,000) season-to-date, according to Nielsen. The network’s closest competitors continue to decline versus last season with Univision at -13% among adults 18-49 and -11% among adults 18-34, and UniMas at -13% among adults 18-49 and -28% among adults 18-34.
Telemundo’s current Super Series™ “El Chema” ranked as the #1 program at 10pm regardless of language among adults 18-34, and #3 across all broadcast networks among adults 18-49 outperforming ABC. “El Chema” has been the #1 Spanish-language program at 10pm among adults 18-49 and adults 18-34, beating Univision every single week since its premiere on December 6, 2016.
Telemundo finished its best first quarter in network history, up 12% year-over-year among adults 18-49 (829,000) and up 6% year-over-year among total viewers (1.60 million).
Source: Nielsen NPM LSD IMP. M-F 8p-11p Strict Daypart. Season: 16/17 (09/19/2016 – 03/26/2017) vs 15/16 (09/21/2015 – 03/27/2016). Quarter: 1Q17 (12/26/2016 – 03/26/2017) vs 1Q16 (12/28/2015 – 03/27/2016). A18-34 rank vs all broadcast nets: M-F 10p-11p Strict Daypart, 12/6/16-3/24/17, (Excludes sports, specials, political coverage).
Telemundo is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. The network features original scripted dramas from Telemundo Studios – the #1 producer of Spanish-language primetime content – as well as non-scripted productions, theatrical motion pictures, specials, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 17 owned stations and 54 broadcast affiliates. Telemundo is part of NBCUniversal Telemundo Enterprises, a division of NBCUniversal, one of the world’s leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation.