Toyota and Ximena Sarinana Take Fans on an Exclusive Music Festival Journey
Singer-songwriter documents her experience on social platforms via #VayamosJuntos
TORRANCE, Calif., Aug. 1, 2014 /PRNewswire-HISPANIC PR WIRE/ — Grammy-nominated Mexican singer-songwriter Ximena Sarinana is pairing up with Toyota once again to bring music fans a real-time social media experience from two of the summer’s biggest music festivals, Lollapalooza and the Outside Lands Music and Arts Festival.
The “Musica y Destinos con Toyota” social media series launches today with Sarinana live-reporting from Lollapalooza, the three-day music festival held in Chicago through Sunday, August 3. The festival attracts 100,000 people per day, but the much-anticipated 2014 artist lineup, including OutKast, Skrillex, Eminem, Arctic Monkeys, and Lorde, could draw even larger crowds.
“Music moves us together to new and inspiring destinations,” said Sarinana. “I am excited to share my love of music, admiration for the incredible artists and my personal road trip and festival experience with fans!”
After Lollapalooza, Sarinana’s journey will continue as she shares highlights of her road trip from Los Angeles to San Francisco in a Toyota Prius, before making her final stop at the renowned Outside Lands Festival. Top artists across a range of genres, like Kanye West, Macklemore & Ryan Lewis, Tiësto, and Spoon, are among the confirmed performers. This three-day festival also offers an array of attractions and vendors showcasing food, wine, and art. It will be held in San Francisco’s Golden Gate Park from August 8-10.
“Ximena will give Toyota fans a personal and first-hand look at these two incredible festivals,” said Steve Appelbaum, national manager, engagement marketing, Toyota. “Through her series of photos and posts, we hope Ximena’s storytelling will inspire festival guests and those following along at home to discover new places and experiences together.”
This year, Toyota is offering exclusive fan content and special on-site surprises to its social followers. Fans are invited to directly engage with Sarinana and Toyota by following and sending a message to @XimenaMusic and @ToyotaLatino. They can also connect with Sarinana on Instagram (ximenamusic), Vine (ToyotaLatino) and YouTube (ToyotaUSA) to take part in her festival experience as she meets with musicians and festival attendees. Fans are encouraged to share their own festival highlights and participate in a one-on-one Twitter Chat with Sarinana using the #VayamosJuntos hashtag.
In addition to connecting online, Toyota fans can visit the Space Disco Launched by Toyota, an interactive area featuring the Prius liftback, Prius c and other Toyota vehicles. At both Lollapalooza and Outside Lands, festival goers can enjoy a variety of activities, including:
- Prius c Space Station 53 MPG: A carnival-style racing game where two players use a gaming controller to be the first to launch their rocket ship into outer space while sitting in the front seats of a Prius c. Each winner receives a Toyota prize.
- Galactic Glam: Festivalgoers can have artists apply faux crystal designs to their face, neck or shoulders.
- Corolla Space Boogie: A music game where visitors can sit in a Corolla and choose to “guess that song” or “finish the lyric” of popular artists for a special Toyota-branded glow prize.
- Rapid Phone Charging Stations: Available in the Corolla’s trunk at the Corolla Space Boogie.
Toyota is also partnering with SpinMedia to host the Soundwave stage for the second year in a row. Festival attendees in Chicago and San Francisco will have access to exclusive on-site programming in collaboration with Toyota and SPIN Media, including artist interviews and Q&As, behind the scenes photography, guest DJs and bands, and vehicle interactions.
NOTE TO MEDIA: Exclusive media content will be available by request daily between August 1-3 and August 8-10.
Toyota, the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships sold more than 2.23 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. (NYSE: TM) For more information about Toyota, visit www.toyotanewsroom.com.
CONTACT: Kimberley McArthur, Conill for Toyota, 312-823-4653, email@example.com; or Chris Traina, Conill for Toyota, 201-282-5717, firstname.lastname@example.org