UGG Turns Up The Heat On Counterfeit Protection

UGG Turns Up The Heat On Counterfeit Protection

Heading into the Holidays, Brand Launches Social Media Accounts Dedicated To Counterfeit Awareness and Education


NEW YORK, Nov. 23, 2015 /PRNewswire-HISPANIC PR WIRE/ — The UGG® brand, a division of Deckers Brands (NYSE: DECK) has launched dedicated anti-counterfeit social media accounts on Facebook and Twitter just in time for the holiday season. The UGG® brand is committed to protecting shoppers from purchasing counterfeit UGG® products that are being sold as genuine. In addition to supporting consumer education and providing easy-to-access verification tools, the brand continues to work with worldwide customs authorities and law enforcement agencies to find and stop the shipment and sale of counterfeit goods.

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The newly created UGG® counterfeit Facebook page features videos and photos that help consumers identify counterfeit product and alert them to popular scams. In addition, the brand also answers questions from customers and offers support with identifying sites as counterfeit or genuine.

Thousands of counterfeit websites advertise their fake UGG® brand products using wording such as “outlet uggs,” “discount uggs,” or “uggs black friday.” Online auctions and forums are also common outlets counterfeiters use to sell fake products. Offline, counterfeiters may operate retail stores, flea market booths or on city street stalls in the hope of scamming unsuspecting customers into purchasing fake products.

The simplest way for consumers to guarantee their purchase is authentic is to check the list of UGG® authorized stores and authorized online retailers at These are comprehensive lists of official UGG® retailers, both online and nationwide, that consumers can trust to provide genuine product. Additionally, UGG® has compiled an online gallery highlighting authentic and counterfeit product side-by-side, pointing out the differences and calling out tips on recognizing real versus fake UGG® products.

UGG® has taken legal action against 60,000 websites selling counterfeit UGG® brand products. Alibaba, the Chinese ecommerce company that has become notorious for selling counterfeit products has also faced scrutiny from the brand. To date, UGG® has removed over 300,000 counterfeit listings on Alibaba’s consumer marketplace, Taobao. Between 2007-2015 law enforcement has globally seized over 2.5 million counterfeit UGG® brand products.

Many consumers may not know that buying counterfeit products has a significant impact on the global economy, eliminating tens of thousands of jobs with legitimate businesses and costing the economy an estimated $600 billion of revenue a year. Worse yet, they are not accountable to human rights and environmental regulations nor do they adhere to child labor laws, anti-sweatshop laws, or restricted substances laws. This puts workers, the environment and consumers at risk.

If customers have already purchased counterfeit products unknowingly and are looking for a refund, UGG® instructs consumers on the necessary steps to get a refund from their bank or credit card company at For more information, the brand also answers questions directly at

About The UGG® Brand
Founded in 1978 in California, the UGG® brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. The UGG® brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering men’s, women’s and kid’s footwear as well as loungewear, outerwear, home products, cold weather accessories and handbags. The brand’s concept and outlet stores offer the ultimate brand experience with 137 locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, visit our website, @UGGAustralia #THISISUGG

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit

Media Contacts:
Lindsey DiCola / 212-247-8552 /
Matthew Magnin / 212-247-8552 /


UGG Turns Up The Heat On Counterfeit Protection