Yolo Rum Gold Takes Double Gold at 2018 San Francisco World Spirits Competition

May 16, 2018

Yolo Rum - You Only Live Once... Be extraordinary, drink extraordinary rum!

DENVER and SAN FRANCISCO, May 16, 2018 /PRNewswire-HISPANIC PR WIRE/ — Fresh off multiple wins at the New York World Wine and Spirits Competition and San Diego Spirits Fest, Yolo Rum‘s premier blend, Yolo Rum Gold, won a Double Gold Medal at the 2018 San Francisco World Spirits Competition. Yolo Rum Silver also took home a Bronze Medal.

“I guess these medals show that master rum blender Don Pancho Fernandez knows what he’s doing,” said Yolo Rum founder Philip Guerin. “But, seriously, Yolo Rum is a tremendous value considering it is a highly decorated boutique spirit. It seems like the more prestigious the competition, the higher we place.”

Held in early spring at the Hotel Nikko, the San Francisco World Spirits Competition is one of the premier events of its kind, attracting entrants and attendees from all over the world. This year, over two thousand entrants participated in a variety of spirits categories. Ranked as one of the top cocktail festivals in America, SFWSC judges come from the ranks of top food and beverage buyers, writers, columnists, beverage directors, and sommeliers. This year marks the eighteenth anniversary of the competition.

Continuing an impressive, award-winning run at industry expositions and competitions, this win puts Yolo Rum’s international medal count at 21. Yolo Rum has also received multiple wins from the New York World Wine and Spirits Competition, and taken home more gold medals at the Miami Rum Renaissance Festival. Now they add two more medals to their crowded trophy case.

At the heart of the Yolo Rum operation is master distiller Francisco “Don Pancho” Fernandez. Born in Cuba and operating out of the Republic of Panama, Don Pancho is the world’s most-respected and honored ronero (that’s “rum blender,” for the layman). The recipient of hundreds of awards, Francisco “Don Pancho” Fernandez is acclaimed worldwide as the ultimate practitioner of his craft and recognized as a man who elevates the trade of rum making to high art. Yolo Rums are gluten free, with no added sugar or molasses and no artificial colors, flavors or preservatives, and the company produces its products using revolutionary environmentally sustainable processes. Offering boutique quality at exceptional value, Yolo Rum is the ideal synthesis of ancient crafts and modern tastes.

Yolo Rum is exploring a possible equity crowdfund. This could be the opportunity to invest in an equity-based share of Yolo Rum. For information, visit yolorum.com/invest.

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SOURCE Yolo Rum

Production of All-New 2019 Acura RDX Begins at East Liberty Auto Plant

May 15, 2018

EAST LIBERTY, Ohio, May 15, 2018 /PRNewswire/ — Acura today celebrated the start of mass production of the all-new 2019 Acura RDX, the first in a new generation of Acura products built around Acura’s Precision Crafted Performance brand direction. The new RDX is a clean-sheet, top-to-bottom redesign of Acura’s perennial top-selling five-passenger luxury SUV, brought to life through new capital investment of $54 million in new technologies and processes at the East Liberty Auto Plant (ELP).

New technologies at the East Liberty Auto Plant include a new roller hemming process for the new RDX’s ultra-wide panoramic moonroof and the use of high-performance structural adhesives for enhanced body rigidity – both manufacturing firsts for a mass-produced Acura model. A new multi-layer paint system highlights the introduction of new Acura-exclusive premium exterior color options.

“This new RDX defines the future of Acura, and our Ohio team did an incredible job preparing this first in a new generation of Acura vehicles for our customers,” said Jim Hefner, plant manager at the East Liberty Auto Plant. “Paired with a new Ohio-made 2.0-liter Turbo engine, an all-new platform and a host of new technologies, the 2019 RDX sets a new high bar for style, performance and sophistication in a compact luxury SUV.”

The new Acura RDX takes its power from a direct-injected and turbocharged 2.0-liter, VTEC^® Turbo engine produced at the nearby Anna, Ohio engine plant. The engine is mated to a segment-first 10-speed automatic transmission (10AT) manufactured at the company’s Tallapoosa, Georgia transmission plant. Peak output is 272 horsepower and 280 lb.-ft. of torque, with the new 10AT and available next-generation of Acura Super-Handling All-Wheel Drive® (SH-AWD™), making this the quickest, best-handling RDX yet. The all-new 2019 Acura RDX will begin arriving at U.S. Acura dealerships in June.

The Acura RDX is launching from a position of strength as the top selling nameplate in the compact luxury SUV segment since its launch in 2006, with cumulative U.S. sales of more than 375,000 units (through end of April 2018), all made in Ohio. RDX also is coming off its 3rd straight year of 50,000 or higher sales (2015-17), something no other model in segment can claim.

In addition to being manufactured in the U.S. for the past 12 years and over three generations, the all-new 2019 model is the first RDX to be designed and developed in America. Styling design of the RDX was conducted by the Acura Design Studio in Los Angeles, California, with development undertaken by the company’s North American R&D team, based in Raymond, Ohio. The RDX has been completely reengineered on a new, Acura-exclusive platform and showcases the next-generation Acura design direction.

Five of the six models in the Acura lineup are made exclusively in central Ohio¹, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.

For More Information

Additional media information including pricing, features and high-resolution photography is available at acuranews.com/channels/acura-automobiles. Consumer information is available at http://www.acura.com. Follow Acura on social media at https://acura.us/SocialChannels.

About Acura

Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, representing the original values of the Acura brand – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability.

The Acura lineup features six distinctive models – the RLX premium, luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV and the next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.

Five of the six models in the Acura lineup are made exclusively in central Ohio using domestic and globally sourced parts, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.

¹Manufactured in America using domestic and globally sourced parts

The third generation RDX is the quickest, best-handling RDX ever, with top-class cabin and cargo space, and a host of groundbreaking new Acura technologies.

Video – https://www.youtube.com/watch?v=mtmN1ykb0ag
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SOURCE Acura

CRC GDI IVD® Intake Valve & Turbo Cleaner Technology is Published with United States Patent and Trademark Office

May 15, 2018

HORSHAM, Pa., May 15, 2018 /PRNewswire-HISPANIC PR WIRE/ — CRC Industries, Inc., manufacturer of industry-leading specialty chemicals for automotive technicians and do-it yourselfers, developed its revolutionary CRC GDI IVD® Intake Valve & Turbo Cleaner as the very first aerosol product to clean gasoline direct injection (GDI) intake valves when applied through the engine’s air intake or throttle body and delivered directly to the backs of the GDI intake valves.

At the time the innovative scientists at CRC Industries designed GDI IVD® Intake Valve & Turbo Cleaner, CRC believed it to be so inventive that CRC applied for a United States Patent on the technology.

The United States Patent and Trademark Office (USPTO) has now published the GDI IVD® technology as: US Patent Publication No. 2017/0248075 A1 entitled “Systems for the Reduction or Elimination of Intake Valve Deposits in Gasoline Direct Inject Engines and Related Methods.” It may be viewed at the USPTO’s website at: www.USPTO.gov/patent .

Prior to the introduction of CRC GDI IVD® Intake Valve & Turbo Cleaner, removing carbon buildup from GDI intake valves had been difficult and costly for both automotive service shops and vehicle owners. Solutions such as walnut-shell blasting and manual valve cleaning required an engine teardown to access the valves. The new product from CRC was formulated to dissolve damaging carbon deposits from intake valves of all gasoline-powered vehicles, particularly GDI engines, where carbon buildup on intake valves is a significant issue. “Excess carbon deposits on intake valves cause power loss, poor fuel economy and a host of other performance problems in GDI vehicles,” said Jim Johnson, CRC vice president of Research and Development.

“CRC chemists discovered that the chemical Polyether Amine (PEA), when applied in strong concentration and under the right conditions, can effectively clean hardened carbon deposits from GDI valves and other engine surfaces without blasting, brushing, or any teardown required,” explained Johnson. CRC GDI IVD® Intake Valve & Turbo Cleaner contains the highest concentration of PEA available on the market to provide the fastest, most thorough chemical cleaning available. A single application has been proven to remove up to 46 percent of carbon deposits in the first 60 minutes.

CRC has conducted extensive product testing to validate the efficacy of CRC GDI IVD® Intake Valve & Turbo Cleaner, confirming that the product:

Removes 46 percent of hard-carbon deposits from intake valves after the first hour of use
Continues to clean even one week after application
Regains 13.5 horsepower after application
Increases up to 4.9 ft.-lbs. of torque
Removes 65 percent of carbon from combustion chambers after first hour of use
Cleans up to 98 percent of carbon from piston tops
Removes up to 85 percent of carbon from cylinder heads.

Detailed test results may be viewed at http://crcgdi.com

About CRC:
CRC Industries is a global leader in the production of specialty chemicals used by MRO and installer professionals and the do-it-yourself (DIY) consumer. CRC serves a variety of markets, including industrial, automotive, heavy duty truck, marine, electrical, hardware, and aviation. CRC operates worldwide in the regions of the Americas, EMEIA, and Asia Pacific, with 6 manufacturing sites and 14 distribution points, and is sold in over 120 countries.

CRC trademarked brands include: CRC^®, K&W^®, Sta-Lube^®, SmartWasher^®, Marykate^®, Weld-Aid^®, Ambersil^®, KF^®, Kontakt Chemie^®, Ados^®, Action Can^® and Kitten^®.

For more information about CRC Industries, visit www.crcindustries.com.

Logo – https://mma.prnewswire.com/media/691219/CRC_Logo.jpg

SOURCE CRC Industries, Inc.

(Español) Seis consejos de USAGov para pagar los préstamos estudiantiles sin problemas

May 15, 2018

Sorry, this entry is only available in Español.

KaBOOM! and the Rebuild Texas Fund Launch Partnership to Provide Play Opportunities for Kids Across 35 Communities in Southeast Texas Impacted by Hurricane Harvey

May 15, 2018

AUSTIN, Texas, May 15, 2018 /PRNewswire-HISPANIC PR WIRE/ — Today, KaBOOM!, the national non-profit dedicated to giving all kids the childhood they deserve through great, safe places to play, and the Rebuild Texas Fund announced their partnership to invest $2.1 million to create 35 playspaces in communities impacted by Hurricane Harvey in Southeast Texas. The partnership will create 15 community-designed playground projects, and award 20 creative play products – Imagination Playground™ and Rigamjig – to organizations across 41 counties in Southeast Texas, providing new opportunities to play for more than 87,500 kids over the next generation.

Ensuring kids have safe places to play is critical to helping families and communities heal during times of recovery, as they continue to deal with the stress of lost homes, lost loved ones, and lost routine. Nearly a year later, many families – especially those most in need – in the region are still struggling to find convenient, safe spaces to play. By creating and providing playspaces, this work will help kids and communities continue to regain a sense of normalcy, and make play an easier choice for families.

This partnership is part of the Rebuild Texas Fund’s ongoing effort to help stabilize areas across Southeast Texas. These efforts started when Hurricane Harvey made landfall on August 25^th of last year, impacting more than eight million residents in 41 Texas counties in its aftermath. The Rebuild Texas Fund was launched immediately following Hurricane Harvey by the Michael & Susan Dell Foundation and the OneStar Foundation with the goal of helping Texas communities devastated by Hurricane Harvey rebuild and thrive.

“As part of our focus in long-term recovery and rebuilding efforts across Texas, we are thrilled to work with KaBOOM! to create more opportunities for kids and families to get the support they deserve,” said Neeraj Aggarwal, Program Director of the Rebuild Texas Fund. “There’s more work to be done, and through this partnership we will continue to help more families and communities in this region dedicate play resources toward our most valuable asset – our kids.”

This effort is also a part the ongoing commitment KaBOOM! has made to investing in kids and families impacted by natural disaster. The Rebuild Texas Fund investment immediately doubles this impact across Southeast Texas in Hurricane Harvey affected communities, bringing the organization’s total commitment to $4.2 million and serving more than 155,000 kids over the next generation.

“We are grateful for another opportunity to serve the communities of Southeast Texas by working with local partners to provide spaces for kids to play during this time of recovery,” said Roxane Rucker, Vice President, Community Impact at KaBOOM!. “We know that playspaces create a buffer for kids to the stress and adversity around them, and allows them to focus on getting back to what they do best – being kids.”

Through this partnership, KaBOOM! will work alongside the Rebuild Texas Fund to serve communities – big and small – affected by Hurricane Harvey by ensuring kids can get back to the business of childhood and bringing communities together in common purpose.

Applications for playground projects and creative play product grants are being accepted from 41 counties in Southeast Texas and may be submitted by government entities, non-profits or individuals / groups who have partnered with them. To learn more about how to more play opportunities to these communities, please visit https://kaboom.org/rebuildtexas/.

About KaBOOM!
KaBOOM! is the national non-profit dedicated to giving all kids – especially those living in poverty – the childhood they deserve through great, safe places to play. KaBOOM! inspires communities to make play the easy choice and works to drive the national discussion about the importance of PLAYces. KaBOOM! has collaborated with partners to build or restore more than 17,000 playspaces, engaged more than 1.5 million volunteers and served over 9 million kids. To learn why play matters for all kids, visit kaboom.org and join the conversation at twitter.com/kaboom, facebook.com/kaboom and Instagram/kaboom. #playmatters #PLAYceforKids

About Rebuild Texas Fund
The Rebuild Texas Fund is a joint initiative of the Michael & Susan Dell Foundation and the OneStar Foundation. The Rebuild Texas Fund supports organizations making an impact in the following six focus areas: community and economic development; health; housing; education and childcare; transportation and workforce; and capital for rebuilding small businesses. Funding through the Rebuild Texas Fund will be provided to eligible nonprofit, government, corporate, and philanthropic organizations working on the ground in Texas communities, big and small, that have been affected by Hurricane Harvey. More information about the Rebuild Texas Fund is available at www.RebuildTX.org.

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Logo – https://mma.prnewswire.com/media/691718/RebuildTexasFund_Logo.jpg

SOURCE KaBOOM!

Goya Foods Presents $75,000 Check to Support the Latino Concert Series at Lehman Center for the Performing Arts and Donates 2,800 Pounds of Food to Food Pantry of Lehman College

May 15, 2018

Rafael Toro, Director of Public Relations of Goya Foods presents Lehman Center for the Performing Arts with a $75,000 check for the Latino Concert Series in the Bronx.

JERSEY CITY, New Jersey, May 15, 2018 /PRNewswire-HISPANIC PR WIRE/ — Goya Foods, the largest Hispanic owned food company in the United States, presented a $75,000 check in support of the Latino Concert Series at Lehman Center for the Performing Arts, and announce a food donation of 2,800 pounds to the college’s food pantry for students in need at the INDIA concert with special guest Michael Stuart on Saturday, May 12^th, 2018 at 8 p.m.

The donation is part of Goya Gives, the company’s national initiative to promoting and supporting the overall well-being of our communities through social responsibility, environmental initiatives, and company values. “Goya has always believed in the importance of giving back to the community and honoring our Latin culture, roots, and heritage,” said Rafael Toro, Director of Public Relations of Goya Foods. “We are honored to be title sponsors of Lehman’s Latino Concert Series and to bring together people through a mutual love of good music and great food! In addition, we will donate 2,800 pounds of food to students struggling with food insecurity at Lehman in hopes of bringing comfort with a healthy meal.”

Goya Foods has been a proud supporter of nearly 300 charitable endeavors, programs, scholarships, and events that promote culture and benefit overall community wellness. Goya Gives not only demonstrates the company’s corporate and social responsibility but solidifies their dedication to social causes and the values they hold true to the foundation of Goya Foods.

“Goya’s support of the Lehman Center concert series and the Lehman College Food Pantry are evidence of Goya’s commitment to nurturing the heart and soul of the Bronx through investments that expand the cultural capital of our community and eradicate food insecurity among our students,” said José Luis Cruz, President of Lehman College.

The Latino Concert Series has attracted iconic performers to the Bronx for more than a decade, showcasing top artists such as Willie Colón, Johnny Pacheco, Gilberto Santa Rosa, Eddie Palmieri, Prince Royce, Jose Alberto, as well as the late Celia Cruz and Tito Puente. The Forever Freestyle and Parranda Navideña concerts are perennial sellouts, in addition to a showcase of the greatest symphonic music and dance companies from Latin America.

“We are thrilled with our sponsorship with Goya Foods in support of the Lehman Center for the Performing Arts. There is a natural alignment between us, given Goya Foods’ unparalleled position as the largest Hispanic-owned food company in the United States and Lehman Center’s reputation as a leading presenter of Latino music in the Bronx, Northern Manhattan, Westchester County, and beyond,” said Eva Bornstein, Executive Director for Lehman Center. “Goya Food’s support will make it possible for the Latino Series to grow and continue to attract large audiences for many years to come!”

About GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,500 high-quality food products from Spain, the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world. The combination of authentic ingredients, robust seasonings and convenient preparation makes Goya products ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com.

CONTACT: Natalie Maniscalco, 1-845-659-6506, [email protected]

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SOURCE Goya Foods

The International Union of Painters of Allied Trades District Council 91 Urges Governor of Tennessee to Veto State Bill Expanding Policing of Immigrant Workers

May 15, 2018

NASHVILLE, Tennessee, May 14, 2018 /PRNewswire-HISPANIC PR WIRE/ — The IUPAT, District Council 91 represents hard working people across four states covering Indiana, Kentucky, Tennessee, and Illinois in the construction industry. We raise our collective voices today alongside local community and labor groups to urge Tennessee Governor Bill Haslam (TN-R) to veto House Bill 2315, which would empower local law enforcement agents on all levels to act as immigration agents and undermines our current constitutional requirement to obtain a judicial warrant of ICE before turning over individuals for deportation.

This bill, we believe, will create an environment of fear that unscrupulous employers will abuse to continue exploiting workers and undermine their rights to organize into a union in addition. Every 9 hours in the South, a construction worker dies at their workplace, legislation such as HB 2315 will only increase the number of deaths in our industry. Construction workers across our state face deplorable and unsafe working conditions at the hands of employers that devalue lives and threaten their workforce with deportation to evade responsibility. Furthermore, the state risks losing a skilled workforce as we experience sweeping worker shortages across the development boom underway—this is something neither our industry nor communities can afford.

We urge Governor Haslam to veto the bill within 10 days of it arriving at his office and stand on the right side of history by keeping this bill from becoming an unjust law.

“This is not just an immigration issue, but a labor rights issue as well. Our current immigration system is broken and until there is a just federal solution, we cannot allow local laws to persecute hardworking people. As Labor unions, it is our responsibility to fully represent all members and work towards opening our doors to future members that may be affected by this bill if signed into law—we must prioritize the safety and livelihoods of workers everywhere if we are to truly uphold our American values of prosperity.” – Roger Hester, IUPAT District 91 Director of Business Development

The International Union of Painters and Allied Trades, District Council 91 covers the entire State of Indiana, the western half of Kentucky and middle Tennessee, with some territory in southeastern Illinois. Our membership consists of trades such as Painters, Drywall Finishers, Vinyl Hangers, Glaziers as well as Hydroblasting, Bill Posters, manufacture glass products, and industrial workers who perform fireproofing and lead or asbestos abatement including mold and mildew remediation.

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SOURCE International Union of Painters and Allied Trades

Kids Come for Activities, Stay for Food

May 15, 2018

Dairy Council of California elevates the health of children and families in California through the pursuit of lifelong healthy eating habits. Learn more about our nutrition education programs at HealthyEating.org.

SACRAMENTO, Calif., May 15, 2018 /PRNewswire-HISPANIC PR WIRE/ — When schools close for summer break, the door on good nutrition may also shut for the 2 million California children who rely on free and reduced meals at school but miss out on USDA’s Summer Food Service Program.

Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8288751-usda-dairy-council-of-california-kids-summer-meal-activities/

Missing out on healthy meals and milk over the summer months can negatively impact children’s health and put them at an academic disadvantage come fall. Summer breakfasts and lunches provide food from all five food groups for all kids and teens 18 and under, no paperwork required.

At summer meal sites, nutritious foods aren’t the only benefit. “When it comes to kids and teens, having something to do can be even more appealing than something to eat,” said Alyson Foote, Registered Dietitian Nutritionist, project manager for Dairy Council of California. “That’s why we are working with community organizations, nonprofits, schools, libraries and more to provide fun activities and free promotional resources for summer meals to keep healthy eating on the menu for all California children 18 and under this summer.”

In Sacramento and San Bernardino counties, Dairy Council of California has worked in community partnerships, called summer meals collaboratives, focused on increasing summer meal locations and participation. Sites that provide engagement activities like STEM or literacy programs tend to have higher participation throughout the summer months. Thanks to widespread community outreach led by local schools and activity-based programs like Lunch at the Library, meal participation during summer 2017 increased 15 percent in Sacramento County and more than doubled in San Bernardino County.

“Joining a local summer meals collaborative is a great way to network and share resources from your local farmers, chefs, nutritionists and public health educators. It is truly building a program for the community by the community,” said Vince Caguin, director of nutrition services & warehousing at Natomas Unified School District and founding member of the Sacramento Summer Meals Collaborative. “I challenge my colleagues across the state to connect with or start up a local summer meals collaborative and add a couple more sites for this summer. Together we can have a tremendous and positive impact on the health of California’s children.”

Everyone can get involved to open windows of opportunity to keep activities and healthy meals on the menu for California’s children this summer. Schools are a trusted source of information for parents. Before school is out, consider adding summer meals information to school websites, sending home information with students and scheduling updates on social channels like Facebook and Twitter to keep parents and students informed. School foodservice departments can also consider adding summer meals information on menu backs. For sample newsletter text, social media posts and more, visit FuelYourSummer.org, a free toolkit created by the Sacramento Summer Meals Collaborative led by United Way California Capital Region.

About Dairy Council of California
For nearly a century, Dairy Council of California has empowered stakeholders, including educators, health professionals and communities, to elevate the health of children and parents through the pursuit of lifelong healthy eating habits. Funded by California’s dairy farm families and local milk processors, Dairy Council of California’s science-based nutrition education resources, Mobile Dairy Classroom assemblies, training programs and online tools reach millions in California and throughout the United States. Learn more at HealthyEating.org.

CONTACT: Sara Floor, Dairy Council of California 916.263.3560 [email protected]

Logo – https://mma.prnewswire.com/media/661641/Dairy_Council_of_California_Logo.jpg

SOURCE Dairy Council of California

2018 CMC Annual Conference Takes On Corporate Diversity & Cultural Models Of Success

May 15, 2018

AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results.

FAIRFAX, Virginia, May 15, 2018 /PRNewswire-HISPANIC PR WIRE/ — With rapidly changing demographics, culture plays a leading role in marketing strategies, but marketers are often puzzled by the structure and approach. The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) will provide a snapshot on corporate diversity at their annual conference taking place at the Loews Hollywood Hotel in Los Angeles June 4-6. The conference will also bring together top brands, including AutoZone, Coffee-mate, Intuit and Verizon, to discuss models and structures that work.

“We want to ensure there are culture marketing specialists spread across the leadership spectrum of our clients, in addition to having the right team of partners,” said CMC Chair Isaac Mizrahi, co-president & COO of Alma.

The sessions that tackle these topics include:

Corporate America and the State of Latino Representation
When it comes to Latino representation in corporate America, who’s doing great? What are the barriers and what is the relationship between proper representation and business success? Panelists Luke Visconti, CEO of DiversityInc, Dr. Robert Rodriguez, president of DRR Advisors LLC, and Cristian Camilo Zarta, recruitment/client manager & multicultural specialist at De Forest Search discuss how a leadership team that is diverse and reflects the composition of our society has a higher probability of understanding the new consumer marketplace.
Multicultural Structure: The Good, the Bad and the Ugly
When it comes to tackling multicultural marketing, there is no one-size-fits-all model. Every client has a different approach, from the summer intern to fully-staffed departments. A panel featuring Ida Chacon, vice president of custom solutions at Collage Group, Margie Bravo, marketing multicultural champion for Coffee-mate at Nestlé, and Alejandra Barron, director of merchandise & integrated marketing at AutoZone will discuss the pros and cons of each.
Culture is the New Mainstream
As demographics rapidly shift, many brands recognize the value of having the multicultural marketing agency take the lead in mainstream or “general market” executions. Led by SRI owner Catherine Bension, this session features panelists Ricardo Aspiazu, director of promotions & device marketing at Verizon, and John Sandoval, senior brand & Latino marketing manager at Intuit, as they discuss how this model is delivering success for their brand. They’ll share the sell-in process, how the collaboration works, the obstacles and opportunities, and the key takeaways from these relationships.

The CMC Annual Conference will deliver content underscoring the Power of C³: Creativity, Community & Culture. C-suite executives from Nestlé and Target will present as well as top leaders from AutoZone, Comcast, Domino’s Pizza, Intuit, NFL, Pepsi, Sprint, Twitter, and Verizon. Topics include The Multicultural Marketing Journey with Comcast, Domino’s Pizza & Pepsi, The Hispanic Brand in the Trump Era, Influence of Influencers, Pasión for Sports: How Hispanics Are Driving the Future of Sports Marketing, In-Culture Marketing: Driving Brand Growth, Fireside Chat with Danny Trejo: Hispanic Representation on Screens, The Future of Advertising Agencies, Digital Lives 2018, Fact or Fiction: The Current State of the Hispanic Market, among others.

For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook and Twitter at @cmchispanic using the conference hashtag #CMCpowerof3.

About CMC

Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

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SOURCE Culture Marketing Council: The Voice of Hispanic Marketing

“My NICU Baby” App Supports Parents Of Babies Born Sick Or Too Soon

May 15, 2018

March of Dimes Foundation Logo (PRNewsfoto/March of Dimes Foundation)

WHITE PLAINS, N.Y., May 15, 2018 /PRNewswire-HISPANIC PR WIRE/ — For the families of critically ill and premature babies, the hospital newborn intensive care unit (NICU) can be a confusing blur of equipment, sounds, and terminology. Now March of Dimes is helping to change that by providing a one-stop shop of information and support for families with its new My NICU Baby app. The app is free and available for both iOS and Android devices.

“My NICU Baby empowers moms and dads with the knowledge and tools they need at an overwhelming and scary time in their lives,” says Stacey D. Stewart, president of March of Dimes.

Using the My NICU Baby app, families will have the resources they need in their hand to help them cope with the NICU experience as well as the transition to home. Unique features will allow families to:

Watch educational videos on various parenting topics;
Learn the vocabulary of the baby’s care;
Use a checklist and questionnaire to help keep track of questions for health care providers, make to-do lists, or take notes;
Track feedings and breast milk pumping for their baby;
Track weight gain/loss for their baby;
Use a fun “Photo booth” feature to put photo filters on new or existing photos;
Participate in Share Your Story, the March of Dimes online community of parents;
Give feedback to March of Dimes and receive notifications.

“No other app has all these features in one place for parents,” says Denise Zahui Gboignon, whose son Orion, born prematurely at 24 weeks in February 2018, is still in a Massachusetts hospital NICU. Denise began using My NICU Baby a week after Orion’s birth. “It was so helpful to find all the education videos right there. I learned the medical terms used in the NICU, and what questions to ask the doctors. My sister-in-law also downloaded the app and it helped her understand the baby’s care, too. She came with me to meet with the doctors and was able to support me more because of that.”

“Right now I’m using the app to track my son’s weight; it gives me peace of mind to know that he’s on the right track in his development,” Denise says. “I’m also taking pictures to share with family and friends, and learning about kangaroo care. The app also gives me confidence about our transition to home,” she says.

Denise finds the ability to connect with other parents of preemies in the Share Your Story community uniquely valuable. “Other parents understand what you’re going through, and it’s so nice to share experiences with them and know you’re not alone,” she says.

My NICU Baby is part of March of Dimes’ investment in the health of all moms and babies. Content in the app is written in plain language and reviewed by medical experts and NICU families. Printed versions of the information are available to families through the March of Dimes NICU Family Support® program, a partnership between March of Dimes and hospitals across the country that offers information and comfort to families experiencing the NICU hospitalization of their baby and provides training for NICU staff.

March of Dimes leads the fight for the health of all moms and babies. We support research, lead programs and provide education and advocacy so that every family can have the best possible start. Building on a successful 80-year legacy of impact and innovation, we stand up for every mom and every baby. Visit marchofdimes.org or nacersano.org for more information. Visit shareyourstory.org for comfort and support. Find us on Facebook and follow us on Instagram and Twitter.

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SOURCE March of Dimes

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