McDonald’s® Increases Donation To The RMHC®/HACER® National Scholarship To Half a Million Dollars Annually

October 13, 2015

OAK BROOK, Illinois, Oct. 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — A strong supporter of higher education, McDonald’s® USA announced today a donation to Ronald McDonald House Charities® (RMHC®) to add a fifth RMHC®/HACER® National Scholarship to the existing four $100,000 awards, increasing its support to half a million dollars annually. With the financial support of this national scholarship, five Hispanic high school seniors will have the opportunity to make their college dreams a reality in fall 2016.

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Established in 2008, the national scholarship is awarded each year to college-bound Hispanic students by RMHC, with the exclusive support of McDonald’s Hispanic owner/operators. Since then, $3.1 million in financial assistance has been awarded to 31 students across the country.

“At RMHC, we understand the importance of education in creating life-long opportunities for students,” said J.C. Gonzalez-Mendez, president and CEO of RMHC. “This scholarship is just one way we, along with McDonald’s, are committed to helping Hispanic students reach their full potential.”

National scholarship recipients are selected based on academic achievement, community involvement and financial need. The rigorous selection process includes a completed application and interviews with a distinguished panel of judges representing academia, business, media, RMHC and McDonald’s.

“Before receiving this scholarship, it was uncertain whether I would be able to attend Stanford University,” said Gabriela Lomeli, one of four recipients of the 2014 national scholarship. “Having my college expenses taken care of allowed me to focus on my studies and experience Stanford at its fullest. I owe my incredible college experience so far to the RMHC/HACER National Scholarship for making it possible.”

In addition to one more scholarship, McDonald’s and RMHC will also be launching an alumni program designed to strengthen its support of past national scholarship recipients like Lomeli.

“The purpose of the program will be to not only connect the scholarship alumni to one another, but also to continue to offer opportunities for professional and personal growth,” said Patricia Diaz, director of U.S. Hispanic Marketing for McDonald’s USA. “We’re committed to these outstanding alumni and their success beyond the scholarship.”

The RMHC/HACER Scholarship was founded in 1985 by McDonald’s owner/operator and former educator Richard Castro after noticing increasing school dropout rates among Hispanic students due to financial difficulties. HACER, which stands for Hispanic American Commitment to Education Resources, is a part of the RMHC U.S. Scholarship program, which counts on the support of McDonald’s Corporation, McDonald’s Hispanic owner/operators and the community at large.

Further demonstrating its commitment to education, McDonald’s has also partnered with the United States Hispanic Leadership Institute (USHLI) and CoolSpeak for the third consecutive year to present the USHLI Student Leadership Summit this fall, bringing motivational speakers and educational resources to high schools across the country.

College-bound high school seniors are encouraged to apply for the 2016 RMHC/HACER Scholarship, which includes local and national awards ranging from $1,000 to $100,000. Applications are available online at www.rmhc.org/rmhc-us-scholarships from October 1, 2015 to January 20, 2016.

About McDonald’s

McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.

About Ronald McDonald’s House Charities

Ronald McDonald House Charities® (RMHC®), a non-profit, 501 (c) (3) corporation, creates, finds and supports programs that directly improve the health and well-being of children. Through its global network of 300 Chapters in more than 63 countries and regions, its three core programs, the Ronald McDonald House®, the Ronald McDonald Family Room® and the Ronald McDonald Care Mobile®, and millions of dollars in grants to support children’s programs worldwide, RMHC provides stability and vital resources to families so they can get and keep their children healthy and happy. All RMHC-operated and supported programs, enable family-centered care, provide a bridge to quality health care, are a vital part of the health care continuum and give children and families the time they need to heal and cope better together. For more information, visit www.rmhc.org, follow RMHC on Twitter (@RMHC), or like RMHC on Facebook (Facebook.com/RMHC Global).

FOR MORE INFORMATION:

Sebastian Tonazzi
McDonald’s USA
[email protected]
630-623-8076

Natalie Asorey
BodenPR
[email protected]
305-639-6770

Jennifer Blanchard Smith
RMHC
[email protected]
858-229-7873

Siempre Mujer and The Museum of Latin American Art Host Second-Annual Day of the Dead Fundraising Gala Paying Tribute to the Memory and Music of Selena

October 13, 2015

NEW YORK, Oct. 8, 2015 /PRNewswire-HISPANIC PR WIRE/ — Siempre Mujer, the largest Spanish-language lifestyle magazine for Latinas in the U.S., today announced that it is once again partnering with The Museum of Latin American Art (MOLAA), the only museum in the country dedicated to modern and contemporary Latin American art, to host its second-annual Day of the Dead fundraiser celebrating the traditional Mexican holiday rapidly gaining popularity in America and around the world.

The ticketed event, held at MOLAA in Long Beach, Calif., on Friday, Oct. 30, at 8 p.m., is open to the public. Tickets are available both online and at the door. The 2014 event raised more than $75,000, and proceeds from ticket sales and the silent auction will continue to benefit MOLAA’s exhibition and art education initiatives.

Stuart A. Ashman, MOLAA’s President and CEO says, “I am so pleased to partner with Siempre Mujer on Fotos y Recuerdos, our Día de los Muertos fundraising gala, an event that supports the Museum’s educational goal of providing a rich, cultural context for our exhibitions through vibrant events and programs.”

The theme of the event, Fotos y Recuerdos celebrates the memory and enduring legacy of Selena’s music two decades after her tragic death. The museum will also display a Community Altar honoring the Tejano artist.

“Our partnership with MOLAA was a huge success last year,” says Siempre Mujer Editor-in-Chief María Cristina Marrero. “This year’s Fotos y Recuerdos gala will once again be the place to be to celebrate Day of the Dead, as we honor our unique Latino heritage, support one of the leading cultural institutions in the country, and pay tribute to one of the most talented and iconic Latinas of the past century.”

The fundraiser will also kick off MOLAA’s first-ever Day of the Dead Art & Altar Exhibition, featuring A Room of Her Own, an altar installation created by renowned author Sandra Cisneros honoring her mother, Elvira Cordero Cisneros, which was previously on display in The National Museum of American History, as well as additional altars created by local artists. Attendees will enjoy a private viewing of the exhibit, which runs through Nov. 29.

Cisneros says, “My mother was a devotee of museums, so I am thrilled that this final installation of her traveling altar will have meaningful home at the Museum of Latin American Art in Long Beach, California.”

The event is expected to attract more than 500 leaders in art, media, entertainment, politics, philanthropy and business.

Additional event highlights include:

Musical performances by Thee Commons, Boogaloo Assassins, Buyepongo, and Eastside Luv Residente D.J. Bsyde Morales.
Special guest appearances by Sandra Cisneros, the renowned author of The House on Mango Street and the upcoming A House of My Own, and Va por Ti finalist Virginia Stille.
Live painting by Los Angeles-based artist Robert Vargas.
A silent auction featuring exclusive travel, art and entertainment experiences.
Specialty cocktails and traditional Mexican cuisine with a twist.
Day of the Dead-inspired face painting.

Siempre Mujer is the Official Media Partner of the event. Additional event sponsors include Official Food Sponsor HERDEZ^® Brand, the No. 1 salsa brand in Mexico, which will be providing a bountiful spread of festive food and the face painting stations; Ancestry, which will provide access to its world class searchable database of historical records and documents through interactive, and on-site ancestor and lineage tracing; el Jimador tequila, which will be providing specialty cocktails; Korbel, which will be providing champagne; and Event Partner Mexico Tourism Board.

“Siempre Mujer is committed to helping our Latino community thrive, whether it’s through cultural events, scholarship programs or beyond,” says Siempre Mujer Associate Publisher Veronica Viviana Wilson. “We’re excited to team up again with our returning sponsors and new partners for the second year of this fun and unique program, and work together to benefit this celebrated cultural institution.”

For more information, please visit http://molaa.org/diadelosmuertosgala.aspx.

ABOUT SIEMPRE MUJER
Launched in 2005 by Meredith Corporation (NYSE: MDP, www.meredith.com), Siempre Mujer is the only magazine written for, by and about the modern U.S. Hispanic woman who is actualizing her goal of success. With fresh, authentic and inspiring content, Siempre Mujer has become one of the leading Spanish language women’s magazines and the Latina’s source for the things she cares about most; beauty, style, fitness, fashion, arts, culture, and career, helping her be the best woman she can be, a leader, a doer, and a role model. Siempre Mujer reaches 1.8 million readers every issue, and is published on a bi-monthly basis. SiempreMujer.com provides the latest in beauty and fashion trends, and original editorial content about relationships, current events, celebrity news and entertainment.

ABOUT THE MUSEUM OF LATIN AMERICAN ART (MOLAA)
The Museum of Latin American Art (MOLAA) was founded in 1996 in Long Beach, California and serves the greater Los Angeles area. MOLAA is the only museum in the United States dedicated to modern and contemporary Latin American art. Since its inception, MOLAA has doubled in size and continues to expand its permanent collection, ranging from works by Tamayo and Matta to Cruz-Diez, Los Carpinteros and Tunga. With its physical expansion complete, MOLAA’s focus is on strengthening its position as a multidisciplinary institution providing cross-cultural dialogue. For additional information visit: www.molaa.org |Facebook: @MuseumofLatinAmericanArt(MOLAA) | Instagram: @molaaart |Twitter: @molaa

Hand in Hand Parenting Announces Campaign to Translate New Book into Spanish

October 13, 2015

PALO ALTO, California, Oct. 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — Hand in Hand Parenting will launch a stretch goal on its successful Indiegogo campaign, which will allow Patty Wipfler’s upcoming book to be translated into Spanish, starting on Monday, October 12, 2015. http://igg.me/at/ParentingbyConnectionBook

Over 2 million parents per year access the tools of Hand in Hand Parenting, through booklets, website materials, online courses and in-person meetings. The founder of Hand in Hand Parenting is writing a book, financed though a successful $50,000 Indiegogo campaign. With the next $15,000, Hand in Hand will translate the upcoming book into Spanish, providing Spanish-speaking parents and caregivers, for the first time, a one-stop resource for deepening the connection with their children.

A close parent-child connection throughout childhood is the strongest factor in preventing social and health problems—involvement in drugs, violence, and unintended pregnancies among them. Hand in Hand furnishes powerful tools for building and repairing the parent-child connection. Giving parents the tools to lift difficulties out of their children’s lives will foster generations of emotionally and socially intelligent leaders. Skills to build human connection will make all the difference in this challenging century.

As one parent recently said, “When I discovered Hand in Hand, I had three children. Now, I have a family.” This book project will ensure English and Spanish speaking parents have easy access to the transformational tools of Hand in Hand Parenting.

Hand in Hand is a registered
501(c)(3) nonprofit organization
EIN #77-0234719.

OCP invites Catholic composers to submit their music

October 13, 2015

PORTLAND, Oregon, Oct. 1, 2015 /PRNewswire-HISPANIC PR WIRE/ — OCP proudly invites all Catholic composers in the U.S. to submit a song for consideration for the V Encuentro process. The songs selected will accompany Hispanic Catholics on a three-year journey discerning the way in which the Church is responding to the Hispanic/Latinos presence and strengthen the way in which the Hispanic/Latino population responds to the Church.

The V Encuentro is a series of encounters for Hispanic/Latino ministry, convened by the bishops, asking the Hispanic/Latino leadership within the Church to raise their voices for the good of the Church. The process includes leadership development and formation, and identifies the needs of Hispanic Catholics in the United States and how to address them. The process is shared through Encuentros (gatherings) at the parish, diocesan, regional and national levels and will be articulated in a concluding document with pastoral guidelines and recommendations.

“The V Encuentro is a historic event for the Catholic Church in the U.S. I am proud, grateful and overjoyed that OCP is supporting and accompanying this important process of consultation for the good of the Hispanic/Latino communities whom we serve,” said Pedro Rubalcava, the director of Hispanic ministries.

As one of the four Padrinos supporting the V Encuentro, OCP identified a need for songs invoking the themes of Encuentro to accompany participants of the process throughout the different levels of the journey. The OCP song selection committee will select a number of songs based on set criteria e.g., songs in Spanish or fully bilingual (Spanish-English), songs that are appropriate for liturgy and theologically sound, and songs that reflect the theme of the V Encuentro will be considered. OCP will produce and publish an album containing all the selected songs.

“This is a great opportunity for people to get involved and support the Encuentro process,” said Stella Garcia, music development specialist at OCP. “The committee is very excited to listen to the submissions and can’t wait to meet the composers involved.”

Songs can be submitted October 1 through November 15, 2015 at ocp.org/v-encuentro-songwriter-opportunity. Those individuals whose songs are selected will be notified, and the songs will be announced on our website in January 2016.

For more information, please contact Estela Ferreras at [email protected] or 503.460.5349.

About OCP
Oregon Catholic Press, a not-for-profit publisher of liturgical music and worship resources based in Portland, Oregon, has been in operation for more than 90 years. Worship programs produced by OCP are used in over two-thirds of Catholic churches in the United States and are distributed worldwide. Find OCP on Facebook at Facebook.com/OCPmusic.

Media Contacts:
Estela Ferreras, 503.460.5349, [email protected]

The Hispanic Public Relations Association Announces 2015 National Bravo! Award Winners

October 12, 2015

NEW YORK, Oct. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Public Relations Association (HPRA) reveals the winners of the 2015 National ¡Bravo! Awards held for the first time at the Lotte New York Palace Hotel in New York City. The HPRA National ¡Bravo! Awards are the most prestigious awards in Hispanic communications recognizing the industry’s finest campaigns across several categories including: automotive, technology, sports, digital, non-profit and integrated marketing communications, among others. Winners included: Balsera Communications, Cohn & Wolfe, Conill, d expósito & Partners, Havas FORMULATIN, Havas PR North America, SWAY PR and Telemundo.

“Congratulations to all the winners for contributing superb work to the Hispanic public relations industry,” said Andy Checo, President of HPRA’s National Board. “As we continue to advance the practice of Hispanic public relations, we are proud of providing a platform for our work to be recognized and celebrated.”

Hosted by Laura Stylez, co-host of New York’s most successful morning radio drive show on HOT97, the 2015 HPRA National ¡Bravo! Awards ceremony was held on Thursday, October 8.

The winning agencies for the 2015 HPRA ¡Bravo! Awards recognizing the best public relations and marketing campaigns from across the country were:

Technology Campaign of the Year: COHN & WOLFE INFUSE
Healthcare & Nutrition Campaign of the Year: BALSERA COMMUNICATIONS FOR UNITEDHEALTHCARE THE PRESS EFFECT: LEVERAGING MEDIA TO EDUCATE LATINO POPULATIONS ABOUT HEALTH
Fashion & Beauty Campaign of the Year: HAVAS PR NORTH AMERICA FOR MEDIA MAKEOVERS BY JCPENNEY’S ESCUADRÓN GLAM.
Public Education Campaign of the Year: COHN & WOLFE INFUSE FOR COLGATE’S “ORAL HEALTH MONTH”
New Product Launch Campaign of the Year: SWAY PUBLIC RELATIONS FOR THE 2015 HYUNDAI SONATA MEDIA INTRODUCTION
Food & Beverage Campaign of the Year: HAVAS FORMULATIN FOR NESTLÉ LA LECHERA AND PATI JINICH.
Integrated Marketing Campaign of the Year: CONILL FOR TOYOTA MÁS QUE UN AUTO
Media Event Campaign of the Year: TELEMUNDO FOR THE 2015 BILLBOARD LATIN MUSIC AWARDS
Sports Campaign of the Year: HAVAS PR NORTH AMERICA FOR JCPENNEY: INSPIRACIÓN EN EL JUEGO BONITO
Digital Campaign of the Year: TELEMUNDO FOR THE SUPER SERIES LAUNCH OF “DUEÑOS DEL PARAISO”
Internal Communications Campaign of the Year: HAVAS FORMULATIN FOR MI PUEBLO EMPLOYEE ENGAGEMENT CAMPAIGN
CSR Campaign of the Year: D EXPÓSITO & PARTNERS FOR CHILD HUNGER ENDS HERE CON AGRA FOODS
Public Affairs Campaign of the Year: BALSERA COMMUNICATIONS FOR NATIONAL HISPANIC LANDSCAPE ALLIANCE’S JUAN IN A MILLION: ADVOCATING FOR THE NATION’S HISPANIC LANDSCAPE WORKFORCE
Non-Profit Campaign of the Year: D EXPÓSITO & PARTNERS FOR THE AARP CAREGIVING CAMPAIGN
Multicultural Campaign of the Year: COHN & WOLFE INFUSE

Mike Fernandez, Corporate Vice President, Corporate Affairs at Cargill, was honored with the inaugural ‘Pioneer of the Year’ Award.

The 2015 HPRA ¡Bravo! Awards were made possible thanks to Platinum sponsors Coca-Cola and Time Warner Cable; Silver sponsor Moet Hennessy USA; and Bronze sponsors Delta Air Lines, Ogilvy Public Relations, PR Newswire, Toyota and United Healthcare.

Judges for the 2015 HPRA National ¡Bravo! Awards were comprised of senior public relations and marketing professionals across the agency corporate and brand levels.

For additional information regarding the Hispanic Public Relations association, please visit http://www.hpra-usa.org.

Bilingualism: a Growing Value to U.S. Labor Market

October 12, 2015

PRINCETON, New Jersey, Oct. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Bilingual individuals, who can read and write in English and their native language, drop out of high school at lower rates, enter higher status occupations, and can earn more than those from immigrant backgrounds who only speak English according to a new study released today from the Civil Rights Project at UCLA and Educational Testing Service (ETS).

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“Balanced bilinguals,” those who understand, speak, read and write in both English and the language of the home:

earn more, whereas monolinguals lose $2,000–$5,000 annually as a result of losing their home language.
go to college at higher rates, which dramatically increases earnings.
have more social networks.

“Today’s young language minority population is unique; their experiences have made them distinct from previous generations, and not only with respect to their access to social media and entrance into a global economy,” says the report’s author Patricia Gándara, of the Civil Rights Project/Proyecto Derechos Civilies at UCLA. “Children of immigrants today are coming of age in a majority-minority era. Their linguistic and cultural cache is becoming a greater part of the fabric of America, and employers increasingly prefer employees who can reach a wider client base and work collaboratively with colleagues across racial, ethnic and cultural lines.”

Gándara’s report, “Is There Really a Labor Market Advantage to Bilingualism in the U.S.?,” draws upon new and different data sets and studies that follow young people (children of immigrants now in their late-20s and early-30s) just entering the labor market providing a more accurate measurement of bilingualism and “biliteracy” than have prior studies.

Growth in other-than-English language speakers has been dramatic over the last three decades according to Gándara; from about 23 million persons in 1980 to nearly 60 million today. And while the latest census data show that the nation is increasingly bilingual, what is not well documented is the extent to which bilingualism is being acquired by native English speakers.

Gándara cites the explosion of dual-language programs across the country and the growth of international baccalaureate programs that require competence in two languages as proof of growing interest. She also notes a U.S. News & World Report article that argued that maintaining and teaching languages others than English will be key to the success of the nation’s schools in the coming century.

“Our findings that balanced bilingualism or ‘biliteracy’ pays and results in better educational outcomes is good news,” says Gándara. “Equally important though is the finding that transitional bilingual instruction that leaves behind the native language is not where the payoff is; it is in maintaining immigrant languages. Bilinguals may not always be paid more, but they often are and frequently get hired over monolinguals with similar credentials.”

“Americans for whom English is not their first language face unique obstacles on their path to academic and economic success,” says Michael Nettles, Senior Vice President of ETS’s Policy Evaluation & Research Center who commissioned the research and paper. “This report highlights the benefits that can accrue to all students through dual language programs.”

It is important, Gándara cautions, to acknowledge that the present day Spanish-speaking population is extremely diverse in history, region, socioeconomic status, education and literacy. “All of these factors result in different experiences in the labor market so that it is not possible to draw conclusions about a single Hispanic group.”

In 2012, ETS entered into an agreement with the Civil Rights Project to commission a set of original papers to investigate, from different disciplinary perspectives, the labor market implications of bilingualism in the United States. Those studies are published in a new book titled, “The Bilingual Advantage: Language, Literacy and the US Labor Market.”

The report released today is a companion to that book that begins with reviews of studies looking at the history of discrimination against languages other than English and differences in Hispanic subgroups, earnings and literacy. Some studies confirmed that bilingualism does not pay, while others even found a small wage penalty for the average bilingual working male. Others found what appeared to be a glass ceiling where monolingual workers were more likely to hold higher-ranking jobs than bilingual workers with similar education and experience. But those studies were all based on census data that did not reveal the level of bilingualism held by individuals.

Gándara will discuss her findings at a free webinar on Tuesday October 13. Click for additional details and registration. Click here for a downloadable PDF of Gándara’s study. Copies of the book “The Bilingual Advantage: Language, Literacy and the US Labor Market,” can be ordered from Multilingual Matters.

About ETS
At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and postsecondary education, and by conducting education research, analysis and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 60 million tests annually — including the TOEFL^® and TOEIC ^® tests, the GRE ^® tests and The Praxis Series ^® assessments — in more than 180 countries, at over 9,000 locations worldwide. www.ets.org

About the Civil Rights Project
Founded in 1996 by former Harvard professors Gary Orfield and Christopher Edley, Jr., the Civil Rights Project/Proyecto Derechos Civiles is now co-directed by Orfield and Patricia Gándara, professors at UCLA. Its mission is to create a new generation of research in social science and law, on the critical issues of civil rights and equal opportunity for racial and ethnic groups in the United States. It has commissioned more than 400 studies, published 14 books and issued numerous reports from authors at universities and research centers across the country.

Live Nation And Telstra Announce Strategic Partnership

October 12, 2015

MELBOURNE, Australia, Oct. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Live Nation Australia, a Live Nation Entertainment, Inc. (NYSE: LYV) company, today announced a major strategic partnership with Telstra, Australia’s largest telecommunications company.

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The multi-year partnership goes beyond the traditional music sponsorship and delivers a program of activity against an “always-on” strategic approach, which is a first for both Live Nation Australia and Telstra.

Telstra customers, via the ‘Telstra Thanks’ loyalty program, will gain access to an exciting range of Live Nation benefits, including a first to market 48-hour priority exclusive pre-sale ticket access to all Live Nation music tours, ‘Money Can’t Buy’ experiences, VIP packages, exclusive content and merchandise, all aimed at improving the fan experience.

Michael Coppel, president and CEO of Live Nation Australia and New Zealand, said: “We welcome Telstra to our family of brand partners. We only partner with the best brands available and Telstra and its Thanks loyalty program is undoubtedly the industry leader in Australia when it comes to rewarding customers through music experiences.”

Telstra joins National Australia Bank, Qantas, Europcar, NSW Health, Spark (NZ), plus international partners American Express and Hilton Hotels and Resorts as current Live Nation Australia brand partners.

The partnership was brokered by Sydney-based entertainment partnerships agency, mixitup Australia, a Live Nation Australia joint-venture company.

Greg Segal, managing director of mixitup, said: “We look forward to working with Telstra to deliver exciting benefits to their customers and to assist them to truly partner with the live performance industry.”

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

About mixitup
mixitup is Australia’s leading brand entertainment agency, working across Australia, New Zealand and Asia. Established in 2006, mixitup creates and exclusively represents cultural assets, connecting customer centric brands to game changing content and experiences. For additional information, visit www.mixitup.com.au.

HERDEZ® Brand Celebrates Dia de los Muertos Festivities with MOLAA and NMMA

October 12, 2015

HERDEZ(R) Brand Celebrates Dia de los Muertos Festivities with MOLAA and NMMA

ORANGE, California, Oct. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — The makers of the HERDEZ^® brand, the number one salsa brand in Mexico, is proud to celebrate Dia de los Muertos festivities as the official food sponsor of two museum fundraising celebrations: the Fotos y Recuerdos Gala on October 30 at the Museum of Latin American Art (MOLAA) in Long Beach, Calif., the only museum in the country dedicated to modern and contemporary Latin American art and the Love Never Dies Ball on November 6 at the National Museum of Mexican Art (NMMA) in Chicago, Ill., one of the most prominent Latino organizations in the country and the only Latino museum accredited by the American Association of Museums. Fundraiser proceeds will benefit the museums’ exhibits and art education programs.

“This is the second year the HERDEZ^® brand will provide the food for our Gala,” said Stuart A. Ashman, president and CEO of MOLAA. “Their signature sauces really make the food an art in its own right.”

“We mount the largest Day of the Dead exhibition in the country and have been celebrating the holiday for almost three decades,” says Carlos Tortolero, president and CEO of the National Museum of Mexican Art. “We’re excited to have the HERDEZ^®brand support us this year.”

The events will feature cultural celebrations, live musical performances, private exhibit viewings, traditional altar exhibits from renowned artists such as Sandra Cisneros and local artists, live painting, scavenger hunts, festive food and drinks, face painting, photo booths and a silent auction.

“Dia de los Muertos has long-standing cultural traditions within our Latino heritage,” said Gilberto Gutierrez, senior brand manager for HERDEZ^® brand at MegaMex Foods, “and food is always a big part of the celebrations. It’s an honor to work with the museums and see our community enjoy the festivities.”

The events are expected to attract thousands of leaders in art, media, entertainment, politics, philanthropy and business.

This year the HERDEZ^® brand has included another opportunity for fans to celebrate with the HERDEZ^® brand Dia de los Muertos Traditions Contest. The HERDEZ^® brand is encouraging enthusiasts to post pictures of their Dia de los Muertos celebrations either on Facebook, Twitter or Instagram and tag the image using the hashtag #CelebrateDDLM. At the end of the contest three winners will be selected. The Grand Prize winner will receive $500, second place will receive $300 and third place will receive $200 in gift cards. Additionally, 100 entries will be selected to win honorable mention prizes.

For more information on the HERDEZ^®Brand Dia de los Muertos Traditions Contest, or to obtain tickets for the museum fundraisers or to download easy holiday recipes visit: www.herdeztraditions.com/dia-de-los-muertos. Follow HERDEZ^® Brand via social media on Facebook @HERDEZTraditions, Twitter @HERDEZBrand and Instagram @HERDEZTraditions. Join the contest via #CelebrateDDLM.

About the HERDEZ® Brand
HERDEZ® salsa is made the authentic way, using fresh ingredients like tomatoes, onions, chile peppers and cilantro. Today, HERDEZ® Salsa is the No.1 selling salsa brand in Mexico and a growing staple in homes in the United States. HERDEZ® authentic Mexican products are available nationwide at major grocery stores. Visit www.herdeztraditions.com for more information.

About the Museum of Latin American Art (MOLAA)
The Museum of Latin American Art (MOLAA), founded in Long Beach, California in 1996, is the only museum in the United States dedicated to modern and contemporary Latin American art. With its physical expansion complete, MOLAA’s focus is on its position as a multidisciplinary institution providing a platform for cross-cultural dialogue by educating visitors about the rich artistic heritage of Latin America and its relevance to our cultural experience today. This is accomplished through the presentation of a significant permanent collection, traveling exhibitions of Latin American artists ranging from masters to emerging artists, and engaging educational and cultural programs. For more information visit www.molaa.org.

About the National Museum of Mexican Art
The National Museum of Mexican Art was founded in 1982 by a group of Chicago Public School educators. With an 8,500-piece Permanent Collection, 130,000 annual visitors, and educational initiatives that impact 52,000 students each year, it is one of the most prominent Latino organizations in the country and the only Latino museum accredited by the American Association of Museums. To learn more, visit www.NationalMuseumofMexicanArt.org | Facebook: @NationalMuseumofMexicanArt | Instagram:@ExploreNMMA |Twitter:@ExploreNMMA

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Aeromexico, The Airline Serving The Largest Number Of Cities From A Hub In Latin America

October 12, 2015

MEXICO CITY, Oct. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Aeromexico, Mexico’s global airline, has become the airline serving the largest number of routes from a hub in Latin America, according to OAG Schedules Analysers, the world’s leading provider of aviation industry tools analysts need to identify trends, spot commercial opportunities and monitor competitor activity.

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With service to 79 destinations from its Mexico City hub, Aeromexico now ranks above other major airlines worldwide, thanks to the recent addition of nine domestic and international destinations from Mexico City, including Medellin in Colombia, Panama City, Toronto in Canada and Boston, Sacramento and Ontario in the United States. This growth also includes Aeromexico’s new service to Querétaro and Cozumel added in October, and Vancouver, which the carrier will begin to serve next December, to close the year with 80 destinations in its route network.

Aeromexico thus confirms its commitment to providing more and better network connectivity from Mexico City, consolidating its global leadership by offering connections to more than 80 domestic and international destinations including 46 cities in Mexico, 16 in the United States, 15 in Latin America, three in Canada, three in Europe and two in Asia.

About Grupo Aeroméxico

Grupo Aeroméxico, S.A.B. de C.V. is a holding company whose subsidiaries provide commercial aviation services in Mexico and promote passenger loyalty programs. Aeromexico, Mexico’s global airline, operates more than 600 daily flights from its main hub in Terminal 2 at the Mexico City International Airport. Its route network includes 80 cities on three continents including 46 cities in Mexico, 16 in the United States, 15 in Latin America, three in Canada, three in Europe and two in Asia.

The Group’s fleet of more than 130 aircraft is comprised of Boeing 787, 777, 767 and 737 jet airliners and next generation Embraer 145, 170, 175 and 190 models. In 2012, the airline announced the most significant investment strategy in aviation history in Mexico, to purchase 100 Boeing aircraft including 90 MAX 737 airliners and ten 787-9 Dreamliners.

As a founding member of the SkyTeam airline alliance, Aeromexico offers customers more than 1,000 destinations in 178 countries served by the 20 SkyTeam airline partners rewarding passengers with benefits including access to 516 premium airport lounges around the world. Aeromexico also offers travel options through its code share partners Delta Air Lines, Alaska Airlines, Avianca, LAN, TACA and TAM with extensive connectivity in countries like the United States, Brazil, Canada, Chile, Colombia and Peru. www.aeromexico.com www.skyteam.com http://disfrutaam.tumblr.com/

(Español) JetBlue conecta a los abuelos y nietos

October 12, 2015

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