Amway Unveils the Artistry™ Indigo Skies Color Collection
Spring Awakens in Breathtaking Blue Hues
ADA, Mich., March 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — Reaching from earth to sky, the limited edition Artistry™ Indigo Skies Color Collection for Spring 2015 captures the beauty of the American Southwest in high-impact hues that inspire casual chic looks.
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This laid-back yet luxurious collection spans seven limited edition cosmetics curated by Artistry Global Makeup Artist Rick DiCecca. “Spring 2015 is inspired by one of the world’s most naturally beautiful color palettes,” says DiCecca. “From breathtaking blue skies to gleaming desert sands, the Artistry™ Indigo Skies Color Collection gives women the freedom to create a look to match any mood.”
Indulge in Indigo Chic
Pale blue, rich indigo, shimmering beige – the Artistry™ Indigo Skies Eye Crayon Trio creates looks from demure to dramatic. The long-lasting, lightweight formula glides on smooth and creamy, and dries to a perfect powder. Crayons double as shadows or liners to shade, define and highlight eyes. The integrated sharpener keeps crayons application-ready.
Amplify every lash with Artistry Signature Eyes Volume Mascara™ in indigo blue. Revolutionary, color-intense FullFx formula increases volume up to 600%, while creamy conditioners smooth, gloss and enrich lashes. MagnaBoost brush technology creates simultaneous volume and separation for added drama.
Shape, brighten and define with Artistry Signature Color™ Lipstick and Sheer Lipsticks. All three lavish shades are formulated with plush pigments and infused with intense hydration to coat and condition lips. Lipsticks saturate lips with rich color, while sheer lipsticks sweep on a high-gloss hint of color.
THE ARTISTRY™ INDIGO SKIES COLOR COLLECTION
Artistry™ Indigo Skies Eye Crayon Trio $55.00
- Indigo: Luminous navy
- Sky Blue: Shimmering silvery blue
- Desert Sand: Warm gleaming beige
Artistry Signature Eyes Volume Mascara™ $27.00
- Indigo: Brilliant blue
Artistry Signature Color™ Lipstick and Sheer Lipsticks $29.50
- Coral Sunrise: Creamy orange pink
- Sandstone: Sheer gleaming nude beige
- Pink Quartz: Sheer shimmering blush
“This season’s collection focuses on the eyes,” adds DiCecca. “The eye crayons double as shadows or liners to create versatile, mesmerizing looks. My hope is that women will experiment and have fun with all three unforgettable shades.”
The Artistry™ Indigo Skies Color Collection will be available in the U.S in March, while supplies last. Artistry™ products are sold exclusively through a network of Amway Independent Business Owners (IBOs) millions strong worldwide. Please visit Amway.com for more information or to locate an IBO.
Artistry™ is ranked among the world’s top-five, largest-selling premium skincare brands. Founded in 1958 by an entrepreneurial husband and wife team, the Artistry™ portfolio features advanced skincare developed with new technologies and proprietary plant ingredients, targeting both the biological and environmental signs of aging for men and women, along with classic and seasonal color collections for face, eyes and lips. Exclusive formulations reflect the global research, development and quality assurance conducted by a network of more than 900 scientists and directed by a board of scientific and academic advisors who work together to push the boundaries of beauty forward. Artistry™ products are sold through more than three million Amway Business Owners in more than 100 countries and territories worldwide.
Amway is a $10.8 billion direct selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements; Artistry™ skincare and color cosmetics; and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners. Global sales in 2013 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2014 Global 100. For company news, visit globalnews.amway.com.
 Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.