Beef Loving Texans Launches New Ad Campaign For Today’s Texan

Beef Loving Texans Launches New Ad Campaign For Today’s Texan

"For All Plates of Life" celebrates diversity of Texan backgrounds, palates


­­­­­­AUSTIN, Texas, March 21, 2019 /PRNewswire-HISPANIC PR WIRE/ — Texans are not just country folk, or city folk – we’re really any kind of folk and come from a diverse array of backgrounds. That’s why Beef Loving Texans is celebrating all Texans with their new advertising campaign, now airing on streaming TV, digital radio, and online. It’s called ‘For All Plates of Life’ and reflects the delicious flavor and versatility of beef and the diversity of the Texas family.

So many Texans simply got here as fast as they could.

The campaign began by getting feedback from actual Texans on what it actually means to be a Texan. Loud and clear, participants in nine focus groups across the state wanted to see content that reflected the diversity in people and food that make up Texas. And it makes sense – with some cities gaining as many as 66 new residents daily, the makeup of the state has changed.  Consider this: nearly 85 percent of the state’s population now dwells in a metropolitan area. Texas cities are also growing faster than cities in other states, according to the latest census estimates.

Diversity of background brings diversity of palate.

It’s no secret that authentic, delicious Mexican food can be found throughout the state, but there’s so much more. Houston, in particular, is one of the most diverse cities in the United States, which has manifested itself in the variety of cuisines available. And the diverse flavors aren’t limited to one city. Each region of Texas has a unique culinary identity worthy of exploration.

Beef can be found in all of it.

‘For All Plates of Life’ focuses on content that is not only positive and inclusive, but also mouthwatering. Today’s consumer eats with their eyes. Many people want to try beautiful food they are familiar with, but also enjoy being introduced to new dishes and flavors that stretch their palates.

From traditional Texan favorites like Smoked Brisket and Carne Guisada to some new-school flavors like Braised Korean Short Ribs and Mediterranean Steak, beef is a great choice for flavor, no matter what cuisine you’re craving.

The new Beef Loving Texans ads will appear on Hulu and various other programmatic streaming TV and video services beginning in March 2019, as well as streaming radio and display ads. Additionally, the “All Plates” campaign will extend online throughout Beef Loving Texans social media, digital content and website with beautiful, diverse and colorful food photography, stories and recipes. Get recipes and get inspired at

About Beef Loving Texans
Beef Loving Texans is Texas Beef Council’s consumer brand created to share unique recipes, stories, cooking and shopping tips and expert nutrition information. The Beef Loving Texans brand celebrates the pride and values deeply rooted in Texans through family, community and tradition. More information on the mission of Beef Loving Texans can be found at

About Texas Beef Council
The Texas Beef Council (TBC) is a non-profit organization funded by Texas farmers and ranchers through the national Beef Checkoff program and the Texas state Beef Checkoff program. Checkoff dollars are used to increase domestic and/or international demand for beef through programs of promotion, research and education. The organization is directed by a 20-member board of cattlemen, representing the state’s 149,000 beef farmers and ranchers.

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Beef Loving Texans Launches New Ad Campaign For Today’s Texan