2022 MLS CUP CHAMPIONS LAFC AND BMO ANNOUNCE NAMING RIGHTS PARTNERSHIP FOR ‘BMO STADIUM’
BMO expands commitment to growing the game of soccer with multi-year partnership with LAFC
LOS ANGELES, CHICAGO, and TORONTO, Jan. 19, 2023 /PRNewswire-HISPANIC PR WIRE/ — The Los Angeles Football Club (LAFC) and BMO today announced a naming rights partnership. On January 19, 2023, the home of LAFC will be renamed BMO Stadium. Located in the heart of Los Angeles, BMO Stadium will continue to be the home of the 2022 MLS Cup and Supporters’ Shield Champions LAFC, the National Women’s Soccer League’s (NWSL) Angel City Football Club (ACFC) and host to numerous top-level marquee concerts and events.
The partnership reinforces BMO’s commitment to growing the game of soccer across North America and supports the U.S. expansion pillar of BMO’s North American growth strategy, where BMO currently serves clients through over 500 branches, access to 42,000 ATMs, more than 5,000 employees, and digital banking services in all 50 U.S. states.
BMO will be supporting fans of LAFC and the community throughout the season as the Exclusive and Official Bank of LAFC.
The partnership unites two organizations with a shared vision for the sport, growing the good in the beautiful game. BMO’s support will help LAFC continue to deliver a world-class experience and engage with new fans and audiences, reaching beyond both borders and boundaries.
As The Bank of Soccer, BMO has over a decade of experience partnering with other MLS teams including Toronto FC, CF Montréal, and Vancouver Whitecaps FC. BMO has also invested over C$25 million to engage, develop and cultivate youth soccer at every level of competition across Canada since 2005, supporting 150,000 youth athletes in the sport. Through partnerships like these, BMO has been growing the game across North America, working as a driving force to make the game both equitable and accessible, building the next generation of players, leaders, and coaches.
“BMO is thrilled to forge this partnership with LAFC, which reinforces our bank’s commitment to growing the game of soccer across North America,” said Cameron Fowler, Chief Strategy and Operations Officer, BMO. “Through BMO Stadium, we will share our passion for soccer and commitment to the Los Angeles community while bringing to life our Purpose, to Boldly Grow the Good in business and life. We look forward to supporting LAFC and its fans this season and beyond.”
“Our partnership with BMO unites two organizations that share a vision and commitment to be leaders and forces for good in our community,” LAFC Co-President & CBO Larry Freedman said. “BMO Stadium is the premier outdoor arena in the Heart of Los Angeles, having established itself as a world class sports and entertainment venue that hosts iconic concerts, events and top-level soccer. We are excited to begin our partnership with BMO, and to welcome our fans, supporters and the people of the city of Los Angeles to BMO Stadium.”
The stadium opened in 2018 with the debut of LAFC. Since its founding, LAFC has won the MLS Cup, two Supporters’ Shields and recorded the most wins, points, and goals scored in MLS. LAFC has sold out every MLS regular season and playoff match.
BMO Stadium is also home to ACFC, which made its NWSL debut last season. ACFC led the NWSL in attendance in 2022, averaging more than 19,000 fans per game for its inaugural season. ACFC is led by the largest women-led ownership group in professional sport.
BMO Stadium has a capacity of 22,000 fans for soccer matches and was the first open-air stadium built in Los Angeles since 1962. It has hosted major events such as the 2022 MLS All-Star Game, the 2023 MLS Cup, and numerous high-profile sold-out concerts and festivals featuring The Killers, Imagine Dragons, Black Pink, Twice, Santana, Guns N’ Roses, Armin Van Buren, Rufus Du Sol, Kygo, Maroon 5 and many others.
Serving customers for 200 years and counting, BMO is a highly diversified financial services provider – the 8th largest bank, by assets, in North America. With total assets of C$1.14 trillion as of October 31, 2022, and a team of diverse and highly engaged employees, BMO provides a broad range of personal and commercial banking, wealth management and investment banking products and services to 12 million customers and conducts business through three operating groups: Personal and Commercial Banking, BMO Wealth Management and BMO Capital Markets.
The Los Angeles Football Club (LAFC) is a Major League Soccer (MLS) club serving the greater Los Angeles area. The 2022 MLS Cup winners, LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is composed of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise and success in the fields of entertainment, sports, technology and media.
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Media Contacts: Scott Doll, Manager, U.S. Media Relations, BMO – [email protected], (773) 766-5439
SOURCE BMO Financial Group – Communications; BMO Financial Group US
2022 MLS CUP CHAMPIONS LAFC AND BMO ANNOUNCE NAMING RIGHTS PARTNERSHIP FOR ‘BMO STADIUM’
BMO expands commitment to growing the game of soccer with multi-year partnership with LAFC
LOS ANGELES, CHICAGO, and TORONTO, Jan. 19, 2023 /PRNewswire-HISPANIC PR WIRE/ — The Los Angeles Football Club (LAFC) and BMO today announced a naming rights partnership. On January 19, 2023, the home of LAFC will be renamed BMO Stadium. Located in the heart of Los Angeles, BMO Stadium will continue to be the home of the 2022 MLS Cup and Supporters’ Shield Champions LAFC, the National Women’s Soccer League’s (NWSL) Angel City Football Club (ACFC) and host to numerous top-level marquee concerts and events.
The partnership reinforces BMO’s commitment to growing the game of soccer across North America and supports the U.S. expansion pillar of BMO’s North American growth strategy, where BMO currently serves clients through over 500 branches, access to 42,000 ATMs, more than 5,000 employees, and digital banking services in all 50 U.S. states.
BMO will be supporting fans of LAFC and the community throughout the season as the Exclusive and Official Bank of LAFC.
The partnership unites two organizations with a shared vision for the sport, growing the good in the beautiful game. BMO’s support will help LAFC continue to deliver a world-class experience and engage with new fans and audiences, reaching beyond both borders and boundaries.
As The Bank of Soccer, BMO has over a decade of experience partnering with other MLS teams including Toronto FC, CF Montréal, and Vancouver Whitecaps FC. BMO has also invested over C$25 million to engage, develop and cultivate youth soccer at every level of competition across Canada since 2005, supporting 150,000 youth athletes in the sport. Through partnerships like these, BMO has been growing the game across North America, working as a driving force to make the game both equitable and accessible, building the next generation of players, leaders, and coaches.
“BMO is thrilled to forge this partnership with LAFC, which reinforces our bank’s commitment to growing the game of soccer across North America,” said Cameron Fowler, Chief Strategy and Operations Officer, BMO. “Through BMO Stadium, we will share our passion for soccer and commitment to the Los Angeles community while bringing to life our Purpose, to Boldly Grow the Good in business and life. We look forward to supporting LAFC and its fans this season and beyond.”
“Our partnership with BMO unites two organizations that share a vision and commitment to be leaders and forces for good in our community,” LAFC Co-President & CBO Larry Freedman said. “BMO Stadium is the premier outdoor arena in the Heart of Los Angeles, having established itself as a world class sports and entertainment venue that hosts iconic concerts, events and top-level soccer. We are excited to begin our partnership with BMO, and to welcome our fans, supporters and the people of the city of Los Angeles to BMO Stadium.”
The stadium opened in 2018 with the debut of LAFC. Since its founding, LAFC has won the MLS Cup, two Supporters’ Shields and recorded the most wins, points, and goals scored in MLS. LAFC has sold out every MLS regular season and playoff match.
BMO Stadium is also home to ACFC, which made its NWSL debut last season. ACFC led the NWSL in attendance in 2022, averaging more than 19,000 fans per game for its inaugural season. ACFC is led by the largest women-led ownership group in professional sport.
BMO Stadium has a capacity of 22,000 fans for soccer matches and was the first open-air stadium built in Los Angeles since 1962. It has hosted major events such as the 2022 MLS All-Star Game, the 2023 MLS Cup, and numerous high-profile sold-out concerts and festivals featuring The Killers, Imagine Dragons, Black Pink, Twice, Santana, Guns N’ Roses, Armin Van Buren, Rufus Du Sol, Kygo, Maroon 5 and many others.
Serving customers for 200 years and counting, BMO is a highly diversified financial services provider – the 8th largest bank, by assets, in North America. With total assets of C$1.14 trillion as of October 31, 2022, and a team of diverse and highly engaged employees, BMO provides a broad range of personal and commercial banking, wealth management and investment banking products and services to 12 million customers and conducts business through three operating groups: Personal and Commercial Banking, BMO Wealth Management and BMO Capital Markets.
The Los Angeles Football Club (LAFC) is a Major League Soccer (MLS) club serving the greater Los Angeles area. The 2022 MLS Cup winners, LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is composed of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise and success in the fields of entertainment, sports, technology and media.
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Media Contacts: Scott Doll, Manager, U.S. Media Relations, BMO – [email protected], (773) 766-5439
SOURCE BMO Financial Group – Communications; BMO Financial Group US
BMO JOINS ANGEL CITY FOOTBALL CLUB AS FOUNDING PARTNER
- BMO extends reach into Southern California, actively supporting the region’s impact-driven soccer team
- BMO and ACFC to reallocate 10% of sponsorship value back to ‘Girls Play Los Angeles’ program
LOS ANGELES and CHICAGO and TORONTO, Jan. 19, 2023 /PRNewswire-HISPANIC PR WIRE/ — Angel City Football Club today announced that BMO has joined the ACFC family as a Founding Partner. The announcement coincides with BMO announcing it secured the naming rights to Angel City’s home stadium now called BMO Stadium. Angel City will kick off its season at BMO Stadium in downtown Los Angeles in late March 2023.
The partnership represents the bank’s commitments to equity in sport and helping to grow the game in North America, reinforcing BMO as The Bank of Soccer. It also complements the U.S. expansion pillar of BMO’s North American growth strategy, where BMO currently serves clients through over 500 branches, access to 42,000 ATMs, more than 5,000 employees, and digital banking services in all 50 U.S. states.
As The Bank of Soccer, BMO partners with MLS teams including LAFC, Toronto FC, CF Montréal, and Vancouver Whitecaps FC. BMO recently partnered with Toronto FC to launch the Women in Soccer Fellowship, a first-of-its-kind in Canada initiative providing women unique on-the-job experience in coaching, scouting, player development, team services and medical, creating a direct pathway to increase the number of women in sport.
The bank has also invested over C$25 million to engage, develop and cultivate youth soccer at every level of competition across Canada since 2005, supporting 150,000 youth athletes in the sport. As a Premier Partner of Ontario Soccer, BMO’s support of more than 100,000 girls is helping enhance gender equity in the game and helping create systemic change at all levels of soccer. Through community impact-driven partnerships like these, BMO is growing the game of soccer across North America.
Both organizations are aligned in their commitment to eliminating barriers to inclusion and driving equity in sport. BMO is committed to supporting underrepresented groups within soccer to level the playing field.
“Inspired by our Purpose, to Boldly Grow the Good in business and life, and driven by a commitment to progress and advancing gender equity in soccer, this partnership unifies BMO and ACFC in a common goal,” said Cameron Fowler, Chief Strategy and Operations Officer, BMO. “As The Bank of Soccer, we are committed to growing the game across North America, founded upon a belief that by creating equal opportunities, we can inspire a new generation of players, leaders, and coaches to reach their full potential on and off the field. We are excited to share the bank’s passion for the game with Angel City FC and the Los Angeles community.”
“We are excited to work alongside BMO to create opportunities across Los Angeles to help build future leaders and grow the game of soccer together,” said Julie Uhrman, Co-Founder and President of Angel City Football Club. “We are inspired by all that BMO has done to support soccer across North America and now in Los Angeles. We are thrilled to welcome them to the Angel City Family and make a positive impact.”
As with each sponsor of ACFC, BMO and ACFC will reallocate 10% of the partnership back into the community through the Angel City Sponsorship Model. ACFC and BMO will reallocate 10% of the sponsorship to Girls Play Los Angeles (GPLA). BMO will be supporting over 400 high school-aged girls and non-binary youth across Los Angeles with no-cost access to soccer. The program will include dedicated leadership development sessions to prepare participants for college admission and encourage a life-long personal and professional relationship with sport.
To further this partnership, ACFC will create a content series with BMO highlighting equity discussions in the community. This series is designed to amplify the equity discussion and its progress with BMO executives, the community, and ACFC circles.
ABOUT BMO
Serving customers for 200 years and counting, BMO is a highly diversified financial services provider – the 8th largest bank, by assets, in North America. With total assets of C$1.14 trillion as of October 31, 2022, and a team of diverse and highly engaged employees, BMO provides a broad range of personal and commercial banking, wealth management and investment banking products and services to 12 million customers and conducts business through three operating groups: Personal and Commercial Banking, BMO Wealth Management and BMO Capital Markets.
ABOUT ANGEL CITY FOOTBALL CLUB
Angel City Football Club (ACFC), the 11th member of the National Women’s Soccer League, is heading into its sophomore season. The team is founded by Academy Award-winning actress and activist Natalie Portman, technology venture capitalist Kara Nortman, media and gaming entrepreneur Julie Uhrman, and venture capitalist, 776 founder and Reddit co-founder Alexis Ohanian. Freya Coombe leads the team as head coach. The club plays all home games at BMO Stadium in downtown Los Angeles.
Learn more about ACFC at www.angelcity.com and follow the team on social media @weareangelcity. Season tickets for the 2023 season are on sale now in limited quantities. Fans are encouraged to purchase sooner rather than later at https://angelcity.com/tickets.
Angel City – [email protected]
MEDIA CONTACTS: Scott Doll, Manager, U.S. Media Relations, BMO, [email protected], (773) 766-5439; ANGEL CITY, ACFC PR Team, [email protected]
SOURCE BMO Financial Group – Communications; BMO Financial Group US
More million-dollar homes sold in Texas in 2022
Texas Realtors releases 2022 Sales of Million-Dollar Homes in Texas Report
AUSTIN, Texas, Jan. 13, 2023 /PRNewswire-HISPANIC PR WIRE/ — The number of Texas homes that sold for $1 million or higher from November 2021 to October 2022 increased 17% compared to the previous year, according to the 2022 Sales of Million-Dollar Homes in Texas Report released today by Texas Realtors. The annual report showed 13,998 total sales with a combined dollar volume of $22.6 billion, a 14% increase in dollar volume from the previous year.
“The profile of a home sold for a million dollars or higher has changed with the high demand for Texas real estate over the past few years,” said Marcus Phipps, chairman of Texas Realtors. “In some areas, one million dollars will buy a large home with lots of bedrooms and bathrooms and many luxury features, but in others, the value of the location itself is high enough to push more-modest homes over the million-dollar mark.”
The number of homes that sold for at least $1 million accounted for 3.6% of all homes sold in Texas, an increase of 0.8% from last year. The total dollar amount represented 14.2% of all residential sales dollar volume across the state.
The median price for Texas homes sold for $1 million or higher during the first 10 months of 2022 was $1,336,500, which is 0.5% less than the previous year. The average price per square foot for homes that sold for at least $1 million increased 3% to $423, more than double the $192 average price per square foot for all residential Texas homes.
From January to October 2022, these homes spent an average of 47 days on the market, a decrease of three days from the same time frame in 2021. On average, million-dollar homes spend more time on the market than lower-priced homes.
Phipps concluded, “Like all real estate transactions, there are many factors that sellers and buyers should consider—there’s no one-size-fits-all strategy. A Realtor can help sort through the data and trends to help you understand the local conditions for these high-end properties.”
The 2022 edition of the Sales of Million-Dollar Homes in Texas Report, previously known as the Texas Luxury Home Sales Report, is provided by the Data Relevance Project, a partnership among Texas REALTORS® and local REALTOR® associations throughout the state. Data analysis is provided by the Texas Real Estate Research Center at Texas A&M University. The report analyzes home sales priced $1 million and higher from November 2021 through October 2022 statewide and includes local data for the Austin, Dallas-Fort Worth, Houston and San Antonio MSAs.
With more than 150,000 members, Texas REALTORS® is a professional membership organization that represents all aspects of real estate in Texas. We are the advocates for REALTORS® and private property rights in Texas. Visit texasrealestate.com to learn more.
Media Contact:
Hunter Dodson
[email protected]
Logo – https://mma.prnewswire.com/media/1317682/Texas_Realtors_Logo.jpg
SOURCE Texas Realtors
McDonald’s USA Hosts Virtual Mentorship Session with Former Crew Member Turned Astronaut, Katya Echazarreta, to Inspire High School Students Ahead of the HACER® National Scholarship Feb. 6 Deadline
Hispanic college-bound students nationwide can visit hacertour.com/register to sign up for the free virtual session.
CHICAGO, Jan. 19, 2023 /PRNewswire-HISPANIC PR WIRE/ — High school seniors, prepare for takeoff. With the application period for the McDonald’s HACER® National Scholarship open for a few more weeks, there’s still time to explore the limitless possibilities of a college education with the help of astronaut Katya Echazarreta. The McDonald’s crew alum is hosting a virtual mentorship session on Tuesday, January 24 at 1:00 p.m. EST to inspire Hispanic students nationwide and instill in them the confidence that college is within reach.
“After meeting with students face to face at local high schools across the country, I’m excited to connect with even more students virtually to let them know that their dreams of getting an education can be achieved,” said Katya Echazarreta, Electrical Engineer, STEM Content Creator, and first Mexican-born woman to go to space. “With resources available to them like the HACER® scholarship, I encourage high school seniors nationwide to join me on January 24, so I can show them that if I could do it, they can too!”
During the session, Katya will share insights on how her perseverance and passion for learning helped shape her journey toward becoming a NASA electrical engineer as a first-generation college student. Students will be able to interact with Katya through a live chat. To participate, students everywhere can register by visiting hacertour.com/register.
The scholarship application period for the 2022-2023 academic year is open through Feb. 6, 2023. Hispanic college-bound students and their parents are encouraged to visit mcdonalds.com/hacer for additional college resources in English and Spanish and details on how to apply for the McDonald’s HACER® National Scholarship.
Katya’s partnership with the McDonald’s HACER® National Scholarship is a full-circle moment for the engineer, as she considers her time at McDonald’s foundational to her approach of becoming an astronaut. Last fall, she reunited with the Golden Arches as a guest speaker in the annual McDonald’s HACER® Education Tour, inspiring Hispanic students to reach for the stars with in-person workshops and 1:1 mentorship sessions across select high schools. The education workshop series is hosted by CoolSpeak, the leading youth engagement company in the country, to help students in different cities navigate the college application process. Katya’s final in-person appearance will take place today, January 19, at Bowie High School in El Paso, TX.
The McDonald’s HACER® National Scholarship is one of the largest programs committed to college scholarships and resources for Hispanics, giving students the golden opportunity to receive up to $100,000 for their education. Since 1985, the program has awarded more than $33 million in scholarships to more than 17,000 students. McDonald’s and its Hispanic Owner/Operators are proud to continue its legacy for the 2022-2023 academic year.
McDonald’s has always been committed to the communities it serves, and the people that make up those communities. Every day the brand takes steps to achieve a more equitable and inclusive future for our employees, Franchisees, suppliers, customers, and the communities we serve and foster.
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to nearly 25 million customers every day. Ninety-five percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Our global aspiration is that no matter where you are in the world, when you interact with McDonald’s — through the app, in a restaurant, by watching a commercial, working in an office setting or as a crew member — Diversity, Equity and Inclusion (DEI) are as evident and familiar as the Golden Arches. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook. www.facebook.com/mcdonalds.
Katya Echazarreta is a Mexican-American electrical engineer, STEM content creator, and civilian astronaut who at only 26 years old, became the first Mexican-born woman to fly to the edge of space as a member of Jeff Bezos’ Blue Origin’s NS-21 spaceflight mission. She was selected from a pool of 7,000 applicants from more than 100 countries as a Space for Humanity Ambassador based on her outstanding achievements in the space industry.
Katya’s partnership with the McDonald’s HACER® National Scholarship is a full-circle moment for the engineer, as she worked at her local McDonald’s as a partial breadwinner for her family when she was in high school. The first-generation college student earned her B.S. in Electrical Engineering from UCLA while on a scholarship and is currently on the way to earning a Master’s degree at Johns Hopkins University, all while inspiring and encouraging young Latinos across the country to pursue their dreams!
MEDIA CONTACT
Erick Morelos
[email protected]
(708) 308-2963
Photo – https://mma.prnewswire.com/media/1986799/HACER_PR_McDonald_s_Corporation.jpg
Photo – https://mma.prnewswire.com/media/1986800/HACER_PR_McDonald_s_Corporation.jpg
SOURCE McDonald’s Corporation
Atreseries is putting together the best season of premieres for the whole family
After a January kicking off with ‘Carceleros’ and ‘Morir de Amor’, the series channel Atresmedia Internacional is preparing a new release every month
The last two seasons of ‘Los Protegidos’, ‘Dos años y un día’, ‘Familia en venta’, and ‘La cocinera de Castamar’ are some of the more eagerly awaited series Atresmedia is set to launch.
MADRID, Jan. 19, 2023 /PRNewswire/ — Atreseries kicked off 2023 with the broadcast of ‘Carceleros’ and ‘Morir de amor,’ two series that triumphed in their countries of origin – Brazil and Argentina – and which serve as a prelude to an array of premieres that the Atresmedia Internacional channel has programmed for the whole family in the first half of the year.
After the premiere of ‘Carceleros,’ a program that won the award for best international series at Mipcom in Cannes, and ‘Morir de amor,’ which received recognition with two nominations for the Cóndor de Plata and Martín Fierro awards, in February the channel will broadcast ‘Desconocidas,’ a 13-episode drama that tells the story of a unique group of women whose paths collide after a suspicious accident. Sandra Cervera (‘El secreto de Puente Viejo‘) plays the main character, co-staring with Mara Guil.
In March, Atreseries continues with ‘Los Protegidos: El Regreso’ and ‘Los Protegidos ADN.’ These represent the last two seasons of ‘Los Protegidos,’ a series that aired in its entirety starting in early 2022 and will continue on the channel in March with these exclusive premieres. The new seasons maintain the suspense around the Castillo family, with Ana Fernández (‘Física o Química,’ ‘Amar es para siempre’) and Lucho Fernández (‘Mar de plástico’), who will return to play Sandra and Culebra, characters who have kept a teenage love affair going for ten years and counting.
The comedy ‘Dos años y un día’ will arrive in April, starring Arturo Valls (‘Un paso Adelante,’ ‘Tu cara me suena’), who plays a comedic actor and successful host, who is sentenced to two years and a day in jail for making an unfortunate joke. The cast also featuresAdriana Torrebejano (‘Cuerpo de élite,’ ‘Amar es para siempre’,) and Amaia Salamanca (‘Gran Hotel,’ ‘Velvet’).
The season wraps up with ‘Familia en venta,’ a Colombian comedy that follows, with a modern and quick pace, the vicissitudes of a once-married couple that, despite having divorced, is forced to continue living together in the same house. Nominated for an International Emmy Award in the category Best Comedy, it features a cast full of great actors from Latin film and television such as Roselyn Sánchez, Angie Cepeda, Carlos Espejel, and Christian Meier.
‘La cocinera de Castamar’ caps off a stellar semester. A romantic period drama set in 18th century Madrid, it’s an adaptation of the novel of the same name by Fernando J. Múñez, running for 12 episodes. XVIII. The series centers on Clara Belmonte (Michelle Jenner), an agoraphobic cook who starts working in the kitchen of the Duke of Castamar (Roberto Enríquez, Best Leading Actor at the 2021 PRODU Awards), fleeing from a painful past marked by the death of her father who was accused of treason.
SOURCE Atresmedia Internacional
Lopez Negrete Communications and Hyundai Motor America Create First Branding Campaign Aimed at Both Hispanic and General Markets
HOUSTON, Jan. 19, 2023 /PRNewswire-HISPANIC PR WIRE/ — Lopez Negrete Communications and Hyundai Motor America announce first-of-its-kind anthemic brand work aimed at showing that no matter how far apart we might be, how different we may be, where we go or where we came from, it is the miles we spend together that are worth treasuring. The Las Millas que Nos Unen or The Miles that Unite Us campaign was originally created for the Hispanic market, but Hyundai observed its emotional relevance resonating across all audiences and selected it for the general market as well.
“Our first bilingual anthemic brand campaign with Lopez Negrete transcends our vehicles to truly capture Hyundai’s perspective on life, that while ‘miles’ are normally thought of as indicators of geographic separation, they can unite us when they are used to create experiences that bring us together,” said Angela Zepeda, CMO, Hyundai Motor America. “We also strongly believe this campaign crosses over cultures and emotionally connects with diverse audiences, so the broadcast and digital campaign will run in both English and Spanish, capturing today’s multicultural consumers.”
The goal of the campaign was to show the benefits of the brand and to share the role Hyundai plays in their drivers’ lives as a partner that brings design, technology, and functionality to spark excitement, comfort, and joy to every step of their journeys.
“The time we spend in our vehicles is, in many cases, quality time we spend with partners, family, friends, or just by ourselves. Within these vehicles, we live moments, sometimes significant and sometimes irrelevant, that stay with us for years, moments we label with miles,” adds Executive Creative Director Alex Garcia. “The car becomes then a silent witness, a stage for those fun, loving, memorable miles in the journey of our lives.”
The anthem spot was filmed in Los Angeles and brought to life under the direction of Isis Malpica, with Macgregor as director of photography. Hyundai’s campaign consists of :15, :30, and :60 TV commercials, :30 radio spots and streaming audio, and digital assets that will be shared nationally in English and Spanish through the end of 2023.
“As Hyundai’s Hispanic agency of record, we are proud to represent a brand that is committed to building an authentic relationship with this consumer whether that is in-language or in-culture or both,” said Lopez Negrete Communications President and CEO Alex López Negrete. “To see our strategy and final production afforded content for both our market and the mainstream market makes me extraordinarily proud of the work and our shared teams.”
Lopez Negrete Communications stands as the largest independent, Hispanic-owned-and-operated, full-service agency in the United States, specializing in providing marketing services to corporations wishing to reach and engage with America’s large and influential Hispanic consumer segment. Founded in 1985 by Alex and Cathy López Negrete, the agency offers thought leadership and a full range of marketing, advertising, and communications services, including strategic planning, brand strategy, creative and production, research and consumer insights, media planning and buying, digital/social/mobile marketing services, public relations, and promotions. Award-winning throughout a rich 37-year history, Lopez Negrete counts as clients some of the nation’s largest corporations and their prestigious brands, such as Bank of America, Walmart, McDonald’s, Hyundai Motor America, Sam’s Club, Mattress Firm, Phillips 66 Company, and Motiva Enterprises LLC. With headquarters in Houston, Texas, Lopez Negrete employs over 100 professionals who are dedicated to delivering the promise of Maximum Return On Cultural Intelligence™ and is a founding agency member of both the Hispanic Marketing Council and the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM).
Hyundai Motor America focuses on ‘Progress for Humanity’ and smart mobility solutions. Hyundai offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles. Our 830 dealers sold more than 724,000 vehicles in the U.S. in 2022, and nearly half were built at Hyundai Motor Manufacturing Alabama. For more information, visit www.HyundaiNews.com.
SOURCE Lopez Negrete Communications
THREE KIA MODELS WIN A 2023 BEST CARS FOR THE MONEY AWARD FROM U.S. NEWS & WORLD REPORT
Kia Sportage Hybrid, K5 and Rio Named to List of Winners
IRVINE, Calif., Jan. 19, 2023 /PRNewswire-HISPANIC PR WIRE/ — A trio of Kia models have been recognized as winners in the annual 2023 Best Cars for the Money awards from U.S. News & World Report. Taking top honors this year are the 2023 Kia Sportage Hybrid (Best Hybrid SUV for the Money), Kia K5 (Best Midsize Car for the Money), and Kia Rio (Best Subcompact Car for the Money). Covering 12 automotive categories, the awards highlight cars and SUVs that represent the best combination of long-term value and excellent ownership experience.
“These three Best Cars for the Money awards from U.S. News & World Report speak to the appeal and value of our entire product lineup, from established nameplates like the Rio, to our more recent models like the Sportage Hybrid SUV,” said Steven Center, COO and EVP, Kia America. “Although we strive to deliver the utmost in design, technology, performance, and comfort, we recognize value is always a top priority to our customers.”
Winners were selected on the basis of quality and value. Quality is determined by each vehicle’s performance in U.S. News & World Report Best Car Rankings and value is measured by a combination of transaction prices and five-year total ownership costs.
“Our Best Cars for the Money awards are designed to identify the vehicles that provide both a strong long-term value and a satisfying ownership experience,” said Jim Sharifi, managing editor at U.S. News Best Cars. “The Sportage Hybrid, K5 and Rio all deliver when it comes to keeping projected ownership costs low. Strong performance in our rankings and an impressive list of useful tech features also make them top picks for buyers who prioritize quality during their car-shopping journey.”
For 2023, both the Rio and K5 carryover into the new model year with minor enhancements, while the Sportage Hybrid joins the Kia family as an electrified version of the Sportage. A key model in Kia’s ‘Plan S’ strategy, the Sportage Hybrid follows in the footsteps of the EV6 and the Sorento PHEV as another example of Kia’s multiple pathways to electrification.
Kia America – about us
Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the “Official Automotive Partner” of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of over 750 dealers in the U.S., including several cars and SUVs proudly assembled in America*.
For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
* The K5, Sportage, Sorento, and Telluride (excludes HEV and PHEV models) are assembled in the United States from U.S. and globally sourced parts.
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SOURCE Kia America
2023 Mazda CX-5 Named Best Compact SUV for the Money by U.S. News & World Report
IRVINE, Calif., Jan. 19, 2023 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) is pleased to announce that the 2023 Mazda CX-5 has been named Best Compact SUV for the Money by U.S. News & World Report. The 2023 CX-5 – the brand’s best-selling vehicle in the U.S. – has a starting MSRP of $26,700.
“The Mazda CX-5 combines desirable features, such as standard all-wheel drive, with a top spot in our rankings,” said Jim Sharifi, managing editor at U.S. News Best Cars. “The CX-5 also offers a competitive price and low ownership costs, but many of its best attributes are noticeable right out of the gate. Buyers will appreciate that the CX-5 really shines when it comes to interior quality, and sporty driving dynamics help it deliver a unique and rewarding driving experience.”
For 2023, the CX-5 is available with an all-new Rhodium White exterior premium paint color, complimenting Mazda’s Kodo design. As with all of Mazda’s SUVs, all 2023 CX-5 models retain standard i-Activ all-wheel drive in the U.S.
The critically acclaimed CX-5 has received numerous top industry and safety awards including the Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+. In fact, the CX-5 was the first vehicle to earn a Good rating in IIHS’s new, tougher side impact test. To that end, all the engineering and safety features that contributed to these awards have been carried over to the 2023 model year as standard features. These include Mazda Radar Cruise Control with Stop and Go, Smart Brake Support, Advanced Smart City Brake Support, Blind Spot Monitoring, Rear Cross-Traffic Alert, and Lane Departure Warning with Lane Keep Assist. These features allow CX-5 drivers to feel confident and comfortable, from the city streets to the open highway.
The 2023 Mazda CX-5 is available in eight packages. Each providing customers with a well-equipped vehicle with an impressive list of standard technology and safety features designed to meet their needs while providing the brand’s renowned driving dynamics.
Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Colombia through approximately 795 dealers. Operations in Canada are managed by Mazda Canada Inc. in Richmond Hill, Ontario; operations in Mexico are managed by Mazda Motor de Mexico in Mexico City; and operations in Colombia are managed by Mazda de Colombia in Bogota, Colombia. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at news.mazdausa.com.
Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.
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SOURCE Mazda North American Operations