DES MOINES, Iowa, July 13, 2021 /PRNewswire-HISPANIC PR WIRE/ — Inspired by the traditional Latino cookout, or asado, The National Pork Board launched Menú Urbano OUTDOORS, a campaign that will take consumers on a culinary journey from coast to coast, to share the best grilling recipes that give flavor to our summer cookouts. Leveraging key summer holidays, Menú Urbano OUTDOORS will focus on two cities with the largest Hispanic population, New York and Chicago, to showcase the different flavors that have been inspired by the Latino communities that represent each destination.

Menú Urbano OUTDOORS


aims to offer a fresh take on this summer’s grilling season with a series of fresh, delicious, and easy-to-make recipes with pork as the main ingredient. Menú Urbano OUTDOORS will encourage consumers to explore the endless flavor possibilities pork has to offer for the summer season and beyond. The campaign, launching just in time to kick off this year’s grilling season, is a continuation of the original Menú Urbano campaign that launched in late 2020 to find the best pork-centric street food in select U.S. cities.

As part of Menú Urbano OUTDOORS, the National Pork Board has again enlisted M
exican TV personality Karla Martínez as spokesperson, along with two Latina content creators who will share their favorite grilling tips and recipes to showcase what a traditional cookout, or asado, looks like for them and their families.

“I am so excited to be a part of Menú Urbano OUTDOORS and share the best flavors of the season. A traditional asado is without a doubt one of my family’s favorite ways to celebrate and gather,” said Martínez, a co-host on Univision’s popular morning show, Despierta America. “Food is one of the primary ways in which Latinos share our culture with our loved ones, and what better way to do so than with a traditional asado with flavourful pork dishes?” she concluded.

Menú Urbano Outdoors



influencer partners include:

• 
  Natalia Saenz
  
  , chef and fitness influencer, known for her nutritious and delicious recipes.
• 
  Karen Delgado
  
  , a Mexican food blogger and YouTuber known for her quick and easy recipes.

The recipes of Menú Urbano OUTDOORS are ideal
for summer holiday cookouts and gatherings and were developed with convenience and flavor in mind.

“Pork is entrenched in Hispanic heritage and culture. In fact, pork has been a staple in Hispanic kitchens throughout generations,” said José de Jesus, senior director of multicultural marketing at the National Pork Board. “With our newest campaign, Menú Urbano OUTDOORS, we aim to demonstrate to consumers how grilling pork can be easily integrated into our everyday menu or part of a celebratory event. It is the perfect way to mix the classic flavors of our culture with new and exciting flavors,” he concluded.

According to NPB proprietary

research

, 79% of Hispanics cook meals to retain a connection to their native culture and 62% say they prefer food that reminds them of their family’s traditions. In addition, 62% of Latinos agree that “healthy means fresh to me.”
Although there are different versions of a typical meal within each culture, one thing that remains constant in Hispanic cuisine is pork. Research conducted by the National Pork Board revealed that among Hispanic consumers, pork is one of the most purchased proteins. As a versatile and accessible protein, pork lends itself to a variety of cooking methods and flavors, making it the ideal choice for this grilling season and beyond.

For inspiration and to learn new recipes made with non-processed and non-frozen fresh pork cuts, visit


PorkEsSabor.com


and follow @PorkEsSabor
on


Instagram


,


Facebook


, and


Twitter


. Join the conversation using #MenuUrbanOUTDOORS.

About the National Pork Board

The National Pork Board has responsibility for Pork Checkoff-funded research, promotion, and consumer information projects and for communicating with pork producers and the public. The Pork Checkoff funds national and state programs in consumer education and marketing, retail and foodservice marketing, export market promotion, production improvement, science and technology, swine health, pork safety, environmental management, and sustainability. For the past half-century, the U.S. pork industry has delivered on its commitment to sustainable production and has made significant strides in reducing pig farming’s environmental impact. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-7675 or visit


www.pork.org


.

Logo – https://mma.prnewswire.com/media/332733/logo.jpg

SOURCE National Pork Board

Teaming up with Tastemade and Chef Maria Mazon, the brand kick offs ‘Michelada Mondays’ to give fans a chance at a paid day off, plus a Michelada feast

LOS ANGELES, July 12, 2021 /PRNewswire-HISPANIC PR WIRE/ — Estrella Jalisco, the Mexican beer brand with more than 100 years of brewing tradition, is making summer 2021 the most flavorful yet with the introduction of its new Classic Michelada, an expansion of  its line of canned michelada offerings. Featuring a 3.5% ABV, the Classic Michelada is made by blending a Mexican-style lager with Clamato and lime juice to create a refreshing balance of sweet, savory and spicy that tastes just like a traditional michelada should.

To celebrate the new flavor, Estrella Jalisco is teaming up with modern media company, Tastemade, and a lineup of award-winning chefs to introduce ‘Michelada Mondays,’ a chance for fans to win prizes and enjoy delicious new recipes. It’s our way of turning the worst day of the week into the best day of summer — and after the year we’ve all had, we deserve all the celebrations we can get!

As part of ‘Michelada Mondays,’ Estrella Jalisco is commemorating our return to togetherness by encouraging people to take time off. Over the next few months, Estrella Jalisco will pay five lucky fans to take a Monday off work – and deliver a Michelada-inspired feast curated by Tastemade partner, TV star and cooking competitor, Chef Maria Mazon. Winners will also receive exclusive access to a virtual cooking class hosted by Chef Mazon. Ready to win a Monday off? Follow @EstrellaJalisco and comment on this Twitter, Facebook or Instagram post using #MicheladaMondays and #Giveaway starting today.

“After the last year and a half, we could all use an extra reason to celebrate. From my experience, when Mexican families come together in the summer, ice cold micheladas are always in the mix,” says Chef Maria Mazon. “I’m so happy to be partnering with Tastemade and Estrella Jalisco to kick off ‘Michelada Mondays’ and deliver the perfect pairings for micheladas. It’s a great excuse to kick back and take some time with the people you love over good food and drinks.”

But don’t fret if you don’t win the contest! Estrella Jalisco is giving fans everywhere the chance to create their own ‘Michelada Mondays’ at home with help from Tastemade. Together, they’ve developed a collection of michelada-inspired recipes and are offering a complimentary three-month trial of Tastemade+, a subscription video-on-demand service featuring ad-free, premium lifestyle programming. Fans will be able to access the recipe content and trial by scanning the QR code on the back of all Classic Michelada cans. Recipe content, along with other co-branded programming, can also be found at https://www.tastemade.com/estrella-jalisco/ anytime and across Tastemade and Tastemade Español social channels throughout the summer.

“Expanding our canned michelada lineup with the Classic Michelada was all about bringing it back to the basics, and this summer that means reconnecting with the people who matter most in our lives,” says Jayden Kahl, Senior Director, Estrella Jalisco, at Anheuser Busch. “The Classic Michelada is the flavorful addition you’ll want at your family barbecues, game days and summer brunches all season long.”

“We are excited to partner with Estrella Jalisco to celebrate the vibrancy of Hispanic culture through rich storytelling and flavorful recipes,” says Jeff Imberman, Head of Sales & Brand Partners at Tastemade. “With co-branded packaging that unlocks an extended free trial of Tastemade+, as well through premium programming across our Tastemade and Tastemade Español social and streaming channels, we are delighted to bring value and a one-of-a-kind experience to Estrella customers this summer.”

You can find the Classic Michelada in 25oz cans at your local retailer and sold on your favorite e-comm delivery platforms. Be the first to try the tasty new recipes and learn more about ‘Michelada Mondays’ by following along at @EstrellaJalisco.

About Estrella Jalisco
Born in the cultural capital of Guadalajara, Jalisco over 100 years ago, Estrella Jalisco is a refreshing, traditional lager increasingly becoming a Mexican favorite among cerveza aficionados. Estrella Jalisco is best enjoyed in a wide-top pilsner glass and can also be found as ready-to-drink micheladas in mango, piña and tropical chamoy flavors for a flavorful spin on a Mexican classic. Launched in the U.S. in 2015, Estrella Jalisco believes a more colorful world is a brighter world which is why the brand made a $1M commitment to brighten 100 communities across the U.S. by 2025. Join us in celebrating a colorful life and discover what makes Estrella Jalisco a true, authentic Mexican beer at www.EstrellaJalisco.com.

About Anheuser-Busch
For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA, and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook , and Instagram.

About Tastemade
Tastemade is a modern media company that engages a global audience of more than 300 million monthly viewers on all major digital, mobile, and streaming television platforms, streaming 2.5+ billion views each month. We create award-winning video content and original programming in the categories of Food, Travel, and Home & Design that we share with an engaged, passionate, and global community. Tastemade has won a host of awards and accolades for its innovation and original programming, including three James Beard Awards, two Emmy Awards, and was most recently recognized as one of Fast Company‘s “Most Innovative Companies” in 2021. For more information, visit Tastemade at: www.tastemade.com.

Tastemade on Facebook | Instagram | YouTube | Twitter | Pinterest | TikTok

Contact:
Laura Alito
[email protected] 
Allison Wilson
[email protected] 

Photo – https://mma.prnewswire.com/media/1559466/Estrella_Jalisco_Michelada_Mondays.jpg

SOURCE Estrella Jalisco

LOS ANGELES, July 7, 2021 /PRNewswire-HISPANIC PR WIRE/ — Members of California Alcohol Policy Alliance (CAPA) will hold an opposition rally at the Los Angeles district office of California State Assemblymember Jesse Gabriel (D-Encino), principal author of  AB 61 & coauthor SB 314. Both bills focus on expanding alcohol consumption on public property.

As all California communities struggle to recover from COVID, those most disproportionately socio-economically impacted are black, brown and low-income. For them there is no relief in Gabriel’s bills which prioritize business economic recovery. He is completely disregarding the unintended consequences of his misguided efforts: high costs of implementation, lack of infrastructure, and loss of overriding local control of cities to implement safe street and sidewalk initiatives for residents and business alike.

This is a social justice issue for low-income and communities of color, pedestrians and drivers already severely compromised by heavy policing, lack of resources, and limited access to walkable and family friendly city streets. Promoting the need for non-union low paying jobs for communities of color as a means to justify alcohol deregulation co-opts social justice and equity to advance corporate profits. The real question is: who is funding these initiatives because it is not the labor unions and it is not the community.

In 2020, Assemblymember Gabriel received $5,700 from the Beer, Wine and Liquor sector – $4,700 from Anheuser-Busch (a multinational corporation headquartered in Belgium) and $1,000 from Wine Institute a corporate alcohol funded lobbyist organization. Gabriel’s bills will effectively privatize public spaces and compromise pedestrian right-of-way safety in the City of Los Angeles.

What:   Opposition Rally & Call to Action
When:  Thursday July 8, 2020, 11 a.m. to noon
Where: 20750 Ventura Blvd. Suite 101, Woodland Hills, CA 91364
Who:

• Pueblo y Salud
• Los Angeles Drug and Alcohol Policy Alliance (LADAPA)
• LGBTQ+ Caucus, CAPA
• Disability Activists
• Community Activists, Youth and Parents
• Alcohol Justice

Why:   

• COVID regulatory relief measures were never meant to be made permanent or extended they were supposed to be temporary.
• According to an August 2020 CDC report, both African-Americans and Latinx were at dramatically greater risk of trauma or stress disorders related to COVID-19. This has manifested in increased suicidal ideation and the initiation of or increase in substance use, as compared to other ethnic or racial groups.
• Our communities are recovering from the most severe health crisis of our time, expansion of alcohol consumption should not be our priority.
• California currently suffers over 10,500 alcohol-related deaths, 165,000 alcohol-related hospitalizations and $35 billion in related economic harm annually.
• Problems from excessive alcohol consumption annually cost approximately $940 for every resident, or $2.44 for every drink. (CDC)
• SB 314 would restrict use of what should be public space, it threatens to allow “party zones” of a type that have historically resulted in nuisance and license violations.
• Expanding drinking into public areas such as sidewalks poses a threat to seniors and people with disabilities and threatens ADA compliance.
• Many cities lack the capacity to implement expansion into public spaces, especially dense communities that rely heavily on public transportation and have narrow sidewalks and other infrastructure limitations.
• ABC will not engage in enforcement because most of these requirements are essentially non-enforceable by the department.
• There are already numerous methods for consumers to acquire alcohol in person at retail outlets or through delivery from retailers. Our communities do not need more access through cocktails-to-go.
• Cocktails-to-go create more barriers to monitoring underage alcohol consumption.

With this event, CAPA is launching a public CALL to ACTION to demand that Assemblymember Gabriel, the Legislature, and the Governor acknowledge that excessive alcohol use is No. 3 on the list of preventable causes of death in California and stop any bills seeking to extend or expand COVID-19 regulatory rollbacks for economic relief.

Take Action here: : https://bit.ly/3oFz1uo or text PUBLICHEALTH to 313131 to tell legislators and the Governor to choose PUBLIC HEALTH over industry profits and STOP AB 61 AND SB 314.

The California Alcohol Policy Alliance (CAPA) unites diverse organizations and communities in California to protect health and safety, and prevent alcohol-related harm through statewide action.

CAPA Member Organizations

• Alcohol Justice
• Alcohol-Narcotics Education Foundation of California
• ADAPP, Inc.
• ADAPT San Ramon Valley
• Bay Area Community Resources
• Behavioral Health Services, Inc.
• CA Council on Alcohol Problems
• Cambodian American Association of America
• CASA for Safe & Healthy Neighborhoods
• Center for Human Development
• Center for Open Recovery
• DogPAC of San Francisco
• Dolores Huerta Foundation
• Eden Youth & Family Center
• Institute for Public Strategies
• FASD Network of Southern CA
• FreeMUNI – SF
• Friday Night Live Partnership
• Future Leaders of America
• Koreatown Youth & Community Center
• Laytonville Healthy Start
• L.A. County Friday Night Live
• L.A. Drug & Alcohol Policy Alliance
• L.A. County Office of Education
• Lutheran Office of Public Policy – CA
• MFI Recovery Center
• Mountain Communities Family Resource Center
• National Asian Pacific American Families Against Substance Abuse
• National Council on Alcoholism & Drug Dependence – Orange County
• Partnership for a Positive Pomona
• Paso por Paso, Inc.
• Project SAFER
• Pueblo y Salud
• Reach Out
• San Marcos Prevention Coalition
• San Rafael Alcohol & Drug Coalition
• SAY San Diego
• Saving Lives Drug & Alcohol Coalition
• South Orange County Coalition
• Tarzana Treatment Centers, Inc.
• The Wall Las Memorias Project
• UCEPP Social Model Recovery Systems
• Women Against Gun Violence
• Youth For Justice

For more information go to: https://alcoholpolicyalliance.org/ or https://alcoholjustice.org/

Logo – https://mma.prnewswire.com/media/469269/Califorina_Alcohol_Policy_Alliance_Logo.jpg

SOURCE California Alcohol Policy Alliance