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Heifer International and IBM Work with Coffee and Cocoa Farmers in Honduras to Increase Access to Data and Global Markets

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Smallholder coffee and cocoa farmers use IBM Food Trust blockchain technology and powerful AI in IBM Watson Decision Platform for Agriculture to improve farm-level decision-making and speed up transactions.

WASHINGTON, July 7, 2021 /PRNewswire-HISPANIC PR WIRE/ — Smallholder coffee and cocoa farmers and their cooperatives in Honduras are harnessing the power of technology to access new markets and make better business decisions through IBM Food Trust and IBM Watson Decision Platform for Agriculture, working with Heifer International and IBM (NYSE: IBM). 

Small-scale coffee farmers operate at an average of 46–59% loss, with farmers earning less than 1% of the sale of a cup of coffee at a coffee shop. Providing transparency along the supply chain through Food Trust, built on IBM Blockchain technology, will help give coffee buyers who purchase from the COPRANIL cooperative in Honduras and Chocolate Halba, which buys cocoa from farmers in Heifer Honduras’ Chocolate4All project, a better understanding of their product supply chains, and enable farmers to secure higher prices.

Food Trust helps enable farmers and buyers trace coffee and cocoa beans from the farm to the point of sale, improving transparency along the supply chain and increasing market access. It is currently being used by coffee farmers in the COPRANIL cooperative and cocoa farmers that are part of Chocolate4All. The blockchain technology also provides a record of provenance for smallholder farms, providing farmers with a competitive advantage in the marketplace.

Heifer International and IBM, together with CATIE, an international organization focused on sustainable and inclusive human well-being in Latin America, are also working with farmers to deploy the Watson Decision Platform for Agriculture. The system combines predictive AI technology with geospatial, weather, environmental and IoT field data in a comprehensive dashboard tailored to a farmer’s land. It delivers weather alerts and other information, such as optimal planting patterns and expected yields linked to market pricing. These insights can help farmers and agribusinesses make more informed decisions for improving crop yield and value, as well as food safety and sustainability. The technology is expected to play an important role in increasing the incomes of coffee and cocoa farmers. 

“For 18 months, we’ve worked alongside farmers to identify the best ways to improve production processes, digitize the value chain, and ultimately open market access to smallholder farmers so they can secure premium prices,” said Jesús Pizarro, Vice President of Financial Innovation at Heifer International. “As one of the first cooperatives in the world to deploy the system, COPRANIL is leading the way, equipping its farmers with the tools and technology they need to build and sustain profitable farm businesses.”

Last year, the COPRANIL cooperative produced approximately 1.6 million pounds of coffee beans. Improving quality and traceability can help farmers receive a fair price for their high-quality beans and improve the economic sustainability of coffee farming communities.

“When the people drinking our coffee know where it comes from, the farmers in our cooperative benefit,” said Jorge Lopez, Vice President of coffee-producers cooperative COPRANIL. “Food Trust can help our network of farmers command a better premium for their beans, and potentially improve their livelihoods.”

Food Trust will also help coffee and cocoa farmers and processors verify certifications, improve treatment processes, and assist producers with growing high-quality beans.

“Our work with Heifer International and COPRANIL is an important test of how AI and blockchain technology can advance social good and support sustainability by helping even small-scale producers,” said Kareem Yusuf, Ph.D., IBM General Manager AI Applications and Blockchain. “With predictive AI working to help increase crop yield, and blockchain establishing a record of provenance and proof of quality, these farmers are empowered with new data and insights so they can command more at market.”

To trace the beans, users along the supply chain are given permissioned access to upload data onto the Food Trust platform and use it to access documentation, helping ensure an ethical and more equitable supply chain. The process begins with Heifer International uploading information about nurse plants shipped to farmers. After harvest, farmers then tag and ship their beans to the COPRANIL processers. At COPRANIL, additional data is uploaded to the blockchain about the beans, including whether and how the beans are cleaned, dried, and roasted, and if they meet thresholds for Fair Trade, organic, or other designations. All this information is then shared with corporate buyers, who can also access data about the beans to understand their price.

The cooperative and its stakeholders plan to extend their activities and eventually use Food Trust to track commercial documents used by traders and exporters, including bills of lading, invoices, purchase orders, sale orders and certifications, which can improve farm productivity by reducing paperwork and speeding up transactions.

Food Trust will also trace cocoa beans in pulp, prior to fermentation, through to the sale of the dried beans in large volumes to Chocolate Halba. Food Trust will replace the traceability files that currently have to be kept in Excel spreadsheets – a requirement from the company when purchasing ‘A’ quality cocoa. With the use of Food Trust, farmers will be able to register the traceability of all cocoa, ensuring that all producers are integrated into the market, increasing their visibility to large buyers of cocoa worldwide.

“Both Food Trust and Watson Decision for Agriculture technologies are helping our field teams better advise farmers on which cocoa tree varieties are ideal for their soil quality and on the benefits of fermenting and drying beans instead of selling them in pulp form or washed, which is how cocoa beans are traditionally sold,” said Pizarro. “With access to this information, farmers are able to make more informed business decisions.”

Heifer International and CATIE recently hosted a workshop with experts from IBM and the cocoa industry to explore combining macro-climate data and knowledge on cocoa physiology to develop predictive models. The experts aim to use Watson’s artificial intelligence and machine learning capabilities to provide smallholder cocoa farmers with access to data that will help predict cocoa yield and growth.

As part of a long history of harnessing technology to advance rural development, Heifer International is also participating in the 2021 Call for Code Global Challenge to tackle climate change.

About Heifer International
For 76 years, Heifer International has worked with more than 36 million people around the world to end hunger and poverty in a sustainable way. Working with rural communities in 21 countries in Africa, Asia, and the Americas, including the United States, Heifer International supports farmers and local food producers to strengthen local economies and build secure livelihoods that provide a living income. For information, visit https://www.heifer.org.

About IBM
For more information, please visit IBM.com/food.

SOURCE Heifer International

Urban Skin Rx® Expands into Walgreens, Doubles Exposure at Walmart and Joins Prestige Section at Ulta Beauty

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Urban_Skin_Rx

Brand to maximize accessibility to clinical solutions for diverse skin tones with major retail growth.

CHARLOTTE, N.C., July 8, 2021 /PRNewswire-HISPANIC PR WIRE/ — Urban Skin Rx® is excited to announce their retail expansion into Walgreens this summer, entering over 1,900 doors in the first phase of development. The brand is also growing their current distribution at Walmart by an additional 750 doors, increasing availability to 1,500 total Walmart stores in August 2021.

“Accessible clinical skincare has always been a part of the Urban Skin Rx® mission,” says CEO & founder Rachel Roff. “Partnering with Walgreens allows us to strengthen our brand presence in diverse cities to ensure that multicultural clinical skincare can be found at most major retail outlets. This is a huge move for my company, but the impact of access to inclusive options for our customer is the real win. With growth of Walmart and Walgreens, Urban Skin Rx® retail distribution has grown over 170% from last year, with a projected 20.5% increase in gross retail sales from 2020 to 2021.”

The initial Walgreens assortment will consist of seven hero products from the brand, with three more best-sellers added during phase two of the expansion in October 2021. In hopes of simplifying the shopping needs of their customer by utilizing Walgreens as a beauty destination, Urban Skin Rx® plans to drive consumer interest through innovative marketing tactics, such as using strategic interactive technology to increase foot traffic while monitoring consumer buying behaviors from different markets.

In continuation of its mission to provide accessible, efficacious skincare to all skin tones, the brand also recently unveiled a packaging redesign and expanded retail distribution for its Pro Strength™ collection at Ulta Beauty. With items now available in both mass and prestige sections at Ulta, Urban Skin Rx® is in a unique position to offer more solutions at multiple price-points to consumers, specifically providing advanced formulas for hyperpigmentation and resurfacing.

About Urban Skin Rx®
Urban Skin Rx® was founded in Charlotte, NC in 2010 to develop clinical skincare products that address the needs of consumers with melanin-rich skin tones. Urban Skin Rx® products deliver blends of high-strength ingredients formulated to address the most common skincare concerns of women of color, including improving the appearance of hyperpigmentation and uneven skin tone. Urban Skin Rx® products are sold at www.urbanskinrx.com and at over 5,000 retail locations across the U.S.

For more information on Urban Skin Rx®, please visit www.urbanskinrx.com.
For more information on the non-profit organizations Urban Skin Rx® supports, please visit https://urbanskinrx.com/pages/non-profits-we-support.
For press inquiries, please contact Rebecca Leiby, mml PR, at [email protected].

Logo – https://mma.prnewswire.com/media/1276006/Urban_Skin_Rx.jpg

SOURCE Urban Skin Rx

Haus Of Thrones Pop-Up Bar Reigns In Downtown Houston

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Haus Of Thrones (Game Of Thrones Inspired Pop Up Bar)

HOUSTON, July 7, 2021 /PRNewswire-HISPANIC PR WIRE/ —  Summer might be here, but winter is coming to downtown Houston beginning July 23, 2021 with The Haus of Thrones. A 21+ Game of Thrones inspired experience, located at 505 Main St. Houston, TX 77002, in a 10,000 square foot, multi-level recreation of Westeros, featuring: King’s Landing, The Infamous Wall of the Nights Watch, Winterfell and more. This photo-op rich, interactive experience features unique activities such as:

Haus Of Thrones (Game Of Thrones Inspired Pop Up Bar)

 

  • DAILY: “Iron Throne” contest: use everyday materials to build your best mini version of the Iron Throne
  • SUNDAY, MONDAY, TUESDAY: Game Night, with life-size game pieces
  • WEDNESDAY, THURSDAY: Game of Thrones inspired trivia with prizes
  • FRIDAY, SATURDAY: Game of Thrones inspired costume contest with prizes Early bird pricing is $20 per person until July 16, 2021, $40 per person after June

20, with experiences running every 2 hours: 4-6 p.m., 6:30-8:30 p.m., 9-11 p.m., 11:30 p.m.-2 a.m. Tickets can be purchased via Universe tickets. Food, drinks & merchandise are sold separately.

As a commitment to making fun accessible by those less privileged Haus of Thrones will be giving away 500 tickets for a pre-opening day, July 22, 2021, with priority given to Houston-based non-profits, relief and front-line workers. Please visit us on social media to enter to win free tickets. Find us on Instagram @hausofthrones Facebook- Haus of ThronesHTX.

Party like a Viking
We know some of you are over the top with GOT spirit like us! Bring your birthday buddy to Haus of Thrones for an unforgettable birthday party including:

  • Game of Thrones inspired 10″ cake your choice of (chocolate or vanilla)
  • One bottle of house champagne (non-alcoholic also available)
  • Sparklers
  • Special shoutout from the DJ

Birthday packages are $100, can be purchased as an add-on when purchasing tickets via Universe tickets.

Pre-party like a King or Queen
The Bus of Thrones is a 26 ft Game of Thrones Inspired Décor Party Bus that can serve as a pre/post party or experience it as a unique way to see downtown Houston, even if you are not attending the Haus of Thrones. Here’s what to expect:

  • Pickup at 400 Main St.
  • 30 minute ride around downtown Houston
  • Game of Thrones Inspired Music & Top 40’s Hits
  • 3 TV’s
  • your very own Haus Host MC
  • front door drop off at Haus Of Thrones (505 Main Street, Houston, Texas 77002)
  • VIP Skip the line access
  • A Haus of Thrones t-shirt (T-Shirt Design separate from the merchandise )
  • To-Go beverages (alcoholic & non-alcoholic) available for purchase

Party bus tickets are $20.00 per person, reservations can be made here or to book a private party please contact [email protected]

“My goal with Haus of Thrones is to transport guests to Westeros, give fans a chance to reenact their favorite scene, take nostalgic and memorable photos that will leave them smiling and awe struck.” said Asha Holloway, Creator, Haus of Thrones. Holloway also is the brainchild behind Muggleless: a Harry Potter Experience, Dunder Mupplen: The Office Experience, JingledUp: A Christmas Experience.

About Haus of Thrones
Haus of Thrones is not affiliated, associated, authorized, endorsed by, or in any way officially connected with HBO, or THE GAME OF THRONES SHOW, or any of its subsidiaries or its affiliates. This is Four44 Creative Agency LLC’s artistic adaptation recreation of an iconic series that added value to our adulthood. Enjoy the story telling from our eyes in the most fun way! Learn more at www.hausofthrones.com

Asha Holloway
[email protected]
832-836-0272

Photo – https://mma.prnewswire.com/media/1559680/Copy_of_HAUS_OF_THRONES__1.jpg

SOURCE Haus of Thrones

FAU BEPI Report Shows Hispanics Upbeat about Finances, but Consumer Confidence Dips

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BOCA RATON, Fla., July 8, 2021 /PRNewswire-HISPANIC PR WIRE/ — Consumer confidence among U.S. Hispanics fell in the second quarter, though optimism about their overall finances is building as the nation continues its recovery from the COVID-19 pandemic.

The Hispanic Consumer Sentiment Index decreased to 90.8 from 92 in the first quarter, but it remains high above the 82.8 during the second quarter of last year, according to the Florida Atlantic University Business and Economics Polling Initiative (FAU BEPI) in FAU’s College of Business.

In the second quarter of 2021, optimism declined slightly in three out of the five questions used to generate the index.

Fifty-one percent of respondents said good business conditions will exist in the next year, compared with 54 percent who felt that way in the first quarter. In addition, 59 percent said there will be good times for the country over the next five years, compared to 61 percent who said that in the first quarter. Meanwhile, 53 percent said this is a good time to buy a big-ticket item for a home, down from 54 percent in the first quarter.

Still survey respondents were upbeat about their finances, with 63 percent believing they are better off than a year ago, compared with 59 percent who said that in the first quarter and 47 percent who felt that way in the fourth quarter of 2020.

What’s more, 74 percent said they will be better off financially a year from now, up from 73 percent in the first quarter and 62 percent in the fourth quarter of 2020.

“Hispanics were affected tremendously during the COVID-19 recession, and the hardest-hit industries, such as leisure and hospitality, are those that employ the greatest share of Latinos and other racial minorities,” said Monica Escaleras, Ph.D., director of FAU BEPI. “However, the situation is turning around as these industries are hiring again and even offering higher wages. This translates to better opportunities for Hispanics to improve their personal finances.”

The poll is based on a sampling of 616 Hispanics, 18 years of age and older, from April 1 to June 30. The margin of error is +/- 3.95 percentage points. The polling results and full cross-tabulations can be viewed here.

SOURCE Florida Atlantic University Business and Economics Polling Initiative

Goya Foods Pledges $2 Million To Combat Child Trafficking

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Goya Foods launches Goya Cares, a global initiative dedicated to eliminating child trafficking both domestically and internationally.

Company Announces Launch of Goya Cares to Support ‘Sound of Freedom’ Movie and Human Trafficking Organizations

WASHINGTON, July 8, 2021 /PRNewswire-HISPANIC PR WIRE/ —

Goya Foods launches Goya Cares, a global initiative dedicated to eliminating child trafficking both domestically and internationally.

WHO:  Bob Unanue, President | CEO of Goya Foods; Eduardo Verástegui, Producer of Sound of Freedom; Dr. Ben Carson, Founder | Chairman of The American Cornerstone Institute; Jennifer Hohman, Founder #FightForUs; Kathy Givens, Survivor Overcomer, Twelve11 Partners

WHAT: Goya Foods, the largest Hispanic owned food company in the United States, hosts a press conference on Wednesday, July 14, 2021 at 11:00 a.m. at The National Press Club in Washington D.C., to announce the company’s pledge of $2 million to combat child trafficking and to launch Goya Cares.  Goya Cares is a global initiative dedicated to eliminating child trafficking both domestically and internationally.  Goya will announce its support of the upcoming movie release Sound of Freedom, produced by Eduardo Verástegui, that brings attention to the urgent matter of child trafficking through the heroic actions of a former government agent.  As part of the pledge, Goya Cares will work directly with organizations that combat, rescue, reunite families, and rehabilitate victims. 

WHERE:
The National Press Club
The Holeman Lounge
13th Floor
529 14th St NW, Washington, DC 20045

*Anyone attending the in-person event at the Press Club will be asked to show proof of vaccination or a negative Covid test result taken 72 hours prior to arrival at the Press Club.

*This event will be LIVE streamed and available for press viewing:
Registration/webcast URL:  https://www.workcast.com/register?cpak=6453583853859115

Please register and click on “Join event” to view the player page.

WHEN: 
Wednesday, July 14, 2021
11:00 a.m.

PRESS CONTACT:
All Press Must RSVP
Natalie J. Maniscalco | 845.659.6506 | [email protected]

Photo – https://mma.prnewswire.com/media/1560134/Goya_Cares.jpg
Logo – https://mma.prnewswire.com/media/1153368/GOYA_Logo.jpg

SOURCE Goya Foods, Inc.

2022 Kia Stinger Earns IIHS Top Safety Pick+ Award

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2022 Kia Stinger Earns IIHS Top Safety Pick+ Award

IRVINE, Calif., July 7, 2021 /PRNewswire-HISPANIC PR WIRE/ — The 2022 Stinger sport sedan has been awarded the Insurance Institute of Highway Safety (IIHS) Top Safety Pick Plus (TSP+) rating with the implementation of standard LED headlights. Previously a Top Safety Pick, the refreshed 2022 Stinger earned ratings of ‘good’ in all six IIHS crashworthiness evaluations, including the driver-side small overlap front, passenger-side small overlap front, moderate overlap front, side, roof strength and head restraint tests. The Stinger comes standard with Forward Collision Avoidance Assist that earned a superior rating in the vehicle-to-vehicle evaluation and an advanced rating in the vehicle-to-pedestrian evaluation.

2022 Kia Stinger Earns IIHS Top Safety Pick+ Award

For the 2022 model year, the Stinger is refreshed inside and out, including a new 2.5-liter turbocharged four-cylinder engine, more horsepower for the twin-turbo V6, along with interior and exterior design elements.  The new model year also brought numerous standard Drive Wise advanced driver assistance systems that were previously not available across all trims, including Forward Collision Avoidance Assist with pedestrian detection, cyclist, and junction turning, Forward Collision Warning, Lane Keep Assist, Lane Follow Assist, Lane Departure Warning, Driver Attention Warning, and High Beam Assist.

“The Stinger fundamentally changed the way consumers viewed the Kia brand,” said Sean Yoon, president and CEO of Kia North America, Kia America. “This latest Top Safety Pick Plus rating from IIHS validates Kia’s relentless pursuit of improvement and advancement, and perfectly complement the Stinger’s highly regarded performance capabilities.”

The Stinger is the second Kia model to earn TSP+ following the 2021 K5 (built after November 2020), which earned a its rating earlier this year. Kia vehicles with  Top Safety Pick ratings are  the 2021 Soul, Forte, Seltos (built after August 2020), Sportage, Sorento and Telluride when equipped with optional front crash prevention and specific headlights.

Kia America – about us

Headquartered in Irvine, California, Kia America continues to top quality surveys and is recognized as one of the 100 Best Global Brands. Kia serves as the “Official Automotive Partner” of the NBA and offers a complete range of vehicles sold through a network of more than 750 dealers in the U.S., including cars and SUVs proudly assembled in America.*

For media information, including photography,
visit

www.kiamedia.com

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Press Release Information Accuracy Disclaimer

Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.

Kia_New_Logo

Photo – https://mma.prnewswire.com/media/1556634/17026_2022_Stinger_GT_Line__1.jpg
Logo – https://mma.prnewswire.com/media/1442697/Kia_New_Logo.jpg 

SOURCE Kia America

NEOU To Launch Spanish Language Fitness Classes

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NEW YORK, July, 7 2021 /PRNewswire-HISPANIC PR WIRE/ — NEOU, the live streaming and on-demand fitness and wellness marketplace that offers content and experiences from over 100 studios and instructors, today announced that they will now offer Spanish-language on-demand fitness classes. The company announced the addition of Portuguese-language classes earlier this year, and is excited to continue to expand its footprint in the global market.

“NEOU’s mission is to inspire and support our community by making engaging and inspirational wellness content easily accessible to everyone, anywhere in the world, while providing the best user experience. We are excited about the launch of Spanish-language fitness classes as we continue to grow our global presence,” says Nathan Forster, CEO and Founder of NEOU.

The new Spanish classes will be available worldwide on the NEOU app. Class types for this content will include barre, yoga, and bootcamp, with plans to scale into other fitness genres in the future.

NEOU has raised over $40 million to date, and has a mission to bring the highest quality fitness and wellness content to everyone. The platform offers a seamless user experience and curated library of classes from a variety of fitness concepts and modalities, including HIIT, meditation, yoga, Pilates, nutrition, strength training, kids, and more.

To learn more or download the app, visit neoufitness.com

About NEOU:
NEOU is a digital marketplace that offers unlimited access to live, on-demand, and interactive fitness and wellness content from world-class instructors and concepts — anytime, anywhere.  Always evolving, always updating, and Always On, NEOU is with you wherever you go, offering an endless variety of classes for all fitness levels, on devices you already own.

Media Contact:
Jaime Kinsley: (216) 299-1009, [email protected]

 

SOURCE NEOU

Tajín, Hot on the Trail of the Hot Sauce Category in the U.S., Launches its Sauces with a New Advertising Campaign

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Tajín Mild Hot Sauce

HOUSTON, July 7, 2021 /PRNewswire-HISPANIC PR WIRE/ — In its quest to continue expanding its product portfolio, Tajín International Corporation is expanding its efforts for its Tajín Mild Hot Sauce and Tajín Fruity Chamoy Hot Sauce, to compete in the growing hot sauce category.

Tajín Mild Hot Sauce

According to the new report by IMARC Group, the global hot sauce market will reach US$ 5.9 billion by 2025. This growth in the demand has been influenced by the increasing popularity of Pan Asian and Latin American cuisine, and by today’s consumers who are becoming more adventurous with food and like to try new and different flavors.

Tajín aims to make these two sauces as equally popular as its Tajin Clásico seasoning with its chili-lime flavor, while competing in the hot sauce category with a mild heat level.

“Not all people have a palate for very spicy hot sauces. In fact, a substantial number of category users actually prefer a mild-to-medium heat level. These Tajín flavors range from fruity and tangy to mildly spicy, always with the distinctive touch of lime that differentiates the Tajin brand. As a result, consumers will be drawn to these high quality, innovative product options to dip, top, mix and enjoy the snacks they love,” said Javier Leyva, Tajín International Corp Director for the U.S.

Just like its parent brand Tajín Clásico Seasoning, Tajín Mild Hot Sauce is made with a blend of 100% natural chilies, lime juice and sea salt, but presented in a sauce product format and larger size of 15.8 ounces. Tajín Fruity Chamoy Hot Sauce is made with the same natural ingredients but offers a unique fruity and tangy flavor that comes from apricots. Unlike other sauces in the market, Tajín brand sauces have no added sugar or coloring which make them perfect for the entire family.

Tajín will accompany the launch with a marketing campaign that demonstrates the different ways consumers can use the sauces to enjoy their favorite snacks – the saucy way to TajinIT! For example, the Mild Hot Sauce with its red cap is great in companion with savory snacks like tortilla chips, chicken wings, pizza and even micheladas, while Tajin Fruity Chamoy, with its yellow cap, is meant to be paired with sweet snacks like fruits, smoothies, mangonadas and ice pops. Additionally, both sauces mix well with Tajín Clásico in delicious dishes like botanas (snacks) or to rim a glass for a drink.

Tajín Mild Hot Sauce and Tajín Fruity Chamoy Mild Hot Sauce are available now at select grocery stores and on Amazon.


About Tajín

Tajín is a privately held company established in Mexico since 1985. Its subsidiary office, Tajín International was incorporated in the United States in 1993. The leading fruit seasoning in Mexico and in the U.S., Tajín is a well-balanced blend of mild chili peppers, sea salt and dehydrated lime. More recently, the brand expanded into the hot sauce category with two sauces, Tajín Mild Hot Sauce and Tajín Fruity Chamoy Hot Sauce. Tajín is produced in Zapopán, Mexico from world class chiles bought from farmers in the region and then exported to the U.S. as a packaged and branded product, approved by the FDA, to be sold at wholesale and retail. Tajín is sold in more than 24,000 points of sale in the U.S. www.tajin.com.

Tajín Fruity Chamoy Hot Sauce

Photo – https://mma.prnewswire.com/media/1558449/Tajin_PR_WingsDrink_2700x2065.jpg
Photo – https://mma.prnewswire.com/media/1558448/Tajin_PR_MangoNada_2700x2065.jpg

SOURCE Tajín International Corporation

Fathom Holdings Creates Hispanic Division to Better Assist Underserved Community

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Fathom_Realty_Logo

CARY, N.C., July 7, 2021 /PRNewswire-HISPANIC PR WIRE/ — Fathom Holdings Inc. (Nasdaq: FTHM), a national, technology-driven, end-to-end real estate services platform integrating residential brokerage, mortgage, title, insurance, and SaaS offerings for brokerages and agents, today announced that it has created a Hispanic division to better serve this fast-growing demographic.  Flavio Jimenez, a real estate industry veteran, will lead the division as Vice President of Business Development for the Hispanic Market, a newly created position.

According to a recent report by the Urban Institute, Hispanic homebuyers are poised to become a leading force in the U.S. housing market.  By 2040, it is expected that 70% of all new home buyers will be Hispanic.

Jimenez will lead Fathom’s efforts in this important and growing market.  With more than two decades of residential real estate and home mortgage experience, he will bring his team of more than 20 agents at Source Realty to the Fathom family, enhancing the Company’s position in the Las Vegas market, which is characterized by rising home prices and number of homes sold.  Jimenez also is host of the popular radio show, The Flavio Jimenez Show on 1460 AM Deportes Vegas, which has run every weekday for 18 consecutive years.

“At Fathom, we pride ourselves on placing others first.  It is our desire to serve our communities in every way possible, not just through what’s convenient or easy,” said Fathom CEO Joshua Harley.  “We recognize that there are many underserved communities in this country and it’s refreshing to see companies take more intentional steps to address them.  However, we believe that the Spanish-speaking community is still rarely talked about in the real estate space, and it’s our desire to fill the void.  Our industry needs to evolve in new and creative ways that remove barriers and meets the growing needs and demands of Hispanic homebuyers.

“We will be investing in this amazing and dynamic community in several ways.  First, by helping them better understand how to buy, sell, and invest in real estate, through education, as a foundational wealth and legacy strategy.  Second, by providing multiple scholarships each year to those in the Hispanic community seeking their real estate licenses and who wish to give back to their communities.  Third, by further developing our Spanish-speaking operations to better support this initiative through our real estate, mortgage, title, insurance, and technology companies.  And fourth, by creating print and digital resources, and technology tools in Spanish to help members of this important community better understand the process and remove many of the barriers they currently experience,” Harley said.  “Partnering with leaders like Flavio, who have made it their life’s mission to give back to the Hispanic community, offers Fathom an opportunity to move beyond a simple idea and toward seeing our vision of service to this community become a reality.  We believe this initiative will not only bring more value to Hispanic communities, but also to our Fathom agents, employees, and shareholders.”

“I have worked in the real estate industry for 23 years as a real estate agent and mortgage loan officer, but through all of my experience, none of the brokerages I worked for truly understood the Hispanic market,” said Jimenez.  “Because none of them had a real interest in understanding the Latino community, I created Source Realty to provide better representation for this important, but highly underserved, demographic.  Partnering with a national team like Fathom, whose desire to invest in the Hispanic community mirrors my own, should allow us to provide the best possible service to the Latino community as we help them with all aspects of their real estate needs.”

“Fathom is an incredibly diverse company, and as a Spanish and Portuguese-speaking immigrant to this great country, I am proud of how proactive Fathom is in truly serving all communities, especially the underserved,” said Fathom President and Chief Financial Officer Marco Fregenal.  “This announcement demonstrates that we’re going beyond simple lip-service when we say that we care.  We’re taking action by pouring education, service, technology, and financial investment into these communities to ensure our Spanish-speaking friends and family have everything they need to live the American dream like I’ve been so blessed to enjoy.”

About Fathom Holdings Inc.
Fathom Holdings Inc. is a national, technology-driven, real estate services platform integrating residential brokerage, mortgage, title, insurance, and SaaS offerings to brokerages and agents by leveraging its proprietary cloud-based software, intelliAgent.  The Company’s brands include Fathom Realty, Dagley Insurance, Encompass Lending, intelliAgent, Real Results, and Verus Title.  For more information, visit www.fathomrealty.com

Cautionary Note Concerning Forward-Looking Statements
This press release contains “forward-looking statements,” including, but not limited to, bringing more value to Hispanic communities, and Fathom agents, employees, and shareholders.  Forward-looking statements are subject to numerous conditions, many of which are beyond the control of the Company, including: risks in effectively managing rapid growth in our business; reliance on key personnel; competitive risks; and the other risk factors set forth from time to time in our SEC filings, copies of which  are available on the SEC’s website, www.sec.gov.  The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.                                                                                                              

Investor Relations and Media Contacts:

Roger Pondel/Laurie Berman
PondelWilkinson Inc.
[email protected]
(310) 279-5980

Marco Fregenal
President and CFO
Fathom Holdings Inc.
[email protected]
(888) 455-6040

Logo – https://mma.prnewswire.com/media/1094751/Fathom_Realty_Logo.jpg

SOURCE Fathom Realty

Fintech Acquires Cloud-Based Business Intelligence Provider STX Business Solutions

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Fintech logo

TAMPA, Fla., July 6, 2021 /PRNewswire-HISPANIC PR WIRE/ — Financial Information Technologies, LLC (“Fintech”), the leading business solutions provider for the beverage alcohol industry, today announced its acquisition of STX Business Solutions, a powerful web-based data management platform for the CPG and retail industry built on Microsoft Power BI. Through this addition, Fintech continues to fuel the growth of its data capabilities and further strengthens its commitment to the beverage alcohol industry.

Fintech logo

“We’re pleased to join the Fintech team; their success and leadership in the industry will provide exceptional support as we continue to grow our products and services,” said Jon Thompson, Co-Founder of STX Business Solutions. “STX was built from a desire to provide support and insight to businesses within the complex alcohol industry, and partnering with Fintech allows us to expand our reach.”

Founded in 2017, STX’s intuitive technology consolidates data points from several sources, creating credible and actionable data reports that expedite business performance. Through this scalable platform, STX users access up-to-date trend analysis, allowing alcohol suppliers, distributors, and retailers to track product success and performance. The addition of STX Business Solutions adds to the integrity supporting Fintech’s vast data offerings for hundreds of thousands of businesses nationwide. 

“By blending STX’s powerful BI tools with Fintech’s industry-leading data platform, we will have the ability to seamlessly expand our offerings across the three-tier system, making operating within the alcohol industry easier while driving higher returns for our clients,” said Amber Muehlbach, Co-Founder of STX.

“We are excited to add the STX team and their years of retail and data experience to continue to grow Fintech’s position as the preeminent supplier of data and technology to the alcohol industry,” said Tad Phelps, Chief Executive Officer for Fintech. “The STX product suite will strengthen our industry-leading offerings in the beverage alcohol marketplace.”

The STX acquisition closed on June 30, 2021 and marks the fourth purchase since Fintech was acquired by TA Associates in August 2018. The STX Business Solutions team will integrate with Fintech, and all employees will continue day-to-day operations as the partnership develops further. 

About STX

Trusted by many of the largest alcohol suppliers, distributors and retailers in the nation, STX offers a simple, user-friendly Microsoft BI analytics platform that enables clients to analyze clean, same-day performance and pricing information across all products within a portfolio. Users are able to view top-line results down to store level item details across all product distribution channels without any manual effort. To learn more, visit stxbusiness.com.

About Fintech

Fintech is the leading business provider of affordable technology built to simplify beverage alcohol management for any business, of any size, that sells alcohol. We empower retailers, distributors, and suppliers by automating essential manual processes and data insights. With over 30 years of industry experience and unwavering dependability, Fintech delivers an immediate ROI to 700,000 business relationships nationwide by simplifying the day-to-day functions necessary to protect and grow alcohol margins. To learn more, visit www.fintech.com.

FINANCIAL-INFORMATION-TECHNOLOGIES, LLC. is the owner of the trademark FINTECH, the Stylized F Logo, and several other trademarks and service marks, many of which are registered at the U.S. Patent and Trademark Office. The underlying software behind the services offered by FINANCIAL-INFORMATION-TECHNOLOGIES, LLC and content of this website are ©2020 FINANCIAL-INFORMATION-TECHNOLOGIES, LLC. All rights reserved.

Contact: Misha Hart, 800.572.0854 x 3827, [email protected]
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SOURCE Fintech