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Los Angeles’s New Housing Plan Promotes Equitable Development, Protects Angelenos From Displacement

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Los Angeles City Planning

LOS ANGELES, July 1, 2021 /PRNewswire-HISPANIC PR WIRE/ — The Los Angeles City Planning (City Planning) and the Housing + Community Investment Department (HCIDLA) released the Housing Element of the General Plan, also called The Plan to House LA. This draft aims to accommodate nearly 500,000 housing units over the next eight years, with over 200,000 of those units reserved for lower-income residents.

Los Angeles City Planning

In order to meet this goal and address Los Angeles’s housing shortage, the City would need to add roughly 57,000 new units annually over the next eight years—meaning the City’s housing production goals would increase from their current level by a factor of five.

The Plan to House LA will set new citywide strategies in motion to achieve a more equitable distribution of market-rate and affordable units across Los Angeles, providing quality access to housing for residents, including those with disabilities, large families, and older adults. The draft plan establishes clear goals and objectives to inform future policy considerations.

These strategies include an ambitious rezoning program for Los Angeles, one that will result in capacity for over 200,000 new housing units within three years of the plan’s adoption. The rezoning program will increase density and allowances for housing, particularly in neighborhoods with access to good jobs, schools, and amenities.

“This plan, our Plan to House LA, was designed with our residents in mind, especially those who have been disenfranchised, excluded, and left without housing because of wide wealth gaps and a lack of affordable units,” said Director of Planning Vince Bertoni. “We took it upon ourselves—as a City—to develop a series of strategies that would position us to be successful in confronting our housing challenges head-on. By carefully balancing production, affordable housing preservation, and protection, we intend to create new access to housing, make significant inroads to end chronic homelessness, and keep Angelenos housed without fears of displacement.”

Before advancing the plan through the adoption process, City Planning and HCIDLA will hold outreach events to collect additional community input. After the City Planning Commission considers the final recommendations, it will advance to the full City Council for adoption later this fall and will guide the creation and implementation of the City’s housing policy from 2021 to 2029.

CONTACT: [email protected], 213-978-1248

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SOURCE LA City Planning

How Sears Home Services Helped Keep Puerto Rico’s Appliances Running When It Mattered Most

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SAN JUAN, Puerto Rico, July 1, 2021 /PRNewswire-HISPANIC PR WIRE/ — In recent years, residents of Puerto Rico have faced and overcome devastating natural disasters – Hurricane Maria in 2017 and major earthquakes in 2019. In each situation Sears Home Services was there to help residents of the island get back on their feet, with repairs to homes and essential home appliances. 

Then the COVID pandemic hit. In the past 18 months, as more people worked and studied from home, having a functioning refrigerator, washer and air conditioner became more critical than ever. 

“During the pandemic, families had enough to worry about – they didn’t need the added stress of a broken refrigerator, washer or air conditioner,” said Daniel Pidgeon, CEO of Sears Home Services.

“I am so proud of how our team in Puerto Rico kept providing excellent service throughout the crisis and maintained a 4.8 star rating,” he added. “We have 100 service vans and dedicated technicians on the island with an average of 16 years’ experience and they were back on the road serving our customers in April of 2020. We took precautions and followed CDC guidelines to keep our customers and technicians safe while making these important repairs. And Sears warranties paid out millions of dollars in coverage for appliances that broke down during this period so our members didn’t have to.”

Today, with restrictions easing as society begins to return to normal, residents of Puerto Rico who are in need of an appliance repair can receive same-day or next-day service. Sears Home Services also operates A&E service vans, intended for customers who purchased appliances at stores other than Sears. And it’s important to remember that Sears Home Services continues to serve communities nationwide, including Puerto Rico, even after a local Sears retail store has closed.

“The shift toward fewer retail locations and a stronger focus on sears.com and our marketplace is in response to changing customer shopping patterns,” Pidgeon said. “While it is a new paradigm for Sears – we have a great and storied past – the future of Sears is inside your home, as well as online,” Pidgeon added. “Sears Home Services is proud to be trusted by millions of Americans and Puerto Ricans for their repair and coverage needs and we take that trust seriously. We are in nearly four million homes each year and serve 88% of the zip codes in the U.S. and Puerto Rico.”

When an appliance is broken, Sears Home Services can guide customers through their options – whether to repair or replace the appliance. And if the customer chooses to replace their appliance, the Sears retail team and Kenmore brand can provide a promotional offer toward the purchase of a new appliance.

ABOUT SEARS HOME SERVICES
Sears Home Services provides a variety of services for the home – from appliance repair to home improvement (kitchen and bath remodeling, windows, garage doors and roofing) to appliance maintenance and cleaning services. And Sears Home Services repairs any brand of appliance, no matter where it was purchased.

Sears Home Services provides the largest nationwide network of expert repair technicians (3,600 technicians) who have at least 10 years of experience, on average. Technicians receive training from manufacturers and use genuine manufacturer parts. And Sears Home Services is hiring technicians. The increased demand on appliances, along with Sears Home Services’ unmatched scale and nationwide service, means technicians receive competitive pay and job stability.

See searshomeservices.com for more details. And for more tips and trends, visit our blog: Home Improvement and Appliance Repair tips from the pros (searshomeservices.com).

SOURCE Sears Home Services

Regus opens its first location in the Cayman Islands

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ZUG, Switzerland, July 1, 2021 /PRNewswire/ — Global leader in flexible workspace solutions, International Workplace Group has opened its first property in the Cayman Islands.

Located in the capital George Town just five minutes from George Town Cruise port, the Regus centre opened to an event attended by the territory’s premier Wayne Panton, tourism minister Kenneth Bryan as well as members of senior government, the Chamber of Commerce, and business leaders from around the region.

Designed to serve local enterprises and entrepreneurs, Regus provides flexible workspace solutions for modern-day businesses, which, in tandem with government initiatives such as the Global Citizen Concierge Programme – a campaign to attract digital nomads to the territory – provide a springboard for growth and business development.

“The appetite for flexible, co-working spaces was growing in Cayman pre-COVID and the pandemic has only increased demand now that work habits have changed significantly. There is also a clear international demand from those who wish to take advantage of the Regus network and the Government’s Global Citizen Concierge Program, and we’ve been delighted to welcome several new members who seek a professional and flexible workspace under this initiative,” says Sophia List, Client Relationship Officer of the Regus Cayman location.

IWG has been at the fore of global workspace solutions for more than 30 years, with 2021 serving as a record year for the company, which added half a million users to its network in just the first quarter. The pandemic has had a dramatic impact on the way people work, with companies of all sizes indicating that hybrid work is here for the long term.

The addition of the Regus centre in George Town demonstrates the workplace provider’s investment in Grand Cayman’s capital, a move that will promote the brand’s expansion throughout the Caribbean, adding to locations in Jamaica, Barbados, Trinidad and Tobago.

About Regus

Regus is the world’s largest provider of flexible workspaces with an unrivaled network of offices, coworking, and meeting spaces that companies can use around the world. It is an infrastructure that supports all business opportunities – a global infrastructure built for businesses. The Regus network of workspaces allows companies to operate anywhere, with no set-up costs or capital investment. It offers customers immediate cost benefits and the ability to fully outsource their real estate portfolio.

 

SOURCE Regus

Maria Hinojosa, Enrique Santos Among Honorees for the HPRA 2021 ¡Bravo! Awards

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2021 HPRA Bravo Award Honorees

NEW YORK, June 30, 2021 /PRNewswire-HISPANIC PR WIRE/ — The National Hispanic Public Relations Association (HPRA) is proud to recognize anchor, producer and journalist Maria Hinojosa and iHeart President and Chief Creative Officer Enrique Santos as its recipients for 2021 ¡Bravo! Journalist of the Year and President’s Award, respectively. Other industry leaders who will be recognized at this year’s gala include Pioneer of the Year recipient and Royal Caribbean Group Global Chief Communications Officer Rosanna M. Fiske and Diversity & Inclusion Award recipient and Verizon Chief Diversity, Equity and Inclusion Officer Magda Yrizarry. The annual ¡Bravo! Awards Dinner will be held in New York City at the Lotte New York Palace Hotel on September 15, 2021.

2021 HPRA Bravo Award Honorees

“HPRA is proud to honor and celebrate these esteemed individuals who have shown an unwavering commitment to elevating Hispanic voices by raising awareness around issues that affect communities and championing causes that provide upward mobility to Hispanics in the industry and throughout the United States,” said Sonia Diaz, national HPRA president and senior vice president at Miami-based Balsera Communications. “Maria, Enrique, Rosanna, and Magda are using their seat at the table to empower their communities while setting an example for the next generation of communication professionals at a time when inspirational Hispanic leaders are most critical to our success.”

Now in its eighth year, the 2021 National ¡Bravo! Awards celebrate the best corporate, agency, and non-profit PR and marketing teams, and the breakthrough work they produced. Honorees for the 2021 National ¡Bravo! Awards were chosen collectively by HPRA executive leadership and its board of directors. This year’s event is made possible in part by the generous contribution of Aflac.

Journalist of the Year: Maria Hinojosa
As a reporter who was the first Latina in many newsrooms, Maria Hinojosa dreamt of a space where she could create independent, multimedia journalism that explores and gives a critical voice to the diverse American experience. To that end, in 2010, she created Futuro Media, an independent, nonprofit organization based in Harlem, NYC with the mission to create multimedia content for and about the new American mainstream in the service of empowering people to navigate the complexities of an increasingly diverse and connected world. Hinojosa’s nearly 30-year career as an award-winning journalist includes reporting for PBS, CBS, WNBC, CNN and NPR.  As a reporter for NPR, Hinojosa was among the first to report on youth violence in urban communities on a national scale. During her eight years as CNN’s urban affairs correspondent, Hinojosa often took viewers into communities rarely shown on television. At Futuro Media, Hinojosa continues to bring attention to experiences and points of view that are often overlooked or underreported in mainstream media, all while mentoring the next generation of diverse journalists to delve into authentic and nuanced stories.

President’s Award: Enrique Santos
Enrique Santos is Chairman and Chief Creative Officer of iHeart Latino. He heads iHeart Media’s Latin direction and strategy. His daily signature morning show is syndicated nationally via Premiere Networks and airs live from iHeart’s Miami station TÚ 94.9. His bilingual broadcasts are a crossover hit combining humor, social satire, and political commentary to bridge the cultural and generational divide of a diverse cosmopolitan audience. Enrique’s extravagant radio persona has made him one of the most popular Hispanic radio hosts in America and earned him unprecedented access to some of the biggest names in pop culture. No matter how busy his schedule, Santos has never lost his community ties and continues volunteering as a Reserve Police officer for The City of Miami Police Department. 

Pioneer of the Year: Rosanna M. Fiske
Fiske is a nationally recognized executive with more than 30 years of experience developing comprehensive marketing communications, brand positioning, advertising, and public relations strategies.  She is currently the Global Chief Communications Officer at Royal Caribbean Group. Prior to that, she was Senior Vice President of Corporate Communications for Wells Fargo & Co. in the Southeast U.S., leading all internal and external communications for six states, more than 1,100 branches and offices and 30,000+ team members. Throughout her career, Fiske has developed a proven track record of driving successful, multi-channel efforts with leading brands such as American Airlines, GE, Charles Schwab, Google, Anheuser-Busch Companies, Absolut Vodka, Visa USA and MTV Networks. Recently honored by ColorComm with its 2019 Circle Award, Fiske has led a number of award-winning teams and is nationally recognized as an expert in integrated marketing communications and diversity communications. 

Diversity & Inclusion Award: Magda Yrizarry
Yrizarry has been a force for change at Verizon for more than three decades. As SVP, Chief Diversity, Equity and Inclusion Officer, she develops strategies and programs that infuse greater equity in Verizon’s processes, behaviors and operations to ensure that all employees have equal access and opportunity to advance and thrive in their careers. To cultivate a more diverse workforce, Yrizarry partners internally and externally to expand mentorship and development opportunities for women, people of color, LGBTQ, people with disabilities and neurodiversity and veterans. In addition to the focus on employees, one of Verizon’s four stakeholders, Magda also drives Verizon’s shared responsibility DEI strategy to benefit all Verizon stakeholders including our customers, society and shareholders.  Her leadership has earned her accolades such as one of the 50 Most Powerful Latinas in America twice, and the President’s Award from the United States Hispanic Chamber of Commerce Foundation.

For more information about the awards program, visit: https://hprausa.org/bravo/.

For information about HPRA National ¡Bravo! Awards sponsorship opportunities, please contact the HPRA National Office at [email protected].

Photo – https://mma.prnewswire.com/media/1555447/HPRA_Bravo__Awards_2021_Honorees.jpg

 

SOURCE HPRA

Discount Tire Helps Keep Drivers Safe This Summer With Tips During National Tire Safety Week

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DISCOUNT TIRE

Complimentary tire safety checks available at stores nationwide June 28 through July 4

SCOTTSDALE, Ariz., June 28, 2021 /PRNewswire-HISPANIC PR WIRE/ — Discount Tire, the world’s largest retailer of tires and wheels, wants to ensure drivers across the country are riding on safe tires for their daily errands, Independence Day weekend getaways and cross-country road trips all summer long. During National Tire Safety Week, more than 1,100 Discount Tire stores in 36 states will offer complimentary tire inspections and air pressure checks for any driver, along with special promotions and rebates on new tires and wheels.

DISCOUNT TIRE

National Tire Safety Week, an annual initiative of the U.S. Tire Manufacturers Association (USTMA), begins today and runs through July 4. It serves as a reminder for drivers to check their vehicles and brush up on tire safety checks.

According to a recent survey conducted by Discount Tire, USTMA and Ipsos, only 52% of drivers know the proper place to look for their tires’ required pressure recommendation, or PSI (pounds per square inch). To help them prepare for a safe summer on the road, the experts at Discount Tire have six key tire safety tips every driver should know:

  1. Check your tires often – It’s important to check your tires’ air pressure at least once a month, especially before a long trip. Even when tires aren’t used, they can lose one to two PSI per month, and low pressure leads to poor handling, worse gas mileage, excessive wear and vehicle overloading.
  2. Check your tread – A vehicle’s safe stopping distance is determined by the tires’ tread depth, which you can check by sticking a penny upside-down in a tread groove. If Lincoln’s forehead is visible, it’s time to replace the tire. If you need new tires, Discount Tire’s exclusive online tire buying guide, Treadwell, delivers the optimal tire recommendations for your specific vehicle, location and driving habits. Treadwell is also used in-store by Discount Tire employees to make personalized tire recommendations to customers.
  3. Rotate tires often – Tires should be rotated every 6,000 miles, or earlier if uneven wear develops.
  4. Check your trunk – For most new vehicles, spare tires are being replaced with tire inflation kits that include puncture-coating sealants and air compressors, and some vehicles even have run-flat tires. See what your vehicle has and make sure you have a roadside assistance plan.
  5. Know the age of your tires – The older a tire, the higher the risk of failure. As a tire ages, the rubber becomes harder and brittle, losing elasticity and strength. The age of your tire can be found by checking the DOT number stamped on its sidewall. Discount Tire recommends replacing any tire that’s six years old or older.
  6. Ask an expert – Book an appointment by registering online for a free tire safety check or windshield wiper replacement at discounttire.com. With Discount Tire’s end-to-end customer experience, you can shop with us however you’re most comfortable, from buying and booking an appointment online to remaining in your vehicle at our stores while service is performed.

“National Tire Safety Week is a great reminder for all drivers to make safety a priority. The summer heat can bring dangerous conditions for tires, such as overinflation or even tire failure,” said Tom Williams, executive vice president and chief experience officer at Discount Tire. “It’s important to make sure your tires are ready to handle the extra miles you may travel this summer. We encourage all drivers to know how to properly check and maintain their tires, or to stop by one of our stores for help.”

During National Tire Safety Week, Discount Tire customers can schedule a service appointment to have their tires inspected or windshield wipers replaced to keep them driving safe on the road this summer. Customers receive 30% shorter average wait times when they buy and book their appointments online at discounttire.com. On social media, Discount Tire is offering a NTSW quiz that tests drivers’ knowledge of tire safety for a chance to win prizes such as a Discount Tire and Cooper Tire co-branded backpack or a new set of Cooper tires.

To schedule a service appointment at a nearby Discount Tire store, or for more information, visit discounttire.com.

ABOUT DISCOUNT TIRE/AMERICA’S TIRE
Discount Tire, based in Scottsdale, Arizona, is the world’s largest independent retailer of tires and wheels. Discount Tire was founded in 1960 by Bruce Halle and serves customers at more than 1,100 stores in 36 states. The company does business under the trade name Discount Tire in most of the U.S., America’s Tire in parts of California, and Discount Tire Direct in markets outside the reach of retail stores. Their latest tool to help get you taken care of, Treadwell, is a proprietary online tire buying guide that uses decades of data and individual driving habits to recommend the right tires. Discount Tire is a primary sponsor of the No. 2 Ford Mustang driven by Brad Keselowski in the NASCAR Cup Series. For more information, visit discounttire.com.

Logo – https://mma.prnewswire.com/media/603303/DISCOUNT_TIRE_Logo.jpg

SOURCE Discount Tire

Demand IQ Releases Spanish Language Feature for its Solar Marketing and eCommerce Platform to Address the Underserved Hispanic Solar Market

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Los instaladores solares ahora pueden ofrecer cotizaciones de energía solar instantáneas y personalizadas en inglés y español mediante la plataforma de marketing y comercio electrónico Stella de Demand IQ. (PRNewsfoto/Demand IQ)

DENVER, June 23, 2021 /PRNewswire-HISPANIC PR WIRE/ — Demand IQ is pleased to announce a Spanish language feature for its solar eCommerce software Stella. Demand IQ’s AI-powered platform allows homeowners to instantly receive customized solar savings estimates directly on solar providers’ websites and field marketing devices. https://demand-iq.com/stella/

Powered by Google Project Sunroof, Stella enables solar companies to increase sales volume by capturing the large segment of website visitors who have enough interest to click on an installer’s website, but do not have sufficient information to proceed with a sales consultation. Homeowners can quickly and easily upload their utility bills via computer, phone, or tablet to further inform their instant solar estimates.

According to the National Association of Hispanic Real Estate Professionals, Hispanics accounted for more than 50% of new homeowners in the United States over the past decade, representing a quickly growing segment for the solar industry. In addition to Demand IQ’s instant solar estimate, lead capture, and pre-qualification features, a fully conversational experience in Spanish unlocks access to education about solar energy and potential utility bill cost savings for Hispanic homeowners.

“With the addition of our Spanish language feature, we are proud to address long-standing energy inequities and promote access to solar for homeowners in underserved segments,” Demand IQ’s CEO Austin Rosenbaum says. “Our primary goal is developing captivating and educational solar shopping experiences by providing homeowners with customized solar estimates in real time. The ability to communicate fluently in Spanish was the logical next step in providing a best-in-class solar shopping experience and supporting the growth of solar energy.”

The new feature is now available for all Demand IQ clients and Demand IQ clients will find a new “Spanish Setup” section in the admin portal.

About Demand IQ:

Demand IQ equips solar pros with the tools  to engage, educate, and convert more solar prospects into customers. The comprehensive solar revenue growth platform combines conversational AI, financial analysis, virtual appointment setting, utility bill capture, and data from Google Project Sunroof to provide homeowners with instant solar estimates. Stella can interact with many prospects concurrently, at any time of day, acting as a virtual sales agent.

Solar companies utilizing Stella experience a dramatic increase in appointments, a shorter sales cycle, and reduced customer acquisition costs. Since Stella’s launch in August 2020, Demand IQ engages with homeowners on behalf of its clients approximately every two minutes in more than 40 states. https://demand-iq.com

 

SOURCE Demand IQ

(Español) Las lesiones y muertes relacionadas con los fuegos artificiales aumentaron durante la pandemia del COVID-19

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The U.S. Consumer Product Safety Commission is an independent federal agency created by Congress in 1973 and charged with protecting the American public from unreasonable risks of serious injury or death from more than 15,000 types of consumer products under the agency's jurisdiction. To report a dangerous product or a product-related injury, call the CPSC hotline at 1-800-638-2772, or visit http://www.saferproducts.gov. Further recall information is available at http://www.cpsc.gov. (PRNewsfoto/U.S. Consumer Product Safety Commission)

Sorry, this entry is only available in Español.

Fireworks-Related Injuries and Deaths Spiked During the COVID-19 Pandemic

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WASHINGTON, June 29, 2021 /PRNewswire-HISPANIC PR WIRE/ — The nation saw a large increase in people being hurt and killed by fireworks last year. Many municipalities cancelled July 4th public fireworks displays during the COVID-19 pandemic, which may have spurred consumers to use fireworks on their own.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8910351-cpsc-report-fireworks-related-injuries-deaths-spiked-pandemic/

“These tragic deaths and injuries are reminders of just how dangerous fireworks can be,” said CPSC Acting Chairman Robert Adler. “Consumers should enjoy professional fireworks displays from a distance, and be extra vigilant when using consumer-type fireworks.” 

A new report by the U.S. Consumer Product Safety Commission (CPSC) finds a 50 percent increase in deaths and injuries from fireworks-related incidents in 2020, compared to 2019.

  • At least 18 people died from fireworks-related incidents in 2020, compared to 12 reported for the previous year.
  • About 15,600 people were treated in hospital emergency departments for fireworks injuries in 2020. There were about 10,000 ER-treated fireworks injuries in 2019.

Other important highlights from CPSC’s report:

  • Of the 18 deaths, 8 of the victims (44 percent) had used alcohol or drugs prior to the incident.
  • Most fireworks-related injuries (about 66 percent) occurred in the month surrounding the July 4th holiday (from June 21, 2020 to July 21, 2020). During that one-month period:
    • Severe injuries related to fireworks increased in 2020. More consumers were admitted to the hospital, or were transferred to another hospital for treatment, due to severe fireworks injuries in 2020 (21 percent) versus 2019 (12 percent).
    • Young adults ages 20-24 saw the biggest spike in visits to the hospital emergency room for fireworks-related injuries, compared to any age group last year, 17 injuries per 100,000 people in 2020 versus 2.8 per 100,000 people in 2019.
    • Firecrackers were the biggest source of ER-treated fireworks injuries (1,600), followed by sparklers (900).
    • The parts of the body most often injured were hands and fingers, at 30 percent. The head, face and ears were the second most injured body parts, at 22 percent. Eye injuries were third at 15 percent.
    • Burns were the most common fireworks-related, emergency room-treated injury, at 44 percent. 

Tips to Celebrate Safely

  • Never allow young children to play with or ignite fireworks, including sparklers. Sparklers burn at temperatures of about 2,000 degrees Fahrenheit—hot enough to melt some metals.
  • Keep a bucket of water or a garden hose handy, in case of fire or other mishap.
  • Light fireworks one at a time, then move away from the fireworks device quickly.
  • Never try to relight or handle malfunctioning fireworks. Soak them with water, and throw them away.
  • Never place any part of your body directly over a fireworks device when lighting the fuse. Move to a safe distance immediately after lighting fireworks.
  • Never point or throw fireworks (including sparklers) at anyone.
  • After fireworks complete their burning, to prevent a trash fire, douse the spent device with plenty of water from a bucket or hose before discarding the device.
  • Make sure fireworks are legal in your area, and only purchase and set off fireworks that are labeled for consumer (not professional) use.
  • Never use fireworks while impaired by alcohol or drugs.
  • For more fireworks safety tips, visit www.cpsc.gov.

CPSC fireworks demonstration b-roll
Demonstrations of fireworks dangers https://spaces.hightail.com/space/leQcRVoZfH 

About the U.S. CPSC

The U.S. Consumer Product Safety Commission (CPSC) is charged with protecting the public from unreasonable risks of injury or death associated with the use of thousands of types of consumer products. Deaths, injuries, and property damage from consumer product incidents cost the nation more than $1 trillion annually. CPSC’s work to ensure the safety of consumer products has contributed to a decline in the rate of deaths and injuries associated with consumer products over the past 40 years.

Federal law bars any person from selling products subject to a publicly announced voluntary recall by a manufacturer or a mandatory recall ordered by the Commission.

For lifesaving information:
– Visit CPSC.gov.
– Sign up to receive our e-mail alerts.
– Follow us on Facebook, Instagram @USCPSC and Twitter @USCPSC.  
– Report a dangerous product or a product-related injury on www.SaferProducts.gov.
– Call CPSC’s Hotline at 800-638-2772 (TTY 301-595-7054).

SOURCE U.S. Consumer Product Safety Commission

“¡Pleibol!” Slides Into Smithsonian Summer 2021

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Roberto Clemente, Forbes Field, Pittsburgh, Pennsylvania, around 1967. Courtesy of The Clemente Museum

WASHINGTON, June 29, 2021 /PRNewswire-HISPANIC PR WIRE/ — This summer, the crack of the bat and the roar of the crowd will echo throughout neighborhood fields and Major League Stadiums. On July 2, “¡Pleibol! In the Barrios and the Big Leagues/En los barrios y las grandes ligas,” a bilingual exhibition, will open at the Smithsonian’s National Museum of American History.

Roberto Clemente, Forbes Field, Pittsburgh, Pennsylvania, around 1967. Courtesy of The Clemente Museum

A high school letterman jacket, a handmade ball from Cuba and recreation-league jerseys are exhibited alongside Roberto Clemente’s Pittsburgh Pirates batting helmet, Anthony Rendon’s childhood jersey and an autographed ball from the gold-winning 2004 U.S. Olympics women’s softball team to highlight the breadth of experience and talent Latinas/os have brought to America’s pastime. 

The museum’s Albert M. Small Documents Gallery captures the excitement of the sport with larger-than-life heroes, inspirational quotes, graphics, photographs, more than 60 artifacts and fan memorabilia. A six-minute video produced with La Vida Baseball runs on a loop, capturing baseball’s energy and excitement while providing a glimpse into the lives of Latino and Latin American players and their communities. “¡Pleibol!” shows the passion and dedication of Latino communities and how their incredible talent has transformed American culture and society through the lens of baseball, the national pastime.

“‘¡Pleibol!’ presents Major League stories, but it is first and foremost rooted in communities and the reality of who was allowed to play ball and where,” said Margaret Salazar-Porzio, curator in the museum’s Division of Cultural and Community Life. “The story we tell shows how Latinas and Latinos have used baseball to chase their dreams, challenge prejudice and build communities.”

Throughout the 20th century in the United States and Latin America, baseball provided Latinas/os opportunities for recreation, a means to make ends meet, a socially acceptable space to find community and a field for workers in agriculture and industry to organize for rights and justice.

As of 2020, Latino players accounted for about 30% of the Major League roster and Latinas/os are making inroads as broadcasters, scouts, managers and even owners of Major League Baseball teams. “¡Pleibol!” focuses on how Latina/o pioneers changed the game nationally in the Major Leagues and locally in their communities. Among the women trailblazers in the exhibit are Marge Villa-Cryan, represented by her girlhood uniform from before she became one of the few Latinas to play in the All-American Girls Professional Baseball League; Colorado Rockies team co-owner Linda Alvarado, with her team jacket; and ESPN sports broadcaster Jessica Mendoza, who donated some of her media credentials and is a two-time medal-winning Olympian, playing for the U.S. softball team. Their artifacts will be displayed alongside artwork, scrapbooks, homemade baseball equipment and community-league jerseys that demonstrate the importance of baseball in the everyday lives of Latino families. Many of these artifacts are new to the museum’s collections and have never been on display.  

The Smithsonian Institution Traveling Exhibition Service (SITES) is traveling a version of “¡Pleibol!” to 15 cities through 2025. It is currently on view at El Pueblo History Museum in Colorado through Aug. 1. The traveling exhibition encourages host organizations to highlight local stories through the inclusion of objects from their collections and communities. The Smithsonian also has released a set of interactive 3D models featuring artifacts from the museum’s collections with accompanying bilingual tours, augmented-reality functionality for smartphones and other capabilities, and a bilingual Learning Lab collection provides online resources for K–12 students with stories, photos, objects and engaging activities.

The companion book ¡Pleibol! In the Barrios and the Big League /En los barrios y las grandes ligas by Margaret Salazar-Porzio and Adrian Burgos Jr. with Robin Morey was published last year. To celebrate the opening, the museum is planning a series of programs, beginning with a live-streamed virtual opening July 9, a July 26 “Cooking Up History” virtual event featuring favorite stadium foods, a series of digital videos, a Hispanic Heritage month event and a Sept. 17 hashtag party, #NuestroBaseball, through which participants can share baseball stories, photos and artifacts. Program information will be updated and available through the exhibition website.

“¡Pleibol! In the Barrios and the Big Leagues/En los barrios y las grandes ligas” is made possible through close collaborations with more than 30 partners in 14 states, Washington, D.C., and Puerto Rico to help bring visibility to Latino community histories through baseball. In a series of collecting and preservation events over five years (2015–2019), Smithsonian curators traveled the country and collaborated with local partners to document and preserve baseball stories at the heart of Latino communities. Among the partners are John M. Pfau Library at California State University, San Bernardino, California; Institute of Texan Cultures at the University of Texas, San Antonio, Texas; Kansas City Museum; LA Plaza de Cultura y Artes, Los Angeles; Syracuse University, La Casita Cultural Center, Syracuse, New York; and many others.

The exhibition is organized by the National Museum of American History in collaboration with SITES. It received support from the Cordoba Corp. and Linda Alvarado and federal support from the Latino Initiatives Pool, administered by the Smithsonian Latino Center.

Through incomparable collections, rigorous research and dynamic public outreach, the National Museum of American History seeks to empower people to create a more just and compassionate future by examining, preserving and sharing the complexity of our past. The museum, located on Constitution Avenue N.W., between 12th and 14th streets, recently reopened. Its new (temporary) public hours are Friday through Tuesday from 11 a.m. to 4 p.m. Admission is free, but reserved time-entry passes are required. To make reservations, visit si.edu/visit. For more information go to: https://americanhistory.si.edu.

SITES has been sharing the wealth of Smithsonian collections and research programs with millions of people outside Washington, D.C., for more than 65 years. For tour information and schedules, visit sites.si.edu.

Photo – https://mma.prnewswire.com/media/1553623/Smithsonian_Roberto_Clemente.jpg 

SOURCE Smithsonian’s National Museum of American History