(Español) Innovador Programa Educativo Compensa La Reducción de La Matrícula en Preescolar
LA City Planning, Getty Launch African American Historic Places Project
LOS ANGELES, April 6, 2021 /PRNewswire-HISPANIC PR WIRE/ — Getty and Los Angeles City Planning announce the Los Angeles African American Historic Places Project, an ambitious project to identify, protect and celebrate African American heritage within LA.
Historic preservation can be a powerful force in addressing social justice by empowering local communities to effect positive change.The project will work with local communities and cultural institutions to more fully recognize and understand African American experiences in Los Angeles.
The Office of Historic Resources (OHR) within LA City Planning, which is responsible for the management of the city’s historic resources, will lead the project in this Getty Conservation Institute partnership. This robust community engagement program will create space for meaningful input and local partnerships, drawing upon community-based knowledge of lesser-known histories.
“As the largest planning department in the United States, City Planning is uniquely positioned to chart a course for a more fair, equitable, and just Los Angeles for future generations, in part, through cultural heritage and education,” says Vince Bertoni, Director of LA City Planning. “We are excited to highlight this broader range of values and history that better represents our diverse city.”
Before embarking on this project, Getty and LA City Planning convened a virtual roundtable composed of national and local thought leaders with experience in urban planning, historic preservation, African American history, and/or grassroots and community organizing. These discussions of diversity and inclusion in preservation policy helped shape the initiative to preserve and conserve places of importance to Black communities.
“Historic preservation is about the acknowledgment and elevation of places and stories. The point of this work is to make sure that the stories and places of African Americans in Los Angeles are more present and complete than previously,” says Tim Whalen, John E. and Louise Bryson Director at the Getty Conservation Institute. “The work is also about making sure that preservation methods are examined for systemic bias. It’s ultimately about equity.”
LA City Planning and the Getty have worked together for nearly two decades on local heritage projects. Their joint efforts include SurveyLA, and HistoricPlacesLA. In 2018 OHR completed a framework for identifying African American in LA.
MEDIA CONTACTS:
LA City Planning
[email protected]
213.978.1248
Getty
[email protected]
480.239.4324
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SOURCE LA City Planning
E. & J. Gallo Strengthens Its Position As A Leading Spirits Company With Purchase Of RumChata
MODESTO, Calif., April 6, 2021 /PRNewswire-HISPANIC PR WIRE/ — E. & J. Gallo Winery (Gallo) announced today that its Spirits Division has signed an agreement to acquire Agave Loco LLC, the owner of RumChata, a leading cream liqueur brand.
Inspired by the traditional milky rice drink from Mexico, founder and master blender Tom Maas began experimenting in his kitchen to create his version of a rum-based horchata. Using fresh dairy cream, rum and a proprietary sweet spice blend, RumChata was born in 2009. Since its introduction, RumChata has steadily grown within the cream liqueur category in both retail and on-premise.
“First of all, I want to thank the distributors and retailers, as well as our employees, who supported RumChata since its inception. Your backing of the brand meant the world to us and will not be forgotten. As a small independent producer, we never imagined the success of RumChata when we were just getting started back in 2009. We have taken the growth of the brand as far as possible as a small supplier, and it was the right time to find a new brand steward. I know the RumChata brand will thrive under Gallo’s guidance, and I am excited to watch the brand continue to grow and evolve in the future,” said Maas.
Known for its great taste and iconic packaging, RumChata has continued to innovate over the past decade in order to adapt to changing consumer trends. In 2016, RumChata introduced MiniChatas, 25ml cups for consumers wanting to add RumChata to their coffee. A year later in 2017, RumChata Cold Brew (formerly FrappaChata) was introduced and most recently RumChata Limón has been added as a permanent addition to the RumChata family. RumChata has also released a variety of successful seasonal offerings, including RumChata Peppermint Bark for the holiday season.
“We see tremendous potential with this acquisition to further innovate in the premium spirits space with unique consumer propositions, while continuing to add value to our wholesaler and customer partners,” said Vice President and General Manager of Gallo’s spirits business, Britt West. “Opportunities like this are rare in the spirits industry and we are excited to add RumChata to our expanding portfolio of noteworthy brands.” He added, “We look forward to continuing to build brand awareness for RumChata, while expanding its availability both in the U.S. and Internationally.”
The acquisition includes Agave Loco LLC, which owns the RumChata brand, and Midwest Custom Bottling LLC (MCB), which produces RumChata at its facility in Pewaukee, Wisconsin. The Tippy Cow and Holly Nog brands owned by MCB are also included in the transaction. The sale is expected to close on April 16, 2021. Agave Loco and MCB were advised by Livingstone. Terms of the agreement were not disclosed.
About E. & J. Gallo Winery
E. & J. Gallo Winery is a family-owned company and global wine and spirits industry leader. Since its earliest days, the hallmark of E. & J. Gallo is their lasting commitment to quality, and consistently providing alcoholic beverages for every occasion. From its first spirit brand, E&J Brandy, to its growing portfolio of offerings such as New Amsterdam Vodkas and Gins, Germain-Robin Brandy, High Noon Sun Sips Hard Seltzer, Pink Whitney, Camarena Tequila and its recent partnerships with luxury brands such as The Dalmore Single Malt Scotch, Don Fulano Tequila, Diplomático Rum and Amaro Montenegro, Gallo offers brands of the highest quality and authenticity with the purpose of serving enjoyment in the moments that matter to consumers.
Contact:
Megan Stockton
E. & J. Gallo Winery (303) 378-5394
[email protected]
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SOURCE E. & J. Gallo Winery
PepsiCo Beverages North America Becomes Official Partner of the Los Angeles Football Club
IRVINE, Calif., April 6, 2021 /PRNewswire-HISPANIC PR WIRE/ — PepsiCo Beverages North America (PBNA) today announced it has partnered on a five-year deal with the Los Angeles Football Club (LAFC) to become the official carbonated soft drink, water and energy partner of the Club, where it will serve its signature brands to fans across all events. To celebrate the new partnership, PBNA will work with the LAFC Foundation and LAFC goalkeeper Pablo Sisniega to continue its efforts to give back to the community by refurbishing a pitch near Banc of California Stadium that will enhance the lives of more than a thousand families and further build community pride for the game.
“We wanted our partnership with LAFC to go beyond the team and focus on empowering and uplifting their fans. PepsiCo is working hard towards strengthening our Hispanic communities through our Racial Equality Journey commitments, and this pitch refurbishment is just one example of how we’re investing in the future of Hispanic Angelenos by providing another outlet to show their passion and pride for the sport they love – fútbol,” said Johannes Evenblij, West Division President of PepsiCo Beverages North America.
Aiming to address the lack of community soccer spaces in Los Angeles, especially in the city’s predominantly Hispanic neighborhoods, PBNA hopes to provide a safe pitch where pride lives in order to play the sport most watched in local households.
To meet this need, PBNA will help to restore the pitch at 32nd Street / USC Performing Arts Magnet to improve the health and well-being of 1,100 students and their families. The school itself has submitted several proposals requesting a new pitch in the last few years in order to create a safe and fun environment for its students. This new pitch will fill an enormous need in the traditionally underserved community, providing opportunity and access to the game so many love.
“We’re proud to collaborate with Pepsi on a multi-faceted initiative that will bring so much joy and unity to our city, our sport and our Club,” said LAFC Co-President Larry Freedman. “While it will be great to see the Pepsi brand in action at every LAFC home match and event at the Banc, it will be even better to see how they come together with our foundation and Pablo to restore a futsal pitch and provide much needed equipment for members of our community.”
In addition to the pitch restoration, PBNA and the LAFC Foundation are coming together to distribute soccer kits to hundreds of local families at the school so that they can also enjoy the sport at home. The kits will include a soccer ball, and co-branded accessories like a mesh drawstring bag, cooling towels and set of training cones.
“I know how important it is for families to be able to enjoy the unity and passion that our sport represents,” said LAFC goalkeeper Pablo Sisniega. “What Pepsi is doing for the Hispanic community in L.A. is important, and I’m honored to be a part of this program that uses the game to provide hope to so many in our city.”
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.
About Los Angeles Football Club (LAFC)
The Los Angeles Football Club (LAFC) began play in 2018 and is the newest MLS soccer club serving the greater Los Angeles area. The 2019 Supporter’s Shield Champion, LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise and success in the fields of entertainment, sports, technology and media. LAFC is invested in the world’s game and Los Angeles, constructing and developing the 22,000 seat Banc of California Stadium and a top-flight training center on the campus of Cal State Los Angeles.
Video – https://mma.prnewswire.com/media/1481498/210405_PepsiCommercial.mp4
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SOURCE PepsiCo
Twitch Joins Forces with CMN to Launch ¡LatinUp!, a New Live Content Channel Designed to Elevate Latin Music, Culture and Voices
MIAMI, April 6, 2021 /PRNewswire-HISPANIC PR WIRE/ — Three powerhouses from the entertainment industry, CMN, the leader in live Latin entertainment, Twitch, the interactive livestreaming service, and Amazon Music LAT!N, a new global destination and brand developed to celebrate the many genres and artists of Latin Music, have joined forces to create the premier live music destination to elevate Latin music, culture and voices: ¡LatinUp! The first-of-its-kind streaming channel offers bilingual music content with live performances by rising artists and the most sought after talent in the Hispanic market, representing a diverse roster of genres including Tropical, Pop, Regional Mexican, and Spanish Rock.
“We are excited to launch a channel that highlights the uniqueness of Latin culture and the people, stories and places that influence artists’ everyday lives and craft in never-before-seen ways,” said Erik Bankston, Head of Branded Entertainment at CMN. “What sets ¡LatinUp! apart is the cutting-edge content and innovative real-time engagement opportunities between artists and fans globally. With this program, and the help of our partners at Twitch and Amazon Music LAT!N, we look forward to elevating not only Latin music, but also the voices that make up our cultural diversity.”
The official ¡LatinUp! kickoff features a lineup of performances by rising artists such as Thyago, Chesca, Simon Grossmann, XAXO, COASTCITY, as well as a livestream concert by Latin Reggaeton sensation Sech, and many more to be announced. The programming will include weekly live content, inclusive of a six-hour virtual festival as the channel’s cornerstone event, such as:
- ¡LatinUp! Virtual Fest – ¡LatinUp!’s Tentpole Event featuring a six-hour festival live streamed that will bring Amazon Music Latin’s roster of “playlists” to life featuring produced and live performances of today’s hottest Latin talent and music.
- ¡LatinUp! Live – one-hour streamed event curated by Amazon Music LAT!N featuring live performances by established artists. Artists will connect with the Twitch community to promote new material, engage in live chat with fans, and highlight other interests such as gaming, fashion and sports. The first event will be on April 14 featuring Sech.
- ¡LatinUp! Lab – An intimate live studio session moderated by music industry producers and their guests inviting the audience to interact with speakers as they discuss their creative process and musical inspirations.
- ¡LatinUp! NXT – Live showcase of some of the best up and coming Latin talent with live performances, discussions, and interactive audience engagement throughout.
- ¡LatinUp! Voices de Cultura – With a lineup of rising artists, Voices will showcase the new music you should know while integrating an aspect of each artist’s individual culture that has inspired them, such as dance, fashion, or food.
“Twitch brings diverse voices together and provides the opportunity to share and learn about different backgrounds and traditions every day,” said Brian Rucker, Director of Premium Music Content at Twitch. “We are thrilled to bring ¡LatinUp! to our Twitch community and create a destination that celebrates Latin music and the artists at the forefront of this genre. This channel will not only enable the Twitch community to immerse themselves in Latin culture and interests but also offers a way for fans from around the world to listen to and connect with Latin artists in real time.”
“Amazon Music LAT!N celebrates the diversity and many genres of Latin music while giving fans an outlet to connect – and reconnect – to their culture, roots, and to each other,” said Rocio Guerrero, Global Head of Latin at Amazon Music. “¡LatinUp! is a natural extension of this and we’re so thrilled and proud to work with CMN and Twitch to offer fans and artists at all levels of their careers even more opportunities to connect, now in such an exciting new format.”
¡LatinUp! offers weekly programming throughout the year on Twitch: https://www.twitch.tv/latinup
Follow ¡LatinUp! on social media for the latest news:
Instagram: @LatinUpMusic
Facebook: https://www.facebook.com/LatinUpMusic
CONTACT:
Aileen Abella
A² Media
[email protected]
+1 (305) 310-6377
SOURCE CMN Events
Blue Shield of California’s Wellvolution Unveils New Features for Type 2 Diabetes Members to Take Control of Their Health
LOS ANGELES, April 6, 2021 /PRNewswire-HISPANIC PR WIRE/ — Blue Shield of California is enhancing its popular Wellvolution program by adding two new services that provide personalized care and nutrition support for members living with or at risk for Type 2 diabetes. Wellvolution is a digitally based lifestyle medicine and health platform that can be personalized to each member’s individual health needs and preferences. The platform, including these expanded programs, is available to plan members at no additional cost.
The new services include a digital health tool that enables members to engage in shared-decision making with their care team and a fresh-food delivery service for eligible members.
“With these new, unique self-service tools, we are further improving access to care and strengthening our members’ ability to prevent, treat or reverse chronic conditions that impact their daily lives,” said Angie Kalousek, senior director, Lifestyle Medicine at Blue Shield of California.
Wellvolution New Offerings and Programs Empower Members:
Care Compass empowers members to take control of their health
Through this shared decision-making tool, powered by WiserCare, members with Type 2 diabetes are provided with the support they need to build a personalized treatment plan. With Care Compass, eligible members can quickly and easily share information – such as their target blood sugar, a plan for lifestyle treatments and understanding of medications – with their physicians, family, and friends to help them manage their care.
“Care Compass helps members learn about their options, express their goals and preferences for treatment, and work with their care team to develop a plan that works for them,” said Arul Thangavel, M.D., CEO of WiserCare. “Our work has shown us that members are up to 40 percent more likely to follow through on their treatment plans when they take a more active role in their decisions, which can make all the difference in managing chronic conditions like diabetes. We are excited to collaborate with Blue Shield to make this tool available for members.”
Betr Health’s meal delivery helps members with food insecurity
One of the most successful digital programs within Wellvolution, Betr Health now provides eligible, low-income members who have diabetes with up to six months of healthy meals to help them follow their diabetes-prescribed diets and reverse their chronic conditions.
Betr Health’s digital program – designed for all members but especially important for people with diabetes – helps members monitor food intake, weight, and blood-sugar levels. The tool is backed by professional health coaches and an online support community.
“Many people with diabetes face stark racial health disparities,” noted Kalousek. “These disparities are often linked to community health and social determinants of health, which Black and Hispanic populations experience at higher rates. Some people at high risk of developing Type 2 diabetes live in neighborhoods that have limited access to grocery stores, which can cause food insecurity or limit one’s ability to maintain a nutritious diet. Also, people living in those under-resourced communities do not always have adequate access to health care.”
“Betr Health is teaching me how to eat in a healthier, cleaner way. I am now snacking on vegetables, and before I was eating junk food. After two and a half weeks, I lost nine pounds,” said Maria Diliani, member of Blue Shield of California. “I like the delivery meal plan because it helps me easily prepare delicious food that my family really likes. My coach communicates with me daily to provide support as part of this team effort.”
“I am only in my third day on this program and already lost more than four pounds. Betr Health’s meals are so easy to make for both lunch and dinner,” said Sonia Fuentes, Blue Shield of California and Betr Health member. “I’m grateful that my insurance company is helping me out with this food program.”
Wellvolution delivers results for members with Type 2 diabetes
Wellvolution is proving to be a vital tool for Blue Shield customers living with or at risk for Type 2 diabetes: 81 percent of members in our diabetes care program use Betr Health and VirtaHealth, our highest-performing Wellvolution tools.
Betr Health is a diabetes treatment and reversal program that helps members control blood sugar without medications through nutrition science and remote care from physicians and behavioral experts.
Diabetes Trends:
Most adults in California have prediabetes or diabetes. Nearly half of California adults, including one out of every three young adults, have either prediabetes – a precursor to Type 2 diabetes – or undiagnosed diabetes, according to a study released by the UCLA Center for Health Policy Research.
According to the National Diabetes Statistics Report for 2020 diabetes in the United States was highest among American Indian (14.7 percent), Hispanic origin (12.5 percent), and Blacks (11.7 percent), followed by Asians (9.2 percent) and Non-Hispanics whites (7.5 percent).
Wellvolution is a digitally based lifestyle medicine and health platform that can be personalized to each of its member’s individual health needs and preferences. Created in collaboration with Solera Health, Wellvolution provides members guided on-demand access to a tailored network of clinically proven applications using lifestyle to prevent, treat and even reverse disease. It is available to most Blue Shield members with their benefit plan at no additional cost, and is an example of how the nonprofit health plan is reimagining health for individuals, families and communities.
About Blue Shield of California
Blue Shield of California strives to create a healthcare system worthy of its family and friends that is sustainably affordable. Blue Shield of California is a tax paying, nonprofit, independent member of the Blue Shield Association with over 4.5 million members, over 7,500 employees and more than $21 billion in annual revenue. Founded in 1939 in San Francisco and now headquartered in Oakland, Blue Shield of California and its affiliates provide health, dental, vision, Medicaid and Medicare healthcare service plans in California. The company has contributed more than $150 million to Blue Shield of California Foundation in the last four years to have an impact on California communities.
For more news about Blue Shield of California, please visit news.blueshieldca.com.
Or follow us on LinkedIn, Twitter, or Facebook.
CONTACT:
Mashi Nyssen
Blue Shield of California
510-607-2359
[email protected]
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SOURCE Blue Shield of California
The Premiere School For Children With Autism In South Florida Celebrates New Campus With Autism Shoe Drive
HIALEAH, Fla., April 6, 2021 /PRNewswire-HISPANIC PR WIRE/ — The South Florida Autism Charter School, (SFACS) is excited to announce the completion and opening of its new state-of-the-art campus located in Hialeah. Now children on the Autism Spectrum will have the ability to attend a tuition-free school, dedicated to providing unapparelled education in an ABA based setting, within a campus unlike any other in the Sunshine State.
In conjunction with the opening of the campus, SFACS is holding its annual SFACS Walk Drive-by style on Saturday, April 10, 2021 starting at 10 am. With COVID restrictions still in effect, school officials have opted for a car parade. Vehicles will be lining up at the school’s original location by Slade Park. From there, the parade of cars will travel through town until they reach the school’s new location, just west of Interstate 75.
In addition to the walk drive-by style and the celebration of the new campus, SFACS is also collecting Shoes for Autism…an opportunity for the public to donate gently used shoes of all kinds, which will go to benefit families in need across the world. The collection begins April 3rd and run through the month of April, in conjunction with Autism Awareness Month.
This event will be following all CDC guidelines.
About South Florida Autism Charter School:
South Florida Autism Charter Schools, Inc., (SFACS), is the first charter school in Miami-Dade and Broward Counties, that exclusively serves students on the Autism Spectrum. The school was founded in 2008 and has demonstrated academic excellence in an underserved community through science-based, individualized curriculum and free bi-monthly community workshops for family members and caregivers. We are a non-profit organization.
Our new campus sits on 5 acres with 66,000 square feet for 300 students. The school features a full cafeteria, one-way viewing side rooms for therapists and parents to observe their children and sensory play areas inside and outside.
Plans are in the works for additional features, including a swimming pool, therapy center and future assisted living facility for student alumni.
Find us on social media:
Instagram: @sfacs_autism
Facebook: Facebook.com/southfloridaautismcharterschoolsinc
South Florida Autism Charter Schools, INC.
3751 West 108th St, Hialeah, Florida 33018
(305) 823-2700 PH
(305) 823-2705 FX
www.sfacs.org
A Title I – Tuition Free Public Charter School
SOURCE South Florida Autism Charter School
Southern Glazer’s Wine & Spirits and Lobos 1707 Tequila & Mezcal Join Forces to Build a Bigger Table
MIAMI and DALLAS, April 6, 2021 /PRNewswire-HISPANIC PR WIRE/ — Southern Glazer’s Wine & Spirits (Southern Glazer’s)—the world’s preeminent distributor of beverage alcohol—today announced that it has signed a national alignment agreement with Lobos 1707, an independent premium spirits brand that leads the way for diverse brand ownership in spirits. Inspired by a centuries-old distillation process, Lobos 1707 offers four unique products including Extra Añejo, Reposado and Joven tequilas as well as a Mezcal Artesanal. Launched in November 2020, Lobos 1707 is named after the Spanish word for “wolf,” representing unity, inclusivity and community. Wolves move as a pack and value both the strength of the group and of the individual, which is the backbone of the brand. Lobos 1707 is led by Founder and Chief Creative Officer Diego Osorio and Chief Executive Officer Dia Simms, with early backing by sports and cultural icon, LeBron James.
This relationship represents the future of spirits, bringing together a diverse group of industry leaders to the table to make a difference in the larger cultural landscape by developing programming and opportunities for others. This strategic alignment will also help Lobos 1707 accelerate growth in the expanding tequila and mezcal category by leveraging Southern Glazer’s national scale, brand building expertise and industry-leading Proof™ e-commerce platform.
“In addition to having a great liquid, the Lobos 1707 vision to ‘build a bigger table’ aligns with our values around promoting and celebrating diversity,” comments Jennifer Chaplin Tolkin, Vice President, Supplier Management, Southern Glazer’s Wine & Spirits. “The Lobos 1707 team recognizes our Multicultural Center of Excellence as a commercial point of differentiation and how we are focused on enhancing diversity and inclusion, not just within our organization but through the suppliers we represent. We look forward to working together not only to introduce the Lobos 1707 portfolio of premium tequila and mezcal products to more consumers; but also, to find new and innovative ways to uplift the diverse communities where we do business.”
Southern Glazer’s commitment to diversity, equality and inclusion is reflected across various internal workplace, commercial and community programs. For example, the Company invests in recruiting and developing diverse talent from its partnership with the Thurgood Marshall College Fund that gives the Company access to student interns from the organization’s member schools; to its C.H.E.E.R.S. to Diversity business resource groups that provide employee networking and professional development opportunities. The Company also hosts an annual Women in Leadership program conducted through Columbia University and the Wine & Spirits Wholesalers of America, designed to advance female leaders. From a commercial perspective, Southern Glazer’s Multicultural Center of Excellence has expanded its efforts to identify and support Black- and minority-owned wine and spirits suppliers in the Company’s portfolio, and its Corporate Procurement team launched a new vendor diversity program with the National Minority Supplier Development Council. The Company also extends its commitment to diversity through its philanthropic and community outreach programs, including a financial grant to the Equal Justice Initiative, as well as funding a program through leading social impact education innovator EVERFI to offer diversity-themed online education courses for high school students in Florida and Texas. Lobos 1707 plans to work in lockstep with Southern Glazer’s to identify ways to further amplify these types of meaningful initiatives.
“The Southern Glazer’s alignment is so important to us because of their commitment to diversity and inclusion,” explains Diego Osorio. “Lobos 1707 is about unity, and we want to stand for those who don’t have the resources to share their voice. We hope to inspire change, create unity, celebrate individuality and embrace the importance of the pack. Southern Glazer’s has strong family values and a commitment to match our own, and we are looking forward to working with them to make the spirits industry more inclusive. Everyone has a seat at our table, and if not, we will build a bigger table together.”
“For Lobos 1707, the commitment to building a bigger table where all are welcome applies to everything we do – from the leadership of our company to who we do business with and every phase in between,” said LeBron James. “We want to work with people and companies that share those same values and make diversity and inclusion a priority, particularly in this industry.”
Each marque in the Lobos 1707 portfolio reflects the traditional Mexican distillation and aging process and is finished in Pedro Ximénez (PX) wine barrels from Spain. The Lobos 1707 unique barrel aging process represents a modern approach to a practice that began 400 years ago. The proprietary formula and world-class product creations are led by Master Distillers from Mexico and Spain.
About Southern Glazer’s Wine & Spirits
Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. The Company has operations in 44 U.S. states, the District of Columbia, and Canada. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.
About Lobos 1707
Lobos 1707 is an independent spirits producer that blends heritage and innovation. Inspired by his ancestor of the same name, Founder and Chief Creative Officer Diego Osorio launched Lobos 1707 in 2020 with CEO and brand-builder Dia Simms and legendary athlete and cultural icon LeBron James. James and Maverick Carter are part of Main Street Advisors’ (MSA) investment group, which co-led the investment in Lobos 1707 with Mezorio Spirits. Anthony Davis and Draymond Green are also investors through MSA along with Klutch Sports Group CEO and Founder, Rich Paul. Torch Capital rounds out the investment team. The portfolio includes Lobos 1707 Tequila, Extra Añejo, Lobos 1707 Tequila, Reposado, Lobos 1707 Tequila, Joven and Lobos 1707 Mezcal Artesanal, all premium products infused with history, culture and family legacy. Harvested, distilled and bottled in the Los Altos de Jalisco region of Mexico, Lobos 1707 Tequila and Mezcal feature unique and elevated flavor profiles influenced by both old and new world techniques. Lobos 1707 Tequila and Mezcal are cultivated from 100% blue weber agave and then finished in Pedro Ximénez (PX) wine barrels, using the solera method before bottling. Product design includes the Osorio Family Coat of Arms and the Agave Wind Rose Compass to represent the union of Spanish and Mexican cultures. A portion of proceeds will be donated to wolf sanctuaries in Mexico and the United States. Everyone has a seat at the table to stir, sip, savor and sin with Lobos 1707.
Logo – https://mma.prnewswire.com/media/1337212/Lobos_1707_Logo.jpg
SOURCE Lobos 1707
Makita Leads Market Adoption Of Cordless Outdoor Power Equipment
LA MIRADA, Calif., April 6, 2021 /PRNewswire-HISPANIC PR WIRE/ — Makita U.S.A., Inc., the innovation leader in cordless technology, continues to gain market share in the cordless outdoor power equipment (OPE) category. Makita® OPE share has increased year-over-year due to an expanding product range and the success of the “Rule the Outdoors” campaign. This spring, Makita will spend over three-times the investment in television and digital advertisements for cordless outdoor power equipment.
Market Trends
With gas prices, new home sales, and remote working on the rise, the demand for cordless outdoor power equipment has drastically increased. Other driving forces behind the shift from gas to cordless outdoor power equipment includes government municipalities, hospitals, universities, and homeowner associations (HOA) who ban gas equipment in an effort to reduce emissions or noise. Makita has recognized and is poised to accelerate the movement from gas to cordless.
The “Rule the Outdoors” marketing campaign promotes Makita LXT® Cordless Outdoor Power Equipment and the benefits of battery-powered over gas-powered.
Investing for Today and the Future
The national “Rule the Outdoors” marketing campaign has successfully driven demand and product awareness for Makita LXT Cordless Outdoor Power Equipment. This spring, Makita will spend 3-times more in advertising to continue generating awareness and sales.
Makita commercials will air during prime-time spots on 20 networks, generating awareness to the targeted audience. The television commercial can also be viewed at www.youtube.com/makitatoolsusa
The campaign also includes a digital component that will generate 30-million commercial views this spring and increase web traffic to www.makitatools.com/RTO
World’s Largest Professional Cordless System with the Power of Gas
Makita has the world’s largest professional cordless outdoor power equipment system with nearly 50 products. The system continues to expand with a wide range of cordless lawn mowers, string trimmers, blowers, chain saws, hedge trimmers, pole saws and more.
“Professionals are able to get the power and performance of gas with battery technology today,” asserts Romique Talton, senior product manager, Makita U.S.A. “No one else in this space has this legacy in both gas outdoor power equipment and cordless technology. We have taken our gas ‘know-how’ and applied it to our cordless outdoor power equipment, resulting in equipment with power equivalent to that of gas equipment and making it possible for landscapers and tree-care workers to make the switch.”
The latest LXT Brushless 21″ Self-Propelled Lawn Mower (XML08PT1) is one of the featured products of the campaign. This model cuts over 2/3 of an acre and gets up to 60 minutes of run time under load. It features a commercial-grade steel deck, 9″ rubber treaded wheels and has eight height adjustments. For a limited time, consumers receive $150 off retail pricing and two free 18V LXT 5.0Ah Batteries (a $219 value) for a total of 4 batteries.
For more information about Makita Outdoor Power Equipment, visit www.makitatools.com/RTO
About Makita
Makita is a worldwide manufacturer of industrial power tools, power equipment, and pneumatics and offers a wide range of industrial accessories. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network throughout the U.S.A. With 50 years in the United States and over 100 years worldwide, Makita utilizes experience and expertise to manufacture best-in-class solutions. For more information call Makita U.S.A. at (800)4-MAKITA or visit makitatools.com. Find Makita on Instagram, YouTube, Facebook, and Twitter @makitatools
MEDIA CONTACTS
Wayne Hart
(714) 522-8088 x4410
[email protected]
Jennifer Morse
(714) 522-8088 x 4401
[email protected]
Consumer Inquiries:
(800) 4-MAKITA
makitatools.com
@makitatools
SOURCE Makita U.S.A., Inc.
If you purchased or were enrolled in a Blue Cross or Blue Shield health insurance or administrative services plan between 2008 and 2020, a $2.67 billion Settlement may affect your rights
Para una notificación en español, visite www.BCBSsettlement.com/espanol
SEATTLE, April 6, 2021 /PRNewswire-HISPANIC PR WIRE/ — On November 30, 2020, the Honorable R. David Proctor of the U.S. District Court for the Northern District of Alabama granted preliminary approval of the class action Settlement in the In re: Blue Cross Blue Shield Antitrust Litigation MDL 2406, N.D. Ala. Master File No. 2:13-cv-20000-RDP.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8852851-blue-cross-blue-shield-class-action-settlement/
What is the lawsuit about?
Plaintiffs claim that the Blue Cross Blue Shield Association and Settling Individual Blue Plans (collectively, “Settling Defendants”) violated antitrust laws by illegally entering into an agreement not to compete with each other and to restrict competition among themselves in selling health insurance and administrative services for health insurance. Settling Defendants deny all claims and have asserted that their conduct results in lower health care costs and greater access to care for its customers. The Court has not decided who is right.
Who is affected?
You may be eligible to receive payment if you are an Individual, Insured Group (and their employees) or Self-Funded Account (and their employees) that purchased or were enrolled in a Blue Cross or Blue Shield health insurance or administrative services plan during one of the two Settlement Class Periods. Government accounts are excluded from the Class.
The Settlement Class Period for Individuals and Insured Groups is from February 7, 2008 through October 16, 2020. The Settlement Class Period for Self-Funded Accounts is from September 1, 2015 through October 16, 2020. Dependents, beneficiaries (including minors), and non-employees are NOT eligible to receive payment.
All Individuals, Insured Groups, and Self-Funded Accounts that purchased or were enrolled in a Blue Cross or Blue Shield health insurance or administrative services plan from February 7, 2008 through October 16, 2020 will also benefit from the provisions of the Settlement requiring Settling Defendants to change certain of their practices that were alleged to be anticompetitive. Dependents, beneficiaries (including minors), and non-employees will benefit from this part of the Settlement.
For more details about who is affected visit www.BCBSsettlement.com.
What can you get from the Settlement?
Class Members who submit valid claims may receive cash benefits from the Net Settlement Fund. That Fund is estimated to be approximately $1.9 billion, after deducting attorneys’ fees, administration expenses and other costs from the $2.67 billion Settlement Fund. For more details on the Plan of Distribution, read the Long Form Notice available at www.BCBSsettlement.com. You can also call (888) 681-1142. Settling Defendants also agreed to changes in the way they do business to increase the opportunities for competition in the market for health insurance.
How do you get a payment?
You must submit a valid claim online at www.BCBSsettlement.com or postmarked by mail no later than November 5, 2021. Claim Forms are available at www.BCBSsettlement.com or may be requested by calling (888) 681-1142.
What are your other options?
If you do not want to be legally bound by the Settlement, you may send a request for exclusion (“opt out”). You will receive no money, but you will keep your right to sue Settling Defendants for the claims in this case. If you do not exclude yourself, you may object to the Settlement. You will still be bound by the Settlement if your objection is rejected. For details on how to opt out or object, read the Long Form Notice available at www.BCBSsettlement.com. You can also call (888) 681-1142.
Opt outs and objections must be postmarked by July 28, 2021. The Court will hold a Fairness Hearing on Wednesday, October 20, 2021 at 10:00 a.m. CT, to consider whether the Settlement is fair, reasonable, and adequate. The Court will also decide whether to approve attorneys’ fees and expenses up to $667.5 million and $101 million for additional costs and service awards, which will be deducted from the $2.67 billion Settlement Fund. You may ask to appear at the Fairness Hearing, on your own behalf or through counsel, but you don’t have to do so.
Please Do Not Contact The Court Regarding This Notice.
Questions?
Visit www.BCBSsettlement.com, email [email protected], call (888) 681-1142, or write Blue Cross Blue Shield Settlement c/o JND Legal Administration, P.O. Box 91390, Seattle, WA 98111.
SOURCE JND Legal Administration