Hispanic Public Relations Association Announces National Board of Directors for 2021-2022

January 26, 2021

MIAMI, Jan. 26, 2021 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Public Relations Association (HPRA) today announced that Sonia V. Diaz of Balsera Communications will serve as president of the HPRA Executive Board for its 2021-2022 term. Diaz, who has been part of the organization for seven years, previously served as president of HPRA’s Miami chapter from 2014-2016. Jaime Rojas of Los Angeles-based Rojas Communications Group will serve as president-elect for 2022.

“As an organization of professionals that has been greatly impacted by a series of economic and social crises within the past year, we believe it is more important than ever to engage our industry in a way that will ensure its continued growth and development in 2021,” said Diaz.

According to a 2018 report from the Harvard Business Review, Latinos makeup only 5.7% of the industry while representing 17% of the workforce nationwide. The gender gap at the executive level is much wider with 70% of the industry’s workforce being female while only holding 30% of its executive positions.

“Our new executive board is comprised of a diverse set of communications leaders who are eager to share their best practices for addressing critical issues that are affecting our industry across all sectors, such as the fast rise of disinformation online, organization diversity, equity and inclusion, and fundraising in a virtual world, among others,” she added.

In addition to Diaz and Rojas, the HPRA 2021-2022 Executive Board includes:

Treasurer: Elia Verduzco, OCTA
Secretary: Maggie Santos, City of Doral
Directors at large: Darcy Brito, AFLAC, Mario Flores, Sportivo, Maggie Hernandez, Cision, Mayra Ramos Miró, Red Heels PR, Jennifer Morales, Amazon, Carla Santiago, Edelman, Oscar Suris, Zeno Group
BRAVO Committee Co-chairs: Andy Checo, Havas FORMULATIN, Brenda Mendoza, Guardian Life
Past Presidents: Stephen Chavez, Chavez PR, Andy Checo, Havas FORMULATIN, Yvonne Lorie, ReFresh PR

HPRA’s professional development and leadership opportunities, including presence at key industry conferences, are also supported by the organization’s local and regional chapters, which offer in-market professional development initiatives and exclusive networking activities with top journalists and industry thought leaders.

HPRA Chapter Presidents include:

Los Angeles – Jaime Rojas, Rojas Communications Group
Miami – Erika Cruz, Edelman
New York – Erika Sanchez, Braid Communications
Texas – Audrey Ponzio, APC Collective
The Carolinas – Natalia Flores, APR, Inspire PR
HPRA Collegiate – Catalina Santana, University of Florida

Additionally, every year, HPRA’s Annual ¡BRAVO! Awards recognizes the most innovative, creative, and cultural campaigns across several categories including technology, food & beverage, healthcare & nutrition, sports, automotive, digital, non-profit and integrated marketing, honoring individuals who are pioneers in their industry. The 2021 ¡BRAVO! Awards are currently slated to take place in New York City in September.

For more information on HPRA, local chapters, ¡BRAVO! Awards and/or the organization’s scholarship program, please visit www.hpra-usa.org.

About the Hispanic Public Relations Association (HPRA)
Founded in 1984, the Hispanic Public Relations Association (HPRA) is the foremost organization of Hispanic public relations practitioners in the U.S. HPRA is a resource for communications professionals and for individuals seeking Hispanic market expertise. It is dedicated to the recognition and advancement of Hispanics in public relations through year-round programs, professional development initiatives and networking. HPRA hosts one of the most anticipated annual events and industry awards: the HPRA Bravo Awards, recognizing the most outstanding campaigns in the marketplace. The national organization aims to meet the professional needs of the growing number of Hispanic PR practitioners, independents and agencies throughout the U.S. HPRA National, its Chapters and those Chapters in formation are paving the way for the next phase of growth and evolution in the PR industry, especially in the Hispanic market space. For more information please visit www.hpra-usa.org.

Photo – https://mma.prnewswire.com/media/1426629/HPRA_board_officers.jpg

SOURCE Hispanic Public Relations Association

The Nutrition Facts Label and MyPlate Can Help You Make Healthier Food Choices in 2021

January 26, 2021

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SILVER SPRING, Md., Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — Thinking about making healthier food choices as part of your New Year’s resolutions, but not sure where to start? The newly released Dietary Guidelines for Americans, 2020-2025 encourages Americans to make shifts in their food and beverage choices based on personal, cultural and traditional preferences in order to achieve a healthy dietary pattern. The updated Nutrition Facts label and MyPlate can serve as tools to help you set goals for a healthy dietary pattern and maintain them all year long!

Using the Nutrition Facts label to make healthier food choices.
The updated Nutrition Facts label can help you make informed choices that contribute to lifelong healthy eating habits and meet the recommendations from the Dietary Guidelines for Americans. The label provides important nutrition information about packaged food and drinks—from serving size to calories and nutrient information. So, what’s new on the label?

The serving size now appears in larger, bold font and some serving sizes have been updated. Serving sizes have also been updated to better reflect the amount people typically eat and drink.
Calories are now displayed in larger, bolder font.
Daily Values have been updated.
Added sugars, vitamin D, and potassium are now listed on the label. Manufacturers must declare the amount in addition to percent Daily Value for vitamins and minerals.

Here are a few ways you can make the most of the label in the new year.

Use the Nutrition Facts label to monitor calories and use serving information to help you choose the right portion sizes for you.
When shopping for groceries, use the label to compare different food items. More often, choose items higher in dietary fiber, vitamin D, calcium, iron, and potassium, and lower in saturated fat, sodium, and added sugars.

Planning your meals while keeping MyPlate in mind.
MyPlate shows the five food groups that are the building blocks of a healthy diet using a familiar image: a place setting for a meal. Here are a few ways you can use MyPlate to stick with your resolutions in 2021.

Try to include all five food groups (vegetables, fruits, grains, protein foods, and dairy) in your meals. To make sure you’re getting the nutrients you need, choose a variety of foods and beverages from each food group.
Make small changes to your meals so that they are as complete as possible. For example, if you are cooking pasta, add veggies to the sauce. Or if you’re craving something sweet, cut up fruit for dessert!

Learn more about how you can use the Nutrition Facts label and MyPlate together to make healthier choices: https://www.fda.gov/food/new-nutrition-facts-label/using-nutrition-facts-label-and-myplate-make-healthier-choices.

For more nutrition education information from FDA, visit www.fda.gov/nutritioneducation.

Contact: Media: 1-301-796-4540 Consumers: 1-888-SAFEFOOD (toll-free)

Photo – https://mma.prnewswire.com/media/1417937/MyPlate.jpg
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SOURCE U.S. Food and Drug Administration

Nelson Alfredo Benítez Tobar’s new book De Campesino Tímido a Líder Comunitario, a riveting read of a man’s journey from humble beginnings to becoming a community leader

January 26, 2021

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CHICAGO, Jan. 26, 2021 /PRNewswire-HISPANIC PR WIRE/ — The book De Campesino Tímido a Líder Comunitario was created by Nelson Alfredo Benítez Tobar. Nelson is an author and a union organizer and community organizer as well as the cofounder of the United Ecuador Association.

Nelson said this about his book: “When a five-year-old boy had to move from Quito, the Ecuadorian capital, to the Caldera ranch in the Chota Valley, he accidentally entered the university of life. He understood at his tender age that from now on, his life was wrapped up in an exciting and unusual story.

The shy peasant will become a tireless fighter; a potential leader in his daily actions, unforgettable and supportive; and, above all, a radical in the fight for social justice. The scene of life takes place in Pimampiro (his birthplace), Ibarra, Quito, Machala, Guayaquil, and other cities of the Ecuadorian territory. Already in his maturity, he moved to Chicago, United States, the place of his last stay. He was not alien to love, illusion, and their counterpart heartbreak and disappointment. The unfailing conduit of this work is humor—that intelligent and lively humor—concomitant with it in this time so conflictive and brutal, a disturbing atmosphere is achieved, a delicate air of hope.”

Published by Page Publishing, Nelson Alfredo Benítez Tobar’s new book De Campesino Tímido a Líder Comunitario will intrigue the readers with moments of love, faith, resilience, and hard work that defined a man’s path of humility toward purposefulness as a great leader of men.

Consumers who wish to witness a man’s awe-inspiring journey from simplicity to a rewarding leadership can purchase De Campesino Tímido a Líder Comunitario in any bookstore or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1425897/Nelson_Alfredo_Ben_tez_Tobar.jpg

SOURCE Page Publishing

Ligia Chirivi Giraldo’s new book Añorando a mí Colombia, a resounding compendium that chronicles Colombia’s rich history and culture in literature and art

January 26, 2021

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NEW YORK, Jan. 26, 2021 /PRNewswire-HISPANIC PR WIRE/ — The book Añorando a mí Colombia was created by Ligia Chirivi Giraldo. Ligia is an author who was born in the city of Bogotá, Colombia. She is proud to be Colombian. She went to the NOVA Institute in West LA and graduated as an echo vascular technician.

Giraldo said this about his book: “The reason and the intention for which I made this book was to collect all my ‘writings’ distributed in the Colombian festivals—a request from some of my countrymen. Also, remember those grandparents’ sayings and song phrases? But most importantly, don’t forget our culture.

Year after year since I arrived in Los Angeles with my husband, sons, and daughters, I was showing my longing for Colombia and all its ‘ailments’ that it has complained about. I felt powerless because I couldn’t even ‘grumble’ when my country was discredited. This is why in an English with very high barriers, I shouted, ‘I am proud to be Colombian!’

Each ‘writing’ is a tear shed with great nostalgia, which has become an egg—yes, a condor egg, which needs incubation to be read so that if already converted into a pigeon, it begins to fly slowly until it reaches the height of their ancestors.”

Published by Page Publishing, Ligia Chirivi Giraldo’s new book Añorando a mí Colombia shares a profound and impassioned dedication to proclaiming the vast wealth of Colombian heritage and culture that will surely captivate people’s interest.

Consumers who wish to learn and appreciate the essence of Colombian culture can purchase Añorando a mí Colombia in any bookstore or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1425896/Ligia_Chirivi_Giraldo.jpg

SOURCE Page Publishing

Alberto Bazbaz Sacal Makes Donation To Encourage Financial Learning In Mexican Youth

January 25, 2021

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MEXICO CITY, Jan. 25, 2021 /PRNewswire-HISPANIC PR WIRE/ — Former university professor and financial intelligence specialist Alberto Bazbaz Sacal has made a sizable donation to Fundacion EDUCA Mexico, an organization that empowers low-income children with positive reinforcement and education. Alberto Bazbaz Sacal is a fintech expert and the former President of GALIFAT.

EDUCA was founded in 1995 to contribute to the education of young people with limited resources. EDUCA is implemented in more than a dozen schools in 6 states throughout Mexico. The charity helps nearly 3,300 children each year to strive for greatness and access better education.

“Access to quality education is a cause that is very near and dear to my heart,” Alberto Bazbaz Sacal said. “The good work and opportunities that the EDUCA organization provides low-income youth in this country is extraordinary. I am happy to help in any way that I can to support this cause and boost the confidence of children struggling to thrive in the education system.”

The organization teaches children to believe in themselves and to develop their natural talents. The program focuses on the many benefits of being a self-starter and the importance of perseverance.

According to UNICEF, more than 4.5 million children and adolescents live in poverty in Mexico. These dismal numbers have long-term consequences, both for the country and the wider world. Banking institutions in Mexico are not designed to help those in the lowest socioeconomic categories. Less than half of all Mexicans even have a bank account. Not only is it difficult to access services for those who don’t live in an urban area, but those without sufficient income are generally excluded. Organizations like EDUCA support the hard to reach populations who typically would not have access to the resources required to build success.

Mr. Sacal’s donation will go towards increasing the availability of EDUCA classes that help students leverage their assets later on in life. To combat the lack of financial inclusion and incohesive banking structure throughout the country, EDUCA classes are being made more widely available to Mexican schools. It is one-step towards finding a solution to the broader consequences of the economic divide and its effect on the quality of education.

For more information on how to donate to the EDUCA organization visit https://www.globalgiving.org/donate/1476/fundacion-educa-mexico/

About Alberto Bazbaz Sacal
Alberto Bazbaz Sacal is a former professor who has also worked in various public offices in the Mexican government. He has served as the Head of the Center for Research and Natural Security at the Ministry of the Interior. Bazbaz Sacal attended the Anahuac University School of Law, where he would make several important relationships that would help advance his country’s career and influence.

Media Contact – [email protected]

Photo – https://mma.prnewswire.com/media/1425467/Alberto_Bazbaz_Sacal.jpg

SOURCE Alberto Bazbaz Sacal

Eight Challenges to Big Alcohol’s Power in 2021

January 25, 2021

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Alcohol Justice logo. (PRNewsFoto/Alcohol Justice)

SAN RAFAEL, Calif., Jan. 25, 2021 /PRNewswire-HISPANIC PR WIRE/ — Big Alcohol is a term for the most powerful and profitable alcohol corporations of the world. Most Americans have little idea of the true size and scope of the global businesses behind the big brand names, let alone the way their practices endanger public health and safety.

According to the World Health Organization (WHO), alcohol consumption annually causes 3 million deaths around the world. It is the most harmful drug to both drinkers and nondrinkers. Alcohol is the third leading cause of preventable death in the United States, accounting for an estimated 95,000 deaths annually. Nearly 5,000 people under age 21 die every year from injuries caused by drinking alcohol. Alcohol use is associated with physical and sexual assault, unintended pregnancy, sexually transmitted diseases, Fetal Alcohol Spectrum Disorder (FASD), violence, vandalism, crime, overdose, substance use disorder (SUD), and high-risk behavior.

Yet Big Alcohol global players like Anheuser-Busch InBev, Molson Coors, Diageo, Heineken, Kirin, Asahi, Pernod Ricard, Constellation Brands and Brown-Forman inflict more than $249 billion dollars of alcohol-related harm annually in the U.S. with virtually no accountability for their actions. Alcohol producers and their well-financed trade associations and front groups including DISCUS, Wine Institute, Beer Institute, American Beverage Institute, and the National Restaurant Association use aggressive lobbying practices and questionable research to kill or roll back alcohol regulations, reduce taxes, proliferate youth-enticing marketing, and, of course, push a drug that hurts or kills many with immediate, chronic, and/or addictive results.

Alcohol Justice envisions healthy communities free of the alcohol industry’s negative impact. Its mission is to promote evidence-based public health policies and organize campaigns with diverse communities and youth against the alcohol industry’s harmful practices. “But we cannot do it alone,” stated Bruce Lee Livingston, Executive Director, CEO of Alcohol Justice. “This is why you are needed: to mobilize and to limit the impact of Big Alcohol on the next generation. That’s why we commit at this time to a new year of ongoing campaigns to reduce Big Alcohol’s negative influence.”

In 2021 Alcohol Justice invites the public to join in challenging the power of global alcohol corporate titans in eight critical ways:

1) Tell your Senators, Representatives, and the Biden administration to stop subsidizing the alcohol industry by raising the federal alcohol excise tax and indexing it to the annual cost of living. This tax hasn’t been raised since 1991. It’s time to Charge for Harm by collecting billions of dollars of new revenue.

2) Tell your Governor and state legislature that COVID-19 alcohol deregulation should not become the new normal. COVID-19 alcohol deregulations are dangerous and place alcohol industry profits above public health and safety.

3) Tell the U.S. Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau (TTB) and Congress to update the government health warning on alcoholic beverages and include a cancer warning statement: WARNING: According to the Surgeon General, consumption of alcoholic beverages can cause cancer, including breast and colon cancers.

4) Tell your state legislature to reduce the illegal blood alcohol content level from .08 to .05 BAC. This will not succeed unless we insist that law enforcement end biased policing in traffic stops and checkpoints. Enforcement against alcohol-impaired driving cannot be an excuse for stopping and arresting people of color. Most of the rest of the world has adopted this standard to prevent DUI deaths and injuries. It’s time the U.S. does too — .05 SAVES LIVES.

5) Tell the NFL, NBA, MLB, and all other professional and amateur sports associations worldwide to end alcohol branding, sponsorship, ads, and celebrity endorsements. Alcohol and sports are a toxic mix for athletes and young viewers alike, fueling injuries, violent behavior, and other alcohol-related harm.

6) Tell your state legislature to raise the state alcohol excise tax and index it to the annual cost of living. Alcohol lobbyists persuaded Congress to reduce the federal alcohol excise tax and have prevented state alcohol tax increases for generations, resulting in billions of dollars of lost revenue annually and a virtual state subsidization of alcohol-related harm.

7) Tell your social networks to ban all alcohol-related ads, tweets, and posts. Ineffective age-gating and voracious, profit-driven alcohol advertisers are drowning youth in seductive, harmful alcohol ads and other branded content.

8) Tell your local transit agencies and state legislatures to ban alcohol ads on public property. More exposure to alcohol ads influences youth to start drinking earlier, to drink more, and leads to more alcohol-related problems later in life.

Alcohol Justice is not against alcohol consumption, but we strongly oppose well-funded, deceptive marketing by the alcohol industry. It promotes harmful consumption, alcohol use at an early age, cheap products, and expanded bar and retail access.

“You can help hold Big Alcohol accountable by challenging its power in the eight ways outlined above,” Livingston said. “Just as there are bans on tobacco ads and effective sales restrictions, there can be stronger controls on alcohol advertising and sales to reduce the enormous public health and safety harm, and the catastrophic costs of that harm.“

Alcohol Justice invites you to join their renewed public effort to rein-in Big Alcohol. Sign up to receive Alcohol Justice Action Alerts and eNews. That’s a great first step. Big Alcohol may have the power to advertise in every media, at every sporting event, and to every age, but the public does not have to sit back and take it. If possible, make a tax-deductible contribution to Alcohol Justice. This too will help add strength in 2021. “Together, we can successfully challenge Big Alcohol and advocate for public health and safety over industry profits,” added Livingston.

For more information on Alcohol Justice campaigns and projects: https://alcoholjustice.org

Contact: Michael J. Scippa 415 548-0492
Jorge Castillo 213 840-3336

Logo – https://mma.prnewswire.com/media/147418/alcohol_justice_logo.jpg

SOURCE Alcohol Justice

Daylin Villiers’s new book Desde la Voz del Viento, a heartwarming compendium of poems that reveal the whispers of the wind to the human heart

January 25, 2021

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MIAMI, Jan. 25, 2021 /PRNewswire-HISPANIC PR WIRE/ — The book Desde la Voz del Viento was created by Daylin Villiers. Daylin is an author born in Havana, Cuba. She is a graduate of the Faculty of Humanities at the University of Havana. She emigrated to the United States in 2015. She became a language arts and social studies teacher for immigrant youth preparing to reach the high school level.

Daylin Villiers said this about her book: “The wind comes and goes to and from everywhere. It is in constant motion and brings with it many and varied things; some are here to stay. Sometimes it drags a seed or branch to a distant and unexpected place and there a plant grows that can give us shade, fruit, or simply delight us with its beauty complementing the landscape. So is this work from the voice of the wind, varied themes exposed through the magic and depth of poetry and some short stories that captivate and at the same time invite reflection. Written by the author over three years, full of imagination and a sea of emotions, with messages implicit in figurative phrases, which are left to the interpretation of the reader. It contains varied themes such as nature, romance, esotericism, mystery, love of family, faith, impregnated with great optimism. Short works, easy to read. Without further ado, wrap yourself in this whirlwind and let yourself be guided to the places that this book offers.”

Published by Page Publishing, Daylin Villiers’s new book Desde la Voz del Viento will fill the readers with warmth and wisdom with its evoking verses that unveil nature’s voice.

Consumers who wish to partake in this book’s quaint astuteness about human life and emotion can purchase Desde la Voz del Viento online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1424913/Daylin_Villiers.jpg

SOURCE Page Publishing

N.J. Díaz’s new book “La cuarentena de Tontolino” is an illuminating tale that looks into the pressing issues of the society today.

January 25, 2021

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NEW YORK, Jan. 25, 2021 /PRNewswire-HISPANIC PR WIRE/ — N.J. Díaz, a single mother and an excellent author, has completed her new book “La cuarentena de Tontolino”: a gripping and potent work that holds a message about the effects and the impact of the virus and the isolation upon individuals.

“Mommy, Daddy, who brought the Coronavirus? We are all gonna die?”

Misnamed by his friends as Tontolino, from his innocent point of view he tries to save the world from the serious problems that arise as a result of the coronavirus. Boxed in by the school system as ‘special education,’ slow to learn, but adept at unraveling everything that is going on around him, he turns out to be smarter than he appears. Through a common family, the ‘shock’, uncertainty, anguish and unease that has been lived and suffered on a large scale throughout the planet as a result of the virus and the mandatory quarantine are portrayed. Which leads us, by obligation, to be bombarded, truthful or not, by topics that we have had to try to understand and assimilate, such as: conspiracies, the Elite, The New World Order, where our faith is going and other dangers that we face as a society.

However, the intention of the message is focused on drawing attention to children, they are also going through this trauma and parents, teachers, family and institutions take care of guiding them, protecting them and working on their fears. Second, it touches on the issues of protection of human rights, and the importance that, as a society, we have to come together to evolve towards a new era of spiritual growth, an awakening of individual and collective conscience.

Save the children!

Published by Page Publishing, N.J. Díaz’s powerful read provides the readers knowledge and understanding that the traumas we face affects everyone and that it also affects children too. As it touches on sensitive and important issues, this book will definitely illuminate the minds of many.

Readers who wish to experience this brilliant work can purchase “La cuarentena de Tontolino” online at the Apple iTunes Store, Amazon, Google Play, or Barnes and Noble.

For additional information or media inquiries, contact Page Publishing at 866-315-2708.

About Page Publishing:

Page Publishing is a traditional, full-service publishing house that handles all the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not mired in logistics like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and so on. Page’s accomplished writers and publishing professionals allow authors to leave behind these complex and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1424912/N_J__Diaz.jpg

SOURCE Page Publishing

ddm marketing + communications Publishes Whitepaper On Integrating Media And Content Strategies

January 25, 2021

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GRAND RAPIDS, Mich., Jan. 23, 2021 /PRNewswire-HISPANIC PR WIRE/ — For advertisers, content marketing and media placement are becoming increasingly intertwined.

Every year, marketers are reporting an increased spend on content marketing. However, this content is ineffective if an audience does not know it exists. To increase the impact of marketing efforts, it is vital that coordination exists between all paid, earned, and owned communication channels.

ddm marketing + communications has recently produced a new, informative whitepaper on the importance of integrating media and content strategy.

This marketing resource provides expert industry insight on paid advertising efforts, the importance of finding a relevant story, effective methods of content distribution, and advice on measuring success.

“When it comes to successful marketing, content is — and always will be — king. To be successful, content must be valuable and specifically targeted to an identified audience through proper distribution channels. When it comes to media plans and content marketing, the two are a perfect match. Our latest industry whitepaper provides an overview on the vital need to integrate media and content strategies,” said Troy Boehm, digital marketing manager at ddm.

The whitepaper is available free of charge to all members of the B2B and B2C business community. Please visit teamddm.com for more valuable information and resources or directly download this marketing resource.

About ddm marketing & communications
Founded in 1990, ddm provides a full-service array of communication, marketing, and technology services to businesses in highly complex and highly regulated industries. Headquartered in Grand Rapids, Michigan, ddm serves a diverse national and international client base, ranging from healthcare and financial services, to medical device and global manufacturing. With 45 team members located in West Michigan and Chicago, ddm is organized through the EOS Entrepreneurial Operating System and prides itself on an untiring commitment to serving clients tenaciously. For more information, please visit teamddm.com

Contact Information:
John Gonda 616.309.4888
[email protected]

Logo – https://mma.prnewswire.com/media/1250143/ddm_Logo.jpg

SOURCE ddm marketing + communications

HITEC Announces New Board Members

January 23, 2021

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CHICAGO, Jan. 22, 2021 /PRNewswire-HISPANIC PR WIRE/ — HITEC, the premier global executive leadership organization of Hispanic senior business and technology executives who have built outstanding careers in technology, today announced the addition of three new Hispanic technology leaders to their board of directors:

Jonathan Echeverria, Managing Director – Technology Infrastructure, Bank of America
Yamila Harris, Global Head of IT Service Delivery, Munich Re
Jesus Mantas, Senior Managing Partner, IBM Global Business Services, IBM

The HITEC Board of Directors drives the organization’s strategic initiatives and is composed of top leaders from diverse companies and industries.

“I look forward to working with these distinguished and innovative leaders as we continue to develop our vision to connect, inspire and grow the next generation of technology professionals and executives that happen to be of Hispanic descent,” said Omar Duque, HITEC President.

“It is an absolute honor to be joining the HITEC Board of Directors and to serve the HITEC organization in this new capacity. HITEC has not only made such a tremendous impact in my life personally, but in the lives of so many others across the Hispanic IT community as well. That’s why it means so much to me to be able to pay it forward and give back to this phenomenal organization and the extended HITEC ‘familia’. I’m confident that together, we will take the organization to new heights, and continue to stay true to our core values and commitment to pushing up and pulling up,” said Yamila H. Harris.

“Growth of representation begins with Hispanic and Latino individuals seeing Hispanic and Latino leaders in the roles and careers they aspire to have,” said Jonathan Echeverria. “Supporting the Emerging Executive Program over the last five years, I’ve seen firsthand the positive impact and success of HITEC’s mission. HITEC provides opportunity to connect with seasoned leaders and executives; no matter where you are in your career, just starting out or an established executive, there is always an opportunity to connect and learn from each other. There is no better time than now to ignite hope and encouragement within our Hispanic and Latino technology community. Given my personal and company’s commitment to Diversity and Inclusion, I was honored to have been asked to serve and support HITEC in this capacity. I look forward to what we’ll accomplish in the future” Echeverria said.

“I am excited to join such an inspiring group of Hispanic Leaders on the HITEC Board and contribute to grow the impact of HITEC in the US, and around the world”, said Jesus Mantas. “While 18% of the population in the US is Hispanic, only 4% is in positions of leadership. HITEC is the organization with a clear track record that can help Hispanics close this leadership gap with purposeful, scalable programs. I am looking forward to accelerating the progress on that mission” Mantas said.

HITEC remains committed to being the leading organization for Hispanics in technology and innovation and to helping build the next generation of Hispanic technology executives.

“I am extremely proud of our Board Members for their instrumental support as we guided the organization through 2020’s unprecedented series of events,” said HITEC Chairman, Guillermo Diaz, Jr. “As we move into this new year, it is my honor to thank our board members who have completed their board service for their unwavering support and to welcome the newest members joining this prestigious Board who are committed to elevate and advance HITEC’s mission and message.”

HITEC also recognizes the dedication and service of outgoing HITEC Board Members Monica McManus, Chief Information Officer Rotary and Mission Systems, Lockheed Martin and Tim Campos, CEO of Woven.

SOURCE Hispanic IT Executive Council