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Texas condominium and townhome sales decline, median price increases from 2019 to 2020

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Texas Association of Realtors logo. (PRNewsFoto/Texas Association of Realtors)

AUSTIN, Texas, Sept. 25, 2020 /PRNewswire-HISPANIC PR WIRE/ — Texas condominium and townhome sales from July 2019 to June 2020 declined compared to the same period the previous year, according to the Texas Condominium Sales Report released today by Texas Realtors. The number of condominiums sold decreased 9.8% to 11,875 sales, while townhome sales declined 0.2% to 8,616 sales. The report analyzes condominium and townhome data for the entire state as well as Austin-Round Rock, Dallas-Fort WorthArlington, El Paso, HoustonThe WoodlandsSugar Land, McAllenEdinburgMission and San AntonioNew Braunfels metropolitan statistical areas.

Texas Association of Realtors logo. (PRNewsFoto/Texas Association of Realtors)

“The slight decrease in sales volume is likely more a reflection of supply than demand,” said Cindi Bulla, chairman of Texas Realtors. “These properties remain a popular and rapidly growing sector of the Texas housing market. As the Texas population continues to boom and affordability challenges increase, condominiums and townhomes provide prime options for homeowners seeking closer locales to popular attractions and essential services at all price points.”

Inventory for Texas condominiums increased 0.3 months to 5.3 months of inventory, while the inventory of townhomes declined 0.6 months to 4.3 months of inventory. According to the Real Estate Center at Texas A&M University, a market balanced between supply and demand has between 6.0 and 6.5 months of inventory. In the first six months of the year, Texas condominiums spent an average of 70 days on the market, while townhomes spent an average of 64 days on the market.

From July 2019 to June 2020, the total dollar volume of condominiums and townhomes sold in Texas was $5,259,859,880, with $2,997,908,303 in condominium sales and $2,261,951,577 in townhome sales.

Sales price increased moderately for both condominiums and townhomes. Statewide, the year-to-date median sales price as of June 2020 was $192,000 for condominiums, an annual increase of 1.6%, and $230,000 for townhomes, an annual increase of 1.3%. The average price-per-square foot during this time frame was $200 for condominiums and $143 for townhomes.

Bulla concluded, “From first time homebuyers looking to purchase a starter property to retirees looking for less upkeep, condominiums and townhomes offer an affordable price point in high-density urban areas.”

About the Texas Condominium Sales Report
Data for the Texas Condominium Sales Report is provided by the Data Relevance Project, a partnership among Texas REALTORS® and local REALTOR® associations throughout the state. Data analysis is provided by the Real Estate Center at Texas A&M University. The report analyzes condominium and townhome sales data from July 2019 through June 2020 for the Austin, Dallas-Fort Worth, El Paso, Houston, McAllen and San Antonio Metropolitan Statistical Areas. To view the report in its entirety, visit texasrealestate.com.

About Texas REALTORS®
With more than 135,000 members, Texas REALTORS® is a professional membership organization that represents all aspects of real estate in Texas. In 2020, Texas REALTORS® is celebrating a century of shaping Texas by being the advocate for private property rights, maintaining the highest standards of professionalism, and providing its members with the tools to achieve success. Visit texasrealestate.com to learn more.

Contact:
Morgan Moritz, [email protected]

Logo – https://mma.prnewswire.com/media/175272/texas_association_of_realtors_logo.jpg

SOURCE Texas REALTORS

Ismael Cala Creates New Opportunities to Join the Influencers Circle, His Exclusive Group of Associates

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For one year, ICIC members will receive accompaniment, courses, mentoring and coaching to facilitate the processes of building their Mastery of Life. They will receive multiple benefits.

MIAMI, Sept. 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — More people from all over the world will be able to join the Ismael Cala Influencers Circle (ICIC), an exclusive group of associates who work directly with the communicator and strategist.

“This year has been a test of resilience for the entire world, but that has not interrupted our personal life mission, which is to empower the leadership of Latin Americans. At ICIC, we remain committed to transforming people’s lives through self-knowledge and sharing the tools of success,” explained Ismael Cala.

Information: 

https://influencerscircle.ismaelcala.com/ 
email: [email protected] 
+1 (786) 312-3341

Influencers Circle was founded in December 2018, with a Platinum membership. Now, starting in September, the program will add two new memberships: Silver and Gold, which will bring together a select group of people committed to going beyond their own limits.

“The root of the real world crisis lies in the internal conflicts of each individual, the lack of trust and personal commitment, the evasion of responsibility, procrastination and lack of focus. To solve all these problems, one must have an awakening of consciousness, a process of transformation,” Cala added.

For one year, ICIC members will receive accompaniment, courses, mentoring and coaching to facilitate the processes of building their Mastery of Life. They will receive multiple benefits such as:

-Masterclasses with Ismael Cala and experts
-Group coaching sessions
-Access to all courses at Cala Academy
-Access to the EsCala Meditando app for one year
-Special event certificates
-Access to CALA Library for one year
-Seminar tickets for “The Business of Being You”
-Individual coaching sessions
-Cala Encuentros at the CALA Center
-Cala Encuentros “Divine Consciousness” or “Secrets of Bamboo”
-Cala Mundos and much more

In 2019, members of the Influencers Circle enjoyed a magnificent trip to Australia. The next destination will be Iceland, when health circumstances allow it.

“If, during a week of courses or workshops you can learn a lot, imagine how much you can transform yourself in one year. This coaching will turn your life around to create a new version of yourself,” said Jacques Giraud, academic director of Cala Enterprises and author of the book “Super Resilient.”

See the video summary of 2019: https://youtu.be/1TinsozfZZQ

ABOUT ISMAEL CALA 

Life and business strategist. Presents and directs CALA, the light night show on MegaTV. For five and a half years he hosted CALA on CNN en Español during prime time. Author of eight bestsellers on leadership, entrepreneurship and personal development, including “The Power of Listening” and “Wake Up With Cala.” Cala was born in Santiago de Cuba in 1969 and has a degree in Art History from the Universidad de Oriente. He graduated from York University’s School of Communication in Toronto and holds a diploma from Seneca College in Television Production. He is the president and founder of Cala Enterprises Corporation and the Ismael Cala Foundation.

SOURCE Cala Enterprises

Vintage Adventure Movies Premieres on Ultra Clásico

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WEST PALM BEACH, Florida, Sept. 30, 2020 /PRNewswire-HISPANIC PR WIRE/ — Ultra Clásico, the Spanish-language channel comprised of digitally re-mastered classics and award-winning movies from the Golden Age of Mexican and Latin American cinema from the 1930s through the 1980s, premieres four classic adventure movies: Tormenta Sobre El Pacífico (Il Grande Colpo di Surcouf), La Vieja Música (The Old Music), El Puente De Los Suspiros (Il ponte dei sospiri), and Entre Dios y El Diablo (Anche nel west c’era una volta Dio).

Tormenta Sobre El Pacífico (Il Grande Colpo di Surcouf) is a 1966 Spaniard/French/Italian classic romantic adventure coproduction film directed by Sergio Bergonzelli and Roy Rowland. It’s set during the Napoleonic Wars time when the pirate Surcouf is assigned by Napoleon to retrieve valuable documentation taken by the British army and guarded by Lord Blackwood, who ultimately swordplays with Surcouf. It is a movie sequel to Surcouf, l’Eroe Dei Sette Mares or The Sea Pirate

La Vieja Música (The Old Music) is a 1985 Spaniard drama sport production movie directed by Mario Camus. It’s set in Spain when a new coach of the basketball team of Lugo arrives from Argentina. He really knows nothing about training a basketball team, so he keeps the previous coach on and in the meantime tries to learn from videos and books, but his real reason for coming to Spain was to find out about an old lost love, who has changed since they met in the past and now she is a different person.

El Puente De Los Suspiros (Il ponte dei sospiri) is a 1964 Italian romantic adventure movie directed by Carlo Campogalliani and Piero Pierotti based on a novel written by French journalist Michel Zevaco. It’s set in Italy when a man, who is close to marrying the daughter of an important family, is condemned after a highly unfair judicial process and locked up in Venice. Digging a tunnel with the aid of his cellmate, the man succeeds to escape and is ready to fight for the love of his life and marry her anyway.

Entre Dios y El Diablo (Anche nel west c’era una volta Dio) is a 1968 Italian/Spaniard coproduction adventure movie directed by Marino Girolami based on Treasure Island, a book written by Robert Louis Stevenson, where a man on the run with the map of a hidden treasure has enough time to hide it before dying. Then the map is found by a child, but suddenly stolen again by a mysterious individual. A group sets out to search for the treasure – among them the child and his uncle, a priest, all led by an explorer.

Ultra Clásico is owned and operated by Olympusat Inc., and it’s currently available on Charter Spectrum, Hotwire Communications, Liberty Cable, and Verizon FiOS.

For more information on Ultra Clásico’s programming, including tune in dates and times, please visit olympusat/networks and Ultra Clásico Blog.

Olympusat – Editorial Contact:
Jesús Piñango
Senior Director of News
[email protected] 

SOURCE Ultra Clásico

A New Campaign Mobilizes Latinx Voters in California to Promote Progress Not Prisons

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LOS ANGELES, Sept. 29, 2020 /PRNewswire-HISPANIC PR WIRE/ — World Voices Media (WVM) and Californians for Safety and Justice (CSJ) launched the “Progress Not Prisons” campaign aimed at mobilizing eligible Latinx voters and raising awareness about the urgent need to redirect a portion of the budget spent on prisons toward health care, schools, jobs, housing and services for victims of crime.

Since the November 3rd elections are just around the corner, the campaign seeks to mobilize more than 30,000 Spanish-speaking voters and encourage civic participation through early voting. A primary goal is to start a conversation in our communities about the urgency of criminal justice reform.

California spends $50 billion dollars on the criminal justice system every year. Reinvesting just 1% of that budget could provide our families and communities with resources to solve the most serious problems Californians face every day, including the need for more medical and educational services. If California redirected just 1% of the $50 billion spent on its criminal justice system each year, the state could invest in:

  • Restoring health care coverage to more than half of the estimated 2.1 million Californians who have lost their health care during the pandemic as of mid-May
  • Providing COVID-19 treatment for 16,000 people, including hospital stays
  • Maintaining 11,000 EMTs or 4,000 nurses, at a time when 1.4 million healthcare workers throughout the country lost their jobs during the month of April
  • Providing shelter to nearly half of California’s estimated 108,000 unsheltered homeless residents, at a time when an estimated 5.3 million residents are at risk of eviction
  • Preserving 6,000 elementary school teachers
  • Paying for public education for 41,000 K-12 students
  • Supporting annual tuition and fees for 62,000 university students, nearly one out of every four incoming freshmen

The campaign seeks to motivate Californians to make the best decision by asking for progress, not prisons. The best way is to start locally: talking to our community centers, with neighbors, colleagues, friends, and family, about the importance of registering to vote, voting, and encouraging others to do the same.

Eligible Latinx voters are asked to make a “pledge” to support progress, not prisons, and to vote in the upcoming election, while committing to encouraging three friends, neighbors, family members or co-workers to vote.

To facilitate the participation process, WVM & CSJ will make it possible for eligible voters to start the voter registration process via cell phone by sending a text message with the word PROGRESS to 52886. Studies show that around 8 out of 10 people who have taken the step of registering are more likely to vote on Election Day.

“Overly punitive statutes have a devastating effect on the Latino community. Partnering with Californians for Safety and Justice will give us the opportunity to inform our community about how we can make progress in California through investments in infrastructure, schools, medical, and mental health services, instead of spending more on prisons and giving more people felonies for minor offenses,” says Patricia Frausto-Rodríguez, Executive Director of World Voices Media, a nonprofit that works with other organizations to create social impact campaigns.

“In just the past decade alone, California has spent $100 billion on prisons, taking resources away from what our families need to be healthy and safe,” said Tinisch Hollins, Associate Director of Californians for Safety and Justice

“Instead of relying on incarceration to keep our communities safe, we need to commit to making necessary investments in prevention to stop the cycle of crime, health care, education, and programs that address homelessness, addiction and mental illness. Californians working on the frontlines to solve our greatest challenges are coming together to say that we can no longer afford to spend billions of dollars on prisons. We need progress, not prisons, and we must engage in our civic duty by registering to vote and casting our ballots,” Hollins continued.

As part of the “Progress Not Prisons” campaign, a dedicated page on LaRedHispana.org was created along with audio capsules which will be transmitted through the La Red Hispana network of more than 200 radio stations in Spanish. Video and social media elements will complement these assets through the La Red Hispana digital channels and social networks on Facebook, Twitter and Instagram, as well as on its flagship programs such as Bienvenidos a América and Doctora Isabel’s show.

For more information visit the Spanish-language campaign page on LaRedHispana.org.

Contact: Mercy Padilla
(202) 360-4112
[email protected]

SOURCE La Red Hispana

Federal Judge Certifies Class, Orders Trump Administration to Stop Denying Pandemic Relief Funds to Incarcerated Persons

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OAKLAND, California, Sept. 28, 2020 /PRNewswire-HISPANIC PR WIRE/ — On September 24, 2020, Judge Phyllis J. Hamilton of the U.S. District Court for the Northern District of California issued an Order certifying a nationwide class of people incarcerated in state and federal prisons, and granting the plaintiffs’ motion for preliminary injunction requiring the U.S. Department of Treasury, the U.S. Internal Revenue Service, and the United States of America (“Defendants”) to stop withholding CARES Act stimulus funds from plaintiffs or any class member on the sole basis of their incarcerated status.

A Treasury Department Inspector General report confirms that, as of early May 2020, the IRS had determined that at least 80,000 incarcerated people were eligible for payments of over $100 million. The Judge’s order will thus result in desperately needed economic assistance of over $100 million to be delivered to members of the Class.

Congress passed the CARES Act to provide sorely needed economic assistance during the economic crisis triggered by the COVID-19 pandemic. Incarcerated persons, and their families on the outside, are among the most economically disadvantaged people in the country. Indeed, according to one study, people who are incarcerated had a median income of only $19,185 before their incarceration, compared to $41,250 for non-incarcerated people. Low-income families are disproportionately more likely to have a relative behind bars. The same is true for Black, Latino and Native families.

The Treasury, however, has refused to issue stimulus payments authorized by Congress to eligible incarcerated persons, thereby further exacerbating the economic disadvantages they and their families suffer.

The lawsuit alleges that over 1.4 million incarcerated people have been affected by Defendants’ actions. Many rely on financial assistance from their friends or families on the outside, people who are already suffering in the current economic crisis.

The plaintiffs are Colin Scholl and Lisa Strawn. The Lieff Cabraser legal team representing them and the proposed class are Kelly M. Dermody, Yaman Salahi, and Jalle H. Dafa, joined by Eva Jefferson Paterson, Mona Tawatao, Lisa Holder, and Christina Alvernaz of the Equal Justice Society. Kelly Dermody and Eva Paterson have been appointed Co-Lead Class Counsel.

The defendants are the Treasury Secretary Steven Mnuchin, the United States Commissioner of Internal Revenue Charles Rettig, the U.S. Department of the Treasury, the U.S. Internal Revenue Service, and the United States of America.

For more information, visit lieffcabraser.com/cares-act-relief.

The case is Colin Scholl, et al., v. Steven Mnuchin, et al. The case number is 20-cv-05309-PJH.

SOURCE Equal Justice Society

Meijer Announces First-Ever Supplier Diversity Summit Aimed at Ensuring Inclusivity on Its Shelves

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Meijer is a Grand Rapids, Mich.-based retailer that operates 241 supercenters throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics.

GRAND RAPIDS, Michigan, Sept. 29, 2020 /PRNewswire-HISPANIC PR WIRE/ — Meijer announced today that it will host its first virtual Supplier Diversity Summit, giving diverse-owned businesses nationwide the opportunity to showcase their offerings for Meijer merchants looking to bring the next great item onto their shelves.

Meijer is a Grand Rapids, Mich.-based retailer that operates 241 supercenters throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics.

“Focusing on supplier diversity is an important part of our diversity, equity and inclusion journey,” Meijer President & CEO Rick Keyes said. “While we have always valued diverse partnerships, this event exemplifies our commitment to building a more inclusive vendor community which will better serve our customers.”

The Nov. 12 virtual event will focus on the following categories:

  • Beauty and personal care
  • Over-the-counter and wellness
  • General merchandise
  • Grocery

Certified minority-, LGBTQ-, woman-, veteran- and disability-owned businesses with retail-ready products in those categories can apply by Friday, Oct. 9 for consideration here.

“At Meijer, we believe our partners should reflect the communities we serve,” said Jamie Akemann, Group Vice President of Indirect Procurement and Supplier Diversity. “This event gives us the opportunity to partner with diverse suppliers to empower them and provide economic support that will be felt throughout our communities, allowing us to better embody our mission of enriching lives in the communities we serve.”

Meijer is partnering with Efficient Collaborative Retail Marketing (ECRM) and its subsidiary product discovery tool, RangeMe, to host this event through the company’s ECRM Connect virtual platform.

Once applications for the event are submitted, Meijer teams will review and select the vendors they would like to meet at the virtual summit. Suppliers not chosen for the summit, will still be accessible through the Range Me registration tool and may be reviewed by Meijer merchants again in the future as business needs change.

While they may not qualify for November’s event, diverse vendors carrying services or products outside of the categories mentioned above are encouraged to submit their information for consideration through the retailer’s prospective vendor page.

About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates 253 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

Logo – https://mma.prnewswire.com/media/773739/Meijer_Inc_Logo.jpg

SOURCE Meijer – a Midwestern Retailer

Curative Researchers Initiate Research Study to Test Efficacy of Self-Collected COVID-19 Tests

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Curative, Inc.

SAN ANTONIO, Sept. 25, 2020 /PRNewswire-HISPANIC PR WIRE/ — COVID-19 testing startup Curative, Inc. today announced the launch of a new COVID-19 study in the City of San Antonio. The research aims to better understand how video-assisted and observed self-collected oral swab samples and nasal swab samples compare to provider-collected nasal swab samples for the detection of COVID-19. Self-collected samples reduce reliance on the supply of personal protective equipment (masks, gloves and lab coats) and prevent potential exposure of our doctors or nurses to novel Coronavirus.

Curative, Inc.

“As the pandemic continues, it’s imperative that we find and promote scalable, reliable, and convenient testing methods,” said Fred Turner, CEO of Curative. “Asymptomatic people living in the San Antonio area have an opportunity to make a real difference in the future of COVID-19 testing by participating in this study. The more we can use self-collected tests, we minimize resources required, expand testing capabilities, and ultimately track and treat as needed.”

Curative is seeking participants for this study. To qualify for the study, participants must have no COVID-related symptoms that meet the CDC guidelines as evaluated by a healthcare practitioner.

Symptoms include shortness of breath, difficulty breathing, or cough. Those that take part in the research may have to do a self-collected oral and nasal swab, blood sample, clinician collected nasal and nasopharyngeal (NP) swab.

San Antonio Assistant City Manager Dr. Colleen Bridger stated, “The City of San Antonio is dedicated to ensuring the health of our residents, and this study of potential asymptomatic cases is key to furthering the fight against this pandemic. We would like to thank our strategic partner Curative for taking the lead on this initiative.”

The study will be conducted at the Freeman Coliseum (3201 E. Houston St. San Antonio, TX 78219) from 8 a.m. to 3 p.m., Friday and Saturday Sept. 25 and.26, and Oct. 2 and 3. COVID-19 tests outside of the survey are also available throughout the San Antonio area.

To register for the COVID-19 study or to test for COVID-19 at Freeman Coliseum, go to sanantonio.curativeinc.com.

Curative expands access to testing through next generation testing with mobile vans and kiosks across Texas, including remote areas. It also recently opened a new CLIA-certified laboratory facility based in Pflugerville, Texas to increase both availability and processing capacity for the state by 10,000 tests per day, using the company’s FDA authorized oral fluid COVID-19 test. The test is painless and simple to use with turnaround times within 48 hours.

Since its founding in January, Curative has become one of the leading COVID-19 testing providers. The company has tested over 4 million samples across the U.S. and tests approximately 70,000 samples per day. Curative also operates the country’s largest COVID-19 testing site at Dodgers Stadium in Los Angeles.

About Curative
Curative Inc. was founded to develop tests for sepsis in January 2020 and pivoted to COVID-19 in early March 2020 upon realizing the urgent need for test development and production in the United States. Curative is currently operational within a CLIA-certified lab in Los Angeles, CA and Washington, D.C. Founded by Fred Turner and comprised of a team of doctors, scientists, engineers, and health industry experts, Curative is rapidly scaling its simple-to-use oral fluid COVID-19 tests to reach the groups most in need of testing. For more details on Curative, please visit www.curativeinc.com.

Logo – https://mma.prnewswire.com/media/1281793/Curative_Logo.jpg

SOURCE Curative, Inc.

Bingo in Watsonville – Aquamaids Bingo is Back at a New Location in Wattsonville, CA, Starting on September 30, 2020

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WATTSONVILLE, California, Sept. 28, 2020 /PRNewswire-HISPANIC PR WIRE/ — Aquamaids Bingo is pleased to announce the return of fun and exciting bingo games—with a safe and contactless twist.

Starting Wednesday, September 30, bingo fans can gather at the Santa Cruz Fairgrounds at 2601 East Lake Avenue in Watsonville, California for Hot Rod Bingo. The parking lot will open at 5 p.m., and people can play their favorite fun and exciting bingo games all from the safety of their vehicle.

To learn more about Aquamaids Bingo new location and to download the app please visit  https://aquamaidsbingo.org/sessions/bingo-santa-cruz-fair-grounds-in-watsonville

As a spokesperson noted, like many other local businesses, Aquamaids Bingo had to shut down due to the COVID-19 global pandemic. While bingo fans have been patient and understanding about the situation, the founders of Aquamaids Bingo were also determined to bring back bingo as soon as they possibly could.

Now, thanks to the upcoming launch of Hot Rod Bingo, bingo fans can once again gather together and enjoy an evening of bingo. Hot Rod Bingo will offer the following games: 10 strips paying $750 each, two Double Action games paying $500 each, a Wonder Woman Strip that pays $2,000 on Pink and a $1,000 Consolation and $2,389 and $1,199 Strip flash.

Purchases may be made online via the Aquamaids Bingo App; the app will be available at the App Store or on Google Play prior to Hot Rod Bingo. People may also access the link at the main Aquamaids Bingo website or on their Facebook page.

People who are looking up Aquamaids Bingo new location online will find them by searching:

Watsonville bingo

Santa Cruz bingo

Monterey bingo

Salinas bingo

Gilroy bingo

About Aquamaids Bingo:

For those who crave the excitement, fun and social interaction of live-action bingo, Aquamaids Bingo is the destination people are looking for. They offer traditional classic bingo games as well as many of the hottest and latest strip bingo sessions and biggest daily payouts in the Bay Area. For more information, please visit https://aquamaidsbingo.org/

Aquamaids Bingo

Santa Cruz County Fairgrounds in Watsonville
Watsonville, Ca. 95076
(408) 988-9936

SOURCE Aquamaids Bingo

Users Demand Alternatives to Gas and Makita Delivers with World’s Largest Professional Cordless Outdoor Power Equipment System

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LA MIRADA, California, Sept. 29, 2020 /PRNewswire-HISPANIC PR WIRE/ — Makita U.S.A., Inc., the innovation leader in cordless technology, has the world’s largest professional cordless outdoor power equipment system. The expanding range of Makita cordless lawn mowers, trimmers, blowers, and chain saws is meeting growing demand as users seek alternatives to traditional gas-powered equipment. Makita is positioned to meet the demand for cordless outdoor power equipment this fall with the “Rule the Outdoors” digital campaign to direct awareness to its wide offering of equipment.

“We are seeing more and more demand for cordless outdoor power equipment from all users, from pro landscapers to homeowners,” said Romique Talton, senior product manager, Makita U.S.A. “The Makita LXT System delivers maximum performance with battery-powered lawn mowers, trimmers, blowers and chain saws, so users get all they need for efficient landscaping and clean-ups.”

The World’s Largest Professional Cordless OPE System

Over the past year, Makita has expanded its cordless outdoor power equipment offering. Makita® LXT® Cordless Outdoor Power Equipment is the world’s largest professional cordless outdoor power equipment system, offering more solutions in more categories. Makita’s LXT Outdoor Power Equipment is part of the world’s largest cordless system of over 275 products (in 2021). All these products use the same LXT battery.

Benefits of Cordless Outdoor Power Equipment

Makita’s cordless outdoor power equipment is engineered for maximum performance, without the hassles of gas. The “Rule the Outdoors” campaign promotes Makita LXT Cordless Outdoor Power Equipment, which is powered by Makita purpose-built motors and a fast-charging LXT lithium-ion battery. Benefits of cordless outdoor power equipment include instant starts, lower noise, reduced maintenance, and zero emissions.

“No one knows cordless like us,” asserts Talton. “We have over 90 years of chain saw and gas expertise and over 40 years of cordless expertise. This knowledge and experience have been invested into product development and has resulted in the largest offering of cordless outdoor power equipment on the market.”

For more information, visit www.makitatools.com/RTO

Digital Campaign

“The digital portion of the campaign has exceeded everyone’s expectations so far,” states Brent Withey, vice president of brand marketing, Makita U.S.A., Inc. “With the overall success of the “Rule the Outdoors” campaign, Makita is investing in digital and social media advertising for the remainder of 2020. By focusing on digital marketing this Fall, we will continue to drive demand by reaching new audiences.”

Videos can be found at www.youtube.com/user/MakitaPowerTools/ 

About Makita

Makita is a worldwide manufacturer of industrial power tools, pneumatics and power equipment, and offers a wide range of industrial accessories. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network throughout the U.S.A. With 50 years in the United States and over 100 years worldwide, Makita utilizes experience and expertise to manufacture best-in-class solutions. For more information call Makita U.S.A. at (800)4-MAKITA or visit makitatools.com. Find Makita on Instagram, YouTube, Facebook, and Twitter @makitatools

MEDIA CONTACTS
Wayne Hart
(714) 522-8088 x4410
[email protected]

Jennifer Morse
(714) 522-8088 x 4401
[email protected]

Consumer Inquiries:
(800) 4-MAKITA
makitatools.com
@makitatools

SOURCE Makita U.S.A., Inc.