WASHINGTON, Sept. 25, 2020 /PRNewswire-HISPANIC PR WIRE/ — Three Toyota employees were honored last night in a virtual award ceremony with Women in Manufacturing STEP (Science, Technology, Engineering and Production) Ahead Awards from The Manufacturing Institute.

The STEP Ahead Awards were created to honor female leaders in science, technology, engineering and production career fields for their excellence and outstanding leadership. This year, 130 women were recognized, from the factory floor to executive leadership, including three winners from Toyota. 

• Karen Cooper, Toyota Motor Manufacturing Kentucky
• Lauren Powell, Production Engineering and Manufacturing Center
• Ericka Mendez, Toyota Motor Manufacturing de Baja California

“Toyota is very proud of the outstanding achievements of our 2020 STEP Ahead Award winners,” said Chris Reynolds, chief administrative officer, Manufacturing and Corporate Resources, Toyota Motor North America. “Our employees’ commitment to excellence and dedication to our customers help inspire younger generations of women considering careers in the future of manufacturing and mobility.”

Women totaled 47 percent of the U.S. labor force in 2016, but only 29 percent of the manufacturing workforce – constituting one of manufacturing’s largest pools of untapped talent.

“Women are significantly underrepresented in manufacturing, and the industry is in the midst of a workforce crisis,” said Carolyn Lee, executive director of The Manufacturing Institute. “Closing the gender gap in the industry will go a long way toward closing the skills gap, empowering more women to join manufacturing’s ranks and lifting the industry as a whole.”

The STEP Ahead Awards are part of the larger STEP Ahead Initiative, launched to examine and promote the role of women in the manufacturing industry through recognition, research and leadership and close the gender gap in the industry. 

Eighteen Toyota employees have previously received this prestigious award.   

About Toyota:

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 40 million cars and trucks in North America, where we have 14 manufacturing plants, 15 including our joint venture in Alabama (10 in the U.S.), and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold nearly 2.8 million cars and trucks (nearly 2.4 million in the U.S.) in 2019.

Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.toyotanewsroom.com.

Press Contact:
Rick Hesterberg
502-868-2135
[email protected] 

Justin Posey
502-868-2848
[email protected]

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Photo – https://mma.prnewswire.com/media/1281172/Toyota_Karen_Cooper.jpg
Photo – https://mma.prnewswire.com/media/1281173/Toyota_Lauren_Powell.jpg
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SOURCE Toyota Motor North America

TORRANCE, Calif., Sept. 25, 2020 /PRNewswire-HISPANIC PR WIRE/ — The new marketing campaign for the all-new 2021 Acura TLX sport sedan lets the car do the talking. Led by “Break the Silence” (http://acura.us/breakthesilence), a :60 short film cinematic-style television spot, Acura is building on its Less Talk. More Drive brand creative for the television debut of the 2021 TLX – the first Acura sedan fully designed around the brand’s Precision Crafted Performance DNA. The all-new TLX is the quickest, best-handling and most well-appointed sedan in Acura’s 35-year history, and goes on sale at dealerships across the U.S. this coming Monday, Sept. 28.

In “Break the Silence,” the 2021 Acura TLX stars in a 1920s-style silent film concept set to a soundtrack by legendary comedic actress and singer Betty Hutton’s “It’s Oh So Quiet.” The campaign’s storytelling method showcases the new TLX and its advanced features, capturing the attention of viewers with innovative visual and sound techniques. The fast-paced action sequences set against the spot’s untraditional silent film backdrop highlight TLX performance, with the black and white film style meant to draw full attention to the Apex Blue Pearl Acura TLX Type S, expressing the true capabilities of this performance variant.

The campaign highlights key 2021 TLX technologies, including Acura’s Super Handling All-Wheel Drive™ (SH-AWD®), the industry-leading torque-vectoring all-wheel drive technology available on all 2021 TLX models. The campaign also shows how Acura’s Integrated Dynamics System creates a personalized TLX driving experience through a new Individual Mode, enabling the driver to choose their preferred settings for each element of system control.

“Break the Silence” Campaign Details

Acura’s “Break the Silence” 2021 TLX campaign, developed by Acura together with Agency of Record MullenLowe LA, will be featured on national broadcast, including must-watch sports such as NBA and NFL matchups, network cable and video-on-demand, with :60, :30, and :15 versions. Acura also will run Spanish-language, Cantonese and Mandarin-language versions of the TV spot. Other key campaign elements include:

• Dynamic integrations on audio streaming platforms for both general market and Hispanic audiences (including iHeart Radio, Pandora, SoundCloud and Amazon).
• Social media activations, including the upcoming “INSIDE TRACK” campaign, an augmented reality driving experience that puts TLX on your tabletop. Challenge friends in real-time through five immersive worlds as misty mountain top roads and skyscraper-lined streets grow out of your coffee table.
• Media partnerships that include high-impact takeovers and editorial sponsorships on the Huffington Post-curated Hispanic Heritage Month and Latino Voices section, as well as takeovers on Verizon’s Tech Crunch and Yahoo.
• A new augmented reality activation for mobile devices in partnership with Verizon, featuring high-impact, rich media across multiple platforms, a first for auto.

About Acura

Acura is a leading automotive nameplate that delivers Precision Crafted Performance – a commitment to expressive styling, high performance and innovative engineering, all built on a foundation of quality and reliability. The Acura lineup features five distinctive models – the ILX and TLX sport sedans, the RDX and MDX sport-utility vehicles and the next-generation, electrified NSX supercar. All Acura models sold in North America for the 2021 model year are made in the U.S., using domestic and globally sourced parts.

Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com.

Video – https://www.youtube.com/watch?v=qorM1sYgyuk

Photo – https://mma.prnewswire.com/media/1281177/Acura_TLX_Break_the_Silence.jpg

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SOURCE Acura

TORRANCE, California, Sept. 23, 2020 /PRNewswire-HISPANIC PR WIRE/ — Acura Motorsports today announced it will partner with Meyer Shank Racing and Wayne Taylor Racing to campaign a pair of Acura ARX-05 Daytona Prototype International entries in the IMSA WeatherTech SportsCar Championship, beginning in 2021.

“It is a pleasure to announce that Wayne Taylor Racing will be joining the Acura ARX-05 IMSA program in 2021, along with Meyer Shank Racing, which will build on our very successful partnership by moving up to the prototype ranks,” said Jon Ikeda, Acura Brand Officer. “We’re confident that both teams will help us build on the successes we’ve achieved to date in IMSA competition, as we continue to apply Precision Crafted Performance to all of our activities – on the race circuits of North America, in our production vehicles, and in the market place. 

“We also want to thank Roger Penske, who has long been an important part of the Acura family as one of our great Acura dealers. It has been a privilege to have Roger as part of the Acura Motorsports family over the past three years.”

Defending IMSA GTD class champion Meyer Shank Racing [MSR] is in its third decade of operation. With wins in some of the biggest races in the sport, the Ohio-based team played a key role in the development of the successful Acura NSX GT3 Evo, and has raced the car to victory lane in four consecutive seasons, culminating in the drivers’ and teams’ titles in 2019. Acura and MSR are the current leaders in all three major GTD title championships.

“When Acura and HPD chose Meyer Shank Racing to debut the Acura NSX GT3 in 2017, it was a big moment in our history. I’m really proud of building a championship-winning program and everything that we’ve been able to accomplish together with the NSX,” said Michael Shank, co-owner of Meyer Shank Racing. “As a team, we’ve been working toward the opportunity to go and fight for overall wins for a long time, and I am eager to get going with this program. But we have some work to do first, and we are 100 percent focused on bringing another IMSA championship home with the Acura NSX in 2020.”

“Mike and I are both eager to expand our IMSA program and get to once again work with Acura and HPD,” said MSR co-owner Jim Meyer. “Mike has built such a strong IMSA program over the last decade, and this is another step that we’re looking forward to pursuing.”

Based in Indianapolis, Indiana, Wayne Taylor Racing [WTR] has built a proven track record of success and ingenuity in the IMSA WeatherTech SportsCar Championship Prototype class, including two IMSA driver championships [in 2013 and 2017] and the 2017 IMSA DPi team championship. A three-time champion as a driver in sports car competition and Le Mans winner in 1998, Taylor’s Acura roots stretch back to 1992, when he drove for the championship-winning Comptech Acura team in IMSA Camel Lights competition.

WTR also has played an important role in winning eight IMSA manufacturer championships and has scored multiple victories in endurance racing’s most iconic events – the Rolex 24 At Daytona, Twelve Hours of Sebring, Petit Le Mans, and Six Hours at Watkins Glen.

“I am extremely excited to have this opportunity given to me by HPD and Acura Motorsports,” said Wayne Taylor, owner of Wayne Taylor Racing. “Since getting to know everyone at HPD and Acura Motorsports, I feel that they have a lot of respect for the Wayne Taylor Racing family. What I really like is that they have the same passion and vision as I do. I am looking forward to running the DPi for the next few years. I am equally excited to be able to bring my long-term partnership with Konica Minolta, Rick Taylor and Michael Mathe to the program. We all can’t wait to get started.”

“We welcome Wayne Taylor Racing into the Acura Motorsports family, and very much anticipate their contributions to our prototype program,” said Ted Klaus, president of HPD, the competition arm for Acura Motorsports. “Equally, we look forward to growing our successful partnership with Meyer Shank Racing, now in DPi. Our intention is to have Acura Motorsports partner with MSR and WTR, to not only continue our championship ways in DPi, but to collaborate to develop the next generation Acura LMDh. Finally, we want to thank Team Penske for their outstanding effort and impressive results together with Acura and HPD these past three years.”

In addition to sweeping all three major IMSA DPi championships in 2019 – for Manufacturers, Drivers and Teams – the Acura ARX-05 has scored six race wins, 14 additional podium finishes, and 11 poles from 25 races in two-and-a-half seasons of IMSA multi-manufacturer competition that has included Cadillac, Mazda and Nissan. Acura comes to the Mid-Ohio Sports Car Course seeking a third consecutive win this season, as well as a third consecutive victory in this weekend’s Acura Sports Car Challenge at Mid-Ohio.

Acura Motorsports also campaigns the Acura NSX GT3 Evo in the IMSA GTD category, with defending GTD champion Meyer Shank Racing and the Gradient Racing organizations.  Winner of the IMSA GTD driver and team titles in 2019 – and the current GTD championship leader – the NSX program is expected to continue in IMSA competition in 2021.

The Acura ARX-05 has added to a rich legacy of Acura sports car racing campaigns and championships, including the 1991-93 IMSA Camel Lights manufacturer and driver championships; 53 IMSA and American Le Mans Series class or overall race victories; and the 2009 American Le Mans Series manufacturer, driver and team championships in both the LMP1 and LMP2 classes.

The Acura ARX-05 [Acura Racing eXperimental, generation 5] is the latest in a line of endurance prototypes to be fielded by the company dating back to 1991, just five years after the 1986 launch of the Acura brand.  Based on the ORECA 07 chassis, the ARX-05 features Acura-specific bodywork and utilizes the race-proven, production-based Acura AR35TT twin-turbocharged 3.5-liter V6 engine.  

About Acura
Acura is a leading automotive nameplate that delivers Precision Crafted Performance – a commitment to expressive styling, high performance and innovative engineering – all built on a foundation of quality and reliability.  The Acura lineup features five distinctive models – the ILX and TLX sports sedans, the RDX and MDX sport-utility vehicles and the next-generation, electrified NSX supercar.  All 2021 model Acura vehicles sold in North America are made in the U.S., using domestic and globally sourced parts.

About Acura Motorsports
Acura Motorsports programs have been integral to the Acura brand since its launch in 1986. The rich legacy of Acura sports car racing includes the 1991, 1992, and 1993 IMSA Camel Lights manufacturer/driver championships; and the 2009 American LeMans manufacturer, driver, and team championships in both the LMP1 and LMP2 classes. Acura currently campaigns the ARX-05 DPi in the IMSA WeatherTech SportsCar Championship, and won the team, manufacturer, and driver championships in 2019. The NSX GT3 Evo, available through HPD for North American customers, won multiple championships in 2019 in both the IMSA and SRO World Challenge series.

About Honda Performance Development
Honda Performance Development, Inc. (HPD), has a rich heritage creating, manufacturing, and supporting Honda Racing and Acura Motorsports customers since 1993.  From pinnacle racing in INDYCAR and IMSA Sports Cars to commercial racing programs, HPD powers the dreams of professional and amateur racers from age 4 to 40+. HPD is a wholly owned subsidiary of American Honda Motor Co., Inc. and leads all of Honda and Acura’s high-performance racing programs in North America. HPD specializes in the design and development of race engines, chassis and performance parts, as well as technical and race support. HPD offers parts and race support to Honda and Acura amateur and professional motorsports racers, and is continually expanding its palette of racing programs that make Honda racing products available to all racing styles, from karting and Quarter Midgets to the highest levels of pro racing.

Photo – https://mma.prnewswire.com/media/1279662/Acura_and_Meyer_Shank_Racing.jpg    
Photo – https://mma.prnewswire.com/media/1279663/Acura_and_Wayne_Taylor_Racing.jpg    
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SOURCE Acura Motorsports