Skyscanner Releases US 2020 Travel Trends Report

January 15, 2020

MIAMI, Jan. 7, 2020 /PRNewswire-HISPANIC PR WIRE/ — Skyscanner, the company leading the global transformation to modern and sustainable travel, provides insight into the trends transforming travel in 2020 through its new 2020 Travel Trends Report. Pulling data from more than 100 million monthly users, Skyscanner found that 2020 will be the year of slowing down, savoring new foods and traveling sustainably.

In 2019, slow travel was the most popular trip type (27.4 percent), with travelers choosing to forego the jam-packed itinerary for a more relaxed vacation. Micro escapes were the next most popular form of travel, with 24.6 percent of individuals preferring short trips to weeks-long getaways. Skyscanner also found that 21 percent of travelers were part of a new and fast-growing category of individuals seeking a joy of missing out, or “JOMO” vacation, which is focused on exploring destinations with fewer tourists.

When the same respondents were asked about the types of trips they were likely to take in 2020, slow travel remained on top (25.4 percent), followed by JOMO vacations (23.5 percent) and micro escapes (15.7 percent).

Highlights for 2020 also include travelers indicating a preference for more sustainable travel, with 9.7 percent of individuals interested in eco-friendly trips.

Here’s an in-depth look at popular travel trends identified by Skyscanner in 2020:

JOMO Trips
These travelers are less worried about snapping the perfect picture and more focused on enjoying the moment. Instead of popular locations and Instagram-worthy moments, these travelers are focused on finding remote locales away from the hustle and bustle.

Local Gastronomy
The quickest way to get to know a place and bond with locals is through food. Before traveling to a destination, this traveler does research ahead of time, and once at the destination, they connect with locals for authentic—and delicious— experiences.

Micro Escapes
Short, quick, achievable breaks for those that say they’re too busy. It’s about peppering short trips throughout the year to take a breather without having to sacrifice family time or work commitments.

Slow Travel
While many travelers feel the need to do as much as they can to explore a destination in 2020, some are starting to prioritize quality over quantity. Slow travel emphasizes the need to connect with a destination, your travel companions and a more leisurely way of living.

Sustainable Tourism
With growth from 5.8 percent in 2019 to 9.7 percent in 2020, there’s no question this type of experience is the future of travel. This traveler is someone who lets their choices make a positive environmental impact. They support local establishments, uphold their own green practices and are spearheading a new wave of modern travel.

Transformative Journeys
Travel truly has the power to change individuals in so many ways, and no one understands this more than travelers who opt for transformative journeys. This type of traveler cares about getting to know a place and sees travel as a chance to understand themselves better. Transformative journeys include personal wellness trips and volunteering opportunities that provide meaningful experiences, among others.

Taking into account these travel categories and motivators for searching and booking travel, Skyscanner analyzed its data to identify the most popular destinations and top emerging destinations for travelers in 2020.

Most Popular Destinations	Change in Rank From Prior Year
1. London, England	+1
2. New York, New York	-1
3. Las Vegas, Nevada	+1
4. Paris, France	+1
5. Los Angeles, California	-2
6. Orlando Florida	+1
7. Denver, Colorado	+1
8. Manila, Philippines	+3
9. Bangkok, Thailand	0
10. Chicago, Illinois	-4


Top Emerging Destinations	Year-Over-Year Growth in Bookings	Travel Trend Type
1. Asheville, North Carolina	75%	Local Gastronomy
2. Accra, Ghana	60%	Transformative Journey
3. Madrid, Spain	42%	Slow Travel
4. San Juan, Puerto Rico	40%	Micro Escape
5. Marrakech, Morocco	40%	JOMO
6. São Paulo, Brazil	34%	Local Gastronomy
7. Tokyo, Japan	27%	Slow Travel
8. Buenos Aires, Argentina	25%	Local Gastronomy
9. Panama City, Panama	23%	Sustainable Tourism

For more information visit Skyscanner and join the conversation on social media using #Skyscanner and following @Skyscanner on Facebook and Twitter.

About Skyscanner
Founded in 2003, Skyscanner is a leading travel company dedicated to putting travelers first by making booking trips as simple as possible. Skyscanner helps more than 100 million people in 52 countries and in 30+ languages find the best travel options for flights, hotels and car rental every month. Skyscanner is available on desktop, mobile web and its highly rated app has 100 million downloads. Working with 1,200 travel partners, Skyscanner’s mission is to lead the global transformation to modern and sustainable travel.

After multiple high-profile investment rounds, including from Silicon-Valley based Sequoia Capital, Skyscanner was acquired by Ctrip.com International, Ltd. in a deal valued at $1.55B in 2016. Skyscanner remains operationally independent.

For more information, visit: https://www.skyscanner.com/about-us

Data Collection Methods
The data in this travel trends report is based on searches and bookings on Skyscanner’s website and mobile app, in the U.S. The term ‘booking’ refers to a redirect made on the Skyscanner platform, when a traveler selects a flight with a partner on the Skyscanner booking panel. Emerging destinations are predicted based on their growing popularity between 1 October 2017 and 10 September 2018, and 1 October 2018 and 10 September 2019. Change in popularity is based on normalized data and shows changes in comparative popularity over these two periods. Price change is calculated by how much the average flight price has increased or decreased in 2019 when compared to the average flight price in 2018, unless otherwise stated.

About Skyscanner Travel Insight
This research has been created using Travel Insight, Skyscanner’s powerful data tool. It analyses the behavior of 100 million Skyscanner users every month to reveal more about today’s travelers and where they’re going in the future. Travel Insight is helping leading airlines plan routes and revenue management, airports find new opportunities and catchment areas, and tourist boards shape demand. Learn more and request a trial here https://partners.skyscanner.net/insights/travel-insight

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SOURCE Skyscanner

Kia Telluride Wins “Triple Crown” Of Prestigious Automotive Awards

January 14, 2020

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Kia Telluride wins “Triple Crown” of prestigious automotive awards.

IRVINE, California, Jan. 14, 2020 /PRNewswire-HISPANIC PR WIRE/ — The Telluride is Kia’s winningest and most awarded vehicle in the past year and the first sport-utility vehicle to win the “Triple Crown” of the auto industry’s most prestigious accolades: 2020 North American Utility Vehicle of the Year from North American Car of the Year (NACTOY)¹; MotorTrend SUV of the Year; and a Car and Driver 10Best.

The sweep caps an incredible 2019 for the Telluride, which captured not only the three most illustrious automotive industry awards, but also numerous “Best of” honors and top accolades from other prestigious online, print and video outlets.

“Winning this ‘Triple Crown’ of prizes is a spectacular achievement for the Telluride,” said Michael Cole, president, Kia Motors America (KMA), “and also for Kia Motors America. This is not just the unprecedented achievement of a terrific vehicle, but it’s also a high-water mark for the brand and places Kia at the forefront of global automakers.”

NACTOY jurors voted Telluride number one based on months of test drives, comparisons and other evaluations. Criteria for MotorTrend’s premier award are best in safety, efficiency, value, design, engineering and performance of intended function. Car and Driver 10Best winners are the magazine’s top vehicles in an array of categories, including value, driving dynamics and mission fulfillment.

In addition to being the Kia vehicle that has collected the most awards within its first year on the market, the Telluride is also one of KMA’s best-selling vehicles. Since going on sale in early 2019, nearly 60,000 Tellurides have been sold and demand continues to outpace supply. Conceived, designed, and developed in the U.S. specifically for the U.S. market, the Telluride is proudly assembled in West Point, Georgia, and is the first Kia vehicle to be exported from the United States.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America has been the highest ranked mass market brand in initial quality for five consecutive years according to J.D. Power². and is recognized as one of the 100 Best Global Brands by Interbrand. Kia serves as the “Official Automotive Partner” of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and Optima (excluding Hybrid and Plug-In Hybrid) are assembled in the United States from U.S. and globally sourced parts.

¹ North American Car, Utility, and Truck of the Year is a trademark of North American Car and Truck of the Year Corporation.
² Kia received the lowest rate of reported problems among mass market brands in the J.D. Power 2015-19 U.S. Initial Quality Studies of new vehicle owners’ experiences with their own vehicle after 90 days of ownership. Visit jdpower.com/awards for more details.

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SOURCE Kia Motors America

Hastings & Hastings named one of the best car accident law firms in Chandler, Arizona by Expertise

January 14, 2020

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CHANDLER, Ariz., Jan. 14, 2020 /PRNewswire-HISPANIC PR WIRE/ — As the year 2019 has come to an end, Expertise, a trusted service professional comparison website, has named Hastings & Hastings as one of the best car accident attorneys in the region.

This prestigious honor was carefully presented to the law firm who has more than 125 years of combined legal experience. Hastings & Hastings offers a wide range of legal services. Their bi-lingual staff offers their services in both Spanish and English. This helps make them the best car accident lawyers in the city of Chandler.

The firm first opened its doors in 1981 and has helped tens of thousands of people seek the compensation they deserve. Their caring nature and attention to detail are just a few reasons so many people have come to them for legal advice.

The primary focus at Hastings & Hastings is helping clients seek recovery from damages that are a result of car accidents and motorcycle accidents. Additionally, they work with clients that have been involved in accidents with semi-trucks. This focus helps them prioritize their resources and apply them to the area of auto accidents.

In addition to Chandler, Arizona, Hastings & Hastings has several other locations across the state. These locations make it easier for this law firm to help more people who need legal representation. Some of their locations include Phoenix, Scottsdale, Mesa, Casa Grande, Tempe, and many others.

The firm has a large staff that helps them quickly take your case. They are very responsive and easy to get into contact with. While they deal with a lot of cases annually, they make sure that your case is never placed on the back burner.

When you hire Hastings & Hasting to take your case, you are getting more than just a lawyer. You are getting a dedicated team that includes paralegals, private investigators, and more.

Hastings & Hastings has a high level of professionalism which makes them the best car accident lawyers. For more information on this law firm, you can contact them directly at (480) 706-1100. https://www.hastingsandhastings.com/

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SOURCE Hastings & Hastings

Havas Health & You Network Named Amongst Ad Age’s 2020 Best Places to Work

January 14, 2020

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NEW YORK, Jan. 14, 2020 /PRNewswire-HISPANIC PR WIRE/ — Announcing today, Havas Health & You (HH&Y) has been named one of Ad Age’s 2020 Best Places to Work. Best Places to Work is a list published by Ad Age that ranks the industry’s best workplaces based on an analysis of survey responses from employers and employees, executed by a third-party partner, Latitude Research. Ad Age’s scoring system factors in the importance of six key satisfaction areas: employee benefits, company culture, employee development, company environment, employee engagement and employee perks.

Havas Health & You, led by Global CEO Donna Murphy, is the world’s largest health and wellness network, with more than 4000 employees in over 70 countries. HH&Y is a part of the Havas Group, one of the world’s largest communications companies, and a part of the global content, media and communications company Vivendi, among the likes of Universal Music Group, Canal+ and Gameloft.

From programs for developing leaders to sabbaticals, HH&Y offers several unique benefits as part of their employee experience. Chief Talent Officer and Chief of Staff Shazzia Khan states, “This is a very proud day for us. We have always understood that our employees are our single greatest asset. To be recognized based on our employee satisfaction, and by Ad Age, is a great honor.”

Donna Murphy added, “Our leadership team takes the health of our employees and our culture very seriously. We pride ourselves on making people-first decisions and fostering a workplace where our talent feels that they can contribute to our vision and get great benefit in return. We operate with what we call ‘Human Purpose’, and it’s our guiding light as we navigate our business every day.”

Ad Age breaks their rankings into two groups: top 25 companies with 200 or fewer employees, and top 25 companies with more than 200 employees. The employee survey was designed to get at what matters to employees in the workplace and how a company rates on the topics that staffers care about. Ad Age’s scoring system factors in the importance of the six key satisfaction areas, an aggregate of each company’s ratings in those key areas and a collective workplace rating to arrive at an overall score.

For more information about Havas Health & You, visit HavasHealthandYou.com.

About Havas Health & You

Havas Health & You unites Havas Life, Health4Brands (H4B), Lynx, Havas Life PR and Havas Health Plus, all wholly owned health and communications networks, with the consumer health businesses and practices of Havas Creative Group. Its customer-centric approach has the talent, tenacity and technology that health-and-wellness companies, brands and people need to thrive in today’s world. For more information, go to www.HavasHealthandYou.com.

Press Contact: Megan Rokosh, Global Chief Marketing Officer, [email protected]

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SOURCE Havas Health & You

Kia Telluride Wins 2020 North American Utility Vehicle Of The Year

January 13, 2020

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Kia Telluride Wins 2020 North American Utility Vehicle Of The Year

DETROIT, Jan. 13, 2020 /PRNewswire-HISPANIC PR WIRE/ — Today, the Kia Telluride was named 2020 North American Utility Vehicle of the Year^TM by the distinguished North American Car of the Year jury (NACTOY).¹This first-time honor for the Kia brand caps an unprecedented number of awards for Kia’s three-row SUV from major consumer and enthusiast publications since the Telluride appeared in dealerships early last year.

“We are immensely proud of Telluride capturing North American Utility of the Year^TM,” said Sean Yoon, CEO of Kia Motors North America. “It solidifies years of effort on behalf of every Kia employee to build vehicles consumers desire and industry experts value. Winning the North American Utility Vehicle of the Year^TM is an honor that marks Kia’s arrival in the top tier of the world’s automotive manufacturers.”

NACTOY jurors voted Telluride number one after spending months of deliberation, including test drives, comparisons and other evaluations. To be eligible, vehicles must be all-new or substantially new and must be available at dealerships close to the announcement of the awards. The Telluride prevailed over a field of 12 semi-finalists and three finalists in the utility category.

“The Kia Telluride makes owning an SUV look cool while offering the smooth ride and rich interior of a luxury vehicle without the luxury price,” said Kirk Bell, NACTOY secretary-treasurer.

The Telluride continues to be one of Kia Motors America’s best-selling vehicles. Since going on sale, nearly 60,000 Tellurides have been sold and demand continues to outpace supply. Conceived, designed, developed, and assembled in the U.S. specifically for the U.S. market in West Point, Georgia, Telluride is the first Kia vehicle to be exported from the United States.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America has been the highest ranked mass market brand in initial quality for five consecutive years according to J.D. Power². and is recognized as one of the 100 Best Global Brands by Interbrand. Kia serves as the “Official Automotive Partner” of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

*The Telluride, Sorento and Optima (excluding Hybrid and Plug-In Hybrid) are assembled in the United States from U.S. and globally sourced parts.

¹ North American Car, Utility, and Truck of the Year is a trademark of North American Car and Truck of the Year Corporation.
² Kia received the lowest rate of reported problems among mass market brands in the J.D. Power 2015-19 U.S. Initial Quality Studies of new vehicle owners’ experiences with their own vehicle after 90 days of ownership. Visit jdpower.com/awards for more details.

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SOURCE Kia Motors America

Zigmabit Mining Rigs Offering Market’s Fastest ROI

January 13, 2020

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TOKYO, Jan. 13, 2020 /PRNewswire-HISPANIC PR WIRE/ — Zigmabit Inc. (https://www.zigmabit.com) is quickly making a strong impact in the crypto mining industry by offering the market’s fastest return on investment. The company recently hit the headlines by introducing three multi-algorithm mining rigs that assure 100% return on investment within just one month. Designed for the beginners as well-seasoned crypto miners, all three products are easy to use as they come pre-configured and the users only require to plug in and start mining.

Zigbit Miners, the world’s first DLC (direct liquid cooling) mining rig, is designed for the beginners as well as seasoned crypto miners. All three products are easy to use as they come pre-configured and the users only need to plug in and start mining.

Though the popularity of crypto mining has increased by leaps and bounds over the years, earning profits consistently has been a concern for many mining enthusiasts. Zigmabit Inc is the brainchild of a team of investors dedicated to making cryptocurrency mining simpler and profitable for all. There are currently three different products on offer – ZigBit 2.0, ZigBit 3.0 and the latest ZigBit 5.0, all capable of supporting profitable operations on the blockchain of choice, each equipped with hash powers that are unprecedented in the market.

The company has accomplished this objective by maximizing the hash rate to a level that has never been achieved in this industry. These miners can operate under multiple algorithms and are capable of mining Bitcoin, Litecoin, Ethereum, and Dash. Mentioned below are the hash rate powers offered by the three miners.

Bitcoin: ZigBit 2.0. 260 TH/s, ZigBit 3.0. 330 TH/s, ZigBit 5.0. 2000 TH/s Litecoin: ZigBit 2.0. 44 GH/s, ZigBit 3.0. 55 GH/s, ZigBit 5.0. 300 GH/s Ethereum: ZigBit 2.0. 11 GH/s, ZigBit 3.0. 14 GH/s, ZigBit 5.0. 75 GH/s Dash: ZigBit 2.0. 6 TH/s, ZigBit 3.0. 9 TH/s, ZigBit 5.0. 50TH/s

In order to stand out in a highly competitive market, Zigmabit Miners has also included smart features such as closed-loop cooling system, noiseless fans, silent high-pressure pumps, super-efficient radiators, and much more.

About Zigmabit Inc.:
Zigmabit Inc. is a manufacturer of high-quality cryptocurrency miners that deliver extremely high hash power without consuming a lot of power. Their team comprises of several top-level professionals from renowned organizations such as Samsung, Microsoft, IBM, and many others. Headquartered in Tokyo, Japan, the company currently has a manufacturing facility in the United Kingdom and newly opened facility in Munich, Germany.

Ken Naruto
PR Specialist
Zigmabit Inc.
[email protected]

This release was issued through WebWire(R). For more information, visit http://www.webwire.com.

SOURCE Zigmabit Inc.

Goya Foods Offers $20,000 Culinary Arts & Food Science Scholarships To Four Students Nationwide

January 13, 2020

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Goya_Foods___Culinary_Arts_and_Food_Science_Scholarship

Application Deadline: February 17, 2020

JERSEY CITY, New Jersey, Jan. 13, 2020 /PRNewswire-HISPANIC PR WIRE/ — Goya Foods, America’s largest Hispanic-owned food company, offers $20,000 Culinary Arts and Food Science Scholarships, granted annually, to four students nationwide entering their freshman year of college with an undergraduate degree in culinary arts and/or a food science.

Goya’s Culinary Arts Scholarship is available on a competitive basis to students entering an accredited two-year or four-year institution. Scholarships are in the amount of $5,000 awarded per academic year starting in Fall 2020 and are renewable for up to three additional years provided the student remains eligible to receive funding, totaling $20,000.

“Goya has a long-standing history of giving back to the community and implementing educational programs to help strengthen the development and growth of our youth and educational systems,” says Peter Unanue, Executive Vice President of Goya Foods. “The Goya Scholarship Fund acts, not only as a symbol of our appreciation to our community, but helps promote the importance of higher education.”

Applicants of the Goya Culinary Arts Scholarship will be selected based on the standard requirements established by Goya and administered by Scholarship America^® including academic achievement, leadership, and financial need, as well as an evaluation of an essay explaining how Goya has enriched their family traditions. Among the criteria for consideration, students (1) Must plan to be enrolled in college full time starting in Fall 2020 in a degree seeking program within the U.S. as a Freshman at a two or four-year U.S. accredited institution to obtain their first undergraduate degree; (2) Must be majoring in Culinary Arts and/or Food Sciences; (3) Must have a minimum cumulative grade point average (GPA) of 3.00 on a 4.00 scale; (4) Must be willing to complete 10 hours per month of community service while receiving funding; (5) Must be a U.S. Citizen or a legal permanent resident of the United States with a valid Social Security Number or have been granted Deferred Action for Childhood Arrivals (DACA).

For more information and to apply, please log onto https://learnmore.scholarsapply.org/goyaculinary/

Applications are due no later than February 17, 2020.

About GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,500 high-quality food products from Spain, the Caribbean Islands, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; the combination of authentic ingredients, robust seasonings, and convenient preparation makes Goya products ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com

About Scholarship America: Scholarship America mobilizes support for students getting into and graduating from college. Since 1958, Scholarship America has distributed $3.1 billion in scholarship assistance to 2 million students, funding both entry-level and multi-year scholarships and emergency financial grants. More information is available at www.scholarshipamerica.org.

For more information, contact:
Natalie J. Maniscalco
845.659.6506 / [email protected]

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SOURCE Goya Foods, Inc.

Susana Giménez and Ismael Cala will lead a collective meditation for Australia from Punta del Este

January 13, 2020

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PUNTA DEL ESTE, Uruguay, January 13, 2020 /PRNewswire-HISPANIC PR WIRE/ — The entertainment megastar and diva from South America, Susana Giménez, and communicator, leader and strategist, Ismael Cala, will lead a collective meditation for Australia this Monday, at nine o’clock at night, Buenos Aires and Montevideo time.

The meditation, to be held at Giménez’s home in Punta del Este (Uruguay), will be broadcast simultaneously on Cala’s channels on YouTube and Facebook and Susana’s social networks.

Australia is experiencing a tragic wave of fires that has killed more than 26 people, one billion animals, and it has destroyed a swathe of land the size of Ireland.

This will be the first time that Susana Giménez has ever meditated, and she will be guided by Cala.

“I was in Australia recently to record a special television program, and the country touched my heart. What we are seeing there is a tragedy. I pray every night for Australia,” the diva said.

In 2019, Ismael Cala was also in Australia with his “Influencers Circle,” where he saw the country’s inhabitants’ passion for the environment, animals, and its natural parks.

“We human beings are all part of a connected whole. According to the quantum physics model, the observer affects the phenomenon being observed. Therefore, instead of passively waiting for the flames to continue consuming hectares of forest and sacrificing the lives of thousands of species, we can be collectively intentional in our wish to put out the fire and for the rain to come, which is a miracle that comes from nature. I believe in the power of meditation. When many minds and brains join together with a powerful intention, we manifest our reality,” Cala explained.

The Hispanic leader, a former presenter on CNN en Español, best-selling author and life strategist, has democratized meditation; not from a religious viewpoint, but rather from a neuroscientific viewpoint.

In 2019 he launched the guided meditation application called Escala Meditando, with subjects for all types of intentions and purposes in daily life. He recently added a new category of guest meditators, starting with the yoga teacher and lifestyle coach Yudy Arias, who is also known for helping with the singing career of her nephew, Maluma.

Times for the collective meditation in other countries:

–Miami / New York / Bogota / Lima / Panama: 7 pm
–Los Angeles: 4 pm
–Mexico City: 6 pm
–Caracas / Santo Domingo: 8 pm
–Madrid / Paris / Rome: 1 am on the following day
-Sidney: 11 am on the following day

ABOUT ISMAEL CALA
Life and business strategist. Cala has an interview show on channels in some twenty countries. For five and a half years, he hosted the show CALA on CNN en Español. Businessman and social entrepreneur. Author of eight best-selling books in the areas of leadership, enterprise and personal development, including “El poder de escuchar,” (The Power of Listening), and “Despierta con Cala” (Awaken with Cala). Cala was born in Santiago de Cuba (1969) and has a degree in Art History from Universidad de Oriente. He is coauthor of the book “Beat the Curve,” with Brian Tracy. He is President and founder of Cala Enterprises Corporation and the Ismael Cala Foundation.

SOURCE Cala Enterprises

American Latinos United Launches to Defeat President Trump

January 13, 2020

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New Political Action Committee Led by Former Los Angeles Mayor Antonio Villaraigosa and Fernando Espuelas will Focus on Latino Voter Engagement in Key Swing States to Secure Electoral College Victory for the Democratic Nominee

WASHINGTON, Jan. 13, 2020 /PRNewswire-HISPANIC PR WIRE/ — Former Los Angeles Mayor Antonio Villaraigosa and entrepreneur Fernando Espuelas today announced the launch of the American Latinos United (ALU) SuperPAC, focused on defeating President Donald Trump by activating Latino voters in key battleground states.

ALU’s mission and sole strategic goal is to decrease President Trump’s share of the Hispanic electorate by a small percentage change that would thereby deny the President an Electoral College win and re-election to a second term. ALU seeks to drive Trump from the national 30% threshold he secured in 2016 to 25% or less in 2020.

Election after election, experts and former campaign leadership are baffled as to why the “Hispanics have no other choice” strategy fails for Democrats. While there is a broad appreciation of the shift in the relative power of the Latino electorate, mainstream campaigns are generally faced with a knowledge deficit. There’s considerable ignorance among political operatives, campaigns and other political groups about the nuances of communicating effectively with a diverse population with differing psychographic profiles based on a series of objective factors.

“President Trump captured about 30% of the Hispanic vote in 2016. If he falls under that threshold in 2020, key battleground states will be out of his reach,” Espuelas said. “With the Electoral College in play, we intend to empower Latinos in battleground states to defeat Trump with their votes.”

Led by Chairman Antonio Villaraigosa and CEO Fernando Espuelas, the ALU team incorporates deep political experience with tech-driven innovation. ALU combines sophisticated targeting technology, culturally appropriate messaging, and on the ground activation to turn out voters in six battleground states that are critical to block a Trump Electoral College victory. The organization will focus its voter engagement efforts in: Arizona, Florida, North Carolina, Michigan, Pennsylvania and Wisconsin.

ALU will engage Latinos in English and Spanish, across traditional media and digital platforms, with targeted messaging and keen understanding of the diverse cultural composition of the Latino population in the U.S.

In addition, ALU will be launching ground operations in the six target states for in-person get out the vote efforts. Combined, ALU’s campaign will motivate the incremental voting shifts to provide the margin of victory to the Democratic nominee.

“Our country is on a precipice. President Trump’s incompetence and corruption are threatening our democracy and the American way of life,” said Villaraigosa. “Latino voters can make all the difference – if we know how to engage and activate the millions of people that sit out most elections. Through ALU, we’ll connect deeply with our community and create the mechanisms to turn out the vote in historic proportions.”

Even as Trump took a decidedly anti-Latino stance in the campaign, overall Latino voter turnout was at the same rate as when President Obama was re-elected in 2012. Democrats were unable to drive enthusiasm and activation. This kind of lackluster performance, if repeated in 2020, will almost guarantee the re-election of Trump.

To drive Democratic turnout, ALU will also connect with single issue voters that have discounted Democratic candidates in the past– educating them about the moral danger that Trump represents.

ALU will begin its efforts digitally, adding grassroots efforts in each of the six states. For more information, to join the ALU team or to donate, visit americanlatinosunited.com.

About ALU:

American Latinos United (ALU) was created to play a critical role in electing a Democratic President in 2020. Solely focused on Latinos, ALU seeks to provide the margin of victory in key battleground states where Hispanic turnout will determine the winner of the presidential election.

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SOURCE American Latinos United

Carl Polsan’s New Book El Ser Humano Y Su Realidad, a Sapient Read Discussing the Human Capacity for Enlightenment in Reality

January 13, 2020

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LAS VEGAS, Jan. 13, 2020 /PRNewswire-HISPANIC PR WIRE/ — The book El Ser Humano Y Su Realidad was created by Carl Polsan. Carl Polsan is an author and a regular scholar with a keen sense of the nature of being and of human reality.

Carl Polsan said this about his book: “It is affirmed that the human being only exploits 1 to 5 percent of his intellectuality. Creativity and intelligence are not ‘gifts reserved only for some privileged.’ We all have the capacity to exploit them. In Chapter 10 you will find a guide on how to nurture your understanding and ensure that the appropriate neurotransmitters are generated from the axon of the neuron to the recipient dendrite to overcome this deficit. We need to learn how to earn money because 50 percent of our nature is physical, and to solve the other 50 percent composed of psyches, we need to know how to structure the transcendental knowledge to enrich our reality (Chapter 3).

In our relative world, the truths do not have degrees (simply, something is true, or it is not), categorizing them as ‘small or large’ depending on the darkness or the luminosity of our degrees of complexity. There are no big or small truths; what exists are colossal interpretive minds and limited minds. On the other hand, knowledge does have ‘quality grades,’ but the appraiser is the subject; however, not all truths help because not all knowledge is useful and effective.

‘Common sense is the primary school of intelligence and the kindergarten of wisdom.’ If we believe that acquiring a knowledge focused on ‘discipline, vision, attitude, goals, dreaming, believing in you, the law of attraction, and the subconscious mind’ is ‘extraordinary,’ we are annoyed and late because our basic common sense already should have indicated to us that those obvious are not knowledge but experiencing sensations to learn to want. The human being was born to reason to nurture his understanding with logic and truth (book content). It is easier to ’emotion’ people than ‘help think.’ ‘The correlation of forces provoked between the love and the power are shipwrecked and sunk by the imbalance of knowledge.'”

Published by Page Publishing, Carl Polsan’s new book El Ser Humano Y Su Realidad will evoke in readers an overwhelming and profound yearning to attain the epitome of human sensibility and discover their ultimate purpose in life.

Consumers who wish to understand the true essence of reality and how human beings can live prudent lives can purchase El Ser Humano Y Su Realidad in any bookstore, or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:
Page Publishing is a traditional New York–based full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

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SOURCE Page Publishing