DENSO Sponsors SHPE National Convention to Connect with Top STEM Talent

October 28, 2019

SOUTHFIELD, Mich., Oct. 28, 2019 /PRNewswire-HISPANIC PR WIRE/ — DENSO, the world’s second largest mobility supplier, is a Platinum Sponsor of the 2019 SHPE (Society of Hispanic Professional Engineers) National Convention, taking place in Phoenix, Oct. 30-Nov. 3, at the Phoenix Convention Center. At the event, which serves as the country’s largest gathering of Hispanic students and professionals in science, technology, engineering, and mathematics (STEM), DENSO will conduct interviews with potential candidates and look to hire more than 40 individuals for co-op, intern and full-time positions located across DENSO North American sites. Roles are available in: Body Electronics; Climate Control; Research & Development; Process Engineering; Machine Build; Heating, Ventilation and Air Conditioning; Production Engineering; and Test Design.

SHPE members interested in onsite interviews can sign up to be considered here and are encouraged to visit DENSO’s booth (#609) throughout the event. On Friday, Nov. 1, from 7:30-9:30 p.m. PST, DENSO will also host a Hospitality Suite in Room 229A North at the Phoenix Convention Center, where candidates can meet and engage with DENSO representatives, and explore job opportunities at the company. All other candidates interested in learning more about an exciting engineering career at DENSO can visit https://densocareers.com/.

Attending SHPE bolsters DENSO continuous efforts to make its work environment more diverse, inclusive and collaborative – qualities that propel the company forward.

“Supporting events like this is vital as we continue to seek the diverse talent and experience necessary to drive innovation, create groundbreaking automotive and manufacturing technologies, and enhance mobility solutions,” said Denise Carlson, vice president of DENSO’s North American Production Innovation Center and executive lead for diversity and inclusion (D&I). “SHPE allows us to connect with some of the brightest engineering minds and share with them how they can contribute meaningfully to a company where diversity, collaboration and fresh perspectives are valued.”

In the wake of its second founding, an aggressive new strategy to create new value in mobility, DENSO is looking for dynamic talent to further its development of software- and hardware-based solutions in the areas of connectivity, automated driving, shared mobility and electrification. DENSO employs thousands of engineers who create products and technologies that save lives, help cars run more efficiently and protect the planet.

“DENSO’s culture and commitment to its employees are what make it a great place to work,” said Stacy Gallucci, a senior manager of North American Human Resources, Talent Acquisition and Diversity & Inclusion at DENSO. “But it’s DENSO’s focus and vision to shape and lead the future of mobility that make it something you want to be a part of.”

Founded in 1974, SHPE is a national organization with a mission to empower the Hispanic community to realize its fullest potential and impact the world through STEM awareness, access, support and professional development. It consists of more than 11,000 professional members, over 8,000 student members and more than 360 junior members (grades 7-12). The National Convention draws more than 8,000 engineers, 40 percent of which are current undergraduate students.

“SHPE is committed to developing and building a dynamic workforce for today and tomorrow by empowering Hispanics in STEM to become influential, highly-valued contributors and leaders at top organizations like Denso,” said Raquel Tamez, SHPE CEO. “Denso supporting SHPE as a platinum sponsor of our National Convention shows how much they value diversity and inclusion, and that they are actively aligned with what we’re trying to accomplish.”

About DENSO
DENSO is a $48.3 billion global mobility supplier that develops advanced technology and components for nearly every vehicle make and model on the road today. With manufacturing at its core, DENSO invests in its 221 facilities in 35 countries to produce thermal, powertrain, mobility, electrification, & electronic systems, to create jobs that directly change how the world moves. The company’s 170,000+ employees are paving the way to a mobility future that improves lives, eliminates traffic accidents, and preserves the environment. Globally headquartered in Kariya, Japan, DENSO spent 9.3 percent of its global consolidated sales on research and development in the fiscal year ending March 31, 2019. For more information about global DENSO, visit https://www.denso.com/global.

In North America, DENSO is headquartered in Southfield, Michigan, and employs 27,000+ engineers, researchers and skilled workers across 51 sites in the U.S, Canada and Mexico. In the United States alone, DENSO employs 17,700+ employees across 14 states (and the District of Columbia) and 41 sites. In fiscal year ending March 31, 2019, DENSO in North America generated $10.9 billion in consolidated sales. DENSO is committed to advancing diversity and inclusion inside the company and beyond – a principle that brings unique perspectives together, bolsters innovation and pushes DENSO forward. Join us, and craft not only how the world moves, but also your career: www.densocareers.com. For more information, go to https://www.denso.com/us-ca/en/.

About SHPE
SHPE (Society of Hispanic Professional Engineers) is a nonprofit organization serving and advancing Hispanics in STEM. With more than 11,000 student and professional members, SHPE’s mission is to change lives by empowering the Hispanic community to realize its fullest potential and to impact the world through STEM awareness, access, support and development. To accomplish this, SHPE provides a variety of programming, services, resources, and events, including hosting the largest Hispanic STEM convention in the nation. For more information, visit http://shpe.org.

Logo – https://mma.prnewswire.com/media/90198/denso_international_logo.jpg

SOURCE DENSO

(Español) No permita que las lesiones lo espenten durante este Halloween; siga los consejos de la CPSC para proteger a los niños de los peligros

October 28, 2019

The U.S. Consumer Product Safety Commission is an independent federal agency created by Congress in 1973 and charged with protecting the American public from unreasonable risks of serious injury or death from more than 15,000 types of consumer products under the agency's jurisdiction. To report a dangerous product or a product-related injury, call the CPSC hotline at 1-800-638-2772, or visit http://www.saferproducts.gov. Further recall information is available at http://www.cpsc.gov.

Sorry, this entry is only available in Español.

IEHP and community partners present the first Move the Needle Summit to improve lives in the Inland Empire

October 28, 2019

RANCHO CUCAMONGA, California, Oct. 28, 2019 /PRNewswire-HISPANIC PR WIRE/ — Inland Empire Health Plan (IEHP) continues to improve community health by collaborating with key local partners to present the Move the Needle Summit, set for Tuesday, October 29, at the Way World Outreach in San Bernardino.

More than a dozen community advocates, IT professionals and social services leaders will discuss the latest research and resources for community health. The Summit will feature break-out sessions and panel discussions. Topics will include health equity, whole person care, evolution of partnerships, information exchange, social justice, and more. This premiere event is expected to fill the venue to its capacity of 450 participants.

In-demand keynote speakers include Dr. Dora Barilla, Group Vice President at Providence St. Joseph Health and John Ohanian, President & CEO of 211 San Diego and Community Information Exchange. They will cover topics, such as innovative approaches to improving well-being of our community and promoting health initiatives in communities.

“We hope to create a strong, thriving community here in the Inland Empire,” said IEHP’s CEO Jarrod McNaughton. “The Move the Needle Summit is a powerful way to continue the conversation that will ultimately lead to better health outcomes.”

Earlier this year, IEHP led the way in launching the Connect IE online platform; it allows Members, Providers and residents of the Inland Empire to search for resources to meet social and health care needs. IEHP and its Connect IE community partners now present this Summit to promote equal opportunity in health and human services. The partnership includes Inland Empire HIO, 211 San Bernardino, 211 Community Connect Riverside, CVHIP, Desert Healthcare District and United Ways serving San Bernardino and Riverside Counties.

To learn more, go to www.ConnectIE.org.

About IEHP
IEHP, Inland Empire Health Plan, is a not-for-profit Medicaid and Medicare health plan located in Rancho Cucamonga, California. With a network of more than 6,400 providers and more than 2,000 employees, IEHP serves more than 1.2 million residents in Riverside and San Bernardino counties who are enrolled in Medicaid or Cal MediConnect Plan (Medicare-Medicaid Plan). Through a dynamic partnership with Providers, award-winning service and innovative products, IEHP is fully committed to providing our Members with quality, accessible and wellness-based health care services. For more information, visit www.iehp.org.

Logo – https://mma.prnewswire.com/media/820442/IEHP_Logo.jpg

SOURCE IEHP

Chef Seamus Mullen: “The American Consumer Is Increasingly Aware of the Healthy Benefits of The Mediterranean Diet”

October 28, 2019

MADRID, Oct. 28, 2019 /PRNewswire/ –New Yorker Seamus Mullen has remarkable experience in the Spanish culinary tradition – after more than 25 years working around the cuisine, of which he is now a connoisseur. Growing up between stoves in Spain and the United States, Seamus first achieved great popularity in 2006 with Boquería, one of the first critically acclaimed New York Spanish restaurants. He is now ambassador of Olive Oils of Spain in the US and is committed to the harmonization between food, health and well-being.

To view the Multimedia News Release, please click: https://www.multivu.com/players/uk/8637451-chef-seamus-mullen-mediterranean-diet/

Previously, the notion of “healthy food” took away all pleasure and the taste of the dish, creating a dichotomy: we like food that we should not “eat” and we don’t like the food we supposedly “should” eat, Mullen explains. “The problem is that this way of understanding nutrition introduces the idea of obligation. Taking advantage of my professional experience – and the fact that I love to eat as much as I love to feel good – I try to illustrate that the idea of healthy food and delicious food are actually complementary ideas,” he adds.

“Today, the American consumer is increasingly aware of the nutritional value of the Mediterranean diet and obviously the addition of olive oil is essential. I got to know olive oil living and working in Spain. I incorporate it throughout my kitchen, very rare is a dish that does not have at least an olive oil dressing,” he emphasizes.

He is convinced that adopting a lifestyle that includes daily movement, socialization, recovery and stress moderation, combined with the incorporation of powerful ingredients such as olive oil, helps us mitigate diseases and prolong a healthy life. “I have seen many of my colleagues die of diseases or heart attacks that could have been avoided with simple changes in the way of life. 8 years ago, I was also on a very, very bad path and adopting a better relationship with food and starting a daily exercise practice has changed my life,” states the chef.

Olive Oils from Spain is the promotional brand of the Spanish Olive Oil Interprofessional, a non-profit organization formed by all the representative associations of the Spanish olive oil sector, and whose main objective is the dissemination of the healthy product internationally.

www.oliveoilworldtour.com
https://www.instagram.com/oliveoilworldtourus/
https://www.facebook.com/OliveOilWorldTourus/

Video: https://mma.prnewswire.com/media/1018436/Chef_Seamus_Mullen.mp4
Photo: https://mma.prnewswire.com/media/1018437/Seamus_Mullen.jpg

Contact:
Gines Mena: [email protected]
Oscar Westermeyer: [email protected]
Phone: +34-91-506-28-60

SOURCE Olive Oils from Spain

Charm City’s Leading Spanish-Language Financial Conference Showcases Art, Culture and 2020 Census

October 26, 2019

BALTIMORE, Oct. 26, 2019 /PRNewswire-HISPANIC PR WIRE/ — Baltimore’s only Spanish-language financial empowerment conference, “Mi Dinero, Mi Destino” kicks off today from 10am-3:30pm at Archbishop Borders’ School. In its fifth year, the free event brings together vibrant cultural arts, festive music, financial education and community resources.

State officials designated October as Maryland’s Financial Literacy Month. The William & Lanaea C. Featherstone Foundation, an award-winning nonprofit organization, hosts this gathering annually. With eight workshops, a fun family environment and a stellar speaker lineup, the event attracts the Charm City’s growing Spanish-speaking community.

“Financial education is a lynchpin in our journey to tackle inequality. Our goal is to create a world where there is equal access to opportunity,” said Lanaea C. Featherstone, CEO, Featherstone Foundation and Open Society Institute-Baltimore’s Fellows Advisory Board.

During a special luncheon ceremony, Alan Torres Tovar, head of community affairs, of the Consular Section of the Embassy of Mexico, will provide remarks. Catalina Rodriguez-Lima, director of the Mayor’s Office of Immigrant Affairs and Daniel Jones, partnership specialist, U.S. Census Bureau, will highlight local and national Census 2020 efforts. The Baltimore-based Mexican Folklore Group, Bailes de Mi Tierra, will also perform a series of traditional dances for attendees.

The free conference provides families with access to resources in Spanish on personal finance, understanding credit, the homebuying process, and tips on how to start a business, pay for college and choose a career path.

“State Farm is pleased to invest in innovative initiatives that are advancing economic growth in our communities,” said David Rosario, agent, State Farm.

The event kicks off with an exhibition hall that includes companies such as Bank of America, BB&T, BGE, Fulton Bank, Latino Economic Development Center, Maryland Department of Housing and Community Development, PNC, SECU, State Farm, Wells Fargo and a host of community organizations and government agencies.

Attendees will receive breakfast, lunch and includes activities for the children such as face painting and piñata-making. Interested attendees can register online or check-in onsite at Archbishop Borders School: 3500 Foster Ave, Baltimore, MD 21224.

SOURCE The William & Lanaea C. Featherstone Foundation

OneWest Bank Unveils New Branch Design at West Los Angeles Grand Opening

October 25, 2019

PASADENA, Calif., Oct. 25, 2019 /PRNewswire-HISPANIC PR WIRE/ — OneWest Bank, CIT’s Southern California retail bank division, today announced the grand opening of its West Los Angeles location featuring modern technology and a customized branch design.

“Our new branch reinforces our commitment to delivering an exceptional banking experience and empowering the diverse West Los Angeles community to meet their financial goals,” said Heather Ellison, head of Retail Banking at OneWest.

New features like redesigned ATMs, a digital bar where customers can charge their phones and laptops, and automated cash machines streamline many aspects of the branch experience, so staff can focus more on serving and interacting with customers. The design also incorporates environmentally-friendly elements like digital displays to cut down on paper usage, energy efficient lighting, and a water filtration system to reduce the use of plastic bottles.

Grand Opening and Custom Local Mural
OneWest hosted a ribbon-cutting event yesterday for customers, staff and public officials to celebrate and tour the new space. One notable aesthetic feature is a custom mural depicting well-known images of West Los Angeles neighborhood life. The piece is called Sepulveda Crossing, reflecting the location of the branch and the corridor of West Los Angeles. Seven local artists, including lead artist Roger Dolin, and six volunteer bank employees contributed to the 28-foot-long art piece. The event was also catered by Primo Donuts, a recognized neighborhood establishment owned by thirty-year OneWest Bank customer Ralph Primo.

Supporting Financial Literacy across West LA
As part of OneWest’s ongoing effort to empower customers to thrive, branch staff will soon introduce customized financial empowerment workshops based on its recently launched Personal Finance Empowered digital education platform offering free, customized modules for consumers of all ages.

“We’re passionate about serving the neighborhoods where we live and work,” continued Ellison. “And through programs like our financial literacy workshops, we’re thrilled to continue our efforts to support consumers across West Los Angeles.”

OneWest Bank’s West Los Angeles branch is located at 3000 S. Sepulveda Blvd. Los Angeles, CA 90034.

About OneWest Bank
OneWest Bank is committed to helping Southern California consumers and small businesses meet their financial goals by offering a variety of personal and small business banking and lending solutions. We are passionate about serving the Southern California community and are proud to invest in the neighborhoods where we live and work. OneWest Bank is a division of CIT Bank, N.A. (Member FDIC, Equal Housing Lender), a subsidiary of CIT Group Inc. (NYSE: CIT). Founded in 1908, CIT Group Inc. has approximately $50 billion in assets. For more information, visit OneWestBank.com and follow us on Facebook.

MEDIA RELATIONS:
Olivia Weiss
212-771-9657
[email protected]

Photo – https://mma.prnewswire.com/media/1017260/OneWest_Los_Angeles_Grand_Opening.jpg
Logo – https://mma.prnewswire.com/media/766202/OneWest_Bank_Logo.jpg

SOURCE OneWest Bank

HITEC Announces Graduating Emerging Executive Program Fellows for 2019

October 24, 2019

SAN FRANCISCO, Oct. 24, 2019 /PRNewswire-HISPANIC PR WIRE/ — HITEC is pleased to recognize 49 fellows for their successful completion of the 2019 Emerging Executive Program. Click here to see a list of the 2019 Graduating Fellows.

The HITEC Emerging Executive Program is a nine-month, cohort-based program that develops emerging and high-potential Hispanic technology leaders looking to become tomorrow’s executive leaders. The work of the Emerging Executive Program continues to be central to HITEC’s core mission – to develop future Hispanic technology and business leaders.

Critical to the success of HITEC’s Emerging Executive Program are the mentors who volunteer their time by contributing to the executive and leadership development of its members.

As HITEC continues to grow, it provides members with game-changing personal and professional development opportunities such as EEP, in an effort to build a stronger pipeline of the next generation of technology and business leaders who just happen to be Hispanic.

“The EEP provided me the opportunity to grow my leadership competency through education, leadership examples I could relate to, and a deeper understanding of our human nature. I’m grateful for the confidence and community gained,” said Sarah Adair, Senior Engineering Program Manager, Microsoft.

“It is an honor and privilege to have the ability to successfully mentor young Hispanics on their way up the corporate ladder. As such, I feel rewarded and valued, and strongly recommend giving back and mentoring,” said Adam Vazquez, Vice President IT, Hewlett Packard Enterprise.

Since 2014 HITEC has worked to develop the next generation of Hispanic technology leaders through the Emerging Executive Program. Since 2014, 191 leaders have completed the program, advancing in their careers and helping contribute to our growing community of Hispanic technology executives.

The 2019 HITEC EEP Fellows will be recognized during the HITEC Silicon Valley Leadership Summit on October 24th, 2019 hosted by Oracle in Redwood Shores, California.

HITEC Corporate Partners, Silver level and higher, have the opportunity to identify top performers and recommend them to participate in the program. HITEC will receive applications for the 2020 HITEC Emerging Executive Program from January 15th, 2020 to April 15th, 2020. HITEC Corporate Partners will be able to submit their applications online at hitecglobal.org/EEP.

Logo – https://mma.prnewswire.com/media/726204/HITEC_logo_color_01_Logo.jpg

SOURCE HITEC

To: All persons who used an unencrypted wireless network in the United States between January 1, 2007, and May 15, 2010

October 24, 2019

SAN FRANCISCO, Oct. 24, 2019 /PRNewswire-HISPANIC PR WIRE/ —

News provided by: SPECTOR ROSEMAN & KODROFF, PC, COHEN MILSTEIN SELLERS & TOLL PLLC, AND LIEFF CABRASER HEIMANN & BERNSTEIN, LLP.

A class action Settlement has been proposed in litigation against Google LLC (“Google”) relating to allegations that Google “Street View” vehicles unlawfully captured electronic communications sent or received over wireless network connections (“Wi-Fi connections”). If you used an unencrypted wireless network from which Google’s Street View vehicles obtained Payload Data (defined below) in the United States between January 1, 2007, and May 15, 2010, you are a Settlement Class Member.

“Payload Data” means data frames under the 802.11 Wireless Standard, consisting of a body that may contain the content of communications being transmitted over the network. Payload Data does not include data frames consisting of a header, nor does it include data frames containing solely network identifying information, such as a MAC Address or SSID. More information about the litigation, including a copy of the Consolidated Amended Class Action Complaint and a copy of the Settlement Agreement, are available on the Settlement Website, www.streetviewsettlement.com.

Under the Settlement, Google has agreed to destroy the Payload Data that Street View vehicles acquired in the United States between January 1, 2007, and May 15, 2010. Google has also agreed not to collect and store Payload Data via Street View vehicles for use in any product or service, except with notice and consent. In addition to these and other commitments described in the detailed Class Notice available at www.streetviewsettlement.com, Google has agreed to pay $13 million into a Settlement Fund. Google denies any wrongdoing, and no court or other entity has made any determination that any law has been violated.

If the Settlement is approved, the money in the Settlement Fund will be distributed to non-profit organizations that have a track record of addressing consumer concerns regarding the privacy of their electronic communications, as well as to pay attorneys’ fees and expenses and service awards for named plaintiffs as awarded by the Court, and the costs of giving notice of the Settlement to Class Members. The non-profit organizations that will receive funds from the Settlement are called “Cy Pres Recipients.” The Plaintiffs have recommended the following organizations to the Court to be Cy Pres Recipients: American Civil Liberties Union Foundation, Inc., Center for Digital Democracy, The Center on Privacy & Technology at Georgetown Law, Consumer Reports, Inc., Massachusetts Institute of Technology – Internet Policy Research Initiative, Public Knowledge, Rose Foundation for Communities and the Environment, and World Privacy Forum. The Electronic Privacy Information Center has also filed an application for funding. The Court will select the Cy Pres Recipients and will decide how much money each will receive from the Settlement Fund. As a condition of receiving this money, each Cy Pres Recipient must commit to use the funds to promote the protection of Internet privacy. A copy of the proposal from each potential Cy Pres Recipient describing how it would use money from the Settlement is available on the Settlement Website, at www.streetviewsettlement.com.

Class Counsel will ask the Court to award no more than $3.25 million in attorneys’ fees (25% of the Settlement Fund), up to $750,000 to reimburse Class Counsel for the expenses incurred to litigate and resolve this action, and up to $158,000 to reimburse the Court-appointed Notice Administrator, A.B. Data, Ltd., for the costs of administering the Settlement. Class Counsel will also ask the Court to approve service awards of between $500 and $5,000 to each of the named Plaintiffs for their service to the Settlement Class. Class Counsel’s application for fees, expenses, and service awards will be available on the Settlement Website, www.streetviewsettlement.com, after November 25, 2019.

The Court will decide whether to approve the proposed Settlement and Class Counsel’s application for fees, expenses, and Plaintiff service awards, at a hearing scheduled for February 28, 2020, in San Francisco, California. If approved, the Settlement will resolve the litigation entitled In re Google Inc. Street View Electronic Communications Litigation, Case No. 10-md-02184, which is pending before Judge Charles R. Breyer in the Northern District of California. You may, but are not required to, attend the Final Approval Hearing. If you wish to speak at the Final Approval Hearing, you must state your intention to do so in your written objection or comment. The requirements for submitting an objection, which must be postmarked no later than January 20, 2020, are available in the detailed Class Notice. You may also exclude yourself from the Settlement, on or before January 20, 2020, by following the instructions for excluding yourself in the detailed Class Notice. If the Settlement becomes final, excluding yourself is the only option that allows you to retain your rights to sue for claims relating to unencrypted Wi-Fi communications acquired by Street View Vehicles in the United States between January 1, 2007, and May 15, 2010.

More information about the litigation, the Settlement, the Final Approval Hearing, and the requirements for objecting to the Settlement, or excluding yourself, is available at www.streetviewsettlement.com.

PLEASE DO NOT TELEPHONE THE COURT OR THE COURT CLERK’S OFFICE TO INQUIRE ABOUT THIS SETTLEMENT.

SOURCE Spector Roseman & Kodroff, PC, Cohen Milstein Sellers & Toll PLLC, and Lieff Cabraser Heimann & Bernstein, LLP

Nice & Bella Launches Holiday Collection

October 24, 2019

DALLAS, Oct. 24, 2019 /PRNewswire-HISPANIC PR WIRE/ — International jewelry brand Nice & Bella is helping shoppers cross off their holiday shopping list with the launch of its newest collection of necklaces, bracelets, earrings, rings, watches and sunglasses, perfect for holiday gifting and special occasions.

The company’s latest catalog features hundreds of on-trend styles, including gold, rhodium and rose gold fashion, and statement pieces featuring crystals and other amazing stones. Proceeds generated through the sale of Nice & Bella products funds the Nice Foundation in Guadalajara, Mexico; which provides opportunities to children through educational programs, healthcare, and nutrition.

All of Nice & Bella’s jewelry is handcrafted in their own design center using only the highest quality materials and expert artisans. Retail prices range from $8 – $100 and come with a 1-year warranty.

“This catalog is filled with the most stylish and in-demand jewelry designs perfect for the holiday season,” said Alejandro Litchi, CEO of Nice & Bella. “Nice & Bella has a loyal following in Mexico, and now we are ready to replicate the same success in the United States.”

In addition to trendy and high-quality jewelry and accessories, Nice & Bella offers a proven, flexible and rewarding opportunity for those looking to get into business for themselves. For more information on products or on how to become a Nice & Bella distributor, visit www.niceonline.com/media and enter BellaHoliday.

About Nice & Bella
Nice & Bella was founded by the Litchi family 23 years ago in Mexico. The family started in the jewelry business over 80 years ago and transformed a small jewelry shop into an international design center that manufactures and ships high quality, artisan jewelry across three continents, and supplies more than 30 distribution centers throughout the United States, Latin America and Europe. Nice & Bella offers opportunity for everyone through social entrepreneurship.

SOURCE Nice & Bella

Powerful Stories About Safety Performance from Honda Customers and Family Members Expand Honda “Safety for Everyone” Brand Campaign

October 24, 2019

The new creative shows a long line of falling dominos - an artistic element popular on social media - as a visual metaphor demonstrating how one collision can affect many people.

TORRANCE, Calif., Oct. 24, 2019 /PRNewswire-HISPANIC PR WIRE/ — Drawing on emotional storytelling from the real world, Honda is launching the next iteration of its “Safety for Everyone” brand campaign, with a series of raw and compelling stories as told by actual Honda customers involved in serious collisions. The customers featured in the series were involved in major collision events, but walked away without serious injury, crediting the performance of the Honda vehicle with saving their lives. The stories featured in the powerful new social video series are taken from social media posts and letters that Honda received from these appreciative customers.

The Safety for Everyone Customer Stories campaign begins today, and will run through 2020 across Honda social channels and on VoD. Each story embodies the central theme from the brand spot that launched in September (https://honda.us/safetyforeveryone-commercial) – that collisions affect more than those directly involved, including family members, loved ones and close friends. The new videos also direct viewers to a “Safety for Everyone” website (https://honda.us/safetyforeveryone-web) where Honda engineers explain how they develop Honda vehicles to help protect customers in various collision scenarios, along with other safety information.

Nicole Hart’s Story
The first customer story featured in the new series involves Nicole Hart, who shared on Facebook and in a letter to Honda, that in April 2019, she reached for a tissue while driving her 2018 HR-V and found herself drifting into oncoming traffic (https://honda.us/safetyforeveryone-nicolestory). Hart’s vehicle hit the utility trailer towed by a pickup truck and her Honda HR-V rolled over multiple times. Hart walked away with only a sprained wrist and minor cuts and bruises, crediting the thoughtful engineering design of her Honda vehicle with her survival: “I truly believe your well-built vehicle saved my life,” she wrote.

“I am grateful to those who designed and engineered my Honda HR-V. The amount of consideration Honda puts into the safety of each and every vehicle they put on the road makes all the difference,” said Hart. “Not only did I have a guardian angel the day I crashed, but I had a Honda.”

Following the crash, HondaLink^® Assist, a feature of Honda’s cloud-based connected car system, HondaLink®, automatically prompted a call to a response agent who immediately requested that emergency personnel arrive on the scene. In the case of an emergency, trained response agents can deliver priority attention and request that help be sent to the scene.

“I truly believe that the structure and safety features in my vehicle saved my life,” added Hart. “I applaud Honda for the work they do and for being pioneers when it comes to customer safety.”

“Safety for Everyone” Customer Stories Series
Additional videos in the Safety for Everyone Customer Stories series will be released in the coming weeks, featuring onscreen interviews with family members directly impacted by the safety and well-being of a Honda customer involved in a collision.

In addition to telling customer stories, the new creative shows a long line of falling dominos – an artistic element popular on social media – as a visual metaphor demonstrating how one collision can affect many people: https://honda.us/safetyforeveryone-chainreaction.

Honda’s Safety for Everyone brand marketing campaign will feature an assortment of customer stories and creative available in :30, :15, :08 and :06 formats. The music featured in the new series also was used in Honda’s Safety for Everyone brand commercial, currently airing during primetime cable and major sports games.

Honda’s Safety for Everyone Approach
Safety for Everyone represents Honda’s unique approach to vehicle safety and vision for a collision-free mobile society where its customers and everyone sharing the road – pedestrians, motorcycle riders, cyclists and occupants of other vehicles – can safely and confidently enjoy the freedom of mobility. With nearly 40,000 lives being lost each year in the United States due to motor vehicle crashes, Honda is committed to developing and deploying advanced passive safety and active safety systems that help protect passengers in a wider variety of collision scenarios, such as the recently announced new front passenger airbag technology designed by Honda engineers.

HondaLink^®Assist
HondaLink^® Assist¹, an additional new feature available on HR-V EX and above, can help request emergency assistance for drivers. If a compatible phone is paired through Bluetooth^®HandsFreeLink^®, there is a cellular connection and an airbag deployment sensor is triggered by a collision, the system is designed to automatically attempt to notify an operator, report the car’s current location, and allow you to talk directly to the operator. The operator can then contact emergency services if needed.

HondaLink^®
HondaLink^® is Honda’s cloud-based connected car system, which links owners’ compatible smartphones and data packages to their Honda’s embedded telematics system. The subscription-based HondaLink^® system works any time the phone and the vehicle both have a data connection, and allows Honda owners a wide range of features and functionality. Basic and Link services are complimentary, with Security, Remote and Concierge services available for an additional charge after a trial period.

HondaLink^® offers drivers a wide variety of complementary services, such as the ability to make service appointments, get roadside assistance, and receive recall and vehicle notifications directly on the driver’s smartphone. Additional HondaLink services available on a subscription basis include geofencing and speed alerts for parents of teen drivers, a stolen vehicle locator, enhanced roadside assistance, automatic collision notification, remote start, and even personal concierge services.²

For More Information
Additional media information including detailed pricing features and high-resolution photography of all 2020 Honda models is available at hondanews.com. Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

¹ Honda reserves the right to terminate HondaLink Assist services at any time or for any reason, and in the future may not be able to provide services due to changes in or obsolescence of technology integral to the service or changes in government regulation.

² Not all features available on all models and/or trims

The Safety for Everyone Customer Stories series also features onscreen interviews with family members directly impacted by the safety and well-being of a Honda customer involved in a collision.

The creative illustrates a visual chain reaction showing how a collision –or news of a collision – can cause an emotional domino effect.

Video – https://www.youtube.com/watch?v=eAiBZcz84Iw
Photo – https://mma.prnewswire.com/media/1016589/Honda_Safety_Dominos.jpg
Photo – https://mma.prnewswire.com/media/1016587/Honda_Safety_Interview_Nicole.jpg
Photo – https://mma.prnewswire.com/media/1016588/Honda_Safety_Dominos_Night.jpg
Logo – https://mma.prnewswire.com/media/451598/Honda_Logo.jpg

SOURCE Honda

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