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Makita Launches Next Phase of National Media Campaign Promoting Cordless Outdoor Power Equipment

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LA MIRADA, California, Oct. 2, 2019 /PRNewswire-HISPANIC PR WIRE/ — Makita U.S.A., Inc. just announced the next phase of a national media campaign promoting cordless outdoor power equipment. Continuing the success of the national spring commercial, Makita will run another commercial this fall season. The “Rule the Outdoors” campaign promotes Makita® LXT® Cordless Outdoor Power Equipment and the benefits of battery-powered outdoor power equipment, including instant starts, lower noise, reduced maintenance, and zero emissions.  

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8528651-makita-cordless-power-equipment-rule-the-outdoors/

“We exceeded expectations with the campaign earlier this year.” Brent Withey, vice president of brand marketing, Makita U.S.A., Inc. “We want to capitalize on that success by continuing communication of the advantages of Makita’s cordless outdoor power equipment across a range of media.”

The national media campaign targets professional and homeowner users and includes a series of television commercials, digital and social media advertising, and print advertising that showcases main products from Makita’s cordless outdoor power equipment line and the benefits of the gas-free equipment. Collectively, the campaign will capture over 300 million household impressions.

This new commercial features the 18V X2 (36V) LXT Cordless Chain Saw (XCU03) and Blower (XBU02). It will air during prime-time spots within highly-rated shows on Discovery Channel, ESPN, History Channel, MotorTrend, and other networks (see chart for sample programs). The television commercial can also be viewed at www.youtube.com/makitatools

SAMPLE OF PROGRAMS

NETWORK

PROGRAM

Discovery
Channel

Diesel Brothers

Gold Rush

Motor Mondays

ESPN

Sports Center

Live Sport Events

History
Channel

American Pickers

American Enthusiast: Drive

Forged in Fire

Makita® LXT® Cordless Outdoor Power Equipment

The “Rule the Outdoors” campaign demonstrates Makita’s commitment to cordless technology and battery-powered outdoor power equipment. The equipment showcased in the campaign includes the Makita LXT Cordless Chain Saw (XCU03), Blower (XBU02), String Trimmer (XRU15), and Lawn Mower (XML03). Each product is powered by a fast-charging LXT lithium-ion battery and brushless motor, which work together to provide more power, speed, and run-time.

Unique to the industry, Makita has over 100 years in motor engineering and development, 90 years of gas and chain saw expertise, and 40 years innovating cordless products. The result of this knowledge and experience is an expanding range of professional-grade outdoor power equipment.

Gas Performance without the Hassles

Makita’s LXT Cordless Outdoor Power Equipment provides gas performance without the hassles.

The benefits of Makita Cordless Outdoor Power Equipment:

  • Ease of Use – Starts instantly (no pull-starts required), and no gas means reduced maintenance
  • Community – Reduced noise benefits the user and neighbors
  • Environment – Zero emissions for cleaner operation
  • Innovation and Technology – Showcasing the LXT Cordless System and purpose-built Makita brushless motors
  • Experience and Expertise – Makita has over 100 years of motor engineering experience, 90 years of chainsaw and gas expertise, and over 40 years in cordless technology
  • Compatibility – The LXT system comprises 225+ products* that run on the same battery platform for work on the job site or at home

One system. Endless possibilities.

The Makita LXT Cordless System takes users from power tools to outdoor power equipment to get the job done. This single, comprehensive system utilizes LXT lithium-ion batteries to power over 225 cordless products*, providing convenience, efficiency, and productivity. The technology within LXT Cordless Products will modernize the way a user works and is engineered to empower users to rule the outdoors and any jobsite.

For more information about LXT outdoor power equipment and current promotions, visit www.makitatools.com/rto 

About Makita
Makita is a worldwide manufacturer of industrial power tools, power equipment, and pneumatics and offers a wide range of industrial accessories. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network throughout the U.S. Call 800/4-MAKITA or visit makitatools.com. Find Makita on Instagram, YouTube, Facebook, and Twitter @makitatools

MEDIA CONTACTS
Wayne Hart
(714) 522-8088 x4410
[email protected]

Jennifer Morse
(714) 522-8088 x 4401
[email protected]

Consumer Inquiries:
(800) 4-MAKITA
makitatools.com
@makitatools

Video – https://youtu.be/OM_2fAM2_1Q

SOURCE Makita

Outset Medical Receives U.S. Department of Health and Human Services Contract to Provide Tablo Dialysis Systems for Disaster Recovery Response

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SAN JOSE, Calif., Oct. 2, 2019 /PRNewswire-HISPANIC PR WIRE/ — Outset Medical, a commercial-stage company delivering first-of-its-kind technology into the growing global dialysis market, today announced the U.S. Department of Health and Human Services (HHS) awarded a contract for the use of the Tablo™ Hemodialysis Systems to serve dialysis patients in communities hit by natural disasters.  The HHS Office of the Assistant Secretary for Preparedness and Response will be prepared to use the systems by the end of this year.  

“Emergencies such as hurricanes and floods can severely impede dialysis services, and put a vulnerable population at risk,” said Outset Medical Chief Executive Office Leslie Trigg.  “Tablo’s design enables fast deployment to the field using existing water sources in the disaster-affected community.  Its simplicity accelerates training and set-up time.  We are honored to partner with HHS in helping fulfill their mission.” 

Tablo was designed in Silicon Valley to reduce the cost and complexity of dialysis care. Requiring only an electrical outlet and tap water to operate, compact Tablo systems free patients and providers from expensive clinic infrastructure.  The machine’s functionality enables it to serve as a dialysis clinic on wheels.  Wireless data, sensor-based automation and an animated touchscreen make the system easy to learn and use.   

Award Winning Technology

In April, Outset was a winner of the KidneyX Redesign Dialysis Competition. Outset’s winning concept marries data from Tablo’s unique sensors and automation systems with physiologic data from the patient.  The result is aimed at personalized dialysis treatments that improve patient outcomes.

The KidneyX Redesign Dialysis Competition is a partnership between the U.S. Department of Health and Human Services and the American Society of Nephrology to support innovative strategies for tackling kidney disease.  This space has been historically underfunded despite a growing patient population and poor patient outcomes, including high mortality and low quality of life. These sub-optimal outcomes are partly due to dialysis treatment decisions based on incomplete, imprecise physiologic measurements, and a one-size-fits-all approach to treatment planning. Tablo has a proprietary suite of sensors and data sets that can allow it to merge data from the machine and the patient in order to automatically adjust treatment parameters and customize therapy to an individual patient’s needs, all without interrupting clinic workflow.

Outset’s Tablo System was also recently recognized with a Gold Edison Award in the medical patient experience category. The Edison Awards honor game-changing innovations at the forefront of new product and service development, marketing and human-centered design. Nominees were judged by a panel of more than 3,000 leading business executives including past award winners, academics and leaders in the fields of product development, design, engineering, science and medicine. Tablo received the top prize in its category, the Gold Award.

ABOUT OUTSET MEDICAL

Silicon Valley-based Outset Medical is dedicated to technology-driven service model innovation aimed at reducing cost and transforming the patient care experience. Outset’s Tablo System is CE-marked and FDA-cleared for use in acute and chronic care settings. In addition to its acute and chronic care commercial expansion, the company is conducting a clinical trial to expand Tablo’s labeled indication to include home use.

To learn more about the announcement, go to: https://twitter.com/SecAzar/status/1179092152007221249?s=20

To learn more about Outset Medical and Tablo visit www.outsetmedical.com and follow the company on Twitter at @OutsetMedical.

 

SOURCE Outset Medical

Mazda Unveils Mazda3 TCR

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Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

IRVINE, California, Oct. 1, 2019 /PRNewswire-HISPANIC PR WIRE/ — Mazda Motorsports announced today the newest addition to its motorsports program with the unveiling of the all-new Mazda3 TCR race car. The Mazda3 TCR will hit the racetrack as part of the 2020 IMSA Michelin Pilot Challenge, beginning with the four-hour Endurance Challenge that is part of the Rolex 24 at Daytona weekend of racing on January 26, 2020.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

By retaining the striking design of the 2019 Mazda3 hatchback, the Mazda3 TCR features the latest iteration of the brand’s signature Kodo – Soul of Motion design language. Envisioned within the walls of Mazda Design America in Irvine, California, designers spent countless hours ensuring the aerodynamics of the Mazda3 TCR are compliant with all TCR regulations, and flow seamlessly with the clean lines found on the Mazda3.

“TCR represents a great opportunity for us to showcase the new Mazda3 and provide our customers another avenue to race Mazda vehicles,” said Masahiro Moro, Chairman and CEO, Mazda North American Operations. “Some of our most important successes in IMSA and SRO TC Americas have been thanks to dedicated customers who chose to race with Mazda, and we hope the next generation of Mazda racers see the same potential in the Mazda3 TCR.”

“The Mazda3 features the outstanding design and engineering that Mazda is known for, and because of that, it is a fantastic foundation for our new Mazda3 TCR,” said John Doonan, Director, Mazda Motorsports. “We have looked forward to returning to the IMSA Michelin Pilot Challenge for several seasons, and everyone at Mazda is very excited that we will do just that in 2020. We are eagerly anticipating success for the Mazda3 TCR in IMSA, SRO Americas and in TCR championships around the world.”

The Mazda3 TCR will be powered by a turbocharged, 4-cylinder engine producing 350 horsepower and will use a paddle-shifted six-speed transmission. Developed and supported by Long Road Racing, the manufacturer of the Global Mazda MX-5 Cup car, the Mazda3 TCR is homologated to compete in any of the 36 TCR-sanctioned championships around the globe.

More information about the Mazda3 TCR is available at MazdaMotorsports.com and LongRoadRacing.com.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

Mazda Motorsports boasts the most comprehensive auto racing development ladder system of any auto manufacturer in the world. The Mazda Road to 24 (#MRT24) program offers a number of scholarships to advance drivers up the sports car racing ladder, beginning with the Global MX-5 Cup series and culminating with Mazda Team Joest. In grassroots road racing, more Mazdas race on any given weekend in North America than any other manufacturer. Follow all of the latest news at MazdaMotorsports.com, @MazdaRacing on Twitter, and Mazda Motorsports on Instagram and Facebook.

Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.

Logo – https://mma.prnewswire.com/media/53154/mazda_north_american_operations_logo.jpg

SOURCE Mazda North American Operations

San Antonio’s Newest Cultural Icon, Ruby City, Opens in Growing, Unique Arts Scene

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Exterior of major new contemporary art center Ruby City, opening October 13, 2019 in San Antonio. Ruby City designed by renowned architect Sir David Adjaye OBE as well as major exhibition of Mexican artist Sebastián, puts the Alamo City on art lovers’ must-see lists. Photo © Dror Baldinger. Courtesy of Ruby City and Adjaye Associates.

SAN ANTONIO, Oct. 1, 2019 /PRNewswire-HISPANIC PR WIRE/ — The much-anticipated, October opening of Ruby City is the latest major cultural development in San Antonio, coming on the heels of a $100 million expansion of The Witte Museum, a multi-million-dollar transformation of the McNay Art Museum and a $40 million expansion at the San Antonio Botanical Garden. The new experiences, along with remarkable exhibitions puts San Antonio in the art world spotlight this fall.

Exterior of major new contemporary art center Ruby City, opening October 13, 2019 in San Antonio. Ruby City designed by renowned architect Sir David Adjaye OBE as well as major exhibition of Mexican artist Sebastián, puts the Alamo City on art lovers’ must-see lists. Photo © Dror Baldinger. Courtesy of Ruby City and Adjaye Associates.

Opening October 13, Ruby City is the dream made reality of the late philanthropist Linda Pace for a dedicated space for contemporary works by locally and internationally acclaimed artists. Building on the Linda Pace Foundation Collection of more than 900 works, the inaugural exhibition is presented in three parts, entitled Waking Dream, Isaac Julien: Playtime, and Jewels in the Concrete. The design of the building by distinguished architect Sir David Adjaye OBE is inspired, in part, by the 16th century Spanish Missions in San Antonio. The exterior concrete skin is imbued with a rich red tone giving the building its ruby red glow. Ruby City is part of a larger campus including Chris Park, a public green space named in memory of Pace’s son, and Studio, an exhibition space presenting curated shows throughout the year.

San Antonio visitors also can look forward to a celebration of Mexican artist Sebastián, in the exclusive city-wide exhibit “Sebastian in San Antonio: 50+ Years/20+ sites/100+ works.” Best known for his monumental sculptures found around the world, Sebastián’s work has been shown in more than 190 solo exhibitions and permanent works in over 20 countries including Germany, Brazil and Japan. San Antonio is of significance for Sebastián and his work, with his iconic “La Antorcha de la Amistad” sculpture a notable part of the city’s skyline. More than 100 2D and 3D works will be on display from September 2019 to May 2020 in accessible locations including the River Walk, Market Square, Culture Commons Gallery at Plaza de Armas and the San Antonio International Airport.

The opening of Ruby City and the Sebastián exhibition join San Antonio’s over two dozen cultural institutions and art programs, making the city a top destination for art lovers. Additional arts highlights for this fall include:

  • The 25th anniversary and return of early resident artists Alex de Leon and Elizabeth McGrath to Artpace San Antonio.
  • San Antonio’s first contemporary art space, Blue Star Contemporary, featuring four exhibitions including Joey Fauerso’s Teardowns, Margaret Craig’s Sea Islands, Tsuyoshi Anzai’s Healthy Machines and Sterling Allen and Larry Graeber’s Formal Proof.
  • Briscoe Western Arts Museum is showing more than 100 paintings and sculptures of animals around the world in the Society of Animal Artists’ 59th Annual Exhibition Art and the Animal.
  • McNay Art Museum, Texas’ first modern art museum, is undergoing a $6.25 million transformation of its grounds and sculpture gardens. This fall, visitors can view Picasso to Hockney: Modern Art on Stage, as well as Mary Cassatt’s Impressionist masterpiece The Cup of Tea on exclusive loan from the Metropolitan Museum of Art, New York as part of the McNay’s suite of Cassatt’s well-known aquatints and other works.
  • San Antonio Museum of Art (SAMA) welcomes two distinct exhibitions: Victorian Radicals: From the Pre-Raphaelites to the Arts & Crafts Movement and Elegant Pursuits: The Arts of China’s Educated Elite, 1400-1900. Elegant Pursuits celebrates the unveiling of a large Taihu rock, a gift of the Chinese Sister City, Wuxi, honoring San Antonio’s tricentennial anniversary. SAMA is the first museum in the southwest to present a Taihu rock to the public.
  • Following its recent $100 million expansion, The Witte presents Mythic Creatures: Dragons, Unicorns & Mermaids, where museum goers investigate how misidentification, speculation, fear or imagination could have inspired the development of some legendary creatures.

To learn more about San Antonio’s lively arts scene, go to visitsanantonio.com/arts.

Additional exhibition information and images available at media.visitsanantonio.com. 

A major retrospective exhibition of Mexican artist Sebastián, as well as the major new contemporary art center Ruby City, opening October 13, 2019, designed by renowned architect Sir David Adjaye OBE, puts the San Antonio on art lovers’ must-see lists. Sebastian's “La Antorcha de la Amistad” sculpture is a notable part of the city’s skyline (center of image, in red).

Photo – https://mma.prnewswire.com/media/1003959/Visit_San_Antonio_Ruby_City_Exterior.jpg
Photo – https://mma.prnewswire.com/media/1003960/Visit_San_Antonio_Skyline.jpg

SOURCE Visit San Antonio

Blue Shield of California Brings More Benefits and Cutting-Edge Technologies to Medicare Advantage Members; Expands Geographic Footprint in Northern California

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Blue Shield of California Logo

SAN FRANCISCO, Oct. 1, 2019 /PRNewswire-HISPANIC PR WIRE/ — Blue Shield of California announced that its Medicare Advantage members will be eligible for new benefits and services to help them improve their health, as well as an expansion to serve Medicare beneficiaries in the full counties of Alameda, San Mateo and Sacramento.

Blue Shield of California Logo

“The mission of our nonprofit health plan is to bring affordable and quality health care to as many Californians as possible,” said Krista Bowers, General Manager of Senior Markets, Blue Shield of California. “As more of the baby boomer generation ages into Medicare, offering more benefits and services has become a priority.”

Blue Shield’s Medicare Advantage plans offer services such as coverage for hearing aids, routine vision services including exams and eyewear as well as the SilverSneakers® Fitness Program. Benefits vary by plans and service areas.

Blue Shield is also providing its Medicare Advantage members access to WellvolutionSM, a best-in-class and largest in the industry network of clinically proven health-management and wellness resources that use lifestyle to prevent, treat and even reverse disease. The platform – previously only available to Blue Shield’s commercial health plan members – will be available to Blue Shield’s Medicare Advantage plan members as of January 1, 2020. Wellvolution helps address:

  • Sleep quality
  • Stress management
  • Physical activity
  • Diet and nutrition
  • Tobacco cessation
  • Cardio-metabolic disease prevention (e.g. diabetes, heart disease, etc.)
  • Chronic condition reversal

Blue Shield will be offering Medicare Advantage PPO and HMO plans in Alameda County and a Medicare Advantage HMO plan in San Mateo County. It will also expand its Medicare Advantage HMO service area to serve all of Sacramento County.

As part of the expansion into additional geographic regions, Blue Shield has added Brown & Toland (San Mateo and Alameda counties) and Sutter Health (San Mateo County) to its Medicare Advantage provider network.

Medicare’s Annual Election Period is October 15, 2019 to December 7, 2019. For more information about Blue Shield’s Medicare plan offerings, please visit https://blueshieldcamedicare.com/.

About Blue Shield of California
Blue Shield of California strives to create a health care system worthy of our family and friends that is sustainably affordable. We are a nonprofit, independent member of the Blue Cross Blue Shield Association with 6,800 employees, more than $20 billion in annual revenue and 4.3 million members. Founded in 1939 and headquartered in San Francisco, Blue Shield of California and its affiliates provide health, dental, vision, Medi-Cal and Medicare health care service plans in California. The company has contributed more than $500 million to Blue Shield of California Foundation since 2002 to have a positive impact on California communities.

For more news about Blue Shield of California, please visit our News Center at  www.news.blueshieldca.com. Or follow us on LinkedIn, Twitter, or Facebook.

CONTACT:

Carol Thornton

Blue Shield of California

415-229-5359

[email protected]

Logo – https://mma.prnewswire.com/media/810201/blue_jpg_Logo.jpg

SOURCE Blue Shield of California

Blue Shield of California Offers Innovative Benefits, Services to Medicare Advantage Members, Expands Geographic Footprint in Southern California

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Blue Shield of California Logo

LOS ANGELES, Oct. 1, 2019 /PRNewswire-HISPANIC PR WIRE/ — Blue Shield of California Medicare Advantage members will be eligible for new benefits, services and clinically-proven technological tools to help them improve their health and get to the doctor starting in 2020. The nonprofit health plan is also expanding to serve the full counties of Los Angeles, Riverside (including Palm Springs), San Bernardino, Kern and Ventura.

Blue Shield of California Logo

“The mission of our nonprofit health plan is to bring affordable and quality health care to as many Californians as possible,” said Krista Bowers, General Manager, Senior Markets, Blue Shield of California. “As more of the baby boomer generation ages into Medicare, getting them access to new services, benefits and technology is a priority.”

Blue Shield’s Medicare Advantage plans offer services such as coverage for over-the-counter (OTC) items, access to physicians via smartphones or computer, and transportation to appointments. Benefits vary by plans and service area.

In addition, Blue Shield has added access for Medicare Advantage plan members to its Wellvolution℠ platform, providing personalized online and in-person programs that use lifestyle to prevent, treat and even reverse disease. The platform – previously only available to people enrolled in Blue Shield’s commercial health plans – gives members access to a best-in-class network of clinically proven health-management and wellness resources that empowers members to take control in improving their own health. The conditions that Wellvolution can help address include:

  • Sleep quality
  • Stress management
  • Physical activity
  • Diet and nutrition
  • Tobacco cessation
  • Cardio-metabolic disease prevention (e.g. diabetes, heart disease, etc.)
  • Chronic condition reversal

Select Blue Shield Medicare Advantage plans in Los Angeles, Orange, San Bernardino and Riverside Counties will also include a benefit for routine transportation services to access non-emergent health care, such as physician office visits and to other plan-approved health care related destinations, at no additional cost. 

Blue Shield is introducing two new plans for Southern California: Blue Shield Inspire and Blue Shield Vital. Blue Shield Inspire will be offered in Los Angeles and Orange counties and will offer members supplemental benefits including a personal emergency response system, routine dental, hearing aids, and the SilverSneakers® Fitness Program. Blue Shield Vital provides members with a reduction to their monthly Part B premium, up to $600 annually. Blue Shield Vital will be offered in Los Angeles, Orange, San Bernardino and Riverside counties.

Also, in order to give members more care provider options in Southern California, Blue Shield has expanded its network relationship to provide its Medicare Advantage plan members access to UCLA Health.

Medicare’s Annual Election Period is October 15, 2019 to December 7, 2019. For more information about Blue Shield’s Medicare plan offerings, please visit https://blueshieldcamedicare.com/.

About Blue Shield of California
Blue Shield of California strives to create a health care system worthy of our family and friends that is sustainably affordable. We are a nonprofit, independent member of the Blue Cross Blue Shield Association with 6,800 employees, more than $20 billion in annual revenue and 4.3 million members. Founded in 1939 and headquartered in San Francisco, Blue Shield of California and its affiliates provide health, dental, vision, Medi-Cal and Medicare health care service plans in California. The company has contributed more than $500 million to Blue Shield of California Foundation since 2002 to have a positive impact on California communities.  

For more news about Blue Shield of California, please visit our News Center at www.news.blueshieldca.com. Or follow us on LinkedIn, Twitter, or Facebook.

CONTACT:

Carol Thornton

Blue Shield of California

415-229-5359

[email protected]

Logo – https://mma.prnewswire.com/media/810201/blue_jpg_Logo.jpg

SOURCE Blue Shield of California

CMC Annual Summit Comes to New York City April 27-29, 2020

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AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results.

FAIRFAX, Virginia, Oct. 1, 2019 /PRNewswire-HISPANIC PR WIRE/ — Today, CMC: The Voice of Hispanic Marketing announced that its annual multicultural marketing summit will take place at the Westin Hotel Times Square in New York City from April 27-29, 2020.

AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results.

With 52 percent of individuals under 18 years old being ethnically and racially diverse, the 2020 CMC Annual Summit is a call to action for brands and agencies to hone their Multicultural Readiness in order to navigate this seismic shift in the nation’s cultural landscape.

“Marketers who are neither investing in this new majority nor culturally fluent when it comes to this diverse mainstream are losing market share every day,” said CMC Chair-Elect and Conference Chair Gonzalo Del Fa, president of GroupM Multicultural. “No other marketing conference will focus more on this new majority, giving insights, strategies and best practices to help brands understand that today’s marketing must be inherently culture-driven.”

Attendees can expect C-suite executives and top leaders from agencies and top brands, headliners in entertainment and journalism, creatives, trendsetters, influencers, futurists—all bringing their own multicultural experience and lessons, inherently valuable to the entire marketing community.

Registration will open in January. For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook, LinkedIn,  Instagram and Twitter at @cmchispanic.

About CMC

Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

Logo – https://mma.prnewswire.com/media/635930/Culture_Marketing_Council_Logo.jpg

SOURCE Culture Marketing Council: The Voice of Hispanic Marketing

Mazda Reports September Sales Results

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Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

IRVINE, California, Oct. 1, 2019 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) today reported total September sales of 18,838 vehicles, a decrease of 11.4 percent compared to September 2018. Year-to-date sales through September saw a decrease of 11.5 percent, with 208,167 vehicles sold. With 23 selling days in September, compared to 25 the year prior, the company posted a decrease of 3.7 percent on a Daily Selling Rate (DSR) basis.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

September sales were strong for Mazda’s CX-3 with 1,449 vehicles sold, an increase of 18.9 percent compared to last year.

CPO sales totaled 4,445 vehicles in September, a decrease of 4 percent compared to September 2018. Year-to-date CPO sales increased 16 percent, with 39,835 vehicles sold.

Mazda Motor de Mexico (MMdM) reported September sales of 4,296 vehicles, a decrease of 9 percent compared to September last year. Year-to-date sales through September increased 6 percent, with 38,480 vehicles sold.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.

Month-To-Date

Year-To-Date

September

September

YOY %

% MTD

September

September

YOY %

% MTD

2019

2018

Change

DSR

2019

2018

Change

DSR

Mazda3

3,507

4,635

(24.3)%

(17.8)%

40,506

51,294

(21.0)%

(20.7)%

Mazda6

1,119

2,123

(47.3)%

(42.7)%

17,285

24,741

(30.1)%

(29.8)%

MX-5 Miata

512

756

(32.3)%

(26.4)%

6,351

7,460

(14.9)%

(14.5)%

CX-3

1,449

1,219

18.9%

29.2%

11,780

13,715

(14.1)%

(13.7)%

CX-5

10,332

10,538

(2.0)%

6.6%

113,702

116,728

(2.6)%

(2.2)%

CX-9

1,919

1,986

(3.4)%

5.0%

18,543

21,184

(12.5)%

(12.1)%

CARS

5,138

7,514

(31.6)%

(25.7)%

64,142

83,495

(23.2)%

(22.8)%

TRUCKS

13,700

13,743

(0.3)%

8.4%

144,025

151,627

(5.0)%

(4.6)%

TOTAL

18,838

21,257

(11.4)%

(3.7)%

208,167

235,122

(11.5)%

(11.1)%

*Selling Days

23

25

229

230

Logo – https://mma.prnewswire.com/media/53154/mazda_north_american_operations_logo.jpg  

SOURCE Mazda North American Operations

100 Days 100 Ways Helps Consumers Sprint to Savings this Holiday Season

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When Debt is the Problem, We are the Solution...

Consolidated Credit’s interactive holiday budget planner streamlines preparation and savings

FORT LAUDERDALE, Florida, Oct. 1, 2019 /PRNewswire-HISPANIC PR WIRE/ — There are less than 100 days left to shop for the winter holidays, and Consolidated Credit has created a sprint-style campaign to help consumers stay out of debt.

The thrill of enticing deals can make you throw down money around the holidays, but it’s important to budget and not get wrapped up in debt. The first thing people need to do is create a holiday budget. An easy way to do this is with Consolidated Credit’s Holiday Spending Planner.  

The free interactive holiday spending planner helps consumers set a practical holiday plan based on their annual income. It includes all the expenses people need to cover during the holidays, from gifts and decorations, all the way down to travel costs and shipping.

Consolidated Credit’s Facebook, Twitter, Instagram, and Pinterest have money-saving daily tips for the “100 Days, 100 Ways to Save” campaign. “The 100 days, 100 ways tips are designed to help people learn practical ways to keep holiday costs low,” says April Lewis-Parks, Education Director for Consolidated Credit.

This campaign also features a social media contest for those following Consolidated Credit. People who retweet, like, share, pin, and repost are entered for a chance to win $100 each month through December. One social action equals one contest entry, and there is no limit to how many entries a follower can submit. Drawings will be conducted on October 16th, November 16th, and December 16th.

The Holiday Survival Guide included in this campaign helps consumers reflect, plan, and shop for the holiday season. First, consumers can ask themselves a series of thought-provoking questions at the outset of the guide. Then, consumers can use the Holiday Spending Planner to help them keep track of spending and avoid credit card debt.

“The winter holidays are the most expensive time of year for most families,” explains Lewis-Parks. “The “100 Days, 100 Ways to Save” campaign, the Holiday Spending Planner and Survival Guide help consumers avoid overspending.”

About: In 26 years, Consolidated Credit has helped over 6.5 million people overcome debt and financial challenges. Their mission is to assist families throughout the United States to end financial crises and solve money management issues through education and counseling.

When Debt is the Problem, We are the Solution...

Logo – https://mma.prnewswire.com/media/528613/Consolidated_Credit_Logo.jpg

SOURCE Consolidated Credit

LISC, Maestro Cares Foundation, Good Bunny Foundation and Cubs Charities team up to launch Play Ball Again to rebuild community baseball fields in Puerto Rico

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NEW YORK, Sept. 30, 2019 /PRNewswire-HISPANIC PR WIRE/ — When Hurricanes Irma and Maria ravaged Puerto Rico in 2017, they devastated community baseball programs across the island, shredding more than 300 fields where young people once played and world-class talent had long been nurtured.

Now, music icon Marc Anthony and Latin star Bad Bunny lead funding for a new program called Play Ball Again to help rebuild some of those damaged fields and facilitate local programming for 17,500 youth. Organizers hope to generate “an upward spiral of opportunity” for local residents that goes far beyond the dugout, according to Maurice A. Jones, president and CEO of the Local Initiatives Support Corporation (LISC), which created Play Ball Again and is coordinating development work on the ground.

“Sports and recreation activities help restore a sense of normalcy, in the wake of disasters,” explained Latin music icon Marc Anthony, whose Maestro Cares Foundation is among the program’s earliest supporters. “Baseball isn’t just a game in this context. It helps young people do better in school and improves family life and health in difficult circumstances.”

Maestro Cares teamed up with the Good Bunny Foundation and UNICEF USA to fund the first $300,000 of what LISC expects to be more than $1.6 million in field renovations. Cubs Charities joined the effort with an additional $100,000 in support, and the Kohler Company made a commitment to donate bathroom fixtures for onsite facilities.

All told, LISC anticipates funding will revitalize 25 fields, including sites in Vega Baja, Carolina, Yabucoa, Yauco, Utuado, Loíza, Caguas, and Casteñer. These communities represent a diverse geographic slice of Puerto Rico, encompassing some of the most concentrated numbers of youth players in rural areas, and those hardest hit by the hurricanes. Field repairs will augment larger community development work undertaken by LISC and local partners.

“Growing up on the island I spent a lot of time in some of these parks that are now destroyed,” noted Bad Bunny, whose San Juan-based Good Bunny Foundation is rallying support for the initiative. “In parks similar to these, a lot of great athletes like Roberto Clemente, Yadier Molina, Roberto Alomar, Edgar Martinez, and Ivan Rodriguez grew up. Our commitment is to rebuild these parks so that we can help new athletes grow. This is the first step for the rebirth of sports within the island,” he said.

Construction is underway on the first six fields, with renewed baseball programming in process as well.

“At UNICEF, we believe that play is the right of every child, and sport is a powerful tool that can build community and bring people together,” said Caryl M. Stern, president & CEO, UNICEF USA. “We are incredibly grateful for the support of partners like LISC, Maestro Cares and the Good Bunny Foundation. In rebuilding these fields, they are not only helping a community who has endured so much over the past two years, but also giving kids the chance to play and just be kids.”

“Two years after these devastating storms, the need to rebuild the island remains strong,” said Cubs infielder Javier Báez, whose family is from the Bayamón area. “Cubs Charities understood the need and has stepped up to the plate to help restore baseball fields and give kids throughout Puerto Rico the opportunity to play the game. This rebuild will make a big difference for the community, and I am proud to continue my efforts to restore the island.”

LISC has been working with a range of organizations to identify priority fields and outline redevelopment plans with community members, including local groups like Little League Puerto Rico and PathStone, Enterprise Center, sports nonprofits like Pitch in for Baseball, and disaster relief organizations like All Hands and Hearts.

“After the storms, we were the forgotten, rural towns,” said Rafael Surillo Ruiz, mayor of Yabucoa, who teared up as he spoke about the future of local fields. “To have an icon of a park being built by the community, for the community, and supported by all these stakeholders—it means so much for the spirit of our city.”

LISC expects most of the field renovations will be completed in time for the 2020 baseball season.

About LISC
With residents and partners, LISC forges resilient and inclusive communities of opportunity across America – great places to live, work, visit, do business and raise families. Since 1979, LISC has invested $20 billion to build or rehab 400,500 affordable homes and apartments and develop 66.8 million square feet of retail, community and educational space. Play Ball Again builds on LISC’s significant expertise in financing recreational facilities and athletic fields in underserved communities, as well as providing technical assistance to advance youth sports, including a 20-year partnership with the NFL to create 350 fields serving 600,000 youth, as well as work with ESPN to reclaim vacant lots for basketball courts in 14 cities. To learn more, visit www.lisc.org.

About Maestro Cares Foundation
Maestro Cares Foundation is a nonprofit Foundation headquartered in Chicago and founded in 2012. The foundation aims to improve the quality of life of orphaned and disadvantaged children in Latin America and the United States. Maestro Cares Foundation works to achieve its mission by creating safe and healthy environments for children to live, learn and play while supporting their development and academic needs. The Foundation helps to raise the necessary funding to continue to grow their mission by collaborating with corporate and nonprofit partners. Since the launch of its first home for orphaned boys in the Dominican Republic in 2014, the foundation has opened youth homes, community centers, school, foster homes, and launched an educational program in Lima and Cusco, Peru. Altogether, the foundation has committed to 18 projects providing safe and loving spaces for thousands of orphaned and disadvantaged children in Dominican Republic, Colombia, Mexico, Bolivia, Guatemala, Peru, El Salvador, Bolivia, Chile, Puerto Rico, and Chicago, IL.  To learn more visit: www.maestrocares.org.

About the Good Bunny Foundation
The Good Bunny Foundation works to improve the quality of life of Puerto Rican youth through the support of youth arts and sports initiatives, in collaboration with other non-profit organizations. The Foundation led two relief initiatives providing aid after Hurricane María, which included the handing out of meals and the complete reconstruction of 10 homes.  In 2018, the Foundation organized the first annual “La Nueva Tradición” event, in which 30,000 Puerto Rican children received gifts of toys and musical instruments. Currently, the Foundation’s efforts are focused on the Play Ball Again initiative to restore Little League baseball fields in different municipalities of Puerto Rico.

About UNICEF USA
The United Nations Children’s Fund (UNICEF) works in more than 190 countries and territories to put children first. UNICEF USA supports UNICEF’s work through fundraising, advocacy and education in the United States, working toward the day when no children die from preventable causes and when every child has a safe and healthy childhood. For more information, visit www.unicefusa.org.

About Cubs Charities
Cubs Charities harnesses the passion of Cubs fans to improve the lives of children and families across Chicago and beyond. Cubs Charities’ goal is to provide increased access to sports opportunities and targets improvements in health, fitness and education for those at risk. Through grants to quality nonprofit programs, development of parks and baseball fields, and other community initiatives, the Cubs and Cubs Charities help fulfill a commitment to be the best in the game, on and off the field. For more information, visit www.cubscharities.org. 

Media Contacts:
Amanda Fox for LISC – [email protected] or 347-581-6498
Blanca Lassalle for Marc Anthony and Maestro Cares Foundation – [email protected]
Sujeylee Solá for Bad Bunny and Good Bunny Foundation – [email protected]
Alyson Cohen for Cubs Charities – [email protected] or 773-404-4128
Ann Reinking Whitener for UNICEF USA – [email protected]

SOURCE Local Initiatives Support Corporation

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