Herzing University Partners with National Association of Hispanic Nurses

October 23, 2019

MENOMONEE FALLS, Wisconsin, Oct. 23, 2019 /PRNewswire-HISPANIC PR WIRE/ — Herzing University today announced it is partnering with the National Association of Hispanic Nurses to help Hispanic nurses advance their careers and improve the health of their communities.

Through the partnership, NAHN members are eligible for tuition discounts on all of Herzing’s undergrad and graduate nursing programs, including the Bachelor of Science in Nursing (BSN) degree, RN to BSN completion program, Master of Science in Nursing (MSN) degree and post-master’s certificate programs. Members can also apply the tuition discount toward healthcare management programs or an MBA.

“We are thrilled to launch this partnership which, in alignment with our strategic mission, increases educational opportunities for Latino nurses,” said Norma Cuellar, PhD, RN, FAAN, current president of NAHN. “We believe that the more doors we can open for students to pursue nursing careers, the greater our chances of developing a culturally and linguistically competent workforce, which is in turn linked to increased patient satisfaction, improved communication and greater healthcare access.”

Herzing offers a variety of nursing pathways for individuals at any point in their career. The university’s RN to BSN program can be completed online in as little as 12 months.

The full list of eligible programs includes:

Bachelor of Science in Nursing (BSN)
RN to BSN
Master of Science in Nursing (MSN)

Nursing Leadership & Administration
Nursing Educator
Family Nurse Practitioner (FNP)

Healthcare Management (HCM)
Health Information Management (HIM)
MBA with a concentration in Healthcare Management
Post-master’s Nurse Educator Certificate (PMCNE)
Post-master’s Family Nurse Practitioner Certificate (PMCFNP)

“Herzing is committed to creating a more diverse and inclusive healthcare workforce, which is hugely important in improving the health of communities across the country,” said Karilyn Van Oosten, SVP of Strategic Partnerships and Workforce Development at Herzing University. “We’re excited about this opportunity to work with NAHN, and we hope that many members take advantage of this opportunity.”

Herzing is a transfer-friendly university offering year-round study and degree programs in nursing, healthcare, business and information technology. Herzing University provides career-focused programs, flexible schedules and a supportive learning environment to students across the country.

For more information, visit https://corp.herzing.edu/nahn or https://www.herzing.edu/nursing-programs.

About Herzing University
Herzing University is an accredited, private nonprofit institution with nine campuses across seven states, a continuing education division and an online division. Founded in Milwaukee in 1965, more than 30,000 students have graduated from the University’s career-focused and flexible master’s, bachelor’s, and associate degree, diploma and continuing education programs. Fields of study span nursing, healthcare, technology, business and public safety. From 2013 through 2019, U.S. News & World Report has continually recognized Herzing University as having some of the best online programs nationally. Herzing University is accredited by the Higher Learning Commission; www.hlcommission.org or (800) 621-7440. More information about Herzing University is available at www.herzing.edu.

About NAHN
NAHN National Association of Hispanic Nurses® is a non-profit professional association committed to the promotion of the professionalism and dedication of Hispanic nurses by providing equal access to educational, professional, and economic opportunities for Hispanic nurses. NAHN is also dedicated to the improvement of the quality of health and nursing care of Hispanic consumers. To learn more about NAHN and the annual conference visit www.nahnnet.org.

Contact:
Candice Hudson
312-661-1050
[email protected]

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SOURCE Herzing University

17th Annual Hispanic TV Summit To Study Options At The Intersection Of Broadcast, Cable, Satellite And OTT Wednesday, October 30 At Westin In Times Square

October 23, 2019

NEW YORK, Oct. 23, 2019 /PRNewswire-HISPANIC PR WIRE/ — Group M’s Gonzalo Del Fa opens the Hispanic TV Summit with remarks about the state of the Hispanic TV and video business, Wednesday, October 30^th at The Westin New York at Times Square. This Summit is produced by Schramm Marketing Group. He’ll share changing options for media placement as the Hispanic market approaches the intersection of broadcast, cable, satellite and OTT. His comments are followed by a keynote interview about the Latinx vote with Juan William, Fox News Political Analyst, co-host, “The Five.”

The morning roundtable about multiplatform options for ad-spending features leading ad executives and media buyers including Sahil Gambhir from Altice’s a4 Media, Lisa Torres of Publicis, John Santiago from M8, and Univision’s Brynne Sarsfield. The session is moderated by the Video Advertising Bureau’s (VAB) CEO, Sean Cunningham.

The morning’s program also includes a super session series of back-to-back keynote interviews that kicks-off with Google’s Juanjo Duran, who discusses new options for content carriage and delivery to consumers; followed by Boris Gartner, the North America CEO of soccer super league, La Liga, home of iconic brands FC Barcelona and Real Madrid. Another keynote, focused on fandom and Hispanic consumer behavior is with Telemundo’s research expert, Lia Silkworth. The series concludes with a media agency perspective focused on ad-spend, provided by Horizon Media’s Karina Dobarro.

The annual awards luncheon will honor Burke Berendes and Jorge Fiterre with the Veinte Award upon the 20^th anniversary of their partnership in the content rep firm Condista. Additionally, Telemundo’s Peter E. Blacker, and AARP, will be recognized for Leadership in Hispanic TV and Video. Yvette Peña, AARP’s VP, Multicultural Leadership will accept the award on behalf of the organization. The Summit’s legacy award for Outstanding Achievement in Hispanic Television will be presented to Univision’s República Deportiva. Accepting the award will be Félix Fernández, the show’s current co-host; Federico Lariño, SVP Sports Entertainment and Gonzalo Morozzi, the show’s executive producer.

The afternoon includes a keynote about a unique broadcast television partnership spearheaded by Valari Staab, President of NBC Universal Owned Television Stations with Manuel Martinez, President of the Telemundo Station Group.

One afternoon panel addresses the creation of content and its promotion. It features Oscar-winner, Deirdre Fenton from digital sports network DAZN; as well as Antonio Briceño, Deputy Managing Director of beIN SPORTS North America; Parker Morse, CEO & Founder of H-Code, and Natalia Rocha, VP Group Director, Multicultural Brand Strategy of Horizon Media.

The closing session will focus on changing options for content distribution and will feature executives including Shane Cannon, CEO of OTT provider, Vidgo, as well as Luis Torres Bohl, President of Castalia, Burke Berendes of Condista, Patrick Rivet, CEO of THEMA Americas, and Romina Rosado of NBCUniversal Telemundo Enterprises.

Summit producer, Joe Schramm said, “The industry now has more options for serving Hispanic viewers who want more choices of video content, an option of language, and options for when and where to access video. That’s why this summit is a study of those options that are now at the intersection of Broadcast, Cable, and Digital OTT platforms.”

Schramm continued, “The Summit is more than just business. It’s also a fun networking experience.” Throughout the day, popular on-air talent will serve as hosts including Jessica Formoso, Reporter for FOX 5 NY; Christian Acosta, Co-host of LatinX Now! and Gio Benitez, Correspondent for ABC News. Prizes are awarded, and mariachis entertain while networking is practically non-stop. The fun continues with a closing reception celebrating Condista’s 20th Anniversary. Schramm concluded by saying, “Those who want to register online can save $350 off registration and pay just $449 by using the code SCHRAMM when they are on the check-out page at https://www.nyctvweek.com/2019Registration/begin?reg_type_id=61806

About the Hispanic TV Summit. The Summit is the longest running conference for those in the business of TV and video for Hispanic audiences in the U.S. and worldwide. It is presented by television industry publications, Broadcasting & Cable and Multichannel News on Wednesday, October 30^th at the Westin Hotel in New York’s Times Square. The summit is just one track within Future’s comprehensive NYC Television Week. The summit has been produced for the past 17 years by Schramm Marketing Group.

For more information, contact:

Schramm Marketing Group
Navi Ramnarain
212.983.0219
[email protected]

SOURCE Schramm Marketing Group

Luis Almagro, secretary general of the OAS, received the MasterMind Latino Award 2019 in Miami

October 23, 2019

MIAMI, Oct. 23, 2019 /PRNewswire-HISPANIC PR WIRE/ — Luis Almagro, secretary general of the Organization of American States (OAS), received the MasterMind Latino Award 2019 in Miami for his contributions to dialogue, peace, democracy, sustainable development, and the advancement of people.

“It is an honor to receive the MasterMind Latino 2019 award from the European Institute of Efficient Intelligence and Cala Enterprises in Miami. Thank you for the recognition and for supporting the work of the secretary general of the OAS in democracy and human rights on the continent,” said Almagro upon receiving the award from Spanish businessman Juan Manuel González-Serna, president of Cerealto Siro Foods.

“Entrepreneurs are irreplaceable; they are an important element for the social stability of our countries. Creation of wealth is fundamental if inequality is going to be decreased,” the secretary general of the OAS said in a conversation with Ismael Cala in the final session.

In the second edition of MasterMind Latino, presidents from large companies explained their management models, corporate trajectories, and their personal challenges.

Ten CEOs from leading companies throughout the Americas and Spain became teachers to a select group of executives. The summit was the perfect location for attendees to exchange ideas, knowledge, and business opportunities.

The invited speakers were:

Alexander W. Wehr, president and CEO of the BMW Group in Latin America (Germany)
Isabel Noboa Pontón, CEO, founder and executive president of Consorcio Nobis (Ecuador)
Ignacio Prado García-Miró, CEO, and chairman of the Corporate Board of Grupo El Comercio (Peru)
Lucía Urbán López, vice president of Cerealto Siro and of Fundación Grupo Siro (Spain)
Alfonso Swett Opazo, CEO, president of the Confederation for Production and Commerce (Chile)
Mario Hernández Zambrano, CEO and founder of Mario Hernández (Colombia)
Juan Manuel González-Serna, president of Cerealto Siro Foods (Spain) and of the Siro Foundation
Luis Ángel López, president of Cerealto Foods (Spain)
Francisco Cerezo, corporate director for Latin America for the DLA Piper law firm (United States).

The European Institute of Efficient Intelligence and Cala Enterprises announced that the third edition of MasterMind Latino will be held from October 22 to 24, 2020, in Miami.

ABOUT IEIE

The European Institute of Efficient Intelligence (IEIE) develops programs to analyze, train and build efficiency strategies for companies and people, from children to adults. It has more than 30 years of experience and research. It encourages creativity, talent, intelligence, enterprising spirit, reflection, knowledge, emotional skills, and as a result, personal and corporate success. It has offices in Spain and the United States.

ABOUT ISMAEL CALA

Life and business strategist. He presents and directs the interview show, CALA, which is broadcast in twenty countries. For five and a half years, Ismael Cala hosted the show CALA at prime time on CNN en Español. Businessman and social entrepreneur. Author of eight best-selling books in the areas of leadership, enterprise and personal development, including “El poder de escuchar,” (The Power of Listening), and “Despierta con Cala” (Awaken with Cala). Cala was born in Santiago de Cuba (1969) and has a degree in Art History from Universidad de Oriente. He is coauthor of the book “Beat the Curve,” with Brian Tracy. He graduated from the School of Communication at the University of York in Toronto. He is President and founder of Cala Enterprises Corporation and the Ismael Cala Foundation.

SOURCE Cala Enterprises

Colgate Challenges People to “Imagine a Day Without Water”

October 23, 2019

NEW YORK, Oct. 23, 2019 /PRNewswire-HISPANIC PR WIRE/ — Today, Colgate and the ambassador for its Save Water initiative Michael Phelps join more than 1,100 organizations across the U.S. for the fifth annual Imagine a Day Without Water. This nationwide day of education and advocacy about the value of water was created by the U.S. Water Alliance and its Value of Water Campaign to raise awareness of the importance of preserving the planet’s most precious resource and the infrastructure that safely provide water to families across the country.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/8632651-colgate-imagine-a-day-without-water/

This timely partnership is a continuation of Colgate’s Save Water initiative, which encourages individuals to turn off the tap when brushing their teeth, a behavior change that can save up to the equivalent of 64 glasses of water. Since the Colgate Save Water campaign launched in 2016, more than 300 thousand people have pledged online to turn off the tap while brushing, representing a potential savings equivalent to more than two million gallons of water every day.

In honor of Imagine a Day Without Water, Colgate is asking people think about their daily relationship with water and to, simply, imagine day without it. The program’s global ambassador, world champion swimmer Michael Phelps, is encouraging people to imagine what a day without water would be like for them in an effort to continue to raise awareness and promote behavior change around water habits.

“I’m obviously passionate about water and 2019 marks my third year as global ambassador for Colgate’s Save Water campaign,” says Phelps. “Today, I’m asking all of us to really imagine a day without water and to think about the small ways we can all be more mindful of our water conservation efforts. My wife Nicole and I are teaching our boys how to save water now so that they develop good habits for life. We encourage all families to talk about their water habits and, together, we can create a positive conservation impact today and for the future.”

More information is available at EveryDropCounts.Colgate.com and imagineadaywithoutwater.org.

About Colgate®

About Colgate-Palmolive: Colgate-Palmolive is a leading global consumer products company, focused on Oral Care, Personal Care, Home Care and Pet Nutrition. With more than 34,000 people and its products sold in over 200 countries and territories, Colgate is known for household names such as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, eElta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. The company is also recognized for its leadership and innovation in promoting environmental sustainability and community wellbeing, including its achievements in saving water, reducing waste, promoting recyclability and improving the oral health of children in underserved communities through its Bright Smiles, Bright Futures program, which has reached more than 1 billion children since 1991. For more information about Colgate’s global business and how the company is building a future to smile about, visit http://www.colgatepalmolive.com.

About Imagine a Day Without Water

Imagine a Day Without Water began in 2015 as a project of The Value of Water Campaign, which educates and inspires the nation about how water is essential, invaluable, and in need of investment. Spearheaded by top leaders in the water industry, the Value of Water Campaign is building public and political will for investment in America’s water infrastructure. Follow the Value of Water Campaign on Twitter and Facebook.

SOURCE Colgate-Palmolive

H&M USA Launches Spanish Site

October 23, 2019

NEW YORK, Oct. 23, 2019 /PRNewswire-HISPANIC PR WIRE/ — To further engage with the local community, H&M USA is thrilled to now offer customers the opportunity to enjoy the brand’s website in a way that speaks directly to them. Now with a simple click, any US based customer has the option to use all existing H&M website services in Spanish.

Offering HM.com in Spanish is a perfect example of how the brand is looking to connect with all existing and future fashion fans. Customers can now shop in the language of their choice.

“The H&M brand currently operates in 50 online markets, in 20 respective languages, so it was an easy decision to extend our site to our US Spanish speaking community of fashion fans,” says Stefan Vos, CFO H&M North America.

In addition to this exciting news, H&M is dedicated to making the customer experience even better through a myriad of new tech features. Launched in 2019, new tools including Find in store, In-store mode, Ship to store, Notify and the product Sustainability tool will all help to streamline shopping in a variety of ways.

Find in-store and In-store mode allows shoppers to identify if their “favorite” H&M pieces are available at a specific H&M location. Ship to store is for those customers that prefer to shop online and pick up at their local H&M (available in select cities). Notify sends customers alerts when their favorite products have returned for purchase to the website and the Sustainability Tool offers fans full transparency on where items are made, and the types of materials used.

Customers are also encouraged to sign up for the H&M Member loyalty program, to receive rewards, personalized offers, access to exclusive events and services as well as opportunities to earn points. Not a Member? Sign up here.

To view HM.com in Spanish click here.

Contact information:
H&M USA Media Relations
Email: [email protected]

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SOURCE H&M

Hispanics Feel Underrepresented in Beauty/Personal Grooming Advertising, Seek More Product Choices, AARP Report Finds

October 23, 2019

WASHINGTON, Oct. 23, 2019 /PRNewswire-HISPANIC PR WIRE/ — Latinos aged 50 and older spend an average of $46 per month on beauty and personal grooming products, nearly double the $25 spent per month by the general 50-plus population. Despite spending nearly $7 billion in annual U.S. sales, 69 percent of Hispanics report feeling that the beauty and personal grooming industry treats people their age as an afterthought, a new AARP survey has found.

The 2019 national survey, Latinos and Beauty as We Age: A Cultural Reflection, reveals that Hispanics aged 50 and over wish images in advertising and the media were more age-inclusive, and they are more favorable of brands that reflect people their age in advertising. The survey questioned nearly 700 Hispanics age 18 and older in the U.S. as part of a longer-term effort by AARP to shape a new image of aging in advertising, marketing and media.

“Hispanics stay just as involved with beauty and personal grooming as they age, and they want to see themselves at the forefront of product ads, not just as an afterthought,” says Yvette Peña, Vice President, AARP Multicultural Leadership Hispanic/Latino Audiences. “AARP shares these study findings to encourage beauty and personal care brands to be more age-inclusive in their product offerings and advertising.”

Beauty product manufacturers ought to take note. Compared to the 50-plus age cohort in the U.S. general population, Latinos aged 50 and older spend 84% more money and 38% more time and on beauty and personal grooming. Yet an overwhelming majority (88%) of Latina women aged 40 and older want to see more perimenopausal and menopausal beauty and personal grooming products, especially hair and skin care.

These are just a few of the findings uncovered by a new nationwide survey conducted by AARP.

Other key findings about Hispanics 50-plus include:

76% feel older people are under-represented in advertising.
84% say they would be more likely to buy from a brand that features people their age in its ads.
71% feel images portrayed in the media images are ageist.
76% would consider switching to a brand they feel represents their age.
60% look to keep up with trends, versus 24% of the general 50-plus.
61% agree it is fun keeping up with what is current or “cool,” versus 26% of general 50-plus.
57% agree social media has helped them find new beauty routine methods, versus 20% of the general 50-plus.

For more information on the 2019 national survey, Latinos and Beauty as We Age: A Cultural Reflection, visit www.aarp.org/latinobeauty.

About AARP:
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org or follow @AARP and @AARPadvocates on social media.

Photo – https://mma.prnewswire.com/media/1016148/AARP_Latinos_and_Beauty_Infographic.jpg

SOURCE AARP

Stone Pagamentos Co-Founder, Eduardo Pontes, acquires a minority stake in Tutuka

October 23, 2019

DUBAI, United Arab Emirates, Oct. 23, 2019 /PRNewswire-HISPANIC PR WIRE/ — Tutuka announced today that the Co-Founder of one of Latin America’s biggest fintechs, Stone Pagamentos, has acquired a minority stake in Tutuka.

Tutuka is well known for its unique processor plus model which enables fintechs, mobile wallets, apps and banks across emerging markets to easily issue Mastercard and Visa payment products such as physical or virtual cards that are linked to the values in their customers’ wallets or accounts.

Pontes co-founded Stone Pagamentos in Brazil, which rapidly become one of the country’s largest acquirers and IPO’d on NASDAQ in 2018 with a valuation of US$8.8b.

The Latin American fintech market is growing at a rapid rate, with research conducted in 2018 by the Inter-American Development Bank and Finnovista showing a 66% growth of fintech startups from 2017 to 2018. With Tutuka’s deep experience in emerging markets and the ability to make payments happen quickly, easily and securely, the company is well-equipped to maximize the opportunities for growth in the region.

Tutuka has clients in over 19 countries across Africa, Asia, the Middle East and now Latin America.

Pontes’ experience, coupled with Tutuka’s capabilities as a payments enabler, will support Tutuka’s expansion into Latin America and help to drive financial inclusion in the region.

About Tutuka

Tutuka (www.tutuka.com) is a third-party payments enabler that makes payments happen by enabling our clients’ customers to pay with Mastercard and Visa cards and products. Tutuka enables fintechs, mobile wallets, apps and banks across Africa, Asia, the Middle East and Latin America to issue virtual and physical cards and other Mastercard and Visa payment products. Tutuka’s processor plus model allows our clients to easily, cost-effectively and quickly link into card schemes without the complexity and slow timelines normally associated with processors.

About Eduardo Pontes

Eduardo Pontes (https://investors.stone.co/advisory-board/eduardo-pontes) co-founded Stone Pagamentos (https://www.stone.com.br) which IPO’d on NASDAQ in 2018. Eduardo Pontes is now principal of Arpex Capital.

For further details contact

Contact: Aliesha Piggott
Email: [email protected]
Tel: +60 111 534 6864

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SOURCE Tutuka

Aireon Signs Agreement With COCESNA To Expand Global Air Traffic Surveillance To Central America

October 23, 2019

Aireon - MAKING GLOBAL AIR TRAFFIC SURVEILLANCE A POWERFUL REALITY

MCLEAN, Virginia, Oct. 23, 2019 /PRNewswire-HISPANIC PR WIRE/ — Aireon LLC (Aireon) and COCESNA (Corporación Centroamericana de Servicios de Navegación Aérea) announced that they have signed an agreement to deploy space-based Automatic Dependent Surveillance-Broadcast (ADS-B) in Belize, Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. The agreement also establishes a strategic partnership to enhance the operations and collaboration of air traffic surveillance in the Central American region.

Spanning the entire Central American flight information region (FIR), COCESNA’s region encompasses more than 2.6 million square kilometers terrestrial airspace and extensive oceanic areas in the Caribbean Sea and Pacific Ocean. Its central location in the Americas positions COCESNA as the major air traffic control provider at the crossroads of the Caribbean, North, South and Central America.

“Aireon is thrilled to welcome COCESNA as a customer, extending the benefits of space-based air traffic surveillance through Central American airspace,” said Don Thoma, CEO, Aireon. “This agreement represents the beginning of a long-term partnership that will boost operations and efficiency in the region.”

In addition to deploying space-based ADS-B throughout the region and within its member States, this agreement establishes a partnership by which COCESNA can utilize the Aireon data to support its leading role in advancing operations across the region. The strategic partnership brings a greater level of collaboration to the existing agreement and also enables the use of space-based ADS-B data for airspace and traffic optimization projects such as the CANSO ATFM Data Exchange Network for the Americas (CADENA) initiative.

Mr. Juan Carlos Trabanino, Executive President of COCESNA, said, “We pride ourselves as being a regional leader in efficiency and safety. From surveillance of our airspace to optimization about our services provided across Central America, Aireon’s data will radically improve all aspects of our business that assures seamless air traffic management across our land and maritime sectors. We look forward to the beginning of operations in the third quarter of 2020, and are pleased to work with Aireon in this important development for aviation in our region.”

“This partnership demonstrates that Aireon’s space-based ADS-B data generates significant near, medium and long-term value and operational benefits to their organization,” said Thoma.

About Aireon LLC
Aireon has deployed a space-based air traffic surveillance system for Automatic Dependent Surveillance-Broadcast (ADS-B) equipped aircraft throughout the entire globe. Aireon is harnessing next-generation aviation surveillance technologies that were formerly ground-based and, for the first time ever, is extending their reach globally to significantly improve efficiency, enhance safety, reduce emissions and provide cost savings benefits to all stakeholders. Space-based ADS-B surveillance covers oceanic, polar and remote regions, and augments existing ground-based systems that are limited to terrestrial airspace. In partnership with leading ANSPs from around the world, like NAV CANADA, the Irish Aviation Authority (IAA), Enav, NATS and Naviair, as well as Iridium Communications, Aireon is providing a global, real-time, space-based air traffic surveillance system, available to all aviation stakeholders. For more information, please visit www.aireon.com.

About COCESNA
The COCESNA (Corporación Centroamericana de Servicios de Navegación Aérea) is the non-profit, public service organization ensuring safe and efficient air navigation and aeronautical telecommunication to the Central American flight information region (FIR). The organization covers 2.6 million square kilometers of FIR, including six member states (Belize, Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua) and maritime areas in the Caribbean Sea and Pacific Ocean. For more information about COCESNA, visit: www.cocesna.org.

Press Contacts:

Jessie Hillenbrand
Aireon
+1.571.401.1407
[email protected]

Alfredo Santos Mondragon
COCESNA
+504 22757090
[email protected]

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SOURCE Aireon

L.A. DAPA New Research Shows 80% Of City Of Los Angeles Overcrowded With Alcohol Related Businesses

October 23, 2019

LOS ANGELES, Oct. 22, 2019 /PRNewswire-HISPANIC PR WIRE/ — Most L.A. neighborhoods are flooded with bars, clubs and restaurants, raising the alcohol density to troubling levels.

New research, presented by Los Angeles Drug and Alcohol Policy Alliance (L.A. DAPA), at L.A. City Hall today, shows at least 80% of L.A. area census tracts (an area with an average of 4,000 residents) exceed – sometimes by 300 percent or more – the guidelines set by California Department of Alcoholic Beverage Control (ABC).

Alarmed by the statistics, L.A. DAPA, a collaboration of public health organizations and community members, wants the L.A. City Council to take steps toward a proposal that would allow communities to “say no” to additional alcohol businesses in designated areas.

The Alcohol Restricted Use Subdistrict (ARUS) Ordinance would grant communities already suffering from high crime and alcohol outlet over-concentration the power to protect their neighborhoods from more alcohol businesses, especially in sensitive areas close to schools, parks and churches.

Los Angeles City Council Member David Ryu represents District 4, which has the highest alcohol density out of all the council districts. “Too many communities in Los Angeles have been saturated with liquor stores and alcohol establishments while losing out on other community resources,” Council Member Ryu said. “Every neighborhood should have the chance to build a vibrant local economy, a safe place to live, and opportunities for children and families. This ordinance will mean that these neighborhoods can say ‘no’ to new alcohol establishments and ‘yes’ to the kind of community that they deserve.”

New Alcohol Outlet Factsheets produced by independent research firm Harder and Company show correlations between alcohol density and crime. The factsheets were developed for the Institute of Public Strategies (IPS), which is a nonprofit that seeks to reduce community level harms related to alcohol and drugs. IPS is a member of L.A. DAPA.

Harder and Company examined LAPD Part 1 and Part 2 crime data from 2015 as well as data from the California ABC and the community alcohol outlet portal, PourSafe, to compare alcohol density with crime rates in each census tract.

The research reveals not only correlations between increase in alcohol density and higher crime rates, the data also shows the reverse. In areas where the alcohol density meets ABC guidelines, the crime rate is at or below average for that area.

According to California Business Code, alcohol licenses should be limited based on a ratio of population per census tract in order to protect public health and safety. However, the new Harder and Company data show all 15 LA City Council Districts have census tracts where alcohol density exceeds ABC guidelines by 300 percent or more.

–CD 4: 70% of census tracts exceed ABC guidelines. Of that 70%, 46% have above average crime rates.
–CD 4: 52% of census tracts severely exceed ABC guidelines. Of that 52%, 61% of census tracts have above average crime rates.
–Conversely, 87% of census tracts in CD4 that meet ABC guidelines have at or below average crime rates.

Despite the connection between crime and high alcohol outlet density, in the City of Los Angeles, over 500 liquor licenses are currently in the approval queue. Every City Council district has numerous licenses in process. So many communities have extreme alcohol outlet density in Los Angeles because the ABC guidelines to protect public health and safety are considered ‘recommendations,’ and therefore not firmly adhered to.

“For far too long the alcohol density problem in Los Angeles has gone unaddressed,” said Mayra Jimenez, Advocacy Manager at Alcohol Justice. “This new data demonstrates both the challenges and pathway to building an environment that accesses public health and safety and acts on it. We trust it will lead the City Council to pass an Alcohol Restricted Use Subdistrict (ARUS) Ordinance to give each community a tool to improve quality of life based on facts.”

Throughout the City of Los Angeles, community groups, organizations and local neighborhood councils have and continue to offer letters and petitions in support of the proposal.

Dr. Randal Henry, CEO of Community Intelligence in South L.A. said, “South Los Angeles (i.e. Council Districts 8, 9 and 10) has the highest percentage of communities that severely exceed ABC guidelines and have above average crime rates. ARUS gives South Los Angeles the option to create zones where no new alcohol licenses can be issued,” said Dr. Henry. “These zones are designed to address areas in South Los Angeles where alcohol density that severely exceeds ABC guidelines is contributing to nuisance activity, public intoxication, crime, violence and deterioration in the general quality of life.”

Linda Gravani, President of the Lake Balboa Neighborhood council said: “Lake Balboa’s residents are all within 1/2 mile of OFF SALE LICENSE establishments (liquor stores, grocery stores and other places where alcohol consumed off site. LBNC does not see it as an asset for any additional OFF SALE businesses regardless of ABC Census parameters. In addition, current licensees will lose business with the additional competition. More OFF SALE Licenses presents no advantage to the community.”

“We work closely with communities, and we know in some areas they’re worried about more alcohol. ARUS could be a solution,” said Sarah Blanch, Co-Chair of L.A. DAPA. “The motion before PLUM is only an interim step – seeing if ARUS zones could make sense to protect public health and safety in Los Angeles.”

L.A. DAPA releases new data at L.A. City Hall 10/22/19

Community members and members of L.A. DAPA plan to go to PLUM meetings to speak in public comment about the value of ARUS, as well as to meet with individual Council Offices to garner support, over the next two months. The ARUS Motion, which requests a report back from the L.A. Department of City Planning on the feasibility of ARUS zones, expires on January 31, 2020.

Link to Alcohol Fact Sheets: https://bit.ly/2MFpm62

Contacts:	Cynthia Nickerson 323-675-8785 [email protected]
	Mayra Jimenez 323 683-4687 [email protected]

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Photo – https://mma.prnewswire.com/media/1015670/LA_DAPA___New_Data.jpg

Logo – https://mma.prnewswire.com/media/872986/Los_Angeles_Drug_and_Alcohol_Policy_Alliance_Logo.jpg

SOURCE Los Angeles Drug and Alcohol Policy Alliance

Banda MS joins a campaign to halt the stigma of HIV among Latinos

October 22, 2019

Hispanic_Communication

WASHINGTON, October 22, 2019 /PRNewswire-HISPANIC PR WIRE/ — In order to help stop a public health problem that is disproportionately affecting the Latin community in the United States, Banda MS, together with the Pinyon Foundation and the Centers for Disease Control (CDC), launched a new edition of their successful campaign in Spanish to fight the stigma of HIV and to encourage the community to work together to help those with HIV obtain the health resources they need to live a healthier life.

The multimedia campaign “Detén el estigma del VIH“ [Stop the stigma of HIV], whose national distribution through the Hispanic Communications Network – La Red Hispana is from October 7 to 27, as well as on its digital platforms and social networks, focuses on practical recommendations for identifying the language that deepens negative stigmas and discrimination due to HIV, offering ideas about how to better support people who are living with HIV.

As part of the new edition of this campaign, the CDC developed a useful guide on “lenguaje estigmatizante“ [stigmatizing language] to be able to speak openly about HIV and the stigma, in order to empower those living with HIV. When one talks about HIV, certain words might have a negative meaning for people at high risk of contracting HIV, or those who already have it. The guide contains practical advice about choosing appropriate language that is supportive and not stigmatizing when the matter is discussed.

The campaign also highlights the role of each person in stopping the stigma of HIV, and the voice of people living with HIV, as well as their family and friends. Campaign participants share their stories and encourage everyone to work together to stop HIV.

“There is a negative stigma and incorrect negative beliefs about people living with HIV, and as a community it is our responsibility to help so that we can all live healthier lives,” said Oswaldo Silvas, the spokesman for Banda MS, in one of the campaign’s videos.

The campaign “Detén el estigma del VIH” includes distribution of Public Service Announcements through the network of broadcasters affiliated with La Red Hispana, as well as interviews with leaders of organizations that are in the fight against AIDS, digital multimedia resources on the web page of La Red Hispana, as well as messages on digital platforms and social networks: Facebook, Twitter and Instagram, and on its flagship programs such as Bienvenidos a América, la Dra. Isabel, En Privado, con el Dr. Eduardo López-Navarro and Encendío con Pedro Biaggi, among others.

For more information on the campaign in Spanish, please visit La Red Hispana.

Photo – https://mma.prnewswire.com/media/1015616/Hispanic_Communication.jpg

SOURCE Hispanic Communications Network

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