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First Bank & Trust Company Participates in VBA Bank Day Scholarship Program: Virginia High School Seniors Will Shadow Bankers for a Chance to Win College Scholarship Money

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First Bank & Trust Company logo

ABINGDON, Virginia, March 13, 2019 /PRNewswire-HISPANIC PR WIRE/ — On March 19, Virginia high school seniors will spend the day shadowing bankers at First Bank & Trust Company as part of Bank Day, a statewide effort sponsored by the Virginia Bankers Association (VBA) Education Foundation and the VBA Emerging Bank Leaders.  The purpose of the day is to expose students to the banking industry and provide an opportunity for the students to learn about banking, financial services and the vital role First Bank & Trust Company plays in its community.

First Bank & Trust Company logo

The third Tuesday in March was declared Bank Day by the Virginia General Assembly in 1991 and First Bank & Trust Company is proud to host students for this important program.  From their experience, participating students will write an essay for the chance to win a scholarship. Six regional scholarships of $2,500 each will be awarded by the VBA, and from those six winners an overall statewide winner will be chosen. The statewide winner will receive an additional $5,000 scholarship – $7,500 in total. There will also be six honorable mention scholarships of $1,000 each. In all, twelve students statewide will receive scholarships totaling $26,000.

First Bank & Trust Company will host eight students from high schools in Abingdon, Big Stone Gap, Coeburn, Max Meadows, Norton, St. Paul, Staunton and Wise. During their stay, the students will visit various bank departments; learn about the loan process, the importance of good credit, the profile of a qualified borrower, appropriate etiquette during a job interview, how First Bank & Trust Company is involved in the community.

“Bank Day is one of the best short-term, hands-on experiences for students—the opportunity to go inside the bank vault, to watch customer/bank officer interaction, to learn about the many services that banks offer, and to start the networking that often leads to part-time and summer jobs, scholarships, and a start on a career path in the financial world,” said Bruce Whitehurst, president & CEO of the Virginia Bankers Association.

About First Bank & Trust Company

First Bank & Trust Company, one of the top community banks in the United States, is a diversified financial services firm with office locations in southwest Virginia, northeast Tennessee, and New River and Shenandoah Valleys.  Financial objectives are addressed by offering free checking products for personal and business accounts, and assessing lending solutions managed by mortgage, agricultural and commercial lending divisions.  Comprehensive financial solutions are available through trust and brokerage service representatives. 

For more information, visit www.firstbank.com or contact Nicole Franks [email protected]

About the VBA Education Foundation
The Virginia Bankers Association Education Foundation was formed in 2007 with the objective of recognizing the importance of economic education and financial literacy in Virginia and supporting the banking industry as a key participant in these areas. Their mission is to advance personal financial literacy to students in all public and private schools across the Commonwealth.

Logo – https://mma.prnewswire.com/media/625204/First_Bank_and_Trust_Company_logo_Logo.jpg  

SOURCE First Bank & Trust Company

HITEC Announces the 2019 HITEC 50 Award Recipients

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CHICAGO, March 13, 2019 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Information Technology Executive Council (HITEC), the premier global executive leadership organization of senior level business and technology executives, announced today the award recipients of the 2019 HITEC 50.

“HITEC is proud to showcase HITEC’s global reach and network by highlighting the top 50 Hispanic leaders in technology from Ibero-America,” shared Juan Carlos Gutierrez, HITEC Board Member and Chair of the HITEC Awards Committee.

The HITEC 50 list, highlighted since 2011, is a compilation of the top Hispanic Professionals in Technology  across Latin America, Spain and Portugal to celebrate their leadership and achievements. Honorees are evaluated on their accomplishments in the ever-changing global landscape of technology and for their mentoring and professional development activities. And for the first time, 46 percent of those recognized are Latinas. Click here to view the full list of the HITEC 50.

“One of HITEC’s 2019 priorities is to ensure that we drive and recognize gender parity across all programs and we are proud to be making significant strides in that direction,” said Guillermo Diaz, Jr., HITEC Chairman and Senior Vice President, Customer Transformation – Cisco Systems, Inc. “This year the HITEC 50 is recognizing 23 Latinas in technology for their leadership and achievements among their peers across Ibero-American countries.”

The 2019 HITEC 50 Awards ceremony will take place on April 10, 2019 at the 2019 HITEC Spring Leadership Summit hosted by Bank of America in Charlotte, North Carolina.

HITEC 50 – Latin America/Ibero-America Objectives:

  • Recognize talented individuals and highlight their achievements.
  • Foster business and professional growth for our members.
  • Build and develop strategic business relationships that will encourage growth within the industry globally.

About HITEC:

Founded to increase Hispanic representation in the diversity-challenged technology industry, HITEC (Hispanic Information Technology Executive Council) is a premier global executive leadership organization of senior business and technology executives who have built outstanding careers in information technology. HITEC’s premiere network spans the Americas and is focused on building stronger technology and executive leaders, leadership teams, corporations, and role models in a rapidly changing, flatter, and information technology centric world. These global leaders include executives leading Global 1000 corporations while others lead some of the largest Hispanic-owned technology firms across the Americas. HITEC enables business and professional growth for its members and fills the executive pipeline with the next generation of Hispanic IT leaders.

Logo – https://mma.prnewswire.com/media/726204/HITEC_logo_color_01_Logo.jpg

SOURCE Hispanic Information Technology Executive Council

King County Executive Dow Constantine, Seattle Mariners, Starbucks, Microsoft and others convene to talk solutions to homelessness as part of United Way’s Community Resource Exchange

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SEATTLE, March 13, 2019 /PRNewswire-HISPANIC PR WIRE/ — Homelessness is a crisis in the Seattle area as more than 12,000 people are without a place to call home. While some are staying in shelters, thousands of people are living on the streets, under bridges or in their cars.

Seattle business, government and nonprofit leaders will come together today on March 13th to talk about innovative partnerships to solve homelessness. The convening, called Changemakers’ Rally, is part of United Way’s Community Resource Exchange. King County Executive Dow Constantine will kick off Changemakers’ Rally, followed by a program with representatives from Starbucks Coffee Company, Seattle Mariners, Microsoft and others.

People experiencing homelessness face enormous challenges every day, including accessing services we take for granted, like a haircut, housing, or dental help. The Community Resource Exchange provides critical services like dental exams, mammograms, foot washing and hair care to the more than 1,000 people who attend. These services stabilize lives as people fight to retain their dignity and get back on their feet.  

Benefits for guests can be long lasting as companies like UPS and Amazon look to hire people during job interviews at the event. Clients can also meet with housing specialists who work to provide a safe place to live or to help people on the edge stay in their home. United Way believes housing and income will solve homelessness, which is why it created its Jobs Connect and Streets to Home programs.

500 volunteers from sponsor companies including Amazon, Farmers Life Insurance, Microsoft, Seattle Seahawks, NetTech and Starbucks generously give their time at Community Resource Exchange to fulfill clients’ needs.

For more information on making sure people have homes, students graduate and families are financially stable, click here or visit United Way of King County’s website at https://www.uwkc.org/donate.              

Logo – https://mma.prnewswire.com/media/510987/United_Way_of_King_County_Logo.jpg

SOURCE United Way of King County

Energy Upgrade California Poll Finds Californians Are United On The Topic Of Cleaner Energy Use

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SACRAMENTO, California, March 12, 2019 /PRNewswire-HISPANIC PR WIRE/ — The time is now to learn about time-of-use rate (TOU) plans and how you can help the environment! A recent poll from Energy Upgrade California (EUC), the consumer education initiative to promote smart energy use, confirms what many in the state and country already believe – Californians care about the environment. Efficiently using power between the hours of 4 and 9 p.m. and shifting use to parts of the day when electricity from renewable resources is more readily available will benefit the environment.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8481751-energy-upgrade-california-keep-it-golden-clean-energy-use/

This is good news, because the poll found residents across the state ranked environmental issues, including water conservation and clean energy use, higher than other social issues. What’s more, a vast majority of those polled are aware of the benefits clean energy has on the environment, including cleaner air/less pollution (82 percent), helping preserve/protect the environment (71 percent), and combatting climate change/less global warming (62 percent). According to EUC, these findings reveal an opportunity for all Californians to rally around the state’s new energy vision, which in 2019 includes harnessing the availability of clean energy throughout the day.

“The impacts of climate change are threatening California – our health, our livelihoods, and our future,” said Michael Picker, the president of the California Public Utilities Commission (CPUC). “Californians are doing their part by using our growing supplies of clean renewable energy and practicing conservation wisely. Energy Upgrade California will help residents understand the tools and resources available that will keep the Golden State golden.”

According to EUC, over the past two decades, California has undergone a significant transformation focused on increasing the state’s consumption of electricity generated by renewable energy resources. These efforts are tied in part to the state’s goal to become a zero-carbon electricity state by 2045.

“The state’s electric grid is increasingly powered by clean, renewable sources of energy; when the sun is out and the wind is blowing. The challenge is in the late afternoon and evening, when demand for energy rises and renewable energy generation declines. At this time, electricity is more likely to be produced by non-renewable energy sources, which emit greenhouse gases,” said Picker.

San Diego Transitions to Time-of-Use Rate Plans

To inspire use of renewable energy, Californians will be encouraged to efficiently use power between the hours of 4 and 9 p.m. and shift use to parts of the day when electricity from renewable resources (such as sun and wind) is more readily available.

Following Sacramento Municipal Utility District (SMUD), San Diego Gas and Electric (SDG&E) will be the first investor-owned utility (IOU) transitioning its residents to TOU rate plans beginning in March 2019. The state’s other major IOUs will implement similar plans late into 2020. TOU rate plans were approved by the CPUC’s 2015 Residential Rate Reform decision (D.15-07-001) and share a common theme – when electricity is used matters as much as how much electricity is used.

TOU rate plans are intended to support the state’s clean energy goals, and empower residents to take control of how and when they use energy. The EUC poll demonstrates that Californians have a mindset to support this effort. The poll found that:

  • 80 percent of residents in California are familiar with the state’s commitment to increase the use of clean energy across the state
  • 81 percent of residents support the shift California has made towards increasing the percentage of energy drawn from renewable sources
  • 72 percent of California residents report feeling a responsibility or social/civic obligation to engage in the environmental movement by managing their electricity use.
  • 62 percent of California residents say that they try to switch their energy use to clean energy practices when they can.

For more information, visit www.energyupgradeca.org. For more information about TOU rate plans, energy customers are encouraged to contact their local energy provider.

About Energy Upgrade California:
Created by the California Public Utilities Commission (CPUC) in 2011, Energy Upgrade California® (EUC) is a statewide education, advocacy and outreach initiative to promote energy management concepts, energy efficiency actions and clean energy opportunities for the state’s residents and businesses. Energy Upgrade California® is uniting the state in a movement to help California thrive through smarter energy use. For more information visit www.energyupgradeca.org.

Media Poll Methodology:
These topline results present the findings of an online media poll conducted among a representative sample consisting of 2,568 Californians 18 years of age and older, living in Los Angeles (n=529), San Francisco (n=538), Sacramento (n=516), San Diego (n=521) and Bakersfield/Fresno (n=464).

The total sample data is representative regarding age, gender, ethnicity and educational attainment. The media poll was conducted by Ipsos and completed between July 30 and August 21, 2018. The margin of error for the media poll at the 95% confidence level is

  • +/- 2 percentage points for the total sample;
  • +/- 4 percentage points for Los Angeles only;
  • +/- 4 percentage points for San Francisco only;
  • +/- 4 percentage points for Sacramento only;
  • +/- 4 percentage points for San Diego only;
  • +/- 4 percentage points for Bakersfield/Fresno only.

 

SOURCE Energy Upgrade California

The Nutrition Facts Label and MyPlate Can Help You Make Healthier Food Choices

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SILVER SPRING, Maryland, March 12, 2019 /PRNewswire-HISPANIC PR WIRE/ — Thinking of setting nutrition goals this National Nutrition Month®, but not sure where to start? The Food and Drug Administration’s (FDA) Nutrition Facts label and the U.S. Department of Agriculture’s (USDA) MyPlate can help. Learn to use these simple tools to set goals and maintain them all year long!

Use the Nutrition Facts label to make healthier food choices.
The FDA’s Nutrition Facts label can help you make informed choices that contribute to a healthy diet. It provides you with important information about packaged food and drinks—from serving size to calories to nutrient information. Here are a few ways you can make the most of the label.

  • When shopping for groceries, use the label to compare different food items. Choose items higher in vitamins, minerals, and fiber and lower in saturated fat and sodium.
  • Look at the label to track calories and use the serving information to choose the right portion size for you.

Plan your meals keeping MyPlate in mind.
The USDA’s MyPlate illustrates the five food groups that are the building blocks of a healthy diet using a familiar image: a place setting for a meal. Here are a few ways you can use MyPlate to stick with your goals.

  • Think about how you can include all five food groups (fruits, vegetables, grains, protein foods, and dairy) throughout your day. To make sure you’re getting the nutrients you need, choose a variety of foods and beverages from each food group.
  • Make small changes to your meals and snacks to make them as complete as possible. For example, if you are making pasta, add veggies to the sauce. Or if you’re craving something sweet, cut up fruit for dessert!

For more information on making healthy eating choices, visit www.fda.gov/nutritioneducation or download the infographic below.

https://www.fda.gov/downloads/Food/LabelingNutrition/UCM603415.pdf 

Contact: Media: 1-301-796-4540 Consumers: 1-888-SAFEFOOD (toll-free)

Photo – https://mma.prnewswire.com/media/833078/US_FDA_MyPlateTheseTools.jpg

Logo – https://mma.prnewswire.com/media/585467/US_Food_and_Drug_Administration_Logo.jpg

SOURCE U.S. Food and Drug Administration

Mazda Appoints Masahiro Moro to Chairman and CEO of Mazda North American Operations; Welcomes Jeffrey Guyton as President

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Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com. (PRNewsFoto/Mazda North American Operations)

IRVINE, Calif., March 12, 2019 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) today announced several enhancements to its leadership team. Effective April 1, Masahiro Moro, current President and CEO of MNAO, will be appointed to Chairman and CEO of MNAO. In Moro’s expanded role, he will oversee MNAO, Mazda Canada Inc. and Mazda Motor de Mexico.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com. (PRNewsFoto/Mazda North American Operations)

“As Mazda moves forward with its next generation product, the company has made global leadership changes to further its path toward premium,” said Akira Marumoto, President and CEO of Mazda Motor Corporation, based in Hiroshima, Japan. “Mazda is a global business and both North America and Europe are vital to its continued growth. Masahiro has been a tremendous leader in the U.S., and we are pleased to expand his role.”

Jeffrey Guyton, currently President and CEO of Mazda Motor Europe (MME), will be appointed to President of MNAO, reporting to Moro. In this role he will oversee all aspects of the company’s operations in the U.S. and Puerto Rico, including sales, marketing, parts and service, logistics, R&D, customer support and regional operations.

“The North American markets are crucial to Mazda’s success globally, and we have made significant investments here, particularly in a new joint venture production facility in Alabama,” Moro said. “Jeff will be instrumental in delivering significant business growth here in the U.S. During his 16 years at MME, Jeff successfully elevated both brand value and profit in Europe, and I know he will be a strong leader for MNAO as we continue on our journey to premium.”

Also effective April 1, Masashi Otsuka, will be promoted to the new position of Senior Vice President of the Alabama business unit, reporting to Guyton. Otsuka will lead the new operations in Alabama where Mazda will manufacture its brand-new crossover SUV exclusive to the North American market by working with suppliers, handling logistics for the plant and managing quality assurance.

“The Alabama business unit is crucial for MNAO’s success,” Moro said. “I believe Masashi Otsuka’s outstanding business acumen will lead us to a successful launch of the plant and the all-new crossover SUV.”

Replacing Otsuka is Masaki Ueno, currently General Manager of the Vehicle Testing & Research Department at Mazda Motor Corporation in Hiroshima, Japan. As the new Vice President of Research & Development and Design, reporting to Guyton, Ueno will oversee management of the entire field of research and development, and design.

Masaki Ueno is a phenomenal engineer who has spent time previously in the U.S.,” Moro said. “He brings with him a wealth of valuable experience in safety technology.”

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.

Logo – https://mma.prnewswire.com/media/53154/mazda_north_american_operations_logo.jpg

SOURCE Mazda North American Operations

Goya Foods Voted As America’s Number Two Most Loved U.S. Food Brand

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Goya Foods Voted As America's Number Two Most Loved U.S. Food Brand

JERSEY CITY, New Jersey, March 12, 2019 /PRNewswire-HISPANIC PR WIRE/ — Goya Foods, the largest Hispanic owned food company in the United States, was voted as America’s number two most loved U.S. food brand and placed in the top 10 most loved brands in the country, according to the second annual Engagement Labs’ TotalSocial® brand awards.

Goya Foods Voted As America's Number Two Most Loved U.S. Food Brand

Founded in 1936 in New York City, Goya has provided consumers with over 2,500 high quality, authentic, and affordable products ranging from everyday staples like olive oil and seasonings to classic ingredients like rice and beans; cultural foods that remind people of their native homes and often times, their grandmother’s cooking.  In essence, Goya has brought people of all cultures together through the food they produce and the many organizations they support, becoming an iconic and cultural symbol to the Hispanic community and a trusted American brand to all.

“We have always been proud of how near and dear Goya has been among Hispanic consumers and the success we have had among general market consumers.  To receive this accolade is a true testament to what Goya means to so many people and to all those who are responsible for making Goya what it is today,” said Rafael Toro, Director of Public Relations of Goya Foods.

Engagement Labs celebrates the performance of brand leaders in a variety of categories.  Brands that are included in these awards are highly talked about brands online via social media and offline by consumer word of mouth.  “The Goya brand is really breaking through in the food category, according to our TotalSocial® data platform. Goya’s improvement is related to continued strong performance with positive conversations, both online and offline, as well as more offline conversation among non-Hispanic consumers, including the most influential consumers who seem to have discovered the brand recently,” said Ed Keller, CEO of Engagement Labs.

Goya is a company that celebrates diversity and authenticity; a community of passionate people making a difference through excellent-quality food and giving back to all those who have supported Goya for over 83 years.  Through Goya Gives, the company’s charitable arm, Goya has been a proud supporter of nearly 300 organizations endeavors, programs, scholarships, and events that promote culture and benefit overall community wellness. The company established Goya Gives as a way to bring awareness to national initiatives that demonstrated Goya’s commitment to its communities through social responsibility, environmental initiatives, and company values, as well as to encourage others to help those in need.

For more information about Goya Foods, please visit www.goya.com.

About GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,500 high-quality food products from Spain, the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world. The combination of authentic ingredients, robust seasonings, and convenient preparation makes Goya products ideal for every taste and every table.  For more information on Goya Foods, please visit www.goya.com.

About TotalSocial® & the Awards: The awards are based on the Company’s proprietary TotalSocial® data and analytics, which continuously measures the online and offline social metrics that are proven drivers of business performance. These metrics, including both online and offline conversations against the following major conversation dimensions: net sentiment (the difference in the percent positive conversations minus negative), brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand). Over the next several months, Engagement Labs will announce awards for the highest scoring brands in each TotalSocial® category.  Our technology platform, TotalSocial®, and the propriety analytical scoring system that drives it, are the basis for these awards.

For more information, contact:
Natalie Maniscalco
845.659.6506 / [email protected]

Goya Foods. (PRNewsFoto/Goya Foods)

Photo – https://mma.prnewswire.com/media/824432/Goya_Foods_Voted_Number_Two_Most_Loved_US_Food_Brand.jpg

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SOURCE Goya Foods

Café Bustelo® Brand Brings Coffee Shop to Houston’s Montrose District for Limited Time ¡Estás Invitado!

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HOUSTON, March 12, 2019 /PRNewswire-HISPANIC PR WIRE/ — Café Bustelo®, the rich espresso-style Latin coffee brand, launched a café inside a shipping container where residents can explore the brand’s Sabor Latino and purchase coffee drinks such as cafecito, colada, cortadito and café con leche. The café will also serve traditional Latin indulgences including pastelitos and empanadas. Located at 3615 Montrose Boulevard, the café will be open from 7 am until 4 pm daily now through May 25.

Houston’s Montrose area boasts a vibrant and diverse culture that speaks to Café Bustelo® brand’s roots in Latin tradition and dedication to celebrating community. In addition to serving up delicious coffee and treats, this new limited time café will support local students’ desire to build a better future through their shared passion for music and art.

Through May 25, Café Bustelo® will host a variety of organizations, providing a platform for art and live performance. A portion of the proceeds from the café will be donated directly to the organizations involved.

“Our team at Café Bustelo is dedicated to celebrating the moments in life where people are gathering, sharing, connecting and embracing their culture and passions,” said Eduardo Merino, Senior Brand Manager. “That spirit inspired us to create this unique café and experience. We are thrilled to offer signature coffee drinks and delicious treats accompanied by local art, lively music to Montrose, where embracing culture and community is a way of life ¡Ahí Nos Vemos!”

Stay updated on the latest Café Bustelo® news by following along on social media: @CafeBustelo on Twitter, @cafebustelo on Instagram and /CafeBusteloOFFICIAL on Facebook. Café details and a full menu can be found on CafeBustelo.com.

About Café Bustelo®
Our delicious coffee and rich espresso heritage were born in 1928. Since then, we’ve not only been proud of our rich, full-bodied flavor but also of our unique and inviting culture. Café Bustelo® coffee can be prepared using your preferred method.  Available in the forms you want, including K-Cup® pods.

K-Cup is a trademark of Keurig Green Mountain, Inc., used with permission.

SOURCE Café Bustelo

March Is Nutrition Month, A Time To Focus On What Really Matters Like Nourishing Our Families With Real Milk

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Miilk Life Lo que nos hace fuertes

WASHINGTON, March 12, 2019 /PRNewswire-HISPANIC PR WIRE/ — Eating breakfast is linked to a more nutritious diet, and including more of certain foods – like milk, yogurt, fruit and whole grains – is linked to the highest-quality diets of all, according to a study in the journal Nutrients.

Miilk Life Lo que nos hace fuertes

In fact, researchers found that breakfast alone supplies about 20% of daily calories while providing more than 20% of key nutrients, like calcium, potassium and vitamin D. These are among the nutrients that Americans, including kids, are most often lacking. Did you know that one out of two children ages nine and older are falling short on calcium, vitamin D and potassium, and 75 percent of kids younger than nine are falling short on vitamin D and potassium? These nutrients are critical for kids’ growth.

An 8 ounce glass of real dairy milk includes B vitamins for energy, high-quality protein for lean muscle, vitamin A for a healthy immune system and five bone-building nutrients, including calcium, potassium and vitamin D.

“Serving your kids a nourishing breakfast with milk is an easy way to set them up for a great day. Dairy milk is the top food source for calcium, vitamin d and potassium – important nutrients that many kids don’t get enough of,” said board certified and practicing pediatrician, Dr. Ilan Shapiro. “I remind parents that serving a nutritious breakfast doesn’t have to be difficult, whether you are on the go or savoring the moment,  simply adding a glass of milk can instantly boost the nutritional value of your meal,” added Dr. Shapiro.

For breakfast inspiration, like these delicious enfrijoladas, made by Chef Claudette Zepeda and more information on the important role of real dairy milk in a balanced diet, please visit FuertesConLehe.com.

About MilkPEP
The Milk Processor Education Program (MilkPEP), Washington, DC, is funded by the nation’s milk companies, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the Leche. Amor por lo verdadero campaign, a multi-faceted campaign designed to educate consumers about the powerful nutritional benefits of milk – with 9 essential nutrients, including high-quality protein, in each 8 ounce glass. For more information, go to fuertesconleche.com. sociedAD/Campbell Ewald is creative agency for the campaign – from America’s milk companies.

Logo – https://mma.prnewswire.com/media/344875/Milk_Life_Logo.jpg

SOURCE MilkPEP

Acura #SuperHandling Challenge Taps Tournament Basketball Fans to Showcase Their “Super Handling” Skills

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TORRANCE, California, March 11, 2019 /PRNewswire-HISPANIC PR WIRE/ — Acura is partnering with basketball influencers, including ESPN analyst and host Jay Williams (@realjaywilliams) and sports commentator Filayyyy (@Filayyyy), to launch the Acura #SuperHandling Challenge during the March college basketball tournament. The challenge kicks off today with Williams (https://youtu.be/YZ78UuZHyrc) and Filayyyy (https://www.instagram.com/p/Bu4DZ1iH3pt/) tapping fans to bring their “super handling” dribbling skills into unexpected everyday situations. Throughout the tournament, Williams and Acura will repost the best #SuperHandling videos to Instagram stories, providing technical analysis of fans’ top moves.  

Influencers Joining the #SuperHandling Challenge

Acura is teaming up with a select group of influencers from across the basketball and sports communities to amplify the Challenge. Influencers will include University of Texas El Paso alumni and Harlem Globetrotter Briana “Hoops” Green (@brianagreen11), Spider Man-clad YouTube basketball sensation Grayson “The Professor” Boucher (@theprofessor), and sports comedy commentator and Instagram star Carlos “Famous Los” Sanford (@famouslos32).

Additional Campaign Elements

In addition to social media, Acura’s #SuperHandling Challenge campaign will be featured extensively across ESPN and CBS Sports digital platforms, along with ads and homepage takeovers running from March 15 through April 8. During the March college tournament, Acura will also run additional campaign creative, themed around the tagline “Prove your #SuperHandling,” featuring the Acura RDX exclusively on ESPN and CBS Sports. Acura’s March basketball campaign will also be featured on The Bleacher Report, NCAA’s homepage, and NCAA’s FireTV sponsorship.

Super Handling All-Wheel Drive™ Nears One-million Sales Milestone  

The #SuperHandling Challenge campaign takes its name from Acura’s industry-leading Super Handling All-Wheel Drive™ (SH-AWD®) technology, which will reach its 15-year milestone and one-million mark in global sales of SH-AWD®-equipped vehicles later this year. Across four generations, Acura SH-AWD® technology has consistently set the bar for performance-enhancing all-wheel drive. Acura now offers SH-AWD® in either mechanical (SH-AWD®) or electrified (Sport Hybrid SH-AWD®) form on five of six Acura models.

About Acura

Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability. The Acura lineup features six distinctive models – the RLX premium luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the five-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV, and the next-generation, electrified NSX supercar.

Five of the six models in the Acura lineup are made exclusively in central Ohio, using domestic and globally-sourced parts, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.

Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com. Follow Acura on social media at Acura.us/Social Channels.

Acura Logo.

Video – https://www.youtube.com/watch?v=YZ78UuZHyrc
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SOURCE Acura