Honda CR-V Earns Top Pedestrian Detection and Crash Prevention Ratings from the Insurance Institute for Highway Safety

February 21, 2019

Honda CR-V Pedestrian Detection and Crash Prevention Testing by IIHS. Photo courtesy of IIHS.

TORRANCE, California, Feb. 21, 2019 /PRNewswire-HISPANIC PR WIRE/ — The Honda CR-V for the 2018 and 2019 model years has earned the Insurance Institute for Highway Safety’s (IIHS) highest pedestrian detection and crash prevention rating of “Superior” based on new testing of CR-V’s available Honda Sensing^® suite of safety and driver-assistive technologies, which includes the award-winning Collision Mitigation Braking SystemTM (CMBSTM). In previous tests by the IIHS, the CR-V’s CMBS was also rated “Superior” for Crash Avoidance and Mitigation.

“IIHS’ pedestrian crash avoidance tests can be unnerving to watch, since they are set up to look like an impending collision with a pedestrian. The tests highlight the need to consider the safety of all road users when designing advanced safety systems like those included in Honda Sensing^®,” said Jay Joseph, assistant vice president of product planning for American Honda Motor Co., Inc. “We have sold nearly 1.8 million Honda vehicles equipped with Honda Sensing in the United States, underscoring our leadership and commitment to the widespread application of these important technologies.”

Beyond crash avoidance, the 2019 CR-V was engineered for top collision safety ratings, earning a “TOP SAFETY PICK” rating from the IIHS, when equipped with LED headlights and Honda Sensing^®, and is expected to earn a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA) in its New Car Assessment Program (NCAP)¹.

The Honda Sensing^® suite of safety and driver-assistive technologies is standard equipment on EX and above trims of CR-V, accounting for 81% of U.S. CR-V sales in 2018. Honda Sensing^® helps provide the driver with greater awareness of conditions around the vehicle, and in some cases can help drivers maintain lane position and, under certain conditions, is capable of slowing or even stopping the vehicle if a potential frontal collision has been detected. Comprising the Honda Sensing^® suite of safety and driver assistive technologies in the 2019 CR-V are Collision Mitigation Braking SystemTM (CMBSTM) with Forward Collision Warning; Road Departure Mitigation (RDM) incorporating Lane Departure Warning; Lane Keeping Assist System (LKAS); and Adaptive Cruise Control (ACC).

The CR-V has been America’s best-selling crossover over the course of two decades, since its launch in 1997, with cumulative sales of 4.7 million units. The CR-V was the very first Honda model to feature Honda Sensing^® technology, in 2014. Since then, Honda Sensing^® has been expanded to all U.S. Honda models. For model year 2019, more than 80 percent of Honda vehicles purchased in America are equipped with Honda Sensing^® technology.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through more than 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, about 65 percent of all Honda vehicles sold in the U.S. were made in America, using domestic and globally sourced parts.

About Honda Safety Leadership
Honda has a long history of leadership in the development and application of advanced technologies designed to enhance the safety of all road users, including automobile occupants, motorcycle riders and pedestrians. The company operates two of the world’s most sophisticated crash test facilities, in Ohio and Japan, and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety.

¹ Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration’s (NHTSA’s) New Car Assessment Program (www.SaferCar.gov)

Photo – https://mma.prnewswire.com/media/824875/adult_cr_v_2.jpg
Logo – https://mma.prnewswire.com/media/451598/Honda_Logo.jpg

SOURCE American Honda Motor Co., Inc.

Mark Ledher’s new book, “Federico La Tragedia del Bullying”, is a real and demonstrative story of what bullying in this world means

February 21, 2019

BALTIMORE, Feb. 21, 2019 /PRNewswire-HISPANIC PR WIRE/ — Recent Release “Federico La Tragedia del Bullying”, written by Publishing Page author, Mark Ledher, is a story that shows the true face of school bullying, reflecting its harsh reality and its disastrous consequences.

Mark Ledher brings his new book with a theme that reflects the current reality in the lives of young people, a raw but moving story that seeks to leave a lesson about the ugly world of bullying.

Mark writes, “Federico is a wealthy, innocent and shy 15-year-old boy who does not know the love of his parents because they are more concerned with material things than giving love to their children and what they do not know is that Federico is a victim of harassment of his classmates from his school. Especially Fabrizzio, better known as Lucifer, who has a dark past that torments him by pouring out all his hatred on Federico and making his life impossible, without mercy, without caring about the consequences. At some point Federico makes a new friend, Lucas, who becomes his protector and defends him from everyone who wants to bully him and from all the evils of Fabrizio, but he will do everything possible to get Lucas and Federico out of the way. Federico’s life will become even more of an inferno from which he will not be able to leave easily and he will have to make a drastic decision, in order to end this pain that he lives day by day.”

Published by Page Publishing, Mark Ledher’s book, “Federico La Tragedia del Bullying”, is a story full of lessons that open the eyes of the reader to the range of feelings that can be reflected in a situation like school bullying; feelings that range from self-contempt to courage and the fear of dying.

Readers who wish to live a moving and very real experience can purchase “Federico La Tragedia del Bullying”, in any book store, or online from Apple iTunes, Amazon, Google Play or Barnes and Noble.

For additional information or any questions, please contact Page Publishing at 866-315-2708.

About Page Publishing:
Page Publishing is a traditional New York based full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create – not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes and the like. Its roster of authors can leave behind these tedious, complex and time-consuming issues, and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/824519/Mark_Ledher.jpg

SOURCE Page Publishing

Princess Cruises Launches First Advertising Campaign for Asia and Emerging International Markets

February 20, 2019

Princess Cruises Logo (PRNewsFoto/Princess Cruises)

SANTA CLARITA, California, Feb. 20, 2019 /PRNewswire-HISPANIC PR WIRE/ — Princess Cruises today launched its first advertising campaign written and produced specifically for its international markets, titled “Princessa.” It showcases the most popular worldwide cruise destinations offered by Princess Cruises through a beautiful storytelling moment of a multi-generational family onboard.

Campaign elements include a 2 1/2 minute short film, 30-second TV and OTV spots, and a dynamically-translated microsite where site visitors can participate in a short quiz to learn their travel personality and view itineraries for recommended travel destinations.

This year is a perfect time for international guests and first-time cruisers to cruise to Alaska with Princess Cruises. The leading cruise line in Alaska is celebrating 50 years of sailing to the Great Land by introducing new entertainment, shore excursions and culinary offerings to mark this significant milestone.

“We’re proud to have homeported in Asia since 2013, growing to be the number one cruise line in markets like Japan, Taiwan, and China,” said Ryan Barton, Princess Cruises International Marketing Director. “‘Princessa’ marks the first campaign created uniquely for our international and emerging markets, highlighting our global fly-and-cruise destinations. Princess Cruises is a global destination leader, and through this touching multi-generational story, we see destinations come to life through the eyes of a little girl.”

Through a heartwarming narrative, the “Princessa” film centers on a storytelling moment between a family’s granddaughter and grandfather as they journey from Australia, to Europe, to Alaska and ultimately fall in love with the world onboard a Princess Cruises cruise ship. Widely considered one of the best vacation options for multigenerational families, Princess Cruises is celebrating its fourth year of an exclusive partnership with Discovery™, offering immersive Discovery at SEA experiences.

Filmmaker James Seale shot and directed the commercial, which was written and produced at Princess Cruises. Jordan Critz — an American award-winning composer and songwriter — wrote the film’s original score. The campaign’s print images were shot by French photographer Nico Therin.

The “Princessa” film can be viewed at www.ExploreTheWorldWithPrincessCruises.com.

General information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS or by visiting the company’s website at http://www.princess.com/.

About Princess Cruises
One of the best-known names in cruising, Princess Cruises is the fastest growing international premium cruise line and tour company operating a fleet of 17 modern cruise ships, carrying two million guests each year to 380 destinations around the globe, including the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica and World Cruises. A team of professional destination experts have curated 170 itineraries, ranging in length from three to 111 days and Princess Cruises is continuously recognized as “Best Cruise Line for Itineraries.”

In 2017 Princess Cruises, with parent company Carnival Corporation, introduced MedallionClass Vacations enabled by the OceanMedallion, the vacation industry’s most advanced wearable device, provided free to each guest sailing on a MedallionClass ship. The award-winning innovation offers the fastest way to a hassle-free, personalized vacation giving guests more time to do the things they love most. MedallionClass Vacations will be activated on five ships by the end of 2019. An activation plan will continue across the global fleet in 2020 and beyond.

Princess Cruises continues its multi-year, “Come Back New Promise” – a $450 million-dollar product innovation and cruise ship renovation campaign that will continue to enhance the line’s onboard guest experience. These enhancements result in more moments of awe, lifetime memories and meaningful stories for guests to share from their cruise vacation. The product innovations include partnerships with award-winning Chef Curtis Stone; engaging entertainment inspired shows with Broadway-legend Stephen Schwartz; immersive activities for the whole family from Discovery and Animal Planet that include exclusive shore excursions to onboard activities; the ultimate sleep at sea with the award-winning Princess Luxury Bed and more.

Three new Royal-class ships are currently on order with the next new ship under construction, Sky Princess, scheduled for delivery in October 2019, followed by Enchanted Princess in June 2020. Princess previously announced that two new (LNG) ships which will be the largest ships in the Princess fleet, accommodating approximately 4,300 guests are planned for delivery in 2023 and 2025. Princess now has five ships arriving over the next six years between 2019 and 2025. The company is part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE:CUK).

Newsroom:
Additional media information is available at princess.com/news.

Logo – https://mma.prnewswire.com/media/347893/princess_cruises_logo.jpg

SOURCE Princess Cruises

Cal/OSHA Cites Contractors for Serious Safety Violations in San Francisco Twin Peaks Tunnel Fatality

February 20, 2019

State of California Department of Industrial Relations

SAN FRANCISCO, Feb. 20, 2019 /PRNewswire-HISPANIC PR WIRE/ — Cal/OSHA has cited a joint venture formed between two contractors $65,300 for multiple serious safety violations after a worker was fatally struck by a steel beam last August while working on a light rail tunnel project in San Francisco.

“Hazards in tunnel construction work can include cave-ins, falling objects and breathable airborne contaminants,” said Cal/OSHA Chief Juliann Sum. “Employers must identify and evaluate the particular hazards in their workplace and train employees on safe work practices to avoid injury, illness or even death.”

Shimmick Construction Co., Inc. of Oakland and Con-Quest Contractors Inc. of San Francisco formed a joint venture to work on the Twin Peaks Tunnel Rehabilitation & Rail Replacement project, which included refurbishing infrastructure, replacing rails and upgrading signal systems and other parts of the over 100-year-old tunnel.

On August 10, 2018, employees were using heavy equipment and tools to work in and around the tunnel. One worker was operating a rail crane to push two flat railcars loaded with equipment into the tunnel. The crane’s boom was in an upward vertical position when it struck an overhead steel beam. The beam was dislodged from its support brackets and fell approximately 13 feet, fatally crushing an employee walking nearby.

Cal/OSHA investigators learned the two employers did not identify the potential hazards presented by pushing two loaded flat railcars into the tunnel and did not control the crane’s travel to avoid collisions. Investigators discovered the crane operators had not been trained to safely operate the equipment, and workers had not been trained on safe procedures when the crane was being operated near them.

Cal/OSHA cited the joint venture $65,300 in proposed penalties for two serious and two serious accident-related violations. The serious accident-related violations were cited for the employer’s failure to implement an effective injury and illness prevention plan and failure to control the crane while it was moving. The serious citations were issued for violations related to the employer’s failure to safely transport workers while in the tunnel.

A violation is classified as serious when there is a realistic possibility that death or serious harm could result from the actual hazard created by the violation. Violations are classified as accident-related when the injury, illness or fatality is caused by the violation.

Cal/OSHA’s Mining and Tunneling Unit investigates complaints of hazards and reports of accidents in mines and tunnels, and issues citations when violations are found. It also conducts pre-job safety conferences, issues permits prior to any initial underground mining or tunneling operation, performs periodic inspections of tunnels, mines and quarries, and offers safety training.

Cal/OSHA helps protect workers from health and safety hazards on the job in almost every workplace in California. Cal/OSHA’s Consultation Services Branch provides free and voluntary assistance to employers to improve their health and safety programs. Employers should call (800) 963-9424 for assistance from Cal/OSHA Consultation Services.

Employees with work-related questions or complaints may contact DIR’s Call Center in English or Spanish at 844-LABOR-DIR (844-522-6734). The California Workers’ Information line at 866-924-9757 provides recorded information in English and Spanish on a variety of work-related topics. Complaints can also be filed confidentially with Cal/OSHA district offices.

Members of the press may contact Peter Melton or Lucas Brown at (510) 286-1161, and are encouraged to subscribe to get email alerts on DIR’s press releases or other departmental updates.

https://www.facebook.com/CaliforniaDIR
https://twitter.com/CA_DIR
http://www.youtube.com/CaliforniaDIR
http://www.dir.ca.gov/email/listsub.asp?choice=1

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For general inquiries, contact DIR’s Call Center at 844-LABOR-DIR (844-522-6734) for help in locating the appropriate division or program in our department.

Logo – https://mma.prnewswire.com/media/818968/DIR_Logo.jpg

SOURCE California Department of Industrial Relations; Cal/OSHA

Bill Young, Jr. Joins Fintech’s Board of Directors

February 20, 2019

TAMPA, Fla., Feb. 20, 2019 /PRNewswire-HISPANIC PR WIRE/ — Financial Information Technologies, LLC (“Fintech”), the leading business solutions provider for the beverage alcohol industry, announced today that Bill Young, Jr. has joined the company’s Board of Directors. As a member of Fintech’s board, Mr. Young will contribute his extensive experience as an industry leader to work alongside the company’s corporate leadership team, further developing Fintech’s mission and impact.

As a partner of the family-owned alcohol beverage distributor General Wholesale Company (est. 1942), Mr. Young will leverage his industry-specific skills and experience to further develop Fintech’s mission of communication, guidance, and client growth for the alcohol industry. Mr. Young’s vast knowledge is illustrated by his standing as a member of the Board of Directors for the Wine and Spirit Wholesalers of America, as well as by his past tenure as President and member of the Board for the Wine and Spirit Wholesalers of Georgia.

“We are pleased to welcome Bill as an independent director to the Fintech board,” said Tad Phelps, President of Fintech. “He joins Fintech at an exciting time as we continue to expand our presence and product offerings across the alcohol industry. The addition of Bill complements the skills and experiences of our Board of Directors, while adding valuable insights from the distributor’s viewpoint. We believe his lifelong experience at General Wholesale will be extremely valuable as we shape our company to further service alcohol distributors.”

“It is a tremendous honor to join Fintech’s Board of Directors,” said Mr. Young. “Fintech’s commitment to excellence in both its business practices and client experience is a mission of which I am proud to be a part. I look forward to being an active member of the Board as Fintech seeks to scale the business in a strategic and efficient manner.”

Mr. Young earned a B.B.A. in Management from the Terry College of Business at The University of Georgia, and his professional accomplishments earned him the prestigious Terry College Distinguished Alumni Award. His robust contributions to his alma mater include having served as a Chairman of the Building Campaign for the New Terry College of Business at The University of Georgia, and as an emeritus member of the Terry Dean’s Advisory Council. Mr. Young currently serves as a member of the University of Georgia Athletic Board, and is an emeritus trustee and past chairman of the University of Georgia Foundation.

Mr. Young and his wife, Margaret Chambers, have two sons: Bill (26) and Brandon (24). Fintech is proud to welcome him to the company and are confident that with his demonstrated commitment, strategic prowess, and long-standing expertise he will be a valuable addition to the Board.

About Fintech

Fintech, the leading solutions provider for beverage alcohol management, and regulatory information resource, offers a OneSource® solution with a suite of profit-building products and services for alcohol distributors and retailers.

With decades of industry experience offering unwavering dependability and trust, Fintech empowers users with information to increase margins and maximize operating efficiencies within their beverage alcohol category. By anticipating client needs, nurturing relationships, and growing partnerships within the industry, Fintech continues to deliver cutting-edge, strategic solutions that range from purchase order management, reconciliation, and data reporting, to pricing and promotion communication, payment compliance adherence, and regulatory resource connectivity.

Working with thousands of alcohol distributors nationwide, Fintech links distributors to alcohol retailers, and manages data transformation for over half a million relationships, adding thousands of connections every month. For more information on how Fintech can better your business, visit our website and follow us on Facebook, Twitter, and LinkedIn.

Contact: Anne Marie Pollitt, 800.572.0854 x 3907, a [email protected]

Logo – https://mma.prnewswire.com/media/562037/Fintech_Logo.jpg

SOURCE Fintech

Hispanic Public Relations Association Announces National Board Leadership

February 20, 2019

Andy Checo Named President of The Nation’s Only Non-profit Organization for Hispanic Public Relations & Marketing Professionals

NEW YORK, Feb. 20, 2019 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Public Relations Association (HPRA) voted to elect Andy Checo of Havas FORMULATIN, president of the HPRA Executive Board. Checo, who has been part of the organization for almost a decade and has served as president of the organization’s New York chapter as well as president of the Executive board in 2015, will serve in the role through the end of 2020. Sonia V. Diaz of Miami-based Balsera Communications will serve as president-elect for 2021.

“As the only non-profit association dedicated to Hispanic marketing & communications professionals, it is important for HPRA to be a leader in the continued growth and development of our industry,” said Checo. “I am honored to be a part of the new leadership team. Together we will work to create opportunities via strategic partnerships with industry partners to address important issues including diversity & inclusion, professional development and opportunities that foster future leaders and bring value to current and future HPRA members.”

In addition to Checo and Diaz, the HPRA 2019 Executive Board includes:

Treasurer: Lourdes Rodriguez, Saban Community Clinic
Secretary: Jennifer Morales, Entercom Communications
Social Media: Mario Flores, Sportivo
Membership: Mayra Ramos-Miro, Red Heels PR
Programming: Daisy Cabrera, PR & Social Media Consultant; Esther-Mireya Tejeda, Entercom Communications
Strategic Partnerships: Sabrina Macias, DraftKings
Directors at large: Rosemary Ravinal, Univision Communications, Brenda Mendoza, The Guardian Life Insurance Company of America, Maria Amor, Havas FORMULATIN, Stephen Chavez, Chavez PR, Maggie Hernandez, Cision/PR Newswire
Past Presidents – at large: Veronica Salcedo, NBC Universal, Yvonne Lorie, ReFresh PR

HPRA’s professional development and leadership opportunities, including presence at key industry conferences, are also supported by the organization’s local chapters, which offer in-market professional development initiatives and exclusive networking activities with top journalists and industry thought leaders.

Local HPRA Chapter Presidents are: Los Angeles – Stephen Chavez, Chavez PR, Miami – Maggie Hernandez, Cision/PR Newswire, New York – Erika Sanchez, Braid Communications and The Carolinas – Natalia Flores, APR, AC&M Group.

Additionally, HPRA’s Annual ¡BRAVO! Awards recognize the most innovative, creative, and cultural campaigns across several categories including technology, food & beverage, healthcare & nutrition, sports, automotive, digital, non-profit and integrated marketing and highlights pioneers across the industry and agency landscape. For the fifth consecutive year, ¡BRAVO! will be held in New York City in October.

For more information on HPRA, local chapters, ¡BRAVO! Awards and/or the organization’s scholarship program, please visit www.hpra-usa.org.

About the Hispanic Public Relations Association (HPRA)
Founded in 1984, the Hispanic Public Relations Association (HPRA) is the foremost organization of Hispanic public relations practitioners in the U.S. HPRA is a resource for communications professionals and for individuals seeking Hispanic market expertise. It is dedicated to the recognition and advancement of Hispanics in public relations through year-round programs, professional development seminars and networking. HPRA hosts one of the most anticipated annual events and industry awards: the HPRA Bravo Awards, recognizing the most outstanding campaigns in the marketplace. The national organization aims to meet the professional needs of the growing number of Hispanic PR practitioners, independents and agencies throughout the U.S. HPRA National, its Chapters and those Chapters in formation are paving the way for the next phase of growth and evolution in the PR industry, especially in the Hispanic market space. For more information please visit www.hpra-usa.org.

Photo – https://mma.prnewswire.com/media/824215/Andy_Checo.jpg

SOURCE Hispanic Public Relations Association

HITN Relaunches “VidaySalud.com” With A Wealth Of Medical Videos And Articles

February 20, 2019

HITN RELAUNCHES THE WEBSITE “VIDAYSALUD.COM”

BROOKLYN, N.Y., Feb. 20, 2019 /PRNewswire-HISPANIC PR WIRE/ — HITN, the leading Spanish-language network that offers educational and entertainment content to families in more than 44 million households across the United States, announced the relaunch of its Spanish-language health website www.VidaySalud.com. The online resource, which currently has more than 8 million visitors a year and sends out more than 2 million newsletters a month, has been redesigned to incorporate more digital content in dynamic and entertaining ways. The new site now features more than 1,000 videos and 5,000 articles about health, wellbeing and medical topics.

“Since HITN took control of www.VidaySalud.com last year, we have worked hard to completely redesign the site to make it easier to navigate, add new functions and services, and significantly increase its video offering,” explained Maximiliano Vaccaro, HITN’s Director of Digital Services. “Nowadays most Internet traffic occurs on mobile devices, and in recognition of that fact we have taken care to offer the best possible experience on smaller screens.”

To improve search capabilities and visuals on mobile devices, the redesigned site implements a new and advanced video platform. It also features new sections and hundreds of larger-format images, as well as live interviews and a directory of health services in the United States and Latin America. In addition, one whole section is designed to complement HITN’s weekly television show, Vida y Salud.

The editorial director of www.VidaySalud.com is health expert Aliza A. Lifshitz, who also hosts the successful Vida y Salud television block that airs weekly on HITN. “Doctora Aliza” is a consultant for HealthDay en Español, a health news service that appears on more than a dozen websites, including a number of US government sites.

“I am excited to join HITN in supporting the evolution and modernization of the Vida y Salud website. I have dedicated many years to this resource, and seeing it grow and become an online tool for reliable and practical health information at the service of Spanish-speaking families gives me great personal and professional satisfaction,” Doctora Aliza commented.

Coming soon to www.VidaySalud.com are more than 1,000 original videos about health topics and even more new functions, such as a support service and live chats. The site will also add a section on prenatal and newborn care.

HITN-TV is a leading Spanish-language media company that offers educational and cultural programming for the whole family. It reaches more than 44 million viewers in the US and Puerto Rico via DIRECTV, DIRECTV NOW, DISH Network, AT&T U-verse TV, Verizon FiOS TV, Comcast, Charter Spectrum, Mediacom, CenturyLink Prism and Altice. For more information, please visit www.hitn.org.

Logo – https://mma.prnewswire.com/media/824540/VIDA_Y_SALUD_com_Logo.jpg

SOURCE HITN

(Español) Isabel, Reina de España, la apasioanante serie de la lucha de una mujer por llegar a ser reina, llega a America TeVé este viernes, 22 de febrero a las 10:30 PM

February 20, 2019

Sorry, this entry is only available in Español.

BUCHANAN’S Blended Scotch Whisky Releases Limited Edition Design by Global Latin Artist J Balvin

February 20, 2019

BUCHANAN’S DeLuxe Blended Scotch Whisky x J Balvin Limited Edition Design

NEW YORK, Feb. 20, 2019 /PRNewswire-HISPANIC PR WIRE/ — BUCHANAN’S Blended Scotch Whisky is proud to announce the release of BUCHANAN’S DeLuxe Blended Scotch Whisky x J Balvin Limited Edition Design. The custom design of the award-winning 12-year-old blend was created by global Latin music artist J Balvin, who has partnered with the brand for its Es Nuestro Momento campaign since 2016. The exclusive release marks the brand’s first-ever product collaboration and represents its commitment to celebrating the greatness of the Latin community.

Much like the brand’s founder James Buchanan, a Scotch Whisky pioneer and one of the most celebrated businessmen of his era, J Balvin has pursued his dreams and pushed boundaries in music, making significant contributions to mass culture while staying true to his roots. Through the J Balvin limited edition design, the brand toasts the impact of Latin culture on art, music, fashion and beyond, and all those leaving their mark on the world.

“When we began our partnership with J Balvin in 2016 to launch our Es Nuestro Momento campaign, we aimed to empower a new generation of Latinos with the belief that their cultural pride is key to unlocking true greatness, ” commented Tara King, BUCHANAN’S Blended Scotch Whisky Senior Brand Manager at Diageo North America. “We hope the BUCHANAN’S DeLuxe Blended Scotch Whisky x J Balvin Limited Edition Design is a source of pride and inspiration to this unstoppable community doing incredible things.”

During the multi-year partnership, the brand and J Balvin have worked to bring the Es Nuestro Momento spirit to life. Together, they have celebrated rising music talent, giving producers and creators a chance to feature J Balvin on a track. BUCHANAN’s Blended Scotch Whisky has also sponsored Balvin’s last two U.S. tours, encouraging fans of legal drinking age to “leave their mark” at the brand’s Casa Buchanan’s tour experience. Most recently, they have spotlighted artistic talent with a national pack design contest.

“I am so proud to have had the once-in-a-lifetime opportunity to create a special pack design with BUCHANAN’S Blended Scotch Whisky – a brand that has supported my career and the Latin community for years, and an iconic whisky enjoyed by so many,” said J Balvin. “I drew inspiration from the colors and vibrancy of Latin culture for the design, and I hope it makes people proud of everything we continue to accomplish and contribute.”

BUCHANAN’S DeLuxe Blended Scotch Whisky can be enjoyed responsibly in J Balvin’s signature ‘La Familia’ cocktail, with guava juice, lemon juice, simple syrup and topped off with soda. The BUCHANAN’S DeLuxe Blended Scotch Whisky x J Balvin Limited Edition Design will be available until supplies last in CA, TX, FL, NJ, NY, IL, AZ and CO wherever fine spirits are sold with a suggested retail price of $31 (750 ml/bottle, 40% ABV).

For additional information on BUCHANAN’S Blended Scotch Whisky, please visit www.BuchanansWhisky.com. Stay up to date with the brand by following @BuchanansUS on Facebook, @BuchanansWhisky on Instagram and @BuchanansUSA on Twitter.

CONTACTS:

DIAGEO North America
Daniel Mazier
[email protected]
646-223-2108

Hunter Public Relations
[email protected]
212-679-6600

About BUCHANAN’S Blended Scotch Whisky
BUCHANAN’S Blended Scotch Whisky is the ultimate choice for those who are working hard to follow their dreams and who enjoy sharing their success with others. BUCHANAN’S Blended Scotch Whisky is a proud champion of Hispanic culture and believes Es Nuestro Momento to celebrate the new generation of leaders and their contributions to American culture. The BUCHANAN’S Blended Scotch Whisky brand has more than 130 years of authentic heritage, and every bottle represents James Buchanan’s commitment to creating the finest blended Scotch Whiskies. The BUCHANAN’S Blended Scotch Whisky Portfolio features five award-winning marques, including: BUCHANAN’S DeLuxe Blended Scotch Whisky, BUCHANAN’S MASTER Blended Scotch Whisky,, BUCHANAN’S Select Blended Scotch Whisky, BUCHANAN’S Special Reserve Blended Scotch Whisky, and BUCHANAN’S RED SEAL Blended Scotch Whisky,. All of these marques have been recognized in the most prestigious international spirits competitions. For more information, visit www.BuchanansWhisky.com or connect with us on Facebook: www.facebook.com/BuchanansUS, Instagram: www.instagram.com/BuchanansWhisky, and Twitter: www.twitter.com/BuchanansUSA.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies; Smirnoff, Cîroc and Ketel One vodkas; Captain Morgan; Baileys; Don Julio; Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

J Balvin with his BUCHANAN’S DeLuxe Blended Scotch Whisky Limited Edition Design Courtesy of Orli Arias

Photo – https://mma.prnewswire.com/media/824488/BUCHANAN_DeLuxe_Blended_Scotch_Whisky.jpg
Photo – https://mma.prnewswire.com/media/824489/BUCHANAN_J_Balvin.jpg
Logo – https://mma.prnewswire.com/media/824500/BUCHANAN___limited_design_Logo.jpg

SOURCE Diageo North America

True Heroic Rescues And Impactful Stories In New Drama-Packed Series HÉROES EN UNIFORME

February 20, 2019

TRUE HEROIC RESCUES AND IMPACTFUL STORIES IN DISCOVERY EN ESPAÑOL'S NEW DRAMA-PACKED SERIES "HÉROES EN UNIFORME"

MIAMI, Feb. 19, 2019 /PRNewswire-HISPANIC PR WIRE/ — Discovery en Español follows the daily lives of firefighters and paramedics as they jump from one harrowing life-or-death situation to another in its new documentary series HÉROES EN UNIFORME. Chrysler’s Ram Truck will be the only brand featured in its premiere limited-commercial episode, which will air on Discovery en Español March 3 at 9pm E/P.

The original series will include four half hour episodes in season one. In its premiere, Chrysler’s Ram Truck will be the only sponsor featured in an extended version.

“This is the first Discovery en Español series to kick off a new show with limited commercial interruption, and we are excited about the opportunities that this kind of offering provides our clients,” said David Tardio, Vice President of Advertising Sales, Discovery U.S. Hispanic. “We are always exploring new ways to create meaningful brand experiences that help clients cut through the clutter, while giving our viewers an enjoyable experience.”

Centered around one fire station in Brownsville, Texas, HÉROES EN UNIFORME provides a raw and up-close account of real life at the station, as told through the its principal characters – the extremely demanding Chief with the kind heart, the newbie that is getting used to the job, the paramedic whose father gave his life in service, and the engine driver whose job is to make every second count. Each drama-packed episode will feature true heroic rescues and impactful cases with testimonies from the perspective of the victim, their family and/or witnesses, other members of the fire station, paramedics, and the police.

As the series evolves, viewers will also get to know the individual background stories and personalities of its central characters, and the commonalities that bond them. All episodes end with a heartfelt reunion at the station between those affected in each case and their forever heroes.

Viewers can take a closer look into HÉROES EN UNIFORME with exclusive content available on Discovery en Español’s social media platforms. The series will also be available on the Discovery en Español GO app: Android: http://bit.ly/2w6Spod iOS: http://apple.co/2fiMNE3. For more information, please follow the series on Facebook at facebook.com/discoveryenespanol, and Instagram @discoveryenespanol.

About Discovery en Español
Discovery en Español connects Spanish-speaking viewers in the U.S. to the world and all its wonder and possibilities. It provides quality programming focusing on bold storytelling across core genres including adventure, ingenuity, natural history, investigation and current affairs. Created by Discovery Communications, Discovery en Español is widely distributed on Hispanic tier packages throughout the country. Discovery reaches audiences across screens through digital first programming from Discovery VR, over the top offerings Eurosport Player and Dplay, as well as TV Everywhere products comprising the GO portfolio of TVE apps and Discovery K!ds Play. It also reaches audiences across screens on the ”Discovery en Español GO”TV Everywhere app Everywhere (Android: http://bit.ly/2w6Spod iOS: http://apple.co/2fiMNE3). For more information, please follow us on Facebook at facebook.com/discoveryenespanol, Twitter @DiscoveryenESP and Instagram @discoveryenespanol.

Photo – https://mma.prnewswire.com/media/823819/DISCOVERY_EN_ESPANOL.jpg

SOURCE Discovery en Español

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