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Latin Business Today Launches New Website to Enhance User Experience and Drive Business Success

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CROTON-ON-HUDSON, N.Y., Nov. 29, 2018 /PRNewswire-HISPANIC PR WIRE/ — Latin Business Today’s new website has been designed by partner and user experience professional, Don Habas, to better serve the growth of the millions of Latino small business owners nationally from startup through a merger or acquisition. The redesign incorporates small business owner feedback from two recent surveys held with subscribers and externally.

“Our new website was designed to deliver a more intuitive navigation experience, faster load time and better search capabilities to access our 1,600 articles, videos, podcasts and webinars. It represents the cornerstone of Latin Business Today’s multi-platform engagement which continues to evolve to meet the online needs of today’s small business owner,” said Latin Business Today, Partner and Director of IT/UX, Don Habas.

Tina Trevino, Partner, Associate Editor and Director of Community Relations adds, “Latin Business Today blends all aspects of small business and entrepreneurship with a Latino nuance by incorporating culture including music, the arts, holidays and cuisine. We also look at Latino trends, spotlight Latino small business success stories and celebrate inspirational Latinos to add relevance.”

In concert with the website launch, Latin Business Today is debuting the Latin Business Today Insider. With no fee registration receive: 

  • A free business listing in the new Latin Business Today directory.
  • Access to additional content not available on the main website.
  • Ask Latin Business Today “Coaches” questions and FAQ.
  • Business forms- sample business plan, loan forms, and more.
  • Calculators for loans, ROI etc.
  • Participation in future surveys and focus groups.
  • Discounts on products and services.

Partner, Director of Marketing & Communications Gaby Alcantara-Diaz adds, “According to the Leadpages, 2017 study, driving sales (51.3%) and building brand awareness (48.4%) are the two top digital marketing priorities for small businesses. Meanwhile, 50% of B2B search queries today are made on smartphones, and this percentage will grow to 70% by 2020 projects, informs.  The new Latin Business Today was created to address these priorities.”

“We will continue to add value over the course of 2019 to meet the evolving needs of today’s small business owners,” said Barry Mittelman Partner, Publisher Latin Business Today.

About Latin Business Today: Latin Business Today’s trusted advisor brand was created in the legacy to Dr. Les “Coach” Fernandez who spent his life coaching success. The 130 high credentialed mentor-contributors or “Coaches” have proven track records across all business disciplines. They create original & exclusive content and also serve as event keynote speakers, panelists and workshop leaders.

Latin Business Today: www.LatinBusinessToday Facebook Twitter LinkedIn

 

SOURCE Latin Business Today

Viva Air Launches First Direct Route From Miami To Santa Marta From $174 USD Round Trip

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BOGOTA, Colombia, Nov. 29, 2018 /PRNewswire-HISPANIC PR WIRE/ — Viva Air, Latin America’s leading low-cost airline, announced a new direct international route between Miami and Santa Marta. This will be the first direct route ever offered between the two cities, with rates starting from $174 USD round trip. Tickets are currently available to book on www.vivaair.com, with the first flights departing December 18th, 2018. 

“We are happy to announce our new international route Miami-Santa Marta-Miami. In the first year we expect to carry more than 31 thousand customers, giving them the opportunity to travel to Colombia with our low fares,” said Felix Antelo, CEO of Viva Air.

Viva Air will operate 3 flights per week between Miami and Santa Marta on Tuesdays, Thursdays, and Saturdays at 10:38am. The airline has offered direct flights from Miami to Medellin since December 2015, carrying more than 150,000 passengers.

With this new route, Viva Air will connect the region while further positioning Colombia as a major tourist destination for US travelers.

For more information about Viva Air’s service to Santa Marta, visit: https://vivaair.com/en-co/cheap-flights/international-fares/to-colombia/miami-santa-marta

About Viva Air

Viva Air is the leading group of low cost airlines in Latin America. It is currently headquartered in Colombia and Peru, with a network of domestic and international flights. It began operations in 2012 in Colombia and in 2017 in Peru, changing and revolutionizing the way of flying with low prices. With the recent purchase of 50 new aircraft Airbus 320, 15 CEO (current engine option) and 35 NEO (new engine option), the group plans to expand its model throughout the region.

Viva Air has the experience and support of Irelandia Aviation, leading developer of low cost airlines in the world, led by Declan Ryan and his team, one of the founders of Ryanair. Irelandia has successfully developed 6 airlines using this model to date, which are: Ryanair in Europe, Tiger Airways in Asia, Allegiant in the United States, VivaAerobus in Mexico, Viva Air Colombia and Viva Air Peru. These airlines combined add a fleet of more than 500 aircraft and have transported more than 1 billion passengers.

 

SOURCE Viva Air

Electrifying Design Meets Electrified Power in First-Ever Corolla Hybrid

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The 2020 Corolla Hybrid, like its gas-powered siblings, delivers a highly-satisfying driving experience, along with the brand’s latest advances in comfort and multimedia technology.

LOS ANGELES, Nov. 28, 2018 /PRNewswire-HISPANIC PR WIRE/ — With its bumper-to-bumper, wheels-to-roof transformation, the 2020 Toyota Corolla was already big news in sedans for 2019. And now comes the ultimate “But wait, there’s more!” bonus: a new hybrid model that achieves at least 50 mpg combined fuel economy (projected). That makes the 2020 Corolla Hybrid the most fuel-efficient model to ever wear the model name that debuted more than a half-century ago.

The 2020 Corolla Hybrid, like its gas-powered siblings, delivers a highly-satisfying driving experience, along with the brand’s latest advances in comfort and multimedia technology.

The design isn’t the only thing electrifying about the Corolla Hybrid. This high-efficiency model adapts the latest Toyota Hybrid Synergy Drive from the new-generation Prius, already proven as an MPG winner. Only Toyota offers such a distinct choice of hybrids in this vehicle segment, thus catering to customers who have different tastes in design but the same desire for maximum fuel efficiency.

The 2020 Corolla Hybrid, like its gas-powered siblings, delivers a highly-satisfying driving experience, along with the brand’s latest advances in comfort and multimedia technology. As on the 2020 Corolla gas models, the Toyota Safety Sense 2.0 suite of active safety systems comes standard.

The 2020 Corolla Hybrid is yet more evidence of Toyota’s indisputable global hybrid leadership, which began more than 20 years ago.

Fit for a Hybrid

The hybrid powertrain and battery were a natural fit for the new Corolla because of the Toyota New Global Architecture (TNGA) platform. There’s no compromise in cabin roominess, for example, when choosing the Corolla Hybrid versus a gas model.

The new hybrid system combines a 1.8-liter four-cylinder gasoline engine with two motor/generators through an electronically controlled planetary-type continuously variable transmission (CVT) transaxle. Combined system output of 121 horsepower yields decidedly responsive performance.

The nickel-metal hydride (Ni-MH) battery pack employs a newly developed technology called Hyper-Prime Nickel™ to boost battery performance in a smaller and lighter package. The battery’s smaller size and flatter shape allow it to be packaged under the rear seat, rather than taking up trunk space, and also allowing a 60/40 split folding rear seatback to expand cargo capacity. The battery location also contributes to the vehicle’s lower center of gravity, a boon to agility.

The engine, working in concert with the electric motor (MG2), assures responsive performance, while exemplary energy efficiency is achieved by using both electric motors (MG1 and MG2) for hybrid battery charging.

Driving the Corolla Hybrid

The Corolla Hybrid’s linear acceleration response may take some by surprise. When pulling away, the battery provides a subtle power boost in order to put less strain on the engine and eliminate the “rubber band” effect experienced with some hybrids. 

A preload differential adds to the confident acceleration feel. During low loads and low differential rotation, differential-limited torque is distributed to the left and right wheels, yielding excellent handling stability. At mid-range and high engine loads, the preload differential functions as an open differential.

Corolla Hybrid has EV mode, which allows the vehicle to be operated as a pure electric vehicle for short distances, depending upon certain conditions, such as battery charge level. This mode is useful for operating the vehicle in parking lots or indoor parking garages, for example. The Vehicle Proximity Notification feature alerts pedestrians of the vehicle’s presence when running in battery mode.

Along with the expected NORMAL and ECO drive modes, a SPORT drive mode setting allows for an increase in power for stronger acceleration response when desired.

  • NORMAL mode: Allows the hybrid system to achieve an ideal combination of fuel economy and vehicle acceleration. The accelerator opening amount changes linearly in response to accelerator pedal operation.
  • ECO mode: Improves hybrid system efficiency by limiting power in response to light to moderate accelerator pedal input.
  • SPORT mode: Available power is increased, allowing for improved acceleration response.

Stopping the Corolla Hybrid

Another boost to efficiency comes from the Electronically Controlled Brake (ECB) system, which coordinates operation between the regenerative braking force of the electric motors and the hydraulic braking system force to provide optimal stopping power. By proactively using the electric motors to recover as much electrical energy as possible from the regenerative braking system, this extremely efficient cooperative control helps to maximize fuel economy.

An active hydraulic booster on the conventional (non-regenerative) braking system improves pedal feel and feedback for the driver. Critically, should there ever be a malfunction in the ECB system, the conventional hydraulic braking system can stop the vehicle.

Brake Hold, when engaged, is a convenient technology that reduces driver effort while waiting at a traffic light or while driving in heavy traffic. When the driver presses the accelerator, Brake Hold releases instantly.

How the Other Half Works

The other half of the Hybrid Synergy Drive team, the gas engine, is no less impressive than the electric side. The 2ZR-FXE 1.8-liter inline four-cylinder engine was designed specifically for a hybrid application. The long-stroke configuration employs the Atkinson cycle, which uses a very high compression ratio (13.0:1) along with a shorter intake stroke and longer expansion stroke than the Otto cycle. The Atkinson cycle extracts more energy from the fuel, and the electric motors compensate for reduced low-end power (versus the Otto cycle).

Friction created by the piston skirts, rotating parts and oil pump is reduced, and an electric water pump eliminates the parasitic losses with a conventional belt-driven pump. Toyota sought efficiency gains in every system. The highly-efficient air conditioning system, for example, uses S-FLOW control, which automatically optimizes airflow throughout the cabin according to the temperature setting, actual cabin and outside temperatures, sunlight intensity, and occupied seats.

Getting the engine up to operating temperature quickly is critical to conserving fuel and reducing emissions at start-up. In the Corolla Hybrid, an exhaust heat recirculation system speeds up engine coolant warm-up. That in turn allows the hybrid system to stop the gas engine earlier and more often in the driving cycle when it’s not needed, for example in low-power-demand city driving conditions.

The PTC (Positive Temperature Coefficient) heater quickly provides cabin heat electrically in cold temperatures.

Hybrid Exclusives

The Corolla Hybrid rolls on 15-inch aluminum alloy wheels with low-rolling resistance tires. As on the Corolla gas models, the new multi-link rear suspension improves both handling agility and ride comfort compared to the previous-generation Corolla Sedan.

The instrument panel uses a high-grade meter with a 7-inch Multi-Information Display (MID). The MID shows the speedometer, as well as a hybrid system indicator/real-time battery charge status indicator. ECO accelerator guidance, also shown in the MID, can provide a guideline for maximizing fuel efficiency by coaching the driver on optimal accelerator pedal operation to match driving conditions. Drivers who like the visual appeal of seeing engine rpm can choose to display a tachometer.

Multimedia Mogul

The 2020 Corolla Hybrid’s multimedia offerings start with the standard Entune™ 3.0 Audio system that includes: 8-in. touchscreen display; six speakers; Apple CarPlay compatibility; Amazon Alexa; Entune 3.0 App Suite Connect; Safety Connect; Wi-Fi Connect; Scout GPS Link Compatible; Siri Eyes Free; auxiliary audio jack and USB 2.0 port with iPod connectivity and control; AM/FM; MP3/WMA playback capability; voice recognition training and tutorials; hands-free phone capability; voice recognition; music streaming via Bluetooth; customizable home screen, and weather/traffic information via Entune 3.0 App Suite.

Safety

The Corolla Hybrid features eight standard airbags and Toyota’s Star Safety System, which includes Enhanced Vehicle Stability Control, Traction Control, Electronic Brake-force Distribution, Brake Assist, Anti-lock Braking System, and Smart Stop Technology. All Corolla models come equipped with a standard backup camera.

Toyota Safety Sense 2.0

Significantly, all 2020 Corolla models are equipped as standard with Toyota Safety Sense™ 2.0, an advanced suite of integrated active safety features.

PCS (Pre-Collision System):  Is designed to automatically activate the brakes to help avoid a collision or mitigate the impact force. PCS is able to detect a vehicle or pedestrian in day and low-light conditions, as well as a bicycle during daylight.  

Full-Speed DRCC (Dynamic Radar Cruise Control): Designed for highway use, designed to maintain a set vehicle-to-vehicle distance and is also capable of low-speed following up to speeds of about 24 mph. The Corolla can stop when the vehicle ahead comes to a stop, maintaining an appropriate distance to it.

LDA (Lane Departure Alert) w/ Steer Assist: Designed to give the driver audible and visual warnings and, if necessary, provides steering assistance if it detects the possibility of leaving the driving lane. It also detects excess weaving within the driving lane that might indicate driver distraction, inattention or drowsiness.

LTA (Lane Tracing Assist): LTA is enabled when LDA and DRCC are both on and active. LTA employs a lane centering function that will make constant steering inputs to help the driver keep the vehicle in its lane. LTA is designed for uses on relatively straight highways to preemptively avoid unwanted lane departures and reduce driver fatigue. 

AHB (Automatic High Beam): When enabled, detects the headlights of oncoming vehicles and taillights of preceding vehicles and automatically switches between high and low beams as appropriate.

RSA (Road Sign Assist): Designed to recognize speed limit, Stop, Yield, and Do Not Enter signs and display them on the vehicles MID to help assist the driver.

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.  

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com. 

Media Contact:
Zachary Reed
469-292-3499
[email protected]

 

Photo – https://mma.prnewswire.com/media/790447/Corolla_Hybrid_2020.jpg
Logo – https://mma.prnewswire.com/media/790667/Toyota_Corp_Red_Logo.jpg

 

SOURCE Toyota Motor North America

Optimus Properties, LLC Sells Koreatown Apartment Building

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LOS ANGELES, Nov. 28, 2018 /PRNewswire-HISPANIC PR WIRE/ — Continuing its torrid pace of transactions, Optimus Properties, LLC, through an affiliate, has completed yet another sale; this one of a 36-unit apartment building located in Koreatown.  The building, located at 511 South Rampart Avenue, was originally purchased in May 2015.  Optimus purchased the property while the property was in extremely dilapidated condition with many outstanding orders to comply from the housing department.  Optimus spent three months and $750,000 to renovate the building and make it a livable building for its tenants. 

Optimus Properties, LLC Logo

After Optimus purchased the property, it immediately tented the building to address pest control issues.  It then installed a new roof, corrected structural defects, installed new LED lighting in the hallways, improved many of the units with new kitchens, bathrooms and fixtures and upgraded the security and landscaping. 

The property was sold to a private investor based in Los Angeles. 

Optimus Properties, LLC, located in Los Angeles, California, was founded by Kamyar Shabani and K. Joseph Shabani and employs a disciplined investment approach focused on value creation in office, retail, office and medical office properties throughout Los Angeles.

Logo – https://mma.prnewswire.com/media/773862/Optimus_Properties_LLC_Logo.jpg

SOURCE Optimus Properties, LLC

Let’s celebrate ¡Vive Tu Vida! Get Up! Get Moving!® in Los Angeles with Walkaround Elmo from Sesame Street® and 5K Family Walk and Run

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LOS ANGELES, Nov. 28, 2018 /PRNewswire-HISPANIC PR WIRE/ — On Saturday, December 1, 2018, the National Alliance for Hispanic Health and the Mexican American Opportunity Foundation will celebrate their 12th Annual ¡Vive tu vida! Get Up! Get Moving!® in Los Angeles with a very special guest —  Walkaround Elmo from Sesame Street®!  The event brings needed health services and a day of fun to promote physical activity and good nutrition in Hispanic communities for better health and wellness for all.

“For twelve years, ¡Vive tu vida! Get Up! Get Moving! ® has provided nutrition education, free health screenings and wellness activities to communities across the nation,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health. “We are proud to welcome to Los Angeles for the first time our new partners Sesame Street in Communities® and Walkaround Elmo who will be at the event greeting children,” concluded Dr. Delgado. In addition, the event will feature a 5K Family Walk and Run at Clara Street Park. Families and individuals can pre-register for this fun walk and run at https://racewire.com/register.php?id=9952.

“We are glad to provide ongoing support for ¡Vive tu vida! Get Up! Get Moving!® events across the country,” Robert Forrester, President and CEO of Newman’s Own Foundation, said. “These programs bring communities together, empower individuals to improve their health and address a broad range of needs at the local level.”

The event will also include featured partner, National Institutes of Health (NIH)’s All of Us Research Program. “Our partnership with the Alliance is fundamental to keep our communities healthier and it does not stop with this event. This year we are supporting efforts at the national level to increase the inclusion of Hispanics in clinical and biomedical research by bringing the All of Us Research Program to Los Angeles,” said Martin Castro, President and CEO of The Concilio. “The participation of diverse communities in All of Us will help build the foundation for a new era of health care where medicine is tailored to each person,” concludes Mr. Castro. The All of Us Research Program is an ambitious effort to advance individualized prevention, treatment and care for people of all backgrounds. People ages 18 and older, regardless of health status, will be able to enroll.

What:

A day of family fun, health screenings, fitness and nutrition

Health Screenings: Cholesterol, Glucose, Blood Pressure, Flu Shots, Dental and more!

Fitness: Zumba, Yoga, and Obstacle Courses

Nutrition: Fresh Fruits and Healthy Snacks, and Educational Resources

Family fun: Walkaround Elmo, Kid Zone, Music, Dancing, School Performances, and more!

Where:

Clara Street Park  – 4835 Clara Street – Cudahy, CA 90201

When:

Saturday, December 1, 2018 from 9:00 am to 1:00 pm

Cost:

FREE!

™/© 2018 Sesame Workshop. All Rights Reserved.

 

SOURCE National Alliance for Hispanic Health

HITN Audience Grows Thanks To Tu Planeta Environment And Nature Programming

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BROOKLYN, New York, Nov. 28, 2018 /PRNewswire-HISPANIC PR WIRE/ — HITN, the leading Spanish-language network that offers educational and entertainment content to families in more than 44 million households across the United States, announced the highest viewership yet for its Tu Planeta block this quarter, reflecting the special interest of Hispanic audiences in programming dedicated to raise environmental awareness.

HITN Logo

Spanish-language viewership of HITN‘s Tu Planeta block, which includes programs such as ‘Africa Salvaje,’ ‘Mundo Salvaje with Ron Magill,’ ‘Vida Salvaje’ and ‘Mundo Natural,’ fueled the network’s highest delivery in October compared to the previous six months.

“Hispanic audiences, on our network and our app, are showing increased interest in Tu Planeta, which presents a wide range of productions that are educational, interesting and entertaining for the entire family,” explained Erika Vogt Lowell, HITN‘s Director of Programming and Acquisitions. “The Tu Planeta block consistently delivers top numbers for the network, showing the interest among Hispanics for high-quality content focused on nature and the environment.”

Tu Planeta programming is designed for a wide range of age groups, with productions about the natural world and conservation from leading global content distributors in the genre, as well as the latest HITN local productions. Presented by Mariela Irala and Ana Osorio, the block introduces young faces and connects audiences with more information and fun facts.

“We are pleased at the great acceptance and ratings performance of Tu Planeta,” remarked Guillermo Sierra, the network’s Head of Programming and Digital Services. “HITN seeks to improve the quality of life of the Hispanic population by presenting content and information that can make a difference. As part of this effort, we place great importance on promoting conservation and respect for the natural world, especially among new generations.”

Tu Planeta airs on HITN during primetime from Monday to Sunday at 7:00 p.m. Eastern / 11p.m. Pacific.

HITN-TV is a leading Spanish-language media company that offers educational and cultural programming for the whole family. It reaches more than 44 million viewers in the US and Puerto Rico via DIRECTV, DIRECTV NOW, DISH Network, AT&T U-verse TV, Verizon FiOS TV, Comcast, Charter Spectrum, Mediacom, CenturyLink Prism and Altice. For more information, please visit www.hitn.org.

Logo – https://mma.prnewswire.com/media/613816/HITN_Logo.jpg

SOURCE HITN

Portada Announces Expanded 2019 Marketing Knowledge-Sharing and Networking Platform

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NEW YORK, Nov. 28, 2018 /PRNewswire-HISPANIC PR WIRE/ — Portada, www.portada-online.com; the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points, announced preliminary agendas for its five main 2019 events, to take place throughout the year in key markets: Los Angeles (March 15), Miami (April 12) and New York (on April 3 and September 12), as well as in Mexico City (October 17). 

Each Portada event will host brilliant brand innovators who will delve deep into topics related to marketing innovation and passion-point marketing, while providing the setting for the closed-door meetings of the six units of Portada’s exclusive Council System: the Americas Board, Agency Star Committee, Brand Star Committee, Brand Star Committee Latam, Sports Marketing Board, and Travel Marketing Board.

“I think it’s a great thing that Portada has put together, it’s given me a chance to really interact with some folks that I’ve known in the industry but maybe we hadn’t gotten together around the specific unique targeted approach like multicultural Hispanic marketing through the lens of sports and sports marketing, so it’s been very engaging for me,” says Dan Keats, Director Consumer Marketing-Sponsorships, Allstate Insurance and a member of the Sports Marketing Board.

Pablo Chiozza, Senior VP US, Canada, Asia & Caribbean, Latam Airlines Group, and a member of the Travel Marketing Board says that the board is a “very good opportunity to share different visions among different industries; we are airlines, car rentals, hotels… and it’s amazing how, even though it’s the same industry, it’s different pillars, and it’s amazing how we all share the same challenges and it’s interesting to see how everything is related.”

In addition, brand and agency executives who are Portada Council System members, as well as other brand marketers belonging to the Portada network, will be available for one-on-one meetings with pre-screened Portada partners.

2019 Portada Events will take place as follows:

March 15, 2019: Portada Los Angeles, Hotel Loews Santa Monica, Los Angeles
#PortadaLA will provide a unique setting for brand marketers to explore the enormous opportunities sports, music, and entertainment content offer to engage consumers in multicultural America. Register at https://www.portada-online.com/events/portadalosangeles19/

April 3, 2019: Data and Content Marketing Forum, New York City
At #PortadaNYData we will be sitting down with leaders who will explain how content influences commerce and analyze how data determines their content strategies. Register at https://www.portada-online.com/events/marketingforum/

April 12, 2019: Portada Miami:  Hotel EAST, Miami
The twelfth annual edition of #PortadaMIA will focus on how technological innovation is reshaping the Latin American and U.S. marketing space. The top-notch agenda will particularly place strong emphasis on panregional marketing as well e-commerce and direct to consumer trends and their implications for brand marketers. Register at https://www.portada-online.com/events/portadamiami19/ 

September 12, 2019: Portada New York, Yotel New York, New York City
Retailers and direct-to-consumer brands are having the thrill of their lives. Flux is the new business as usual and data and content play a pivotal role. At #PortadaNY we will be sitting down with leaders who will explain how content influences commerce and analyze how data determines their content strategies. Register at https://www.portada-online.com/events/portadanewyork19/ and check out this year’s highlights here: https://www.youtube.com/watch?v=yW_Q3tgtpIY

October 17, 2019: Portada Mexico, Casa Lamm, Mexico City
#PortadaMX will dive deep into how technological innovations are reshaping the Mexican and Latin American marketing space. AI, virtual reality, machine-based learning, and programmatic marketing will have an important place in the agenda. Register at https://www.portada-online.com/events/portadamexico19/ and check out this year’s highlights here: https://www.youtube.com/watch?v=zGEzYc00I4Y 

NETWORKING AND MARKETING SOLUTIONS FOR MARKETING SERVICES PROVIDERS
Portada provides best-in-class networking and branding solutions to marketing service vendors, including marketing agencies, tech-platforms, media properties and other suppliers of marketing services. These solutions can include:

  • Council System integrations
  • A guaranteed amount of one-on-one meetings with pre-selected brand and agency executives
  • Event integrations
  • Content Marketing Solutions
  • Branding at Portada events, websites, e-letters and print properties.

To find out more about the above cited services, please contact Sales Coordinator Michelle Lopez at [email protected].

About Portada

Portada (www.portada-online.com) is the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas.

FAQ about Portada’s Council System:
https://www.portada-online.com/wp-content/uploads/2018/04/FAQ_Portada_Council-System_web.pdf

Follow us on social media:
Youtube: @portadaonline
Twitter: @portada_online
Facebook: @portada
LinkedIn: @portada

Media Contact: Isabel Ojeda, [email protected], + 52 1 5564162299

Logo – https://mma.prnewswire.com/media/701559/Portada_Logo.jpg

SOURCE Portada

2019 Prius is Most Capable Yet Thanks to Available New AWD-e System

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LOS ANGELES, Nov. 28, 2018 /PRNewswire-HISPANIC PR WIRE/ — When it comes to the 2019 Prius, “Let’s Go Places” can be expanded to “let’s go more places, in more conditions” thanks to the available new AWD-e system. Designed to provide more confidence and control when weather and road conditions are less than ideal, the electric all-wheel drive system further expands where the Prius can take drivers.

The new Prius AWD-e system will certainly deliver added traction and confidence for drivers but, in true Prius fashion, the 2019 AWD-e will lay claim to being one of the most fuel-efficient all-wheel-drive-equipped passenger cars available in the U.S., thanks to manufacturer-projected mpg estimates of 52 mpg city / 48 mpg highway / 50 mpg combined. Toyota estimates that the AWD-e model could account for as much as 25 percent of annual U.S. Prius sales.

Toyota’s AWD-e system is ideal for Prius. The automatic on-demand system does not require a center differential or other torque-apportioning device, nor does it need a front-to-rear driveshaft. Instead, the “e” in AWD-e stands for electric. The Prius AWD-e uses an independent electric, magnet-less rear motor (a Toyota first) to power the rear wheels from 0 to 6 mph, then when needed, up to 43 mph. This system provides the power to the rear wheels to pull away from a stop, yet the on-demand system recognizes when all-wheel-drive performance is not needed to provide great fuel economy.

The addition of the available AWD-e system is only part of the wider revision to the 2019 Prius, which debuts newly refined front and rear exterior styling, along with additional interior updates. Let’s not forget the front-wheel-drive (FWD) Prius will still offer the impressive fuel economy for which it is known, with manufacturer-projected fuel economy estimates of 58 mpg city / 53 mpg highway / 56 mpg combined on the L Eco grade, while the LE, XLE and Limited has projected fuel ratings of 54 mpg city / 50 mpg highway / 52 mpg combined.

The 2019 Prius also adopts the familiar model grade strategy used throughout the Toyota family, dropping the numerals in favor of grade labels L Eco, LE, XLE and Limited. Prius will also sport two new colors for 2019, Supersonic Red and Electric Storm Blue. The AWD-e model will be offered in LE and XLE grades and will debut a new two-tone 15-inch alloy wheel (with cover).

The AWD-e models use a newly developed compact Nickel-Metal Hydride (Ni-MH) battery that is designed to provide excellent performance in cold-weather conditions. The AWD-e battery fits under the rear seat area and does not impact the luggage capacity. The FWD models will tout a Lithium Ion battery.

The Prius AWD-e models offer the same 65.5 cu. ft. of carrying space with the standard 60:40 split rear seatbacks lowered as other Prius models. That’s more than in some small SUVs and larger than most full-size sedans. Expanding carrying options, the Prius AWD-e will offer available Genuine Toyota Accessory cargo crossbars for roof rack attachments, such as for carrying bikes, kayaks, snowboards, or a cargo carrier. The Prius AWD-e XLE features upgraded SofTex-trimmed, heated front seats with 8-way power-adjustable driver’s seat.

The SofTex-trimmed heated tilt/telescopic steering wheel features surface temperature-regulating properties to help make it feel more comfortable in hot or cold weather. The steering wheel also integrates switches for the Entune Audio system, Multi-Information Display, and Bluetooth hands-free phone controls.

The Prius comes standard with driver’s door Smart Key System, Push Button Start and remote illuminated entry. The XLE and Limited grades include Standard Smart Key System on three doors. An Adaptive Front Lighting System is available on the XLE grade and is standard on the Limited grade. And, Toyota Safety Connect, standard on Limited models, includes Emergency Assistance, Stolen Vehicle Locator, Roadside Assistance and Automatic Collision Notification and comes with a complimentary three-year trial subscription.

Standard Toyota Safety Sense
All 2019 Prius models, including the Prius AWD-e versions, come standard with Toyota Safety Sense P (TSS-P). Using millimeter-wave radar and a monocular camera sensor to help detect a pedestrian, a vehicle, and lane markers and headlights in the surrounding area, TSS-P provides a comprehensive bundle of active safety features including: Pre-Collision System with Pedestrian Detection (PCS w/ PD), Lane Departure Alert with Steering Assist (LDA w/ SA), Automatic High Beams (AHB), and Full-Speed Range Dynamic Radar Cruise Control (DRCC).

Because all Prius models, under certain circumstances, can operate in battery mode alone, during which they make little to no noise, they incorporate a Vehicle Proximity Notification System (VPNS) to help alert pedestrians and cyclists.

High Tech Galore
All Prius models share interior features including the familiar central screen interface. The 4.2″ color Dual Multi-Information Display with customizable screens adds an AWD-e system indicator to the menu of displays, which also includes Energy Monitor, Hybrid System Indicator and Eco Score, Eco Savings Record, Drive Monitor, Eco Wallet, Eco Diary, Climate Control, driver support systems, audio system content, and navigation system content. For the ultimate in high-tech information, the available Color Head-Up Display (HUD) shows the speedometer, navigation, and Hybrid System Indicator in the driver’s line of sight.

The standard Entune Audio system for AWD-e models includes the Entune Multimedia Bundle: 6.1 in. touch-screen display, AM/FM CD player, 6 speakers, auxiliary audio jack, one USB 2.0 port with iPod connectivity and two 2.1-amp USB charge ports, advanced voice recognition, Bluetooth hands-free phone capability, phone book access and music streaming, Siri Eyes Free, and an integrated backup camera display. The Limited grade comes standard with the Entune Premium JBL Audio with Integrated Navigation and App Suite, with a large 11.6″ HD multimedia display.

2019 Prius Mechanical Features
The Prius AWD-e shares the Hybrid Synergy Drive system with other Prius models. The system combines the output of a 1.8-liter 4-cylinder gasoline engine and two motor/generators through an electronically controlled planetary-type continuously variable transmission (CVT). The Electronically Controlled Brake System coordinates control between the regenerative braking and the vehicle’s hydraulic brake force to provide optimal brake performance and feel.

The 2ZR-FXE 1.8-liter 4-cylinder gasoline engine is itself a paragon of high efficiency. Thanks to ultra-low internal friction and efficient combustion, it exceeds 40 percent thermal efficiency, which is among the highest in the world for a gasoline engine.

The Prius gets a good share of its fuel efficiency by cheating the wind with an ultra-low 0.24 coefficient of drag (Cd), which is among the lowest of current production passenger cars. An automatic grille shutter reduces drag by closing when airflow to the radiator is not needed. Even the air conditioning system, which uses a quiet electric compressor, works intelligently to maximize energy efficiency. The Smart-flow (S-FLOW) mode directs airflow only to seated occupants to conserve energy and maximize comfort.

Standard Bi-LED headlamps and LED rear combination lamps reduce energy consumption compared to halogens, while giving better light and having a longer service life. A backup camera comes standard on all grades, and a full-width glass panel beneath the rear spoiler aids rearward visibility while also serving as a distinctive design feature.

Toyota New Global Architecture
The fourth-generation Prius is built around the Toyota New Global Architecture (TNGA). The platform introduced a new high-strength body structure, multi-link rear suspension and a lower center of gravity. The result for the Prius is a highly engaging driving experience combined with exemplary ride smoothness and a quiet cabin.

Hot-stamped and high tensile steels, which allow for intricate forms that are both lightweight and strong, are used extensively throughout the body. Aluminum components, including the hood and rear doorframes and brake calipers, help keep vehicle weight low. Innovative fastening methods, including laser screw welding and advanced adhesives, contribute to structural strength.

Peace-of-Mind Warranty Protection
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. A 60-month warranty covers the powertrain for 60,000 miles and against corrosion with no mileage limitation. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for 96 months/100,000 miles.

The Prius also comes standard with ToyotaCare, a complimentary plan covering normal factory-scheduled maintenance for two years or 25,000 miles, whichever comes first. For Prius, the complimentary 24-hour roadside assistance is extended to three years (over the standard two years on other models).

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.  

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com

Media Contact:
Joshua Burns
469-292-6449
[email protected]

The new Prius AWD-e system delivers added traction and confidence and is one of the most fuel-efficient all-wheel-drive-equipped passenger cars available in the U.S.

Logo – https://mma.prnewswire.com/media/790444/Toyota_Logo.jpg 
Photo – https://mma.prnewswire.com/media/790445/Toyota__Prius_AWD_e_2019.jpg

SOURCE Toyota Motor North America

Latino Health Students And Leaders To Be Honored In NYC

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NEW YORK, Nov. 28, 2018 /PRNewswire-HISPANIC PR WIRE/ — On Thursday, November 29th, the National Hispanic Health Foundation will honor outstanding health professional students as well as award key leaders, who have made outstanding contributions towards improving the health of Hispanic communities.

EVENT DETAILS

WHAT: The Gala ceremony will award scholarships to health professional students from the Eastern United States for their exceptional academic performance, leadership, and commitment to caring for Hispanics. The Gala will also honor Hispanic Health Leaders whose achievements showcase their dedication to improving the health of Hispanic communities.

WHEN: Thursday, November 29th, 2018
6:30 PM – Reception
7:30 PM – Dinner and Awards Ceremony
9:30 PM – Dance

WHERE:
Sheraton NY Times Square Hotel
811 7th Avenue, W 53rd St
New York, NY 10019

2018 HISPANIC HEALTH LEADERHSIP AWARDEES:
Oxiris Barbot,  M.D. The Acting Commissioner of the New York City Department of Health and Mental Hygiene
Mitchell H. Katz, M.D. President and Chief Executive Officer of New York City Health + Hospitals
Susana Morales, M.D. Vice Chair for Diversity for the Department of Medicine at Weill-Cornell.
Carlos F. Orta
 Carnival Corporation Vice President of Corporate Affairs

2018 SCHOLARSHIP RECIPIENTS:
Ana SaavedraJohns Hopkins University School of Nursing
Ariadna CapassoNew York University, College of Global Public Health
Christina NuñezColumbia University College of Dental Medicine and Mailman School of Public Health
Dennis Dacarett-Galeano – Icahn School of Medicine at Mount Sinai/Harvard TH Chan School of Public Health
Juan CaceresUniversity of Michigan Medical School                                                              
Julio Ramos – Icahn School of Medicine at Mount Sinai
Noe CabelloDrexel University College of Medicine
Octavio ViramontesHarvard Medical School
Olivia BuonannoWilkes University Nesbitt School of Pharmacy, Pennsylvania
Veronica OrtizAlbert Einstein College of Medicine   

PAST NEW YORK GALA AWARDEES INCLUDE:

Herminia Palacio, MD, MPH – Deputy Mayor for Health and Human Services, New York City, 2017 Awardee
Luis MirandaFounding Partner, MirRam Group, 2016 Awardee
The Honorable Melissa Mark-Viverito Speaker of the New York City Council, 2015 Awardee
Chelsea Clinton – Vice Chair, The Clinton Foundation, 2013 Awardee
Maria Hinojosa – President, The Futuro Media Group, 2012 Awardee
Robert I. Grossman, MD Dean, New York University School of Medicine, 2008 Awardee

2018 KEY GALA SPONSORS:

United Health Foundation, Alta Med Health Services Inc., DaVita Inc., Novo Nordisk Inc., & Weill Cornell Medical College, New York Institute of Technology, Latino Commission on Aids, New York Presbyterian Hospital, Greater New York Hospital Association/GNYHA Venture, RWJF Special Contributions Fund of the Princeton Area Community Foundation, Northwell Health, The Healthcare Association of New York State, & the NYC Department of Health and Mental Hygiene

Media Partners: UNIVISION, Impacto Latino, & Latino Leaders Magazine

 

SOURCE National Hispanic Health Foundation

Houston’s Mini Artistic Treasures Announces Tours

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Mini_Murals_Tours_Logo

HOUSTON, Nov. 28, 2018 /PRNewswire-HISPANIC PR WIRE/ — UP Art Studio, a local organization that facilitates art projects for urban and contemporary artists, communities, corporations and municipalities, is excited to announce their newest project: the Mini Murals Tours, an optical excursion where residents and visitors can explore Houston’s iconic beautified traffic signal boxes, now considered mini works of public art. Tour routes by foot, bike and more, as well as downloadable maps are now available at http://minimurals.org/Tours.

UP Art Studio co-founders, Noah and Elia Quiles, are the brain trust behind the Mini Murals. The Mini Murals project reimagines traffic signal control cabinets, also referred to as electrical or utility boxes, as blank canvases brimming with creative opportunity, inviting artistic expression for all to enjoy. Once painted by local artists, the cabinets, which are located at every intersection with a traffic signal, are intended to help instill civic pride while beautifying neighborhoods and enhancing the urban landscape of Houston.

“We are excited to continue to expand the Mini Murals program, which now has more than 200 painted boxes throughout the city. With the support of Houston First/Visit Houston, we are able to launch the newest addition to the program, which includes both self-guided and guided tours,” says Noah Quiles.

Tour partners include BCycle, Hotel Ylem, Omni Hotels, DoubleTree Hobby, Greater Northside Management District, and Hobby Area Management District.

To learn more about the Mini Murals Tours, log onto www.minimurals.org/tours

About UP Art Studio:
UP Art Studio is a Houston-based design house that facilitates art and design projects for urban and contemporary artists, communities, corporations and municipalities. The studio’s mission is civic pride through civic art, and they work on projects that educate, move and engage communities through public art. UP Art Studio is currently directing the award-winning Mini Murals project, converting traffic signal control cabinets into works of art and transforming communities. UP Art Studio is owned and operated by husband and wife team, Noah and Elia Quiles.

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SOURCE UP Art Studio