Newest Prediabetes Awareness Campaign by Nation’s Medical Authorities Spreads the Word: 1 in 3 Americans Has Prediabetes, Learn Your Risk

November 14, 2018

On World Diabetes Day 2018, the American Medical Association (AMA), the Centers for Disease Control and Prevention (CDC) and the Ad Council continue the fight against type 2 diabetes

NEW YORK, Nov. 14, 2018 /PRNewswire-HISPANIC PR WIRE/ — A successful initiative that has already helped more than two million Americans learn their risk of developing type 2 diabetes, the “Do I Have Prediabetes” campaign is back with motivational messages that underscore how common prediabetes is among American adults. Launching today on World Diabetes Day, the newly updated campaign uses humorous scenarios to show viewers the many people in their lives who may have prediabetes and urges them to take an easy online risk test to find out where they stand.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8446751-ad-council-ama-cdc-prediabetes-awareness-campaign-learn-your-risk/

Prediabetes is a serious condition that often leads to type 2 diabetes and other significant health problems, such as heart disease and stroke. More than 1 in 3 Americans has prediabetes, and about 30 million Americans currently have diabetes – with the number of adults diagnosed with diabetes more than tripling in the past 20 years. Despite the prevalence of prediabetes, nearly 90 percent of people with the condition don’t know they have it.

Raising awareness and early diagnosis are critical. Research shows that people who are aware of their condition are more likely to make the necessary long-term lifestyle changes that can help prevent or delay the onset of type 2 diabetes.

“Prediabetes can often be reversed, and type 2 diabetes prevented, by losing weight, eating healthier, and being more physically active,” said Ann Albright, PhD, RD, director of CDC’s Division of Diabetes Translation. “Men and women with prediabetes can cut their risk when they participate in a CDC-recognized National Diabetes Prevention Program, scientifically proven programs to help prevent or delay type 2 diabetes.”

The public service advertising (PSA) campaign which aims to raise awareness that 1 in 3 Americans has prediabetes was developed with pro bono support by Ogilvy & Mather New York for the Ad Council. Humorous scenarios show the viewer, the person in their own life who may have prediabetes – “it could be you, your boss, or your boss’ boss.” Viewers are then encouraged to visit DoIHavePrediabetes.org where they can take a one-minute risk test to know where they stand. If someone receives a high score, the campaign directs them to speak with their doctor to first confirm a diagnosis of prediabetes, then enroll in a CDC’s National Diabetes Prevention Program to help prevent or delay type 2 diabetes.

“Our goal with this campaign is to help more of the 84 million Americans living with prediabetes find out whether they have prediabetes and urge them to talk with their physician as soon as they find out they may be at risk,” said AMA President Barbara L. McAneny, M.D. “We encourage anyone who learns through the test that they may be at risk for prediabetes to consult their doctor to confirm a prediabetes diagnosis and find out how lifestyle changes can help them prevent type 2 diabetes.”

The campaign website DoIHavePrediabetes.org also features lifestyle tips and links to CDC’s National Diabetes Prevention Program, which connects visitors to a registry of more than 1,700 in-person and online CDC-recognized programs across the country. Consistent with the Ad Council’s model, all media will run entirely in donated time and space.

“To visualize the statistic that 1 in 3 American adults has prediabetes, each scene features you and two other people in your life. If it isn’t you who has prediabetes, it might be one of them. The only way to know and try to reverse it is to get tested,” said Mike Hahn, Executive Creative Director at Ogilvy. “We enlisted the director duo Terri Timely and photographer Chris Buck to bring these relationships to life, and to make each group of three progressively more surprising.”

“Every phase of our type 2 diabetes awareness work has been an innovative combination of humor and information, and this latest round is no different,” said Lisa Sherman, President and CEO of the Ad Council. “This year’s ‘1 in 3’ concept is instantly relatable, and we think it will drive even more Americans to take the risk test and learn where they stand.”

The AMA and CDC are also working with their local offices, affiliates and partners to promote and activate the campaign in their communities, with evidence-based materials to aid physicians and other health care providers in the screening, diagnosis and treatment process. Since its launch in January 2016, the award-winning campaign has led to a 30 percent increase in national awareness of prediabetes, and more than 2.2 million people have learned their risk for prediabetes through the online risk assessment and risk test videos.

American Medical Association
The American Medical Association is the powerful ally and unifying voice for America’s physicians, the patients they serve, and the promise of a healthier nation. The AMA attacks the dysfunction in health care by removing obstacles and burdens that interfere with patient care. It reimagines medical education, training, and lifelong learning for the digital age to help physicians grow at every stage of their careers, and it improves the health of the nation by confronting the increasing chronic disease burden. For more information, visit ama-assn.org.

Centers for Disease Control and Prevention
CDC works 24/7 saving lives and protecting people from health threats to have a more secure nation. Whether these threats are chronic or acute, manmade or natural, human error or deliberate attack, global or domestic, CDC is the U.S. health protection agency.

Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of public service campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns visit adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

Ogilvy
Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 131 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. Ogilvy is a WPP company (NASDAQ: WWPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.

Logo – https://mma.prnewswire.com/media/748305/Ad_Council_Logo.jpg

SOURCE Ad Council

CALIBASH at Staples Center on January 19th is officially Sold Out

November 14, 2018

LOS ANGELES, Nov. 14, 2018 /PRNewswire-HISPANIC PR WIRE/ — LaMusica App, Spanish Broadcasting System, Inc. (“SBS”) (OTCQB: SBSAA) and LA’s #1 Party Station, KXOL Mega 96.3FM announced that tickets for the 12th annual Calibash concert are officially sold out. Los Angeles’ most iconic music event captures the spirit of the LaMusica app, with performances by some of the year’s biggest recording artists. CALIBASH 2019 returns to the Staples Center on January 19th, 2019.

The full artist line-up was announced on Mega 96.3FM and across social media platforms. CALIBASH 2019 features performances by Daddy Yankee, Ozuna, Wisin, Yandel, Nicky Jam and Anuel AA. Make sure to tune in to Mega 96.3FM for more exciting updates.

In addition to live performances, the daytime CALIBASH Pre-Fest will also feature fan zones including interactive experiences provided by Mega 96.3FM’s brand partners. Fans have the opportunity to win tickets by attending our pre-fest or by listening to Mega 96.3FM.

The “Mega’s 96.3FM, CALIBASH Rising Star” talent search is returning for the second year in a row and will provide emerging artists the chance to perform on the same venue as music’s biggest superstars at the 2019 CALIBASH. Starting in early November, Mega’s 96.3FM listeners and LaMusica App’s users will once again have the opportunity to cast their votes for their favorite up-and-coming artists, and by voting, fans will be entered for a chance to win a trip to Los Angeles for the 2019 CALIBASH.

CALIBASH 2019 will broadcast live on SBS’s, Los Angeles, station Mega 96.3FM, and will also be featured as an exclusive special on LaMusica App and MegaTV Network at a later date. CALIBASH 2019 is produced by Alessandra Alarcón, Vice-President of SBS West Coast.

“The 2019 CALIBASH is a one-of-a-kind celebration that showcases the wide variety of Latin Urban music we play every day on Mega 96.3FM, our top Hispanic Latinx station in Los Angeles,” said Alessandra Alarcón SBS West Coast. “In twelve years, the concert has exceeded even our own expectations. We’re thrilled to be returning to the Staples Center for the 2019 CALIBASH which is already officially sold out. It promises to be a can’t-miss night.”

CALIBASH is part of SBS, LaMusica App incredibly successful roster of major concert events, which includes the biggest concert event in radio history, which features A-listers artists across every music genre on one stage; generating Millions on social media impressions.

*Artists and/or events subject to change or cancellation without notice.

About Spanish Broadcasting System, Inc.:

Spanish Broadcasting System, Inc. (SBS) owns and operates radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Urbano format genres. SBS also operates AIRE Radio Networks, a national radio platform of over 250 affiliated stations reaching 94% of the U.S. Hispanic audience. SBS also owns MegaTV, a network television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico, produces a nationwide roster of live concerts and events, and owns a stable of digital properties, including LaMusica, a mobile app providing Latino-focused audio and video streaming content and HitzMaker, a new-talent destination for aspiring artists. For more information, visit us online at www.spanishbroadcasting.com.

Media Contact SBS:
Vladimir Gomez
VP, Corporate Communications
[email protected]
(786) 470-1644

Photo – https://mma.prnewswire.com/media/784660/Spanish_Broadcasting_System_Inc_Calibash.jpg

SOURCE Spanish Broadcasting System, Inc. (SBS)

(Español) MegaTV estrena “Buena Vida” con la Dra. Maritza Fuentes

November 14, 2018

Sorry, this entry is only available in Español.

With El Niño Winter Predicted, Allstate Celebrates 200 Safest Cities to Drive in Rain or Snow

November 14, 2018

NORTHBROOK, Illinois, Nov. 14, 2018 /PRNewswire-HISPANIC PR WIRE/ — Four of the country’s top 10 safest cities for driving in wet weather are in Texas, according to the 2018 Allstate America’s Best Drivers Report®ⁱ. With large swaths of the Southern United States in store for a wetter-than-average winter, according to the National Oceanic and Atmospheric Administrationⁱⁱ, those rankings could be put to the test during the holiday travel season and beyond.

This second installment of the 2018 America’s Best Drivers Report, announced today, ranks the country’s largest 200 cities to determine which have the safest drivers when precipitation is part of the equation. This year’s top spot goes to Brownsville, Texas, reclaiming the honor from two years ago after dropping to second last year.

“You may be surprised to know that even in warmer climates, winter weather can create dangerous driving conditions, making it more important than ever to be vigilant behind the wheel and aware of how rain and snow can impact roads,” said Ken Rosen, Allstate’s chief claims officer. “Allstate releases the America’s Best Drivers Report each year to draw attention to the critical community issue of safe driving. By celebrating the safest driving cities and lending a hand in bottom-ranked cities, we want to help Americans protect themselves before they get on the roads this holiday season – and ultimately help save lives.”

These precipitation rankings are an extension of the standard America’s Best Drivers Report, released in August. To determine the precipitation factor, Allstate researchers use a predictive model that standardizes the rankings to account for the fact that weather conditions vary dramatically across the United States and affect roadway safety. Allstate is recognizing the top-performing cities in rain or snow and offering tips to help people across the country drive safely.

The top 10 safest-driving cities when precipitation is factored with collision frequency:

City & Average Annual Precipitation Ranking	NOAA 30-Year Average Precipitation (inches/year) ⁱⁱⁱ
1. Brownsville, Texas	27.4
2. Kansas City, Kansas	39.1
3. Huntsville, Alabama	54.3
4. Boise, Idaho	11.7
5. Madison, Wisconsin	34.5
6. Cape Coral, Florida	57.1
7. Laredo, Texas	20.2
8. Midland, Texas	14.8
9. Fort Collins, Colorado	16.1
10. McAllen, Texas	19.5

NOAA predicts a 70 to 75 percent chance of El Niño developing – making for a wet winter along the southern tip of the U.S. and into the Mid-Atlantic region. Warmer, drier conditions are anticipated for much of the northern and western parts of the country.

The biggest improvements and declines when precipitation is factored with collision frequency:

City	Change in Ranking When Factoring Precipitation	Precipitation Ranking	NOAA 30-Year Average Precipitation (inches/year)
Biggest Improvement
Hollywood, Florida	+17 spots	93rd	64.3
Pembroke Pines, Florida	+15 spots	86th	67.1
Miramar, Florida	+14 spots	75th	67.1
Hialeah, Florida	+12 spots	126th	70.4
Pasadena, Texas	+10 spots	81st	54.4
Biggest Decline
Las Vegas, Nevada	-13 spots	135th	5.1
Riverside, California	-11 spots	136th	12.4
Palmdale, California	-11 spots	110th	7.4
Orange, California	-10 spots	133rd	13.4
Henderson, Nevada	-10 spots	67th	5.1

“NOAA’s annual winter weather outlook helps Americans to prepare for the possible dangers of the season and take precautions with their families and homes,” said Mike Halpert, deputy director of NOAA’s Climate Prediction Center. “A weak El Niño is anticipated to develop, and it may impact the winter season by bringing wetter conditions across parts of the southern United States, and warmer, drier conditions in parts of the North.”

It’s even more important to give yourself enough time to stop when roads are wet. According to the National Highway Traffic Safety Administration, braking distance on wet roads increases 27 percent versus stopping on dry roads when traveling at 55 mph^iv – and that number increases when rain turns to snow or ice. Drivers can prepare for winter weather conditions by monitoring their driving with innovative telematics programs like Allstate’s Drivewise^®, which Allstate uses to study the correlation between collisions and hard-braking events. Hard-braking events are defined as slowing down by 8 mph or more per second and can indicate unsafe driving behaviors, such as following too closely, or aggressive or distracted driving.

Here are other safety tips to help prevent a collision this holiday travel season and beyond:

Do a systems check: Make sure your headlights and brake lights work, and check tires, heater, defroster, brakes, windshield wipers and windshield washer fluid level.
Use an alternate route: Don’t drive through standing water on roads or in parking lots – it can stall your engine.
Take it easy: Give yourself extra time to get where you’re going. Increasing following distance, traveling at slower speeds and accounting for extra stopping time will help avoid collisions.
Stay alert: Give the road your undivided attention. That’s especially important with slick streets and other potentially dangerous conditions.
Don’t panic: If your vehicle begins to slide or skid, don’t slam on the brakes. Look down the road in the direction you want to go and gently steer that way. Release the accelerator until traction returns.
Have an emergency kit: Gloves, boots, blankets, flares, water, jumper cables, a flashlight and something for traction – like sand or cat litter – could all come in handy if a problem arises.
Download Drivewise: Free to any consumer, Drivewise provides personalized, real-time driving feedback – such as how many hard-braking events you have – and allows you to earn rewards for safe driving.

In the 14th year of the America’s Best Drivers Report, Allstate is bringing attention to the critical community issue of safe driving in a new way. Allstate is encouraging youth to flip the script and take charge of this important conversation by advocating for safe driving among their parents, role models and friends.

To join the conversation, like and share the new Good Driving Starts Young Facebook page. And for more safe driving tips, check out The Allstate Blog.

ⁱThe Allstate America’s Best Drivers Report^® is the result of an in-depth examination of company claims data to determine the likelihood that drivers in America’s 200 largest cities will experience a vehicle collision compared to the national average. According to Allstate claims data, the average driver in the U.S. will experience one collision every 10 years. This year, Allstate researchers analyzed property damage claims reported during the two-year period of January 2015 to December 2016. The report uses U.S. Census Bureau data to determine America’s 200 largest cities and defines a collision as any auto crash resulting in a property damage claim. Hard-braking data is based on customers voluntarily enrolled in Allstate’s Drivewise^® telematics program from 2015-2016. A number of cities, and their surrounding suburbs, in the full 200 Best Drivers’ rankings are excluded from hard-braking analysis due to limited measurable Drivewise data, or because Drivewise was not available (California, North Carolina, South Carolina and Texas). Allstate’s auto policies represent nearly 10 percent of all U.S. auto policies, making this report a realistic snapshot of what’s happening on America’s roadways. The Allstate America’s Best Drivers Report^® is produced solely to boost the country’s discussion about safe driving and to increase awareness of the importance of being safe and attentive behind the wheel. The report is not used to determine auto insurance rates.

ⁱⁱNational Oceanic and Atmospheric Administration, Winter Outlook favors warmer temperatures for much of U.S.

ⁱⁱⁱNational Oceanic and Atmospheric Administration, Data Tools: 1981-2010 Normals. The method used for all cities is to utilize the weather data from the station closest to the city center.

^ivNational Highway Traffic Safety Administration, Safety in Numbers Newsletter: August 2015.

PDF – https://mma.prnewswire.com/media/784396/2018_Best_Drivers_Winter_Precipitation_infographic.pdf?p=original
Logo – https://mma.prnewswire.com/media/378670/allstate_insurance_company_logo.jpg

SOURCE Allstate Insurance Company

Eddy Cue of Apple Recognized as Estrella Award Recipient During the HITEC Leadership Summit in Silicon Valley

November 13, 2018

SAN JOSE, Calif., Nov. 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Information Technology Executive Council (HITEC) recently announced Eddy Cue, Senior Vice President, Internet Software and Services, Apple, as the 2018 Estrella Award recipient. Mr. Cue was recognized with this prestigious award during the HITEC Leadership Summit hosted by Cisco in San Jose on November 8.

The Estrella Award Recognizes an individual whose leadership, integrity and dedication have contributed to the advancement of the of the information technology industry. Demonstrating excellence in all aspects of their global career, while serving as a role-model for “rising stars.”

“Eddy Cue is one of the pioneers of the technology industry that has repeatedly demonstrated leadership and innovation during his tenure at Apple,” said Alberto Yépez, HITEC Chairman and Managing Director at ForgePoint Capital. “Eddy’s is a role model for the Latino and Hispanic community. His career embodies the American Dream being a son of immigrants and the first in his generation to attend college. Eddy’s commitment to excellence will continue to inspire generations to come to pursue careers in technology to aspire to change the way we live, learn and collaborate.”

Mr. Cue, currently oversees Apple’s industry-leading content stores including the iTunes Store and Apple Music, as well as Apple Pay, Maps, Search Ads, Apple’s innovative iCloud services, and Apple’s productivity and creativity apps. Mr. Cue also leads the newly created team responsible for developing all aspects of Apple’s worldwide video programming.

Mr. Cue joined Apple in 1989 and leads a large organization of amazing people. Mr. Cue was instrumental in creating the Apple online store in 1998, the iTunes Store in 2003 and the App Store in 2008. He also played a key role in developing Apple’s award-winning iLife suite of applications. In his early years at Apple, he was a successful manager of software engineering and customer support teams.

About HITEC
HITEC (Hispanic Information Technology Executive Council) is a premier global executive leadership organization of senior business and technology executives who have built outstanding careers in technology. HITEC’s premiere network spans the Americas and is focused on building stronger technology and executive leaders, leadership teams, corporations, and role models in a rapidly changing, flatter, and technology centric world. These global leaders include executives leading Global 1000 corporations while others lead some of the largest Hispanic-owned technology firms across the Americas.

Logo – https://mma.prnewswire.com/media/726204/HITEC_logo_color_01_Logo.jpg

SOURCE Hispanic Information Technology Executive Council

América TeVé Extends an Invitation on November 27th to the Premiere of “Irene en La Habana,” the First Film Produced by a United States Television Network About the Cuban Exile

November 13, 2018

MIAMI, Nov. 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — Shot clandestinely in Cuba, “Irene in Havana” is the story of a Spanish young rebel who travels to the island in search of answers and gets disillusioned knowing the reality of the Castro dictatorship.

The 30-minute short film revolves around a moving love story framed in the tragic process that Cubans over 60 years, have been living since the painful experience of exile.

Directed by prestigious filmmaker Lilo Vilaplana, with screenplay by journalist Juan Manuel Cao, the short film is played by Irene Díaz, in her debut as an actress, and Ariel Texidó, one of Cuba’s and Latin America’s favorite actors in both television and cinema. Both accompanied by a stellar cast that brings together legendary career figures such as María Teresa Rojas, Sandra Pérez, Carlos Cruz and Luis Felipe Bagos.

Vilaplana said that directing this script highly excited him with the challenge of filming in Cuba, as well as by touching on the subject of a massacre, distorted for over half a century by Castro’s propaganda. “Castrism should be denounced, due to its 60 years of impunity, and it is our responsibility to transgress, not keeping quiet and go on the offensive,” added Vilaplana. “The politicians must know that the island belongs to us, the Cubans and that we will recover it.”

For his part, Cao said that the conception of this script was a challenge. It was, nothing less than the first story about the shootings revealed in all the history of Cuban cinema. “And also,” noted Cao, “it’s a love story.”

For Irene Díaz, filming in Havana and Miami was a transformative experience. “Participating in this project meant leaving the comfort zone, experimenting in an unknown area, breaking the routine,” said the young protagonist, a journalist by profession. “I can say that, in some respects, the character could have been I before moving to live in Miami.”

This production, marks a milestone in film and television industry of the United States, was conducted by Carlos Vasallo, Emilio Braun, Miguel Cossío and Marcell Felipe. The clandestine filming in Havana was a huge technical and logistical effort carried out by an experienced technical team who challenged the ferocious controls imposed by the Cuban authorities.

Vasallo, President of America CV Network, commented that this production reaffirms América TeVé’s commitment with the history of the Cuban exile and the South Florida community.

“We are proud to produce this short film, which marks a milestone in the Cuban filmography,” noted Mr. Vasallo. “We risk filming clandestinely in Cuba and where we are gathering the fruits of our efforts with unique work that excels both in direction and performance showing that when you strive you can obtain anything you work for.”

America CV Network’s VP, Emilio Braun, pointed out that this short film kicks off a new effort in the company. “We will start producing much more content with this type of format that are very attractive focusing on specific niches that viewers are looking for,” added Braun.

The film will premiere on Tuesday, November 27^th at 8 p.m. at the Manuel Artime Theater in Little Havana at 900 SW 1 Street, Miami, 33130. Free admission in order of arrival. 800 person capacity.

SOURCE América TeVé

America’s Best-Selling CUV for More Than 20 Years, the 2019 Honda CR-V Arrives at Dealerships Today

November 13, 2018

The 2019 Honda CR-V begins arriving at Honda dealerships today as CR-V continues its 21-year lead as the top-selling CUV in America. Featuring a new Platinum White Pearl exterior color, the 2019 CR-V carries forward all the elements that have made it a perennial favorite of American car buyers with the ideal blend of performance, versatility, efficiency and refinement.

TORRANCE, Calif., Nov. 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — The 2019 Honda CR-V begins arriving at Honda dealerships today as CR-V continues its 21-year lead as the top-selling CUV in America. Featuring a new Platinum White Pearl exterior color, the 2019 CR-V carries forward all the elements that have made it a perennial favorite of American car buyers with the ideal blend of performance, versatility, efficiency and refinement.

2019 CR-V pricing starts at a Manufacturer’s Suggested Retail Price (MSRP¹) of $24,350 for the LX with two-wheel drive and $25,750 for the LX with all-wheel-drive (excluding $995 destination and handling). Recognizing its all around excellence, the CR-V is a recipient of Car and Driver‘s “Editor’s Choice Awards,” Edmunds’ “2018 Buyers Most Wanted Award,” and Autoweb‘s “2018 Buyer’s Choice Awards” for the best utility vehicle and small SUV of the year categories.

In EX and above trims, the 2019 CR-V is powered by a 190-horsepower (SAE net) 1.5-liter DOHC direct-injected and turbocharged in-line 4-cylinder engine with VTEC^® valvetrain, paired with a continuously variable transmission (CVT) with Honda G-Shift control logic. CR-V LX trims are powered by a 2.4-liter DOHC, direct-injected in-line 4-cylinder i-VTEC^® engine also paired with a CVT, rated at 184 horsepower (SAE net).

2019 CR-V Trims, MSRP & EPA Ratings

TRIM	MSRP¹	MSRP including $995 Destination Charges	EPA Fuel Economy Ratings² (city/highway/combined)
CR-V 2.4 LX (2WD)	$24,350	$25,345	26/32/28
CR-V 2.4 LX (AWD)	$25,750	$26,745	25/31/27
CR-V 1.5T EX (2WD)	$27,250	$28,245	28/34/30
CR-V 1.5T EX (AWD)	$28,650	$29,645	27/33/29
CR-V 1.5T EX-L (2WD)	$29,750	$30,745	28/34/30
CR-V 1.5T EX-L (AWD)	$31,150	$32,145	27/33/29
CR-V 1.5T Touring (2WD)	$32,750	$33,745	28/34/30
CR-V 1.5T Touring (AWD)	$34,150	$35,145	27/33/29

This year’s model offers Platinum White Pearl as a replacement for White Diamond Pearl, one of 10 color choices for the family-friendly, fun-to-drive CR-V. The other exterior colors include: Gunmetal Metallic, Sandstorm Metallic, Molten Lava Pearl, Dark Olive Metallic, Basque Red Pearl, Obsidian Blue Pearl, Crystal Black Pearl, Modern Steel Metallic and Lunar Silver Metallic.

Similar to other Honda models, the 2019 CR-V offers available premium features including Apple CarPlay™ and Android Auto™ integration, SiriusXM^®, HD Radio™ and Pandora^® capabilities for a more convenient in-vehicle experience. CR-V continues to lead the compact CUV segment with not only advanced features but also a comfortable environment with its spacious cabin, flexible cargo area and best-in-class rear seat legroom.

The 2019 CR-V offers Honda Sensing^® as standard equipment on EX and higher trims, which includes Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW) and pedestrian sensing capability, Road Departure Mitigation (RDM) with Lane Departure Warning (LDW), Adaptive Cruise Control (ACC) with low-speed follow and Lane Keeping Assist (LKAS). Additional driver-assistive technologies include the available Blind Spot Information, Rear Cross Traffic Monitor and Auto High-Beam headlights.

The 2019 Honda CR-V is manufactured by five Honda plants using domestic and globally-sourced parts, including East Liberty and Marysville, Ohio; Greenburg, Indiana; Alliston, Ontario, Canada; and the Yorii Plant in Saitama, Japan.

More Information
For more in-depth information, plus video and high-resolution images, please visit www.hondanews.com/channels/cr-v. Consumer information is available at www.automobiles.honda.com/cr-v.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2017, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

¹ MSRP excluding tax, license, registration, $995 destination charge and options. Dealer prices may vary.
² Based on 2019 EPA mileage ratings. Use for comparison purposes only. Your mileage will vary depending on how you drive and maintain your vehicle, driving conditions, and other factors.

Photo – https://mma.prnewswire.com/media/783855/2019_Honda_CR_V.jpg
Logo – https://mma.prnewswire.com/media/460855/american_honda_motor_co_inc_logo.jpg

SOURCE American Honda Motor Co., Inc.

2019 Kia Forte Wins Southwest Lifestyle Vehicle Of The Year Award

November 13, 2018

IRVINE, Calif., Nov. 12, 2018 /PRNewswire-HISPANIC PR WIRE/ — Shortly after its launch this past summer, Kia Motors America’s (KMA) all-new 2019 Forte is being lauded for its exceptional value when named a winner at the first Southwest Lifestyle Vehicle of the Year awards held recently at the Bondurant Racing School outside of Phoenix, Arizona. Local media in attendance rated the Forte “Best Value” in the car category after real-world evaluations, while the all-new compact sedan wowed them with its Stinger-inspired design and improved driving dynamics.

“We’re honored that the Forte took the win for best value at the very first Southwest Lifestyle Vehicle Awards,” said Orth Hedrick, executive director of Car Planning and Telematics, KMA. “The previous Forte was already one of our top-sellers, and the new 2019 Forte is poised to continue being a crowd favorite thanks to its sporty design, upscale interior, available premium features, fun-to-drive attitude, and most importantly, incredible value. The Forte proves that affordable compact cars don’t have to be boring commuter cars.”

For the 2019 model year, the Forte evolves into a more refined compact sedan with head-turning style, improved efficiency¹ in a variety of conditions, and an impressive roster of available technology. Offered in four trims – FE, LXS, S, and EX – the Forte starts at $17,690².

“The Kia Forte was really a standout in the Car of the Year field. It’s stylish, efficient, fun to drive, and comes with premium tech and safety features that you’d expect in a car costing thousands more,” said Becky Antioco, event director and founder of Southwest Lifestyle Media. “It really is a ‘Best Value’ in every sense and it exceeded our journalists’ expectations in almost every category.”

The Forte is powered by a 147-HP 2.0-liter four-cylinder engine mated to either a six-speed automatic transmission or Kia’s first in-house designed and built Intelligent Variable Transmission (IVT). A number of Kia Drive Wise technology features are standard on all Forte trims including the newly added Driver Attention Warning system (DAW)³, and all Fortes get an 8-inch color touchscreen⁴ with support for Android Auto™⁵ and Apple CarPlay^®6. Premium amenities such as a Harman/Kardon⁷ audio system complete with Clari-Fi⁸ are available.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand. Kia serves as the “Official Automotive Partner” of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom www.kiamedia.com/us/en/newsalert.

* The Sorento and Optima GDI (S, EX, SX and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

¹ Forte EPA estimated MPG (city/highway/combined): FE trim with manual transmission – 27/37/31; FE with IVT transmission – 31/41/35; LXS, S, and EX trims – 30/40/34. Actual mileage will vary with options, driving conditions, driving habits, and your vehicle’s maintenance.
² MSRP excludes destination and handling, taxes, title, license fees, options and retailer charges. Actual prices set by retailer and may vary
³ Driver Attention Warning is not a substitute for safe driving and may not detect all instances of driver fatigue or inattentive driving practices. Failure to pay attention to travel conditions and vehicle operation could result in loss of vehicle control. Always drive safely and use caution.
⁴Distracted driving can result in a loss of vehicle control. When operating a vehicle, never use a vehicle system that takes your focus away from safe vehicle operation.
⁵ Vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and an Android compatible smartphone running Android™ 5.0 Lollipop or higher. Data plan rates apply. Android Auto is a trademark of Google LLC.
⁶ CarPlay™ is a trademark of Apple Inc. Requires a compatible Apple device sold separately. Apple CarPlay™ runs on your smartphone cellular data service. Data plan rates apply.
⁷ Harman/Kardon is a registered trademark of Harman International Industries, Inc.
⁸ Clari-Fi is a registered trademark of Harman International Industries, Inc.

Photo – https://mma.prnewswire.com/media/782680/Kia_2019_Forte.jpg
Logo – https://mma.prnewswire.com/media/536166/Kia_Motors_America_Logo.jpg

SOURCE Kia Motors America

MundoHispanico.com Launches MundoDeportes, a New Digital Destination for Latino Sports Superfans

November 13, 2018

ATLANTA, Nov. 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — Today MundoHispanico.com launched MundoDeportes, a new digital channel that brings the latest in sports news and information to Latinos in Spanish. Fueled by a partnership with industry authority TheFutbolTimes.com, MundoDeportes’ early emphasis on soccer is a nod to the sport’s engaged audience of Latino superfans. The new channel can be found at MundoHispanico.com/Deportes.

“We wouldn’t miss an opportunity to indulge our audience’s passion for everything soccer,” said MundoHispanico.com president and CEO Rene Alegria. “Thanks to our partners, our readers can immerse themselves in their beloved soccer tradition anytime, anywhere with one click at MundoDeportes.”

Featuring videos, interviews, player profiles, trades, and comprehensive tune-in and post-match recaps, MundoDeportes unites MundoHispanico.com’s 7 million followers with the editorial insight of The Futbol Times. MundoDeportes covers MLS, Liga MX, La Liga, and the best of the European leagues optimized for mobile consumption and broadcast on Facebook Live.

“Teaming up with the dedicated group at MundoHispanico.com allows us to deliver more content to an even larger audience of passionate soccer fans,” said David Healy, co-founder of The Futbol Times. “We share that passion and we could not be more excited.”

According to Nielsen, 61% of U.S. Hispanic households watch soccer on TV. However, American sports teams from all traditions are experiencing the enthusiasm and loyal following of U.S. Hispanics. At MundoDeportes fans can discover Spanish-language news about the NFL, NASCAR, MLB, NBA, boxing and more.

About MundoHispanico.com:
From its start in Atlanta, Ga. in 1979, Mundo Hispano Digital Network’s MundoHispanico.com has quickly grown from the most-read Spanish language weekly newspaper in the Southeast to one of the largest Spanish-language news and information websites in the U.S. In addition to breaking news, MundoHispanico.com’s lifestyle verticals deliver exclusive content on passion topics, such as Food, Automotive, and Sports.

About TheFutbolTimes.com:
TheFutbolTimes.com was built with one mission in mind: Serve the most authentic soccer content to the most passionate fans on the devices and channels they prefer. Fans can customize their profiles and stay connected to the Latino players, clubs and leagues they want to follow. Its daily news, video highlights, insight and opinion direct from the most credible sources in the U.S. and from around the globe.

SOURCE Mundo Hispano Digital Network

Portada Announces Expanded 2019 Marketing Knowledge-Sharing and Networking Platform

November 13, 2018

NEW YORK, Nov. 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — Portada, www.portada-online.com; the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points, announced preliminary agendas for its five main 2019 events, to take place throughout the year in key markets: Los Angeles (March 15), Miami (April 12) and New York (on April 3 and September 12), as well as in Mexico City (October 17).

Each Portada event will host brilliant brand innovators who will delve deep into topics related to marketing innovation and passion-point marketing, while providing the setting for the closed-door meetings of the six units of Portada’s exclusive Council System: the Americas Board, Agency Star Committee, Brand Star Committee, Brand Star Committee Latam, Sports Marketing Board, and Travel Marketing Board.

“I think it’s a great thing that Portada has put together, it’s given me a chance to really interact with some folks that I’ve known in the industry but maybe we hadn’t gotten together around the specific unique targeted approach like multicultural Hispanic marketing through the lens of sports and sports marketing, so it’s been very engaging for me,” says Dan Keats, Director Consumer Marketing-Sponsorships, Allstate Insurance and a member of the Sports Marketing Board.

Pablo Chiozza, Senior VP US, Canada, Asia & Caribbean, Latam Airlines Group, and a member of the Travel Marketing Board says that the board is a “very good opportunity to share different visions among different industries; we are airlines, car rentals, hotels… and it’s amazing how, even though it’s the same industry, it’s different pillars, and it’s amazing how we all share the same challenges and it’s interesting to see how everything is related.”

In addition, brand and agency executives who are Portada Council System members, as well as other brand marketers belonging to the Portada network, will be available for one-on-one meetings with pre-screened Portada partners.

2019 Portada Events will take place as follows:

March 15, 2019: Portada Los Angeles, Hotel Loews Santa Monica, Los Angeles
#PortadaLA will provide a unique setting for brand marketers to explore the enormous opportunities sports, music, and entertainment content offer to engage consumers in multicultural America. Register at https://www.portada-online.com/events/portadalosangeles19/

April 3, 2019: Data and Content Marketing Forum, New York City
At #PortadaNYData we will be sitting down with leaders who will explain how content influences commerce and analyze how data determines their content strategies. Register at https://www.portada-online.com/events/marketingforum/

April 12, 2019: Portada Miami: Hotel EAST, Miami
The twelfth annual edition of #PortadaMIA will focus on how technological innovation is reshaping the Latin American and U.S. marketing space. The top-notch agenda will particularly place strong emphasis on panregional marketing as well e-commerce and direct to consumer trends and their implications for brand marketers. Register at https://www.portada-online.com/events/portadamiami19/

September 12, 2019: Portada New York, Yotel New York, New York City
Retailers and direct-to-consumer brands are having the thrill of their lives. Flux is the new business as usual and data and content play a pivotal role. At #PortadaNY we will be sitting down with leaders who will explain how content influences commerce and analyze how data determines their content strategies. Register at https://www.portada-online.com/events/portadanewyork19/ and check out this year’s highlights here: https://www.youtube.com/watch?v=yW_Q3tgtpIY

October 17, 2019: Portada Mexico, Casa Lamm, Mexico City
#PortadaMX will dive deep into how technological innovations are reshaping the Mexican and Latin American marketing space. AI, virtual reality, machine-based learning, and programmatic marketing will have an important place in the agenda. Register at https://www.portada-online.com/events/portadamexico19/ and check out this year’s highlights here: https://www.youtube.com/watch?v=zGEzYc00I4Y

NETWORKING AND MARKETING SOLUTIONS FOR MARKETING SERVICES PROVIDERS
Portada provides best-in-class networking and branding solutions to marketing service vendors, including marketing agencies, tech-platforms, media properties and other suppliers of marketing services. These solutions can include:

Council System integrations
A guaranteed amount of one-on-one meetings with pre-selected brand and agency executives
Event integrations
Content Marketing Solutions
Branding at Portada events, websites, e-letters and print properties.

To find out more about the above cited services, please contact Sales Coordinator Michelle Lopez at [email protected].

About Portada

Portada (www.portada-online.com) is the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas.

FAQ about Portada’s Council System:
https://www.portada-online.com/wp-content/uploads/2018/04/FAQ_Portada_Council-System_web.pdf

Media Contact: Isabel Ojeda, [email protected], + 52 1 5564162299

Logo – https://mma.prnewswire.com/media/701559/Portada_Logo.jpg

SOURCE Portada

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