With El Niño Winter Predicted, Allstate Celebrates 200 Safest Cities to Drive in Rain or Snow
NORTHBROOK, Illinois, Nov. 14, 2018 /PRNewswire-HISPANIC PR WIRE/ — Four of the country’s top 10 safest cities for driving in wet weather are in Texas, according to the 2018 Allstate America’s Best Drivers Report®i. With large swaths of the Southern United States in store for a wetter-than-average winter, according to the National Oceanic and Atmospheric Administrationii, those rankings could be put to the test during the holiday travel season and beyond.
This second installment of the 2018 America’s Best Drivers Report, announced today, ranks the country’s largest 200 cities to determine which have the safest drivers when precipitation is part of the equation. This year’s top spot goes to Brownsville, Texas, reclaiming the honor from two years ago after dropping to second last year.
“You may be surprised to know that even in warmer climates, winter weather can create dangerous driving conditions, making it more important than ever to be vigilant behind the wheel and aware of how rain and snow can impact roads,” said Ken Rosen, Allstate’s chief claims officer. “Allstate releases the America’s Best Drivers Report each year to draw attention to the critical community issue of safe driving. By celebrating the safest driving cities and lending a hand in bottom-ranked cities, we want to help Americans protect themselves before they get on the roads this holiday season – and ultimately help save lives.”
These precipitation rankings are an extension of the standard America’s Best Drivers Report, released in August. To determine the precipitation factor, Allstate researchers use a predictive model that standardizes the rankings to account for the fact that weather conditions vary dramatically across the United States and affect roadway safety. Allstate is recognizing the top-performing cities in rain or snow and offering tips to help people across the country drive safely.
The top 10 safest-driving cities when precipitation is factored with collision frequency:
|
City & Average Annual |
NOAA 30-Year Average (inches/year) iii |
|
1. Brownsville, Texas |
27.4 |
|
2. Kansas City, Kansas |
39.1 |
|
3. Huntsville, Alabama |
54.3 |
|
4. Boise, Idaho |
11.7 |
|
5. Madison, Wisconsin |
34.5 |
|
6. Cape Coral, Florida |
57.1 |
|
7. Laredo, Texas |
20.2 |
|
8. Midland, Texas |
14.8 |
|
9. Fort Collins, Colorado |
16.1 |
|
10. McAllen, Texas |
19.5 |
NOAA predicts a 70 to 75 percent chance of El Niño developing – making for a wet winter along the southern tip of the U.S. and into the Mid-Atlantic region. Warmer, drier conditions are anticipated for much of the northern and western parts of the country.
The biggest improvements and declines when precipitation is factored with collision frequency:
|
City |
Change in |
Precipitation |
NOAA 30-Year (inches/year) |
|
Biggest Improvement |
|||
|
Hollywood, Florida |
+17 spots |
93rd |
64.3 |
|
Pembroke Pines, Florida |
+15 spots |
86th |
67.1 |
|
Miramar, Florida |
+14 spots |
75th |
67.1 |
|
Hialeah, Florida |
+12 spots |
126th |
70.4 |
|
Pasadena, Texas |
+10 spots |
81st |
54.4 |
|
Biggest Decline |
|||
|
Las Vegas, Nevada |
-13 spots |
135th |
5.1 |
|
Riverside, California |
-11 spots |
136th |
12.4 |
|
Palmdale, California |
-11 spots |
110th |
7.4 |
|
Orange, California |
-10 spots |
133rd |
13.4 |
|
Henderson, Nevada |
-10 spots |
67th |
5.1 |
“NOAA’s annual winter weather outlook helps Americans to prepare for the possible dangers of the season and take precautions with their families and homes,” said Mike Halpert, deputy director of NOAA’s Climate Prediction Center. “A weak El Niño is anticipated to develop, and it may impact the winter season by bringing wetter conditions across parts of the southern United States, and warmer, drier conditions in parts of the North.”
It’s even more important to give yourself enough time to stop when roads are wet. According to the National Highway Traffic Safety Administration, braking distance on wet roads increases 27 percent versus stopping on dry roads when traveling at 55 mphiv – and that number increases when rain turns to snow or ice. Drivers can prepare for winter weather conditions by monitoring their driving with innovative telematics programs like Allstate’s Drivewise®, which Allstate uses to study the correlation between collisions and hard-braking events. Hard-braking events are defined as slowing down by 8 mph or more per second and can indicate unsafe driving behaviors, such as following too closely, or aggressive or distracted driving.
Here are other safety tips to help prevent a collision this holiday travel season and beyond:
- Do a systems check: Make sure your headlights and brake lights work, and check tires, heater, defroster, brakes, windshield wipers and windshield washer fluid level.
- Use an alternate route: Don’t drive through standing water on roads or in parking lots – it can stall your engine.
- Take it easy: Give yourself extra time to get where you’re going. Increasing following distance, traveling at slower speeds and accounting for extra stopping time will help avoid collisions.
- Stay alert: Give the road your undivided attention. That’s especially important with slick streets and other potentially dangerous conditions.
- Don’t panic: If your vehicle begins to slide or skid, don’t slam on the brakes. Look down the road in the direction you want to go and gently steer that way. Release the accelerator until traction returns.
- Have an emergency kit: Gloves, boots, blankets, flares, water, jumper cables, a flashlight and something for traction – like sand or cat litter – could all come in handy if a problem arises.
- Download Drivewise: Free to any consumer, Drivewise provides personalized, real-time driving feedback – such as how many hard-braking events you have – and allows you to earn rewards for safe driving.
In the 14th year of the America’s Best Drivers Report, Allstate is bringing attention to the critical community issue of safe driving in a new way. Allstate is encouraging youth to flip the script and take charge of this important conversation by advocating for safe driving among their parents, role models and friends.
To join the conversation, like and share the new Good Driving Starts Young Facebook page. And for more safe driving tips, check out The Allstate Blog.
iThe Allstate America’s Best Drivers Report® is the result of an in-depth examination of company claims data to determine the likelihood that drivers in America’s 200 largest cities will experience a vehicle collision compared to the national average. According to Allstate claims data, the average driver in the U.S. will experience one collision every 10 years. This year, Allstate researchers analyzed property damage claims reported during the two-year period of January 2015 to December 2016. The report uses U.S. Census Bureau data to determine America’s 200 largest cities and defines a collision as any auto crash resulting in a property damage claim. Hard-braking data is based on customers voluntarily enrolled in Allstate’s Drivewise® telematics program from 2015-2016. A number of cities, and their surrounding suburbs, in the full 200 Best Drivers’ rankings are excluded from hard-braking analysis due to limited measurable Drivewise data, or because Drivewise was not available (California, North Carolina, South Carolina and Texas). Allstate’s auto policies represent nearly 10 percent of all U.S. auto policies, making this report a realistic snapshot of what’s happening on America’s roadways. The Allstate America’s Best Drivers Report® is produced solely to boost the country’s discussion about safe driving and to increase awareness of the importance of being safe and attentive behind the wheel. The report is not used to determine auto insurance rates.
iiNational Oceanic and Atmospheric Administration, Winter Outlook favors warmer temperatures for much of U.S.
iii National Oceanic and Atmospheric Administration, Data Tools: 1981-2010 Normals. The method used for all cities is to utilize the weather data from the station closest to the city center.
ivNational Highway Traffic Safety Administration, Safety in Numbers Newsletter: August 2015.

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SOURCE Allstate Insurance Company
Eddy Cue of Apple Recognized as Estrella Award Recipient During the HITEC Leadership Summit in Silicon Valley
SAN JOSE, Calif., Nov. 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Information Technology Executive Council (HITEC) recently announced Eddy Cue, Senior Vice President, Internet Software and Services, Apple, as the 2018 Estrella Award recipient. Mr. Cue was recognized with this prestigious award during the HITEC Leadership Summit hosted by Cisco in San Jose on November 8.

The Estrella Award Recognizes an individual whose leadership, integrity and dedication have contributed to the advancement of the of the information technology industry. Demonstrating excellence in all aspects of their global career, while serving as a role-model for “rising stars.”
“Eddy Cue is one of the pioneers of the technology industry that has repeatedly demonstrated leadership and innovation during his tenure at Apple,” said Alberto Yépez, HITEC Chairman and Managing Director at ForgePoint Capital. “Eddy’s is a role model for the Latino and Hispanic community. His career embodies the American Dream being a son of immigrants and the first in his generation to attend college. Eddy’s commitment to excellence will continue to inspire generations to come to pursue careers in technology to aspire to change the way we live, learn and collaborate.”
Mr. Cue, currently oversees Apple’s industry-leading content stores including the iTunes Store and Apple Music, as well as Apple Pay, Maps, Search Ads, Apple’s innovative iCloud services, and Apple’s productivity and creativity apps. Mr. Cue also leads the newly created team responsible for developing all aspects of Apple’s worldwide video programming.
Mr. Cue joined Apple in 1989 and leads a large organization of amazing people. Mr. Cue was instrumental in creating the Apple online store in 1998, the iTunes Store in 2003 and the App Store in 2008. He also played a key role in developing Apple’s award-winning iLife suite of applications. In his early years at Apple, he was a successful manager of software engineering and customer support teams.
About HITEC
HITEC (Hispanic Information Technology Executive Council) is a premier global executive leadership organization of senior business and technology executives who have built outstanding careers in technology. HITEC’s premiere network spans the Americas and is focused on building stronger technology and executive leaders, leadership teams, corporations, and role models in a rapidly changing, flatter, and technology centric world. These global leaders include executives leading Global 1000 corporations while others lead some of the largest Hispanic-owned technology firms across the Americas.
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SOURCE Hispanic Information Technology Executive Council
América TeVé Extends an Invitation on November 27th to the Premiere of “Irene en La Habana,” the First Film Produced by a United States Television Network About the Cuban Exile
MIAMI, Nov. 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — Shot clandestinely in Cuba, “Irene in Havana” is the story of a Spanish young rebel who travels to the island in search of answers and gets disillusioned knowing the reality of the Castro dictatorship.
The 30-minute short film revolves around a moving love story framed in the tragic process that Cubans over 60 years, have been living since the painful experience of exile.
Directed by prestigious filmmaker Lilo Vilaplana, with screenplay by journalist Juan Manuel Cao, the short film is played by Irene Díaz, in her debut as an actress, and Ariel Texidó, one of Cuba’s and Latin America’s favorite actors in both television and cinema. Both accompanied by a stellar cast that brings together legendary career figures such as María Teresa Rojas, Sandra Pérez, Carlos Cruz and Luis Felipe Bagos.
Vilaplana said that directing this script highly excited him with the challenge of filming in Cuba, as well as by touching on the subject of a massacre, distorted for over half a century by Castro’s propaganda. “Castrism should be denounced, due to its 60 years of impunity, and it is our responsibility to transgress, not keeping quiet and go on the offensive,” added Vilaplana. “The politicians must know that the island belongs to us, the Cubans and that we will recover it.”
For his part, Cao said that the conception of this script was a challenge. It was, nothing less than the first story about the shootings revealed in all the history of Cuban cinema. “And also,” noted Cao, “it’s a love story.”
For Irene Díaz, filming in Havana and Miami was a transformative experience. “Participating in this project meant leaving the comfort zone, experimenting in an unknown area, breaking the routine,” said the young protagonist, a journalist by profession. “I can say that, in some respects, the character could have been I before moving to live in Miami.”
This production, marks a milestone in film and television industry of the United States, was conducted by Carlos Vasallo, Emilio Braun, Miguel Cossío and Marcell Felipe. The clandestine filming in Havana was a huge technical and logistical effort carried out by an experienced technical team who challenged the ferocious controls imposed by the Cuban authorities.
Vasallo, President of America CV Network, commented that this production reaffirms América TeVé’s commitment with the history of the Cuban exile and the South Florida community.
“We are proud to produce this short film, which marks a milestone in the Cuban filmography,” noted Mr. Vasallo. “We risk filming clandestinely in Cuba and where we are gathering the fruits of our efforts with unique work that excels both in direction and performance showing that when you strive you can obtain anything you work for.”
America CV Network’s VP, Emilio Braun, pointed out that this short film kicks off a new effort in the company. “We will start producing much more content with this type of format that are very attractive focusing on specific niches that viewers are looking for,” added Braun.
The film will premiere on Tuesday, November 27th at 8 p.m. at the Manuel Artime Theater in Little Havana at 900 SW 1 Street, Miami, 33130. Free admission in order of arrival. 800 person capacity.
SOURCE América TeVé
America’s Best-Selling CUV for More Than 20 Years, the 2019 Honda CR-V Arrives at Dealerships Today

TORRANCE, Calif., Nov. 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — The 2019 Honda CR-V begins arriving at Honda dealerships today as CR-V continues its 21-year lead as the top-selling CUV in America. Featuring a new Platinum White Pearl exterior color, the 2019 CR-V carries forward all the elements that have made it a perennial favorite of American car buyers with the ideal blend of performance, versatility, efficiency and refinement.

2019 CR-V pricing starts at a Manufacturer’s Suggested Retail Price (MSRP1) of $24,350 for the LX with two-wheel drive and $25,750 for the LX with all-wheel-drive (excluding $995 destination and handling). Recognizing its all around excellence, the CR-V is a recipient of Car and Driver‘s “Editor’s Choice Awards,” Edmunds’ “2018 Buyers Most Wanted Award,” and Autoweb‘s “2018 Buyer’s Choice Awards” for the best utility vehicle and small SUV of the year categories.
In EX and above trims, the 2019 CR-V is powered by a 190-horsepower (SAE net) 1.5-liter DOHC direct-injected and turbocharged in-line 4-cylinder engine with VTEC® valvetrain, paired with a continuously variable transmission (CVT) with Honda G-Shift control logic. CR-V LX trims are powered by a 2.4-liter DOHC, direct-injected in-line 4-cylinder i-VTEC® engine also paired with a CVT, rated at 184 horsepower (SAE net).
2019 CR-V Trims, MSRP & EPA Ratings
|
TRIM |
MSRP1 |
MSRP |
EPA (city/highway/combined) |
|
CR-V 2.4 LX (2WD) |
$24,350 |
$25,345 |
26/32/28 |
|
CR-V 2.4 LX (AWD) |
$25,750 |
$26,745 |
25/31/27 |
|
CR-V 1.5T EX (2WD) |
$27,250 |
$28,245 |
28/34/30 |
|
CR-V 1.5T EX (AWD) |
$28,650 |
$29,645 |
27/33/29 |
|
CR-V 1.5T EX-L (2WD) |
$29,750 |
$30,745 |
28/34/30 |
|
CR-V 1.5T EX-L (AWD) |
$31,150 |
$32,145 |
27/33/29 |
|
CR-V 1.5T Touring (2WD) |
$32,750 |
$33,745 |
28/34/30 |
|
CR-V 1.5T Touring (AWD) |
$34,150 |
$35,145 |
27/33/29 |
This year’s model offers Platinum White Pearl as a replacement for White Diamond Pearl, one of 10 color choices for the family-friendly, fun-to-drive CR-V. The other exterior colors include: Gunmetal Metallic, Sandstorm Metallic, Molten Lava Pearl, Dark Olive Metallic, Basque Red Pearl, Obsidian Blue Pearl, Crystal Black Pearl, Modern Steel Metallic and Lunar Silver Metallic.
Similar to other Honda models, the 2019 CR-V offers available premium features including Apple CarPlay™ and Android Auto™ integration, SiriusXM®, HD Radio™ and Pandora® capabilities for a more convenient in-vehicle experience. CR-V continues to lead the compact CUV segment with not only advanced features but also a comfortable environment with its spacious cabin, flexible cargo area and best-in-class rear seat legroom.
The 2019 CR-V offers Honda Sensing® as standard equipment on EX and higher trims, which includes Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW) and pedestrian sensing capability, Road Departure Mitigation (RDM) with Lane Departure Warning (LDW), Adaptive Cruise Control (ACC) with low-speed follow and Lane Keeping Assist (LKAS). Additional driver-assistive technologies include the available Blind Spot Information, Rear Cross Traffic Monitor and Auto High-Beam headlights.
The 2019 Honda CR-V is manufactured by five Honda plants using domestic and globally-sourced parts, including East Liberty and Marysville, Ohio; Greenburg, Indiana; Alliston, Ontario, Canada; and the Yorii Plant in Saitama, Japan.
More Information
For more in-depth information, plus video and high-resolution images, please visit www.hondanews.com/channels/cr-v. Consumer information is available at www.automobiles.honda.com/cr-v.
About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.
Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2017, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.
1 MSRP excluding tax, license, registration, $995 destination charge and options. Dealer prices may vary.
2 Based on 2019 EPA mileage ratings. Use for comparison purposes only. Your mileage will vary depending on how you drive and maintain your vehicle, driving conditions, and other factors.

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SOURCE American Honda Motor Co., Inc.
2019 Kia Forte Wins Southwest Lifestyle Vehicle Of The Year Award
IRVINE, Calif., Nov. 12, 2018 /PRNewswire-HISPANIC PR WIRE/ — Shortly after its launch this past summer, Kia Motors America’s (KMA) all-new 2019 Forte is being lauded for its exceptional value when named a winner at the first Southwest Lifestyle Vehicle of the Year awards held recently at the Bondurant Racing School outside of Phoenix, Arizona. Local media in attendance rated the Forte “Best Value” in the car category after real-world evaluations, while the all-new compact sedan wowed them with its Stinger-inspired design and improved driving dynamics.

“We’re honored that the Forte took the win for best value at the very first Southwest Lifestyle Vehicle Awards,” said Orth Hedrick, executive director of Car Planning and Telematics, KMA. “The previous Forte was already one of our top-sellers, and the new 2019 Forte is poised to continue being a crowd favorite thanks to its sporty design, upscale interior, available premium features, fun-to-drive attitude, and most importantly, incredible value. The Forte proves that affordable compact cars don’t have to be boring commuter cars.”
For the 2019 model year, the Forte evolves into a more refined compact sedan with head-turning style, improved efficiency1 in a variety of conditions, and an impressive roster of available technology. Offered in four trims – FE, LXS, S, and EX – the Forte starts at $17,6902.
“The Kia Forte was really a standout in the Car of the Year field. It’s stylish, efficient, fun to drive, and comes with premium tech and safety features that you’d expect in a car costing thousands more,” said Becky Antioco, event director and founder of Southwest Lifestyle Media. “It really is a ‘Best Value’ in every sense and it exceeded our journalists’ expectations in almost every category.”
The Forte is powered by a 147-HP 2.0-liter four-cylinder engine mated to either a six-speed automatic transmission or Kia’s first in-house designed and built Intelligent Variable Transmission (IVT). A number of Kia Drive Wise technology features are standard on all Forte trims including the newly added Driver Attention Warning system (DAW)3, and all Fortes get an 8-inch color touchscreen4 with support for Android Auto™5 and Apple CarPlay®6. Premium amenities such as a Harman/Kardon7 audio system complete with Clari-Fi8 are available.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand. Kia serves as the “Official Automotive Partner” of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*
For media information, including photography, visit www.kiamedia.com. To receive custom www.kiamedia.com/us/en/newsalert.
* The Sorento and Optima GDI (S, EX, SX and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.
1 Forte EPA estimated MPG (city/highway/combined): FE trim with manual transmission – 27/37/31; FE with IVT transmission – 31/41/35; LXS, S, and EX trims – 30/40/34. Actual mileage will vary with options, driving conditions, driving habits, and your vehicle’s maintenance.
2 MSRP excludes destination and handling, taxes, title, license fees, options and retailer charges. Actual prices set by retailer and may vary
3 Driver Attention Warning is not a substitute for safe driving and may not detect all instances of driver fatigue or inattentive driving practices. Failure to pay attention to travel conditions and vehicle operation could result in loss of vehicle control. Always drive safely and use caution.
4 Distracted driving can result in a loss of vehicle control. When operating a vehicle, never use a vehicle system that takes your focus away from safe vehicle operation.
5 Vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and an Android compatible smartphone running Android™ 5.0 Lollipop or higher. Data plan rates apply. Android Auto is a trademark of Google LLC.
6 CarPlay™ is a trademark of Apple Inc. Requires a compatible Apple device sold separately. Apple CarPlay™ runs on your smartphone cellular data service. Data plan rates apply.
7 Harman/Kardon is a registered trademark of Harman International Industries, Inc.
8 Clari-Fi is a registered trademark of Harman International Industries, Inc.

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SOURCE Kia Motors America
MundoHispanico.com Launches MundoDeportes, a New Digital Destination for Latino Sports Superfans
ATLANTA, Nov. 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — Today MundoHispanico.com launched MundoDeportes, a new digital channel that brings the latest in sports news and information to Latinos in Spanish. Fueled by a partnership with industry authority TheFutbolTimes.com, MundoDeportes’ early emphasis on soccer is a nod to the sport’s engaged audience of Latino superfans. The new channel can be found at MundoHispanico.com/Deportes.
“We wouldn’t miss an opportunity to indulge our audience’s passion for everything soccer,” said MundoHispanico.com president and CEO Rene Alegria. “Thanks to our partners, our readers can immerse themselves in their beloved soccer tradition anytime, anywhere with one click at MundoDeportes.”
Featuring videos, interviews, player profiles, trades, and comprehensive tune-in and post-match recaps, MundoDeportes unites MundoHispanico.com’s 7 million followers with the editorial insight of The Futbol Times. MundoDeportes covers MLS, Liga MX, La Liga, and the best of the European leagues optimized for mobile consumption and broadcast on Facebook Live.
“Teaming up with the dedicated group at MundoHispanico.com allows us to deliver more content to an even larger audience of passionate soccer fans,” said David Healy, co-founder of The Futbol Times. “We share that passion and we could not be more excited.”
According to Nielsen, 61% of U.S. Hispanic households watch soccer on TV. However, American sports teams from all traditions are experiencing the enthusiasm and loyal following of U.S. Hispanics. At MundoDeportes fans can discover Spanish-language news about the NFL, NASCAR, MLB, NBA, boxing and more.
About MundoHispanico.com:
From its start in Atlanta, Ga. in 1979, Mundo Hispano Digital Network’s MundoHispanico.com has quickly grown from the most-read Spanish language weekly newspaper in the Southeast to one of the largest Spanish-language news and information websites in the U.S. In addition to breaking news, MundoHispanico.com’s lifestyle verticals deliver exclusive content on passion topics, such as Food, Automotive, and Sports.
About TheFutbolTimes.com:
TheFutbolTimes.com was built with one mission in mind: Serve the most authentic soccer content to the most passionate fans on the devices and channels they prefer. Fans can customize their profiles and stay connected to the Latino players, clubs and leagues they want to follow. Its daily news, video highlights, insight and opinion direct from the most credible sources in the U.S. and from around the globe.
SOURCE Mundo Hispano Digital Network
Portada Announces Expanded 2019 Marketing Knowledge-Sharing and Networking Platform
NEW YORK, Nov. 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — Portada, www.portada-online.com; the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points, announced preliminary agendas for its five main 2019 events, to take place throughout the year in key markets: Los Angeles (March 15), Miami (April 12) and New York (on April 3 and September 12), as well as in Mexico City (October 17).

Each Portada event will host brilliant brand innovators who will delve deep into topics related to marketing innovation and passion-point marketing, while providing the setting for the closed-door meetings of the six units of Portada’s exclusive Council System: the Americas Board, Agency Star Committee, Brand Star Committee, Brand Star Committee Latam, Sports Marketing Board, and Travel Marketing Board.
“I think it’s a great thing that Portada has put together, it’s given me a chance to really interact with some folks that I’ve known in the industry but maybe we hadn’t gotten together around the specific unique targeted approach like multicultural Hispanic marketing through the lens of sports and sports marketing, so it’s been very engaging for me,” says Dan Keats, Director Consumer Marketing-Sponsorships, Allstate Insurance and a member of the Sports Marketing Board.
Pablo Chiozza, Senior VP US, Canada, Asia & Caribbean, Latam Airlines Group, and a member of the Travel Marketing Board says that the board is a “very good opportunity to share different visions among different industries; we are airlines, car rentals, hotels… and it’s amazing how, even though it’s the same industry, it’s different pillars, and it’s amazing how we all share the same challenges and it’s interesting to see how everything is related.”
In addition, brand and agency executives who are Portada Council System members, as well as other brand marketers belonging to the Portada network, will be available for one-on-one meetings with pre-screened Portada partners.
2019 Portada Events will take place as follows:
March 15, 2019: Portada Los Angeles, Hotel Loews Santa Monica, Los Angeles
#PortadaLA will provide a unique setting for brand marketers to explore the enormous opportunities sports, music, and entertainment content offer to engage consumers in multicultural America. Register at https://www.portada-online.com/events/portadalosangeles19/
April 3, 2019: Data and Content Marketing Forum, New York City
At #PortadaNYData we will be sitting down with leaders who will explain how content influences commerce and analyze how data determines their content strategies. Register at https://www.portada-online.com/events/marketingforum/
April 12, 2019: Portada Miami: Hotel EAST, Miami
The twelfth annual edition of #PortadaMIA will focus on how technological innovation is reshaping the Latin American and U.S. marketing space. The top-notch agenda will particularly place strong emphasis on panregional marketing as well e-commerce and direct to consumer trends and their implications for brand marketers. Register at https://www.portada-online.com/events/portadamiami19/
September 12, 2019: Portada New York, Yotel New York, New York City
Retailers and direct-to-consumer brands are having the thrill of their lives. Flux is the new business as usual and data and content play a pivotal role. At #PortadaNY we will be sitting down with leaders who will explain how content influences commerce and analyze how data determines their content strategies. Register at https://www.portada-online.com/events/portadanewyork19/ and check out this year’s highlights here: https://www.youtube.com/watch?v=yW_Q3tgtpIY
October 17, 2019: Portada Mexico, Casa Lamm, Mexico City
#PortadaMX will dive deep into how technological innovations are reshaping the Mexican and Latin American marketing space. AI, virtual reality, machine-based learning, and programmatic marketing will have an important place in the agenda. Register at https://www.portada-online.com/events/portadamexico19/ and check out this year’s highlights here: https://www.youtube.com/watch?v=zGEzYc00I4Y
NETWORKING AND MARKETING SOLUTIONS FOR MARKETING SERVICES PROVIDERS
Portada provides best-in-class networking and branding solutions to marketing service vendors, including marketing agencies, tech-platforms, media properties and other suppliers of marketing services. These solutions can include:
- Council System integrations
- A guaranteed amount of one-on-one meetings with pre-selected brand and agency executives
- Event integrations
- Content Marketing Solutions
- Branding at Portada events, websites, e-letters and print properties.
To find out more about the above cited services, please contact Sales Coordinator Michelle Lopez at [email protected].
About Portada
Portada (www.portada-online.com) is the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas.
FAQ about Portada’s Council System:
https://www.portada-online.com/wp-content/uploads/2018/04/FAQ_Portada_Council-System_web.pdf
Follow us on social media:
Youtube: @portadaonline
Twitter: @portada_online
Facebook: @portada
LinkedIn: @portada
Media Contact: Isabel Ojeda, [email protected], + 52 1 5564162299
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SOURCE Portada
Mazda Names Drew Cary As Brand Communications Senior Manager

IRVINE, California, Nov. 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) today announced the addition of Drew Cary to its marketing team as senior manager, brand communications.

Cary joins Mazda from Edelman, where he served as the lead on Volkswagen USA’s experiential marketing team, responsible for developing integrated editorial and content strategies to build brand advocacy and raise awareness of volume vehicles through motorsport, brand partners and enthusiast events. In 2016, Cary spent twelve months in Brazil as a Daniel J. Edelman Global Fellow, expanding his experience with global campaigns and Olympic programming. Prior to Edelman, Cary was at Ketchum in Los Angeles, supporting corporate and product announcements with Hyundai Motor Company and McLaren Automotive.
In his new position, Cary is responsible for managing Mazda’s internal and external communications, social media and CSR efforts. He will report directly to Emily Taylor, director, communications and experiential marketing, and will be based in MNAO’s corporate headquarters in Irvine, California. For media inquiries, he can be reached at 949-727-6525 and [email protected].
Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.
Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.
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SOURCE Mazda North American Operations
Colgate Total® Joins the American Diabetes Association® and TV Host Karla Martinez to Share the Everyday Reality of Latinx Living with Diabetes
NEW YORK, Nov. 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — Every morning, 23 million Americans suffering from diabetes must make careful decisions to manage their daily living: what to eat, what to drink, how to exercise – and even what toothpaste to use. During the month of November – American Diabetes Month® — the American Diabetes Association® is conducting a new “Everyday Reality” campaign to bring greater awareness to these daily challenges and build support for those living with the disease.

Colgate Total®, a long-standing partner of the American Diabetes Association®, is sponsoring this new campaign to also draw attention to the important connection between diabetes and gum disease.
The everyday reality of living with diabetes in the Latinx community is being brought to life by Colgate Total® spokesperson, TV personality and mother of two, Karla Martinez, who is helping spread the word about the importance of maintaining healthy teeth and gums through a series of tips on digital and social media on @KarlaMartinezTV.
Oral healthcare is a critical part of everyday life for Latinx with diabetes and prediabetes to avoid complications. Latinx experience higher rates of overall oral health issues such as cavities and bleeding gums than the non-Hispanic white population1, and according to the Centers for Disease Control and Prevention, people with diabetes are two times more likely to develop gum disease.2 Gum disease can begin with the more common swelling and bleeding of the gums – the telltale signs of gingivitis.
While living with diabetes often means changes in almost every routine which adds to the everyday struggle, when it comes to oral care a simple switch can have meaningful benefits. According to dental experts, active oral care routines, such as brushing with an anti-gingivitis toothpaste, are among the best ways to protect against the development of gum disease. The unique formula of Colgate Total® toothpaste is unsurpassed in its ability to prevent and reverse gingivitis, making it a helpful ally for those at greater risk for gum disease, such as people with diabetes.
A combination of various factors, including genetics, lifestyle, lack of disease awareness, and health insurance disparities contribute to the higher rates of diabetes and oral care disparities among Latinx. The “Everyday Reality” campaign aims to shine a light on the challenges that people with diabetes face daily, from the moment they wake up and brush their teeth.
“The prevalence of diabetes is higher in the Latino community than the overall U.S. population,” says Karla Martinez. “Through leading by example with my family, I am committed to raising awareness for healthy lifestyles throughout my community. One easy step I take is keeping my mouth healthy. That’s why I use and recommend Colgate Total. It can prevent or reverse gingivitis and protect my teeth from cavaties.”
For more information about the “Everyday Reality” of living with diabetes, and to learn how you can help raise awareness and support the diabetes community, visit diabetes.org/everydayreality or www.SaludOralyDiabetes.com. And follow the #EverydayReality conversation on @Colgate, @AmDiabetesAssn and @KarlaMartinezTV.
About Colgate-Palmolive
Colgate-Palmolive (CL) is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate-Palmolive’s global business, visit the Company’s web site at www.Colgate.com. To learn more about Colgate’s global oral health education program, Bright Smiles, Bright FuturesTM, please visit http://www.colgatebsbf.com.
About the American Diabetes Association
Approximately every 21 seconds, someone in the United States is diagnosed with diabetes. Nearly half of the American adult population has diabetes or prediabetes, and more than 30 million adults and children are living with the disease. The American Diabetes Association (ADA) is the nation’s leading voluntary health organization on a mission to prevent and cure diabetes, as well as improve the lives of all people affected by the disease. For nearly 80 years, the ADA has driven discovery by funding research to treat, manage and prevent all types of diabetes, while working relentlessly for a cure. Magnifying the urgency of this epidemic, the ADA works to safeguard policies and programs that protect people with the illness, those at risk of developing diabetes and the health care professionals who serve them by initiating programs, advocacy and education efforts that can lead to improved health outcomes and quality of life. To learn more or to get involved, call 1-800-DIABETES (1-800-342-2383) or visit us at diabetes.org. Information is available in English and Spanish. Join the conversation with us on Facebook (American Diabetes Association), Twitter (@AmDiabetesAssn) and Instagram (@AmDiabetesAssn).
1 Conducted by Toluna, the Colgate multicultural oral care survey was fielded from March 3-27, 2016, among 3,168 U.S. adults 18 and older in English and Spanish
2 Centers for Disease Control: http://www.cdc.gov/diabetes/pubs/pdf/ndfs_2011.pdf
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SOURCE Colgate-Palmolive





