Page 2262

2019 Acura ILX Arrives with Dynamic New Styling, Major Technology Upgrades and New A-Spec Treatment

0
The 2019 Acura ILX begins arriving in dealerships October 10 with aggressive new styling, significant technology upgrades, premium cabin appointments, an updated A-Spec sport appearance variant, and newly standard AcuraWatch™ technology--all at prices substantially lower than the outgoing models.

TORRANCE, California, Oct. 3, 2018 /PRNewswire-HISPANIC PR WIRE/ — The 2019 ILX begins arriving in dealerships October 10 with aggressive new styling that lends Acura’s gateway sedan a notably sportier and more sophisticated look, highlighted by the brand’s signature Diamond Pentagon grille. In addition to all-new front and rear design, the 2019 ILX receives significant technology upgrades and premium cabin appointments, along with an updated A-Spec sport appearance variant, and newly standard AcuraWatch technology. 

The 2019 Acura ILX begins arriving in dealerships October 10 with aggressive new styling, significant technology upgrades, premium cabin appointments, an updated A-Spec sport appearance variant, and newly standard AcuraWatch™ technology--all at prices substantially lower than the outgoing models.

The redesigned 2019 ILX, available with Premium, Technology and A-Spec packages, carries a Manufacturer’s Suggested Retail Price (MSRP1) starting at $25,900 (excluding $995 destination and handling), a $2,200 reduction from the outgoing model. At the top of the lineup, the 2019 ILX A-Spec with Technology Package now lists for just $31,550, a reduction $3,550 from the 2018 model.

“The critical mission of ILX is to bring new buyers into the brand, and our entire product and pricing strategy reflects that focus,” said Jon Ikeda, Acura vice president & general manager. “We believe that what we’ve done with ILX from a design and technology standpoint, together with aggressive pricing, will strengthen its position as our gateway sedan and as a segment leader in terms of attracting millennial buyers.”

With the largest share of millennial buyers of any model in the premium compact sedan segment, the 2019 ILX gains more luxurious and sporty cabin appointments while upping the technology – with an available quicker, more responsive dual-screen user interface featuring updated graphics, and Apple CarPlay™ and Android Auto™ integration. All ILX models are powered by a sporty, naturally aspirated, 201-horsepower (SAE net), 2.4-liter, 16-valve DOHC i-VTEC™ engine mated to a quick-shifting 8-speed Dual Clutch Transmission (8DCT) with steering wheel-mounted paddle shifters.

The 2019 ILX is offered in seven exterior colors, including five all-new hues – Platinum White Pearl, Majestic Black Pearl2, Performance Red Pearl2, Canyon Bronze Metallic2 and A-Spec-exclusive Apex Blue Pearl2 – in addition to the currently available Lunar Silver Metallic and Modern Steel Metallic. The interior color palette includes new-for-2019 Espresso, along with Graystone and Ebony. Exclusive A-Spec interior colors are Ebony and Red, both with black Ultrasuede™ inserts.

Pricing and EPA Fuel Economy Ratings

Trim

MSRP3

MSRP
Including $995
Destination Charge

EPA MPG Rating
(city/highway/
combined)4

ILX

$25,900

$26,895

24/34/28

ILX with Premium Package

$27,650

$28,645

24/34/28

ILX with Technology Package

$29,550

$30,545

24/34/28

ILX A-Spec with Premium Package

$29,650

$30,645

24/34/28

ILX A-Spec with Technology Package

$31,550

$32,545

24/34/28

Fresh Design

For 2019, ILX is all-new from the A-pillars forward, including a new Acura signature Diamond Pentagon grille, framed by 7-element Acura Jewel Eye™ LED headlights and a more sharply sculpted hood. The new styling carries through to the rear with an all-new decklid, fascia, LED taillights and lower diffuser with exposed exhaust finisher. All-new wheel designs for 2019 include a 17-inch split 5-spoke wheel with trim specific finishes and an A-Spec exclusive 18-inch wheel.

Inside, the 2019 Acura ILX receives more intricately styled and reshaped sport seats, front and rear, with available high-contrast piping and stitching. All ILXs now feature 2-way power adjustable lumbar support for the driver’s seat. Additional interior enhancements include a silver-finished dash trim with chrome insert and a machine-finished ignition button.

Technology Climbing

The 2019 ILX is equipped with an available refreshed dual-screen On Demand Multi-Use Display™ (ODMD™ 2.0) interface with Apple CarPlay™ and Android Auto™ integration. New software offers more intuitive menus and command structures and improves system response time, for a seamless and speedy user experience – approximately 30 percent faster. An enhanced 7-inch touchscreen has a capacitive display that is more responsive to touch and is positioned within easy reach of the driver and front passenger.

For 2019, every ILX comes standard with the AcuraWatch™ suite of active safety and driver-assistive technology, including Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW), Lane Keeping Assist (LKAS), Adaptive Cruise Control (ACC), and Road Departure Mitigation (RDM) with Lane Departure Warning (LDW). AcuraWatch™ technologies are now standard equipment across the entire Acura lineup.

In addition, ILX continues to be equipped with Acura’s Advance Compatibility Engineering™ (ACE™) body structure and with additional standard safety and driver assistive features, including Vehicle Stability Assist (VSA) with traction control, an Expanded View Driver’s Mirror, advanced front airbags, driver and front passenger side airbags, side curtain airbags, a Tire Pressure Monitoring System (TPMS), and pedestrian injury-mitigation design features, along with Acura’s available blind spot information (BSI) system and rear cross traffic monitor.

Updated A-Spec

The new ILX A-Spec, available with Premium and Technology Packages, joins the TLX sedan and the RDX and MDX SUVs in receiving the latest-generation A-Spec treatment, with a more distinctive and easily recognizable performance-inspired character, inside and out.

On the exterior, the new ILX A-Spec is distinguished by dark chrome trim for the front grille and lower fascia, LED fog lights, dark appearance for the headlights and taillights, and a gloss-black decklid spoiler. A-Spec models feature 18-inch wheels with an aggressive new design and Shark Gray finish. Apex Blue Pearl, also found on A-Spec variants of RDX and MDX, is now available on the ILX A-Spec.

Interior enhancements for the ILX A-Spec include a graphite-silver dash accent with chrome insert, A-Spec badged steering wheel with contrast stitching and aluminum sport pedals. The all-new sport seats are finished in A-Spec exclusive Ebony or Red leather with black Ultrasuede® center panels and high contrast stitching.

ILX Leadership

Acura ILX serves a unique and important role as the gateway vehicle to the Acura brand, bringing in the most first-time Acura customers and youngest buyers. ILX also remains a top choice in the entry luxury segment, gaining more than 2.5 points of retail market share in the first eight months of the year and capturing the highest percentage of millennials of any model in segment, something it has done in every year since 2013. ILX recently topped industry quality rankings in its segment, receiving a Power Circle Rating of 5 out of 5 and a quality award in the Small Premium Car segment in the J.D. Power and Associates 2018 U.S. Initial Quality Study (IQS). Acura ILX also captured the top spot in the entry-luxury car category in Kelley Blue Book’s 5-Year Cost to Own Luxury Brand Awards – with Acura the #1 ranked brand for the third year in a row.

Summary of What’s New for 2019

  • Diamond Pentagon Grille
  • 7-element Acura Jewel Eye™ LED headlights
  • New Exterior Colors: Platinum White Pearl, Majestic Black Pearl, Performance Red Pearl, Canyon Bronze Metallic and A-Spec-exclusive Apex Blue Pearl
  • LED taillights
  • Lower diffuser with exposed exhaust finisher
  • 17-inch split 5-spoke alloy wheels with trim-specific finishes
  • Intricately styled and reshaped front and rear sport seats (with available high-contrast piping and stitching)
  • Driver 2-way power lumbar control
  • Silver-finished dash trim with chrome insert
  • Machine-finished engine ignition button
  • Available new dual-screen On Demand Multi-Use Display™ (ODMD™ 2.0) interface with Apple CarPlay™ and Android Auto™ integration
  • Standard AcuraWatch™ suite of active safety and driver-assistive technology

New for A-Spec:

  • All-new 18-inch wheel
  • All-new sport seats with Ebony or Red leather with black Ultrasuede™ center panels and high-contrast stitching
  • Upgraded front grille and lower fascia with dark chrome
  • LED fog lights
  • New headlights and taillights with darkened appearance
  • Gloss-black decklid spoiler (previously body color)
  • Graphite silver dash accent with chrome insert
  • A-Spec-badged steering wheel with contrast stitching

Essential Specifications (Standard ILX)

Specification

Engine

2.4-liter 4-Cylinder

Valvetrain

16-Valve, DOHC i-VTEC®

Horsepower @ rpm (SAE net)

201 @ 6800

Torque, lb.-ft. @ rpm (SAE net)

180 @ 3600

Transmission

8-Speed Dual-Clutch Transmission (DCT)

Front Suspension

MacPherson Strut

Rear Suspension

 Multi-Link

Dampers

Amplitude Reactive

Steering

Electric Power-Assisted Rack-and-Pinion Steering (EPS)

Steering Ratio

15.3:1

Brakes

Ventilated Front Disc / Solid Rear Disc

Wheels

17 x 7.0 Aluminum Alloy, Noise Reducing

Tires

P215/45 R17 High-Performance All-Season

Length (in.)

182.2

Width (in.)

70.6

Height (in.)

55.6

Wheelbase (in.)

105.1

Track (in., front/rear)

59.4 / 60.2

EPA Passenger Volume (cu. ft.)

89.3

EPA Cargo Volume (cu. ft.)

12.4

Curb Weight (lbs.)

3095

Weight Distribution (% front/rear)

63 / 37

Colors – Exterior & Interior

Exterior

Interior

Standard Colors

Availability by Trim:
(S=Standard; P=Premium; T=Technology; A=A-Spec)

  Lunar Silver Metallic

  Ebony
(S,P,T)

  Graystone
(P,T)

  Modern Steel Metallic

  Ebony
(S,P,T)

  Espresso
(P,T)

  Ebony Leather &
Ultrasuede (A)

  Red Leather &
Ultraseude (A)

New Colors

  Platinum White Pearl

Ebony
(S,P,T)

  Graystone
(P,T)

  Espresso
(P,T)

  Ebony Leather &
Ultrasuede (A)

  Red Leather &
Ultraseude (A)

Premium Colors

  Canyon Bronze Metallic

  Espresso
(P,T)

  Majestic Black Pearl

Ebony
(S,P,T)

  Espresso
(P,T)

  Ebony Leather &
Ultrasuede (A)

  Red Leather &
Ultraseude (A)

  Performance Red Pearl

Ebony
(S,P,T)

Graystone
(P,T)

  Ebony Leather &
Ultrasuede (A)

  Red Leather &
Ultraseude (A)

  Apex Blue Pearl (A)

  Ebony Leather &
Ultrasuede (A)

  Red Leather &
Ultraseude (A)

Feature/Package Summary

ILX Key Features (standard)

201 HP (SAE net) 2.4-liter i-VTEC 4-Cylinder Engine

8-Speed Dual-Clutch Transmission with Paddle Shifters

AcuraWatch™ Suite of Safety and Driver-Assistive Technologies

Power Moonroof

Acura Jewel Eye® LED Headlamps

LED Taillights

17-Inch Aluminum Alloy Wheels, Silver Finish

6-Speaker Audio System

USB Audio Interface

Bluetooth® HandsFreeLink®

Dual-Zone Automatic Climate Control System

10-Way Power Driver Seat with Lumbar Adjustment

Heated Front Seats

Smart Entry & Push-Button Start

Leather-Trimmed Steering Wheel

Multi-View Rear Camera

ILX – Premium (add to or change from standard ILX)

Pewter Finish 17-Inch Aluminum Alloy Wheels

On-Demand Multi-Use Display

Apple CarPlay™ / Android Auto™ Integration

Leather-Trimmed Sport Seats

4-Way Power Passenger Seat

Blind Spot Information System

Rear Cross-Traffic Monitor

Acura 7-Speaker Premium Audio with Subwoofer

Sirius XM® Satellite Radio

HD Radio®

Homelink®

ILX – Technology (add to or change from ILX Premium)

Acura Navigation System with 3D View

Acuralink Real-Time Traffic

Traffic Routing

Acuralink® Connected Services

Acura/ELS Studio® Audio System with 10 Speakers

Multi-View Rear Camera with Guidelines

ILX – A-Spec (add to or change from ILX Technology)

A-Spec Dark Styling Accents

A-Spec Badges

Side Underbody Spoilers

Decklid Spoiler, Piano Black

18-Inch Aluminum Alloy Wheels, Shark Gray

Leather-Trimmed Sport Seats with Ultrasuede Inserts

LED Fog Lights

Aluminum Sport Pedals

About Acura

Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability. The Acura lineup features six distinctive models – the RLX premium luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the five-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV, and the next-generation, electrified NSX supercar.

Five of the six models in the Acura lineup are made exclusively in central Ohio, using domestic and globally-sourced parts, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.

Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com. Follow Acura on social media at Acura.us/SocialChannels.

1 MSRP (Manufacturer’s Suggested Retail Price) excluding tax, license, registration, $995 destination charge and options. Dealer prices may vary. 
2 Premium Paint, additional $400 MSRP
3 MSRP (Manufacturer’s Suggested Retail Price) excluding tax, license, registration, $995 destination charge and options. Dealer prices may vary.
4 Based on 2019 EPA mileage ratings; Use for comparison purposes only; Your mileage will vary depending on how you drive and maintain your vehicle, driving conditions, and other factors.

      

Acura Logo.

Photo – https://mma.prnewswire.com/media/753645/Acura_2019_ILX.jpg

PDF – https://mma.prnewswire.com/media/753661/2019_Acura_ILX_On_Sale_Release.pdf?p=original

Logo – https://mma.prnewswire.com/media/592658/Acura_Logo.jpg

SOURCE Acura

ROX United Welcomes Lisa Ruiz-Rogers As Managing Director

0

HUNTINGTON BEACH, California, Oct. 4, 2018 /PRNewswire-HISPANIC PR WIRE/ — Award-winning PR agency ROX United, of UNITED COLLECTIVE, today announced the appointment of Lisa Ruiz-Rogers to Managing Director. Reporting directly to ROX United President and Founder Roxana Lissa, Ruiz-Rogers will oversee all public relations and activations for the agency, managing communications plans for the California Milk Processor Board (got milk?), Nike, Sundial, Domino’s and other clients; and play a key role in new business efforts.

A seasoned communications strategist and adept brand builder, Ruiz-Rogers brings more than 15 years of diversified experience in public relations and experiential event marketing to her role, with creative expertise in developing high-impact, integrated communications campaigns for leading brands including Procter & Gamble, Clarisonic, Carlson Hotels, Bandai America, Nestle, and more.

“Ruiz-Rogers will serve as a valuable asset as we look to carve out new space in the industry,” said Lissa. “Her excellent thought leadership and expertise in business-building strategies lend support to our agency’s growth goals as we help brands connect with diverse populations in the U.S. through authentic storytelling, media relations, social media, cause-marketing, and engagement.”

Ruiz-Rogers joins the UNITED COLLECTIVE as ROX United’s Managing Director, after more than seven years serving in a bi-coastal role as senior vice president at Citizen Relations Los Angeles & New York, where she led a portfolio of Procter & Gamble brands. Her responsibilities included building global and regional communications programs and development of strategic 360 consumer media relations plans including digital content. Lisa’s creative portfolio features serving as account lead and key architect on several award-winning PR campaigns including the multi-award winning, record-breaking 2017 Mr. Clean Super Bowl campaign; in addition to Swiffer, Febreze Unstopables, Cascade, and Dawn dish soap, which most recently marked its anniversary with the delivery of a fully integrated campaign, Celebrating 40 Years of Helping Save Wildlife. Prior to serving on P&G’s surface and dish care portfolio at Citizen, she also led PR campaigns for the portfolio of P&G Baby Care brands including Dreft, Luvs and Lovemark brand, Pampers.

“The ROX United team is a community of smart, creative, culturally attuned strategists,” said Ruiz-Rogers. “The agency represents a rich legacy in delivering truly authentic brand-building campaigns that stay in step with today’s new consumer. I’m thrilled with the opportunity to join this talented team of passionate creatives at this exciting time in ROX United’s history and lead the team towards its next evolution.”

Previously, Ruiz-Rogers was vice president at MSL Group. Over the course of her career, she has counseled leaders and led campaigns for a multitude of brands including Clarisonic Sonic Skin Cleansing Systems, Carlson Hotels, Bandai, Del Monte Pet, Sunkist, Nestle, Pioneer Electronics, Accenture, Charter Communications, ESPN, Munchkin, Mimi’s Café, NBC Cable Networks, 7-11, and several food, beverage, travel and hospitality brands.

Ruiz-Rogers is a recognized thought-leader who has received multiple award honors for her work including an Effie, Global SABRE, Gold SABRE and multiple Silver Anvil, PR Week, PRSA Prism, and Big Apple honors. Ruiz-Rogers was graduated from the University of Southern California with a B.A. in English Literature & Language and a minor in Theatre Arts.

About ROX United
Founded in 1996, and formerly known as RL Public Relations + Marketing, as a passionate, creative and cutting-edge PR group that’s part of a larger collective, ROX United is uniquely positioned to help brands craft mindful initiatives that break new ground and amplify conversations that resonate with audiences in the U.S. and beyond.  Over their 20-year history, ROX United has represented some of the world’s leading consumer brands and currently boasts an impressive roster of clients, such as the California Milk Processor Board (got milk?), Foster Farms, Domino’s, Sundial, Natural History Museum, and more. The agency has received numerous accolades including a PRISM Award, Effie Award and multiple HPRA Awards. For more information, visit www.roxunited.com

 

SOURCE ROX United

COLOMBIA’S PARCE (PAR-say) Rum sweeps 2018 New York World Wine & Spirits Competition

0
COLOMBIA'S PARCE (PAR-say) RUMS SWEEP 2018 New York World Wine and Spirit's Competition PARCE 12 Year: Best of Show(Aged White Spirit), Best Rum, Double Gold Medal, PARCE 8 Year: Double Gold Medal, PARCE 3 Year (US): Gold Medal, Parce is the ultra premium rum aged in whiskey barrels. The young company has planted over 22,000 native species trees in Colombia with proceeds from each bottle sold. parcerum.com, parcerumtrees.com

CHICAGO, Oct. 4, 2018 /PRNewswire-HISPANIC PR WIRE/ — PARCE rum, the small batch ultra-premium rum from Colombia, led this year’s rum category in a grand manner: PARCE’s 12-year-old rum took home top honors as “Best in Show Aged White Spirit” and “Best Rum” at the 8th Annual New York World Wine & Spirits Competition (NYWSC). PARCE (pronounced “PAR-say”) won double-gold medals for their 8 year and 12 year aged rums, and a gold medal for their new 3-year rum. In five categories they again emerged as a “best of the very best” in a competition that drew 340 entrants – many from the largest spirits companies in the world.

COLOMBIA'S PARCE (PAR-say) RUMS SWEEP 2018 New York World Wine and Spirit's Competition PARCE 12 Year: Best of Show(Aged White Spirit), Best Rum, Double Gold Medal, PARCE 8 Year: Double Gold Medal, PARCE 3 Year (US): Gold Medal, Parce is the ultra premium rum aged in whiskey barrels. The young company has planted over 22,000 native species trees in Colombia with proceeds from each bottle sold. parcerum.com, parcerumtrees.com

This smashing performance echoes their rookie year success in 2015, when they also swept the rum category at the San Francisco World Spirits Competition. (“Best of Show Aged White Spirit” “Best Aged Rum” and “Best Rum”)

“My brothers Patrick and Brian, co-founder Jaime Uribe, and me are very proud Parce Rum again received top honors,” says CEO Jim Powers. “The New York and San Francisco competitions have impeccable reputations. Their judges are top bartenders, mixologists, and chefs in the world.”

Adds Powers: “This newest recognition is tribute to our rapidly growing base of Parce fans in Colombia and throughout Latin America. Now that we have an exclusive supplier for Parce in the US via importer Turquoise Life, Parce is poised for further growth throughout the US too.”

The Powers brothers and Jaime Uribe selected Bogotá-based father and son duo, Master Blenders Arthur and Brojen Fernandes Domecq, to blend an aged rum with a dry, whiskey-like finish for PARCE that the brothers favor. Brojen and Arthur artfully produce PARCE in Armenia, Quindio Colombia, blending select distillates sourced from Latin America and the Caribbean.

The spirit of family, community and craftsmanship is reflected in the very name of the rum itself: “Parce” is slang in Medellin, Colombia for “buddy” or “pal,” spoken among friends. The perfect moniker for a small rum company of pals now finding success in the crowded world of international spirits.

For its founders, PARCE also means friend to Colombia and friend to the Earth. Since the very first bottle sold, PARCE has planted more than 22,000 native species trees in Colombia to slow deforestation there. Visit parcerumtrees.com to see their efforts.

 

Photo – https://mma.prnewswire.com/media/753652/front_3_8_12_8M.jpg

 

SOURCE Parce Rum

Vegas, Baby, Vegas! Honda Heads to 2018 SEMA Show with One-of-a-Kind Concept, Rebelle Rally Pilot, Civic Type R TCR and More

0
Vegas, Baby, Vegas! Honda Heads to 2018 SEMA Show with One-of-a-Kind Concept, Rebelle Rally Pilot, Civic Type R TCR and More

TORRANCE, California, Oct. 4, 2018 /PRNewswire-HISPANIC PR WIRE/ — Honda returns to the national showcase of automotive specialty equipment at the 2018 SEMA Show in fabulous Las Vegas. Reinforcing its commitment to all enthusiasts and the performance and accessory aftermarket – on-road and off-road, on two-wheels and four – Honda will have a full display of cars, trucks, SUVs, and motorcycles. Taking center stage at the Honda booth in the Las Vegas Convention Center on Tuesday, Oct. 30 will be the unveiling of a unique concept, one that combines Honda’s light truck and powersports products in a way that only Honda could achieve.

Vegas, Baby, Vegas! Honda Heads to 2018 SEMA Show with One-of-a-Kind Concept, Rebelle Rally Pilot, Civic Type R TCR and More

Other vehicles on display will include the championship winning Honda Civic Type R TCR race car – fresh off its victorious Pirelli World Challenge season, showing the racetrack potential of the newest Civic Type R. For the first time, the Rebelle Rally Pilot will make its public debut, dusted off from its 1,500-mile off-road journey across the deserts of Nevada and California. The Ridgeline Overland build is fitted for camping and adventure beyond the pavement and is ready for a week off the grid. Additionally, Honda will be showcasing a fully-accessorized 2019 Insight hybrid that further accentuates the stylish lines of Honda’s newest electrified vehicle. Honda’s unique range of performance products from Honda Powersports and HPD will also be on display.

The Honda press conference will begin at 1:30 p.m. on Oct. 30 at booth 24887 in the south-west corner of the Las Vegas Convention Center’s Central Hall.

For More Information
Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda. Additional media information including detailed pricing features and high-resolution photography of all 2018 Honda models is available at hondanews.com.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2017, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

Honda Logo.

Photo – https://mma.prnewswire.com/media/754297/Honda_Civic_Type_R_TCR.jpg

Logo – https://mma.prnewswire.com/media/460855/american_honda_motor_co_inc_logo.jpg

SOURCE American Honda Motor Co., Inc.

DISH and Sling TV Launch New English-Language Learning Channel ‘Inglés Para Todos’

0
Ingles_Para_Todos

ENGLEWOOD, Colorado, Oct. 4, 2018 /PRNewswire-HISPANIC PR WIRE/ — Today, DISH and Sling TV launched Inglés Para Todos, a new HD channel dedicated to teaching English as a Second Language (ESL). DISH is the first pay-TV provider to launch a channel developed with the sole purpose of helping viewers learn and improve their English proficiency. The channel is available at no additional cost to all DishLATINO subscribers regardless of their programming package, and to subscribers of Sling TV’s “Best of Spanish TV” service.

According to a study commissioned earlier this year by DishLATINO of more than 1,000 customers, nearly 70 percent of Spanish-dominant respondents are interested in learning or improving their English, while more than 70 percent would like to expand their English vocabulary by utilizing an ESL television channel.  

“We are constantly looking for new ways to best serve our audience and there is no question that English proficiency is a bridge to prosperity and empowerment for many Latinos in the United States,” said Alfredo Rodríguez Diaz-Marta, vice president of DishLATINO and Sling Latino. “We are proud to build upon our 20-year history of supporting the Hispanic community with the launch of Inglés Para Todos.”

The advertising campaign stars popular Mexican crossover actor and DishLATINO spokesman, Eugenio Derbez.

“As a child, I dreamt of making it to Hollywood, and I knew that learning English was going to be the key to getting there,” said Derbez. “Learning to speak English has not only given me the power to achieve my dreams but to also serve as a voice for others who aspire to succeed in the United States. I am proud to partner with DishLATINO to launch Inglés Para Todos.”

In the research conducted, 85 percent of survey respondents cited movies and entertainment options for the whole family as the most appealing way to learn English. For this reason, Inglés Para Todos offers a variety of educational and entertainment content – from classroom-style learning to movies and documentaries – and is organized by level to accommodate the needs of all learners, from beginner to intermediate and advanced.

The content is also available On Demand, enabling viewers to learn and practice English at their own level, time and pace. DishLATINO customers can also access the channel via the DISH Anywhere app.

“Many of us at DishLATINO either learned English as a second language or have watched those close to us struggle to learn,” continued Diaz-Marta. “We understand the challenges Hispanics in the U.S. face and are harnessing the power of television to empower this community that we are proud to be a part of.”

For more information about Inglés Para Todos, visit www.inglesparatodos.com.

About DishLATINO
DishLATINO is the market-leading suite of English and Spanish language programming packages in the United States. It offers customers Spanish-language news, entertainment, and sports channels in combination with DISH’s broad English-language programming lineup of more than 200 channels. DishLATINO customers can receive the Hopper, the industry’s most awarded DVR, and take advantage of in-language customer service as well as payment solutions, including a no-term contract, prepaid pay-TV option. As part of the brand’s commitment to the Hispanic community with their “Sigamos Haciéndola,” or “keep making it,” campaign, DishLATINO is the first pay-TV provider to launch a channel wholly dedicated to teaching English as a Second Language (ESL).

About Sling TV
Sling TV L.L.C. provides over-the-top television services, including general market, Latino and International live and on-demand programming. Sling TV is America’s number one live TV streaming service, based on the number of subscribers publicly reported as of May 8, 2018. It is available on smart televisions, tablets, game consoles, computers, smartphones and other streaming devices. Sling TV offers two domestic streaming services that collectively include more than 150 channels and programming content from Disney/ESPN (Sling Orange/single-stream only), Fox (Sling Blue/multi-stream), NBC (Sling Blue/multi-stream), NFL Network (Sling Blue/multi-stream), NBA TV, NHL Network, Pac-12 Networks, HBO®, SHOWTIME, STARZ, AMC, A&E, Turner, Scripps, GSN, Hallmark, Viacom, EPIX and AXS. Additionally, Sling TV offers a suite of standalone and add-on Spanish-language services and packages tailored to English-dominant, bilingual and Spanish-dominant U.S. households. Sling TV also provides more than 300 channels in 22 languages across multiple devices to U.S. households. Visit www.sling.com.

Photo – https://mma.prnewswire.com/media/754266/Ingles_Para_Todos.jpg
Logo – https://mma.prnewswire.com/media/699277/DishLATINO_Logo.jpg

SOURCE DISH Network Corporation

The U.S Minority Chamber Of Commerce Announces Its National Campaign “No More” And Holding A National Summit In Miami Dade County To Commemorate The National Domestic Violence Awareness Month

0
1_LOGO_CHAMBER_Logo

MIAMI, Oct. 3, 2018 /PRNewswire-HISPANIC PR WIRE/ — The U.S Minority Chamber of Commerce a national business organization announces its initiative NO MORE INITIATIVE commemorating National Domestic Violence Awareness Month with the announcing of the national summit that shed light on different experiences with domestic violence, sexual assault, harassment, and abuse. The organization has joined forces with one of its steering committee members, Agape Seed of Love, Inc, a 501c3 nonprofit organization, to recognize families as survivors.

“Our business association is dedicated to work with members and partners on different community issues, If we want to end the epidemic of domestic violence in our minority culture, we must listen to and learn from all survivors,” said Doug Mayorga, CEO of the U.S Minority Chamber of Commerce based in Washington DC with operation centers in Miami, Atlanta, New York and Puerto Rico. “This initiative is a national voice to make a call about the Domestic Violence Awareness Month and beyond, we are working with our partners to use the power of media, volunteers and of grassroots organizing to encourage greater awareness and action.”

“We are very proud and confident about our mission to assist vulnerable families in this evil sickness affecting our community with compassion for all survivors of domestic violence, sexual abuse and assault, regardless of their gender identity or expression of origin,” said Edgar Gomez, CEO of the new organization Agape Seeds of Love in Miami Dade.  “We are committed to assist survivors in different capacities to change the page for a new development and compassion.”

In other hands, the Executive Director of Agape Seeds of Love Rogercy Daniela Jordan said “Every day we are part of different experience in our community about domestic violence, to me, the greatest privilege as a director is being able to channel and express human stories that can empower and inspire others to survive and continue their life for a better opportunity.”

About the Agape Seeds of Love Inc:  founded in 2017, is a not-for-profit educational and professional organization in Miami Dade County and was created to be a long tradition of service and outreach, with focus on: Women with domestic violence. The center will be a trusted voice for families suffering from domestic violence, serving as an advocate, partner and convener to identify and inform the public regarding societal issues on a tragedy living every day in our community.

About Minority Voice NO MORE initiative: A strong advocacy platform by the U.S Minority Chamber of Commerce, is the first of its kind in transforming sexual abuse experienced by families into an actionable community issue. The national initiative seeking to shed light on the reality where each woman and man proceed to have a candid conversation about what it means to acknowledge and support families who have had these experiences.

About the U.S Minority Chamber of Commerce (USMCC): Is a nonprofit economic and business organization whose mission is to help vulnerable communities by providing information and support resources on different conferences in all kind of sectors.  In the 18 years since it was founded, USMCC has become a leading voice in the minority business groups, and has partnered with organizations, governments, large corporations, and organized social campaigns such as the Domestic Violence, Forum, Landlord Corruption Initiatives and Abuse of Authorities Platforms. For more information about the USMCC visit: www.minoritychamber.net

For more information:
Maria Loaisiga
786-406.2190
[email protected] 

 

Logo – https://mma.prnewswire.com/media/722000/1_LOGO_CHAMBER_Logo.jpg

 

SOURCE Minority Chamber of Commerce

Perry Ellis International’s Cubavera® Brand Honors Hispanic Roots With Art, Giving

0

MIAMI, Oct. 3, 2018 /PRNewswire-HISPANIC PR WIRE/ — Global fashion house, Perry Ellis International, Inc (PEI), and the company’s Latin-inspired Cubavera® brand are launching #CubaveraIcons, a multi-faceted campaign for National Hispanic Heritage Month.

As part of the campaign, Cubavera has partnered with internationally-recognized artists Gustavo Novoa, Alexander Mijares and Edward Granger to produce one-of-a-kind works inspired by the brand’s iconic roots.

The three works were unveiled September 24th on www.cubavera.com and on social media via @Cubavera and each artist’s personal page (@mijares, @_edwardgranger, and @gustavonovoapainter).

Cubavera and PEI celebrate Hispanic Heritage Month because of their deep connection to Hispanic culture. The Cubavera brand embraces authentic latin lifestyle, infusing iconic styles with modern details to create a unique and fresh approach to fashion.  Vibrant prints, sophisticated embroideries and updated styling are incorporated into each seasonal collection of woven and knit shirts, pants, shorts, swimwear, and tshirts.  Cubavera is a multi-cultural brand that truly spans the generations.

The three pieces will be live on Paddle8.com from October 15th to November 1st where all proceeds will benefit the National Hispanic Foundation for the Arts, aiming to advance the presence of Latinos in the media, telecommunications and entertainment industries.

To learn more about #CubaveraIcons, please visit https://www.cubavera.com/features/hispanic-heritage. To join the conversation, tag @Cubavera and #cubavera #cubaveraicons on Instagram, Facebook and Twitter.

About Cubavera
The Cubavera brand represents the joy, vibrancy, and color of Cuba’s unique flavor of Latin culture interpreted in a collection of men’s apparel and accessories. Everything we make and do at Cubavera is designed to invite our family of fans to Live the Good Life, the Cubavera way. Our Cubavera ‘Good Life’ brings those same ideals we brought from the original guayabera shirt to everyday living: looking great, feeling cool, and putting a little Latin ritmo and tropical sabor into every day, no matter who or where you are. For more information, please visit www.Cubavera.com.

About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel and Guy Harvey® for performance fishing and resort wear. Additional information on the company is available at http://www.pery.com.

About the National Hispanic Foundation for the Arts (NHFA)
Founded by actors Jimmy Smits, Esai Morales, Sonia Braga, Merel Julia, and Washington D.C. attorney Felix Sanchez, the NHFA addresses the underrepresentation of Latinos in entertainment through education initiatives, audience and industry outreach, content and talent development, diversity and civil rights advocacy. In keeping with their dedication to education and the arts, in their 21-year span, the National Hispanic Foundation for the Arts has provided over $10 million in mentoring and outreach, including college scholarships to more than 400 Latinx Students from nine elite universities and colleges.

For press inquiries please contact:
Jorge Mendez
[email protected] 
305.372.2502

Video – https://mma.prnewswire.com/media/754053/Perry_Ellis_International___Cubavera_Icons.mp4

SOURCE Perry Ellis International; Cubavera

The Hispanic Public Relations Association Announces 2018 National ¡Bravo! Award Winners

0
Noticiero Univision’s Ilia Calderon and Republica Havas’ Jorge A. Plasencia recognized as Hispanic Public Relations Association’s 2018 Journalist of the Year and 2018 Pioneer of the Year, respectively.

NEW YORK, Oct. 3, 2018 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Public Relations Association (HPRA) reveals the winners of the 2018 National ¡Bravo! Awards, the most prestigious awards in Hispanic marketing & communications recognizing the industry’s finest campaigns across several categories. Hosted by Refinery 29’s Serena Kerrigan, the 2018 HPRA National ¡Bravo! Awards ceremony was held on Tuesday, October 2 at the Lotte New York Palace Hotel in New York City.

Noticiero Univision’s Ilia Calderon and Republica Havas’ Jorge A. Plasencia recognized as Hispanic Public Relations Association’s 2018 Journalist of the Year and 2018 Pioneer of the Year, respectively.

Los Angeles based H+M Communications took home the 2018 Agency of the Year award, while Noticiero Univision’s Ilia Calderon and Republica Havas’ Jorge A. Plasencia were recognized as the 2018 Journalist of the Year and 2018 Pioneer of the Year, respectively.

“The National ¡Bravo! Awards are the one time of year we turn the spotlight on the best in class within the Hispanic marketing and communications industry,” said Veronica Potes, president, HPRA. “We are thrilled to honor these esteemed campaigns as well as recognize both Ilia and Jorge for their tremendous achievements.”

The winning campaigns for the 2018 HPRA ¡Bravo! Awards recognizing the best public relations and marketing campaigns from across the country were:

  • Technology Campaign of the Year: FINHABITS FOR FINHABITS APP
  • Fashion & Beauty Campaign of the Year: REPUBLICA HAVAS FOR EUROPEAN WAX CENTER
  • Food & Beverage Campaign of the Year: AC&M FOR TELEBOVELA
  • Sports Campaign of the Year: PINTA FOR TELEMUNDO’S 2018 FIFA WORLD CUP
  • Media Event Campaign of the Year: D EXPÓSITO & PARTNERS FOR AARP
  • Digital Campaign of the Year:  HISPANICIZE MEDIA GROUP FOR PRUDENTIAL
  • Integrated Marketing Campaign of the Year: HAVAS FORMULATIN FOR TURBOTAX
  • Non-Profit Campaign of the Year: D EXPÓSITO & PARTNERS FOR AARP
  • Public Education Campaign of the Year: COMMUNICATIONS LAB FOR SOUTHERN CA EDISON
  • Healthcare & Nutrition Campaign of the Year: HAVAS FORMULATIN FOR WONDERFUL PISTACHIOS
  • New Product and Service Campaign of the Year: H+M FOR UNIVERSAL’S DESPICABLE ME 3
  • Public Affairs Campaign of the Year: D EXPÓSITO & PARTNERS FOR AARP
  • Multicultural Campaign of the Year: REPUBLICA HAVAS FOR TOYOTA

The 2018 HPRA ¡Bravo! Awards were made possible thanks to the support of Coca-Cola, Wells Fargo, Moet Hennessy USA, Havas FORMULATIN, Edelman, Republica Havas, Cision and HispanicAd.com 

Judges for the 2018 HPRA National ¡Bravo! Awards were comprised of senior public relations and marketing professionals across the agency, corporate, brand & academic levels.   

For additional information regarding the Hispanic Public Relations Association, please visit http://www.hpra-usa.org.

Photo – https://mma.prnewswire.com/media/754080/Jorge_A_Plasencia__and_Ilia_Calderon.jpg

SOURCE Hispanic Public Relations Association

Connected Communities Collaborative prepares to launch new smart city conference in San Diego

0

SAN DIEGO, Oct. 3, 2018 /PRNewswire-HISPANIC PR WIRE/ — The interest list opened today for a new conference focused on strategic planning and citizen engagement in the smart city and connected community space.

CityLaunch, produced by the nonprofit Connected Communities Collaborative, will convene up to 500 elected officials, city managers, CIOs, CTOs, IT directors, data managers, innovation chiefs, policy analysts and business systems specialists for three days of workshops, discussion, networking, and demonstrations at the Hard Rock Hotel in San Diego.

“What sets CityLaunch apart from other smart city conferences is our focus on what matters most to local governments: strategic planning, citizen engagement and public policy,” said Jim Madaffer, chairman of the board of directors of the Connected Communities Collaborative. “We will equip attendees with real and valuable tools necessary to build community roadmaps for sustainable and digital infrastructure.”

Attendance at this exclusive conference is limited to those who have been invited from a list of applicants. Attendees will include both smart city veterans and novices.

“We’re aiming for quality, not quantity,” Madaffer said. “CityLaunch will be extending invitations selectively to ensure we have a balanced group of veteran and novice city officials, academics, researchers and practitioners participating in the event. We encourage anyone interested to sign up for more information.”

Connected Communities Collaborative is partnering with City Innovate and mohuman to produce the CityLaunch 2019.

“The partnership with mohuman, City Innovate and Connected Communities Collaborative has resulted in a unique West Coast smart cities conference to focus on creating a roadmap for your smart city that is strategic, inclusive, supports innovation and sustainable,” said Dr. Nishal Mohan of mohuman. “This is not a one-off but a kickoff to a yearlong series of activities and events that support cities and participants to create the best possible digital technology strategy.”

City Innovate, which runs the highly-regarded Startup-in-Residence program, will make a major announcement related to the Startup-in-Residence program with the City of San Diego at the conference. 

“City Innovate is excited to partner in this unique conference that will bring the civic community together with the Mayor’s office in San Diego,” said Kamran Saddique, Co-Executive Director and Founder of City Innovate. “We look forward to showcasing innovative startups with local government agencies to co-develop technology solutions and help modernize government.”

For more information, visit the conference website at https://connectedcc.org/

Contact:         

Nishal Mohan [email protected]

Jim Madaffer (877) 468-5222

 

SOURCE Connected Communities Collaborative

2019 CMC Annual Conference Moves To Dallas June 11-12, 2019

0
AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results. (PRNewsfoto/AHAA: The Voice of Hispanic Mar)

FAIRFAX, Virginia, Oct. 3, 2018 /PRNewswire-HISPANIC PR WIRE/ — The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2019 Annual Conference will take place at the Statler Dallas Hotel on June 11-12, 2019 in Dallas, Texas. As part of its commitment to boost local presence and expand its audience, the CMC has held its conferences in key markets including Miami, Chicago and Los Angeles, where markets with significant Hispanic population continue to rise.

AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results. (PRNewsfoto/AHAA: The Voice of Hispanic Mar)

The CMC Annual Conference is known for its powerful agenda that helps marketers navigate our diverse, hyper-digital mainstream America while taking a proactive approach to cultural marketing innovation. Co-chaired by Isaac Mizrahi, chair of CMC and co-president/COO of Alma, and Ciro Sarmiento, president of Círculo Creativo and chief creative officer of Dieste, the 2019 Annual Conference will not only leverage the many marketing experts and brand innovators that Texas boasts but it will bring the highest-caliber speakers to tackle controversy, economics, behavior, cultural insights, digital, mobile, grassroots, public relations all through the lens of culture.

“I am thrilled to co-chair the 2019 CMC Annual Conference along with Isaac,” said Sarmiento. “We have a dynamic planning team consisting of Sarah Carberry, head of sales & operations for Google, Jorge A. Plasencia, co-founder, chairman & CEO of Republica Havas, Audrey Ponzio Rodriguez, founder & CEO of APC Collective and Aldo Quevedo, principal & creative director at Richards/Lerma. We are committed to making this conference the marketing event of the year, whether you are new or an industry veteran!”

This year, attendees can expect C-suite executives and top leaders from agencies and top brands, headliners in entertainment and journalism, creatives, trendsetters, influencers, futurists—all who bring a critical expertise in cultural marketing. The 2019 agenda will be compacted into two powerful days to allow for greater attendance from marketers all across the country.

“This is the pre-eminent marketing conference where brands, marketing associations, media and agencies converge to gather the latest intelligence and innovative strategies needed to grow and connect meaningfully with the multicultural American mainstream,” added Mizrahi.

For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook and Twitter at @cmchispanic.

About CMC

Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

Logo – https://mma.prnewswire.com/media/635930/Culture_Marketing_Council_Logo.jpg

SOURCE Culture Marketing Council: The Voice of Hispanic Marketing