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1 out of 5 Texans Has Not Seen a Dentist in 5 Years or More

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NEW YORK, Sept. 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — Many Texans would agree that healthy teeth and gums are important, however a Guardian survey shows Texans aren’t backing it up with regular visits to the dentist. In fact, 1 out of 5 Texans admit they haven’t seen a dentist in 5 years or more. 57% have seen a dentist in the last year, with only 39% of those having done so in the last 6 months. The American Dental Association recommends that both adults and children visit a dentist twice a year to maintain good dental health1.

“The research is there — regular dental visits can help detect serious medical conditions and help avoid dental diseases like periodontal disease and tooth decay,” said Dr. Randi Tillman, Chief Dental Officer, at Guardian. “What’s disconcerting is that Texans — across Austin, Dallas, Houston and San Antonio – are putting off going to the dentist, which can lead to more severe oral health issues in the long run and impact their overall health and well-being.”

The survey results show that Texans who did put off dental visits either lost a tooth, required an extraction or paid a bigger dental bill due to a more expensive procedure. When asked why they put off a procedure, more than half cite cost as the main factor. However, when Texans were asked what causes more financial stress – unexpected dental procedures or paying taxes – 64 percent say paying for an unexpected dental procedure would be more stressful.

Guardian research shows that the regularity of preventive dental care is tied to better oral health. Not surprisingly, fewer than two in ten Texans give themselves an “A” for oral health, with nearly half grading themselves a “C” or below. And even though parents are more likely to give their children a higher rating, the survey shows that parents who maintained better oral health are more likely to rate their children’s oral habits higher. For example, parents who give themselves an A or B for their own oral health are significantly more likely to feel they take their own oral health seriously, thus helping influence their child(ren)’s oral habits versus parents who give their own oral health a C-F (59%: A-B vs. 28% C-F).

These findings underscore the importance of practicing good oral health habits at a young age, which is what the Guardians of the Smile program, a partnership between Guardian and  Children’s Health Fund (CHF), aims to do. The program, a multi-year long partnership, will provide necessary dental resources and academic programming to teach students about proper lifelong oral hygiene habits. Due to the need for improved dental habits in Texas, Guardian and CHF are bringing the program to the state this month and making its first stop in Dallas, accompanied by the Tooth Guardian, a superhero who teaches kids how to care for their teeth in a fun and interactive way.

“A Children’s Health Fund report issued in 2017 called attention to the fact that poor oral hygiene negatively impacts a child’s attendance and school performance,” said Dennis Walto, CEO of Children’s Health Fund. “We all have to do more to ensure that kids, and their parents, get the information they need to make healthy choices.” 

For more information about Guardian, please visit www.guardianlife.com.

Methodology
This research is based on interviews with 2,903 consumers in Texas State, balanced on age, gender, income, and DMA conducted in August of 2018. The margin of error is ±0.519% percent with a confidence level of 95 percent.

About Guardian
The Guardian Life Insurance Company of America® (Guardian) is one of the largest mutual life insurers, with $7.4 billion in capital and $1.5 billion in operating income (before taxes and dividends to policyholders) in 2016. Founded in 1860, the company has paid dividends to policyholders every year since 1868. Its offerings range from life insurance, disability income insurance, annuities, and investments to dental and vision insurance and employee benefits. The company has approximately 9,000 employees and a network of over 2,750 financial representatives in 58 agencies nationwide. For more information about Guardian, please follow Guardian on FacebookLinkedInTwitter and YouTube.

For Media Inquiries:
Kay Brungs
Allison+Partners 
O: (312) 635-8212 
[email protected]

Brenda Mendoza Messinger
The Guardian Life Insurance Company of America 
O: (212) 919-3521
[email protected] 

The Guardian Life Insurance Company of America, New York, NY. GUARDIAN® and the GUARDIAN G® Logo are service marks of The Guardian Life Insurance Company of America and are used with express permission.

1 2018 Guardian Texas Oral Health Survey

Logo – https://mma.prnewswire.com/media/605828/Guardian_Logo.jpg  

SOURCE The Guardian Life Insurance Company of America

It’s Easy To Celebrate Our Hispanic Heritage When You Make It With Real Milk

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MIAMI, Sept. 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — Hispanic traditions are passed down through our heritage and customs and most importantly, our delicious cuisine. As a Latina mom, serving nutritious meals for our kids and family is how we show them love.  Milk has always been there; our moms gave it to us and their moms gave it to them.  Cow’s milk is a simple, wholesome way to help kids get balanced nutrition to help them grow up strong. As a mom’s trusted ally in taste and nutrition, whether served in a glass or included in favorite recipes, you can count on its 9 essential nutrients like protein, calcium, vitamin D and potassium.

Chef Lorena Garcia takes a little spice from here and there to celebrate Hispanic heritage through all of her dishes. One of her favorite ingredients is Milk! Get a taste of Venezuela with these delicious arepas de leche y queso.

Need more ways to celebrate your heritage this month and every month?  Visit Fuertesconleche.com for recipe inspiration and tips from experts.

Chef Lorena’s Arepas de Leche y Queso

Yield: 6 portions
1 cup milk
1⁄2 cup water
1 1⁄2 cups of precooked corn flour
1 tablespoon vegetable oil
2 teaspoons kosher salt
1⁄2 cup queso blanco (white cheese), shredded

In a mixing bowl whisk together the precooked corn flour and salt.

In another mixing bowl , add milk, water and queso fresco. Slowly add the flour mixture, stirring until well combined. The dough will be loose at first, but the flour will absorb the liquid.

Start to knead the dough in the bowl, and once it becomes soft and does not stick to your hands, after about 5 minutes, the dough is ready to be shaped. (If while kneading, the dough seems too stiff and breaks apart, add a few tablespoons of water; if it is too sticky, add a little more flour).

Divide the dough into equal size balls, and flatten each between your palms into patties about 1/2 – inch thick.

Heat the vegetable oil in a large nonstick skillet or flat top on medium-low heat. Add the arepas in batches (if your cooking surface is small). The arepas should sizzle as they hit the skillet.

Cook the arepas until they’re golden and have a nice crust, 6 to 8 minutes. Flip them and brown the other side for an additional 6 to 8 minutes. Then cover the arepas and continue to steam them for another 5 minutes.

Serve with a café con leche!

Miilk Life Lo que nos hace fuertes

 

Photo – https://mma.prnewswire.com/media/744548/milk_life___Arepas.jpg

Logo – https://mma.prnewswire.com/media/344875/Milk_Life_Logo.jpg

SOURCE milk life

The Latino Center on Aging, 30th Gala at Pullman Miami Airport Hotel

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WESTON, Fla., Sept. 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — SALUD al dia magazine has the honor of sponsoring this important event. The 2018 Golden Age Award recipients are:  Liliam Lopez from SF Hispanic Chamber of Commerce; Adriana Cora of La Liga Contra el Cancer; Gus & Lilliam Machado from Gus Machado Family Foundation; Jorge Rodríguez from WWFE La Poderosa; Ana Teri Busse-Arvesu, Senior Advocate for Miami-Dade County Mayor’s Senior Initiative; Carlos Martínez of United HomeCare; Luis De Rosa from the Puerto Rican Chamber of Commerce of South Florida; and Victoria Samuelson of Hallandale Medical Center.  The Hon. Josefina Carbonell from Independent Living System (ILS) and María Hidalgo from VITAS Healthcare are the event’s Co-Chairs.

The Banquet promises to be an eventful black tie affair with extensive media coverage.  The MC will be Giovanna Drpic from CBS46 News from Atlanta, Georgia.

The Golden Age Awards were established in 1993 in New York and are given to individuals who have made significant contributions to the Latino/Hispanic communities throughout the world.  Awards are given for effective leadership, lifetime contributions, public policy initiatives, corporate contributions and community involvement.

This year’s event is sponsored by Chen Senior Medical Center, VITAS Healthcare, Independent Living System, and United HomeCare (List in formation).

The Latino Center on Aging was founded in 1991 to enhance the living conditions of Hispanic elderly through education and advocacy.  In South Florida the LCA has developed an intense activity during the past four years by organizing a South Florida Advisory Board, a South Florida Hispanic Coalition for Aging and a monthly radio segment on La Nueva 88.3 FM.  In addition, the LCA has organized and implemented five conferences on Latinos and Alzheimer’s in Spanish.

For additional information on LCA and how to contribute, visit:  www.lcaflorida.org.

About SALUD al día magazine : this is a fully SPANISH life style health magazine that offers hard-hitting, current and authoritative medical news with individual perspectives for our Hispanic readership, written by medical doctors and health professionals.

We are the Hispanic printed media channel of diffusion for excellence for private and public health organizations.

SOURCE SALUD al dia magazine

Dionisio Gutiérrez Unveils his Plan for a new Guatemala to Paola Hurtado

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GUATEMALA CITY, Sept. 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — In a recent interview with Paola Hurtado, Dionisio Gutiérrez, President of the non-profit organization Fundación Libertad y Desarrollo, expounded upon the many issues facing Guatemala, including the changes necessary for Guatemala to achieve economic success and social reform.

Gutiérrez lamented the lack of dialogue that could lead to agreements and promote the reforms that are needed in the long term. “All discussions related to problems occur in civil society forums, but do not take into account an important sector: political parties,” said Gutiérrez. He added, “They give traction to the consensus of society and those who should have leadership and the responsibility to govern and make decisions for the benefit of all, but that does not exist in Guatemala.”

Hurtado and Gutiérrez also discussed how the weakening of political power has turned countries, such as Guatemala, into instruments of crime that favor privileges for drug trafficking and other sectors of society, without seeking solutions to social problems. When asked about how to change the political culture of Guatemala, he responded: “This has to do with the construction of a new culture and that is not easy. It is important to understand that Guatemala urgently needs effective political development. This means developing a strategic plan for discussing the country’s problems and formulating public policies that have continuity in healthcare, education, fiscal policy, infrastructure, social development, poverty and malnutrition.”

Gutiérrez also mentions his return to the media with a new proposal: “We are working on a project that is a contribution for our country; a country that is going through a difficult and complex moment, in which we are seeing a lot of suffering… “

In the coming year, Gutiérrez told Hurtado that he will exercise his civic duty by employing a means of communication that will allow him to reach the people of Guatemala, through interviews, debates and proposals. Along with the Fundación Libertad y Desarrollo team, he will organize activities such as “Citizen Encounters” and forums related to the political process.

Fundacion_Libertad_y_Desarrollo_Interview_Photo

SOURCE Fundacion Libertad y Desarrollo

FAIR Health Launches Expanded Spanish-Language Consumer Website

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fairhealthconsumidor.org

NEW YORK, Sept. 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — Fairhealthconsumidor.org, a free, newly expanded Spanish-language healthcare cost transparency website, is being launched by FAIR Health, a national, independent, nonprofit organization dedicated to bringing transparency to healthcare costs and health insurance information. With generous support from The New York Community Trust (The Trust), the mobile-optimized FAIR Health Consumidor has been redesigned and augmented to include all the features of FAIR Health’s free, award-winning, recently revised English-language consumer website, fairhealthconsumer.org.

fairhealthconsumidor.org

Because open enrollment season, the period when consumers can enroll in or make changes to a health plan, begins this fall, clear information about health insurance and healthcare costs is especially valuable now. FAIR Health Consumidor’s cost lookup tool, which is powered by FAIR Health’s database of billions of billed medical and dental claims, allows Spanish-speaking consumers to estimate their medical or dental costs for particular procedures in their geographic areas. The tool takes into account whether they are insured or uninsured—and if insured, whether they are seeking in-network care, i.e., within their plans’ networks, or are seeking care out of network. New features include:

  • Typical in-network rates for thousands of medical procedures in the consumer’s locale, so consumers can estimate how much they will have to pay their in-network providers for care before they meet their deductibles;
  • Total and itemized costs of 25 common “bundles” or episodes of care that involve multiple procedures related to a single medical condition, such as diabetes, or a complex procedure, such as a hip replacement;
  • A toolkit explaining how to use healthcare quality measures to make informed decisions about care;
  • Expanded educational resources with more articles on health insurance and healthcare costs;
  • Videos showing the usefulness of the site for researching costs on different health conditions; and
  • A fresh design and easy-to-use interface.

In addition, residents of New York State will find, for 100 commonly performed procedures, a listing of thousands of New York State-based healthcare providers with information about their practices and prices. For scores of hospitals in selected regions in the state, the site lists facility pricing for a set of outpatient procedures and detailed quality metrics. Within New York City, FAIR Health will conduct a multifaceted, culturally relevant marketing campaign designed to reach the city’s Hispanic/Latino population.

FAIR Health President Robin Gelburd commented: “The Hispanic/Latino community is disproportionately uninsured and faces linguistic and cultural barriers to understanding health insurance. We are excited to offer new Spanish-language consumer tools to help them make informed decisions about managing their healthcare and preparing for its costs.”

Irfan Hasan, program director of The Trust’s Healthy Lives, stated: “Improving healthcare is not simply about seeing the doctor—it is also about managing the associated costs and understanding how health insurance works. With this new website, Hispanic/Latino communities will have access to a new level of information so they can safeguard their health and their wallets.”

Follow us on Twitter @FAIRHealth

About FAIR Health

FAIR Health is a national, independent, nonprofit organization dedicated to bringing transparency to healthcare costs and health insurance information through data products, consumer resources and health systems research support. FAIR Health possesses the nation’s largest collection of private healthcare claims data, which includes over 26 billion claim records contributed by payors and administrators who insure or process claims for private insurance plans covering more than 150 million individuals. FAIR Health licenses its privately billed data and data products—including benchmark modules, data visualizations, custom analytics, episodes of care analytics and market indices—to commercial insurers and self-insurers, employers, providers, hospitals and healthcare systems, government agencies, researchers and others. FAIR Health also holds separate data representing the experience of all individuals enrolled in traditional Medicare from 2013 to the present (as well as Medicare Advantage enrollees represented in its private claims data). Certified by the Centers for Medicare & Medicaid Services (CMS) as a Qualified Entity, FAIR Health receives all of Medicare Parts A, B and D claims data for use in nationwide transparency efforts. FAIR Health can produce insightful analytic reports and data products based on combined Medicare and commercial claims data for government, providers, payors and other authorized users. FAIR Health has earned HITRUST CSF and Service Organization Controls (SOC 2) certifications by meeting the rigorous data security requirements of these standards. As a testament to the reliability and objectivity of FAIR Health data, the data have been incorporated in statutes and regulations around the country and designated as the official, neutral data source for a variety of state health programs, including workers’ compensation and personal injury protection (PIP) programs. FAIR Health data serve as an official reference point in support of certain state balance billing laws that protect consumers against bills for surprise out-of-network and emergency services. FAIR Health also uses its database to power a free consumer website available in English and Spanish and an English/Spanish mobile app, which enable consumers to estimate and plan their healthcare expenditures and offer a rich educational platform on health insurance. The website has been honored by the White House Summit on Smart Disclosure, the Agency for Healthcare Research and Quality (AHRQ), URAC, the eHealthcare Leadership Awards, appPicker, Employee Benefit News and Kiplinger’s Personal Finance. FAIR Health also is named a top resource for patients in Elisabeth Rosenthal’s book, An American Sickness: How Healthcare Became Big Business and How You Can Take It Back. For more information on FAIR Health, visit fairhealth.org.

About The New York Community Trust

Through the generosity of New Yorkers who have set up charitable funds with us, we are able to make grants for a huge range of charitable activity so important to the well-being of our city. We are New York City’s community foundation, and one of the largest funders of City nonprofits. Since 1924, The Trust has helped make donors’ charitable dreams come true by funding the nonprofits that make our city a vital and secure place. See nycommunitytrust.org.

Contact:
Dean Sicoli
Executive Director of Communications and Public Relations
FAIR Health
646-664-1645 
[email protected]

Photo – https://mma.prnewswire.com/media/740737/FAIR_Health___Fairhealthconsumidor.jpg

SOURCE FAIR Health

First Ever National Hispanic Cancer Awareness Day

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NEW YORK, Sept. 15, 2018 /PRNewswire-HISPANIC PR WIRE/ — The first ever National Hispanic Cancer Awareness Day (NHCAD) has been established. The goals for this important campaign are to raise visibility, promote prevention and early detection, mobilize communities around this issue, and share hope. The day selected to raise awareness and unite our communities is September 15-the first day of Hispanic Heritage Month. Cancer is the number one killer among Hispanics/Latinos nationally according to the Centers for Disease Control and Prevention (CDC).

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“National Hispanic Cancer Awareness Day calls to mobilize Hispanic/Latino communities around the country to take action by breaking the silence about this terrible killer,” said Guillermo Chacon, founder of the Hispanic Health Network, president of the Latino Commission of AIDS and cancer survivor. “For me it’s personal. The importance of early detection, access to education, treatment, as well as sharing hope and courage, is critical.”

Faith communities, community based organizations, media, academic institutions, researchers, healthcare institutions, and civic leaders, along with elected officials will unite to take action against cancer.

“As a community we must confront the stigma associated with cancer-a disease that has taken so many members of our Latino families. Access to cancer education, early detection and treatment is our number one priority,” stated Dr. Elena Rios, President of the National Hispanic Medical Association.

This year our goal is to establish this as the national day, and encourage organizations, institutions and individuals to join the campaign, because together we will beat cancer.

The founders of this important and historical day of hope and action are: Hispanic Health Network (national), Hispanic Federation (national), Alianza America (transnational), Urban Health Plan (New York), Latino Commission on AIDS (national), National Hispanic Medical Association (national), Bienestar (Los Angeles), La Clinica del Pueblo (Washington, DC), Consulate General of Mexico in NYC, Latinas contra el Cancer, National Hispanic Council on Aging (national), Center for Latino Adolescent & Family Health at NYU (national), Mount Sinai Hospital (NYC), Latinos Salud (Florida), Mixteca (NYC) Cancer Tamer (NYC), Latina SHARE Cancer Support (national), The Latino Religious Leadership Program (NYC) and others.

FOR OUR FAMILIES LET’S BEAT CANCER

For opportunities to support this on-going campaign,
please visit
www.hispanicnet.org

SOURCE National Hispanic Cancer Awareness Day (NHCAD)

Dos Equis Announces Partnership With Iconic Mexican Streetwear And Lifestyle Brand, “Mexico is the Shit”

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Mexico is the Shit and Dos Equis Co-Branded cans will be available in 2019 for a limited time.

NEW YORK, Sept. 14, 2018 /PRNewswire-HISPANIC PR WIRE/ — In connection with Dos Equis’ recently launched ‘Keep it Interesante’ campaign, the beer has partnered with popular streetwear and lifestyle brand creators of the ‘Mexico is the Shit’ jacket.   The partnership will bring to life a series of pop-up shops and events specially curated by MITS featuring emerging Mexican talent, streetwear designers, visual artists, and music artists. The program will also come to life on social media, in sponsored content, on-premise merchandising  and with a special edition Dos Equis & ‘Mexico is the Shit’ can.

Mexico is the Shit and Dos Equis Co-Branded cans will be available in 2019 for a limited time.

“The jacket was created as an ode to Mexicans around the world who are doing interesting things in their everyday lives,” said Anuar Layon, Creative Director and Designer for MITS. “We appreciate this great partnership with Dos Equis as it really helps support our core mission, which is to give people a positive and interesting way to proudly celebrate our Mexican culture.” 

“As we were looking for new ways to create a relationship with consumers, we realized the powerful message behind the iconic brand’s personality,” said Karla Flores, Dos Equis Brand Director. “As a Proud Mexican Brand, now more than ever, we want to align with partners who are making bold moves in their community, and our friends at MEXICO IS THE SHIT are doing just that.” 

In celebration of the partnership and Mexican Independence Day, ‘Mexico is the Shit’ and Dos Equis will host a launch event on September 15 at Remezcla House in Bushwick, Brooklyn.  At the event, people will come together to celebrate Mexican talent who are representing culture in music and art – with a special mural by LA-based artist Teddy Kelly. The launch event will feature DJ performances by electro indie electronic artist Neon Indian (Texas/Mexico), famed Mexican party DJ Marcelo Cunning (New York), and DJ Chava (Chicago).

About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world’s most international brewer. Key brands imported into the U.S. are Heineken®, the world’s most international beer brand, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

About Mexico is the Shit.
Mexico is the Shit isn’t just a jacket, it’s a statement.  It is an opportunity to remind the world that Mexico is great! That everything made in Mexico is done right. It is a tribute to all those Mexicans around the world that are shifting the global culture with their beautiful hearts and brilliant minds; it is a way to show them all that we are many and we are together, raising the standards, reminding the world that our voice matter. “Mexico is the Shit” is a community, a support system and a movement inspiring love, respect and trust! And you don’t have to be Mexican to be part of it, you just have to love Mexico like we do. To purchase the jacket go here: www.kichink.com/stores/mercadorama-usa 

Mexico is the Shit signature jacket.

Photo – https://mma.prnewswire.com/media/744476/Mexico_is_the_Shit_and_Dos_Equis_Co_Branded_cans.jpg

Logo – https://mma.prnewswire.com/media/744475/Dos_Equis_Mexico_is_the_Shit_Jacket.jpg

SOURCE Dos Equis

New Era Cap Launches Second Annual Hispanic Heritage Collection To Honor Hispanic Heritage Month

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Full Line of the New Era Hispanic Heritage Collection

INDIANAPOLIS, Sept. 14, 2018 /PRNewswire-HISPANIC PR WIRE/ — Learfield Licensing Partners, a trademark management agency specializing in licensing and branding, announces alongside New Era Cap, the return of the Hispanic Heritage Collection in honor of Hispanic Heritage Month. The second year of this collaboration has added more than three times as many colleges, including The University of Texas and The University of Southern California, and three additional artists from across the country. In addition to the new line of headwear, New Era Cap and 289c have added apparel offerings for each artist. 

Full Line of the New Era Hispanic Heritage Collection

“We had such an amazing response from our partners and their fans last year that it was a natural progression to expand to new colleges, cities and additional talented artists,” said Ben Emmons, vice president of marketing at Learfield Licensing Partners. “This program isn’t simply about growing royalties, but rather growing our partners’ brands and building upon the connection to their diverse student bodies and fans while also strengthening relationships with local communities.” 

In developing the line, each artist had complete creative independence with artwork, construction and fabrics. Miami-based ABSTRK’S swim trunk inspired hats, Los Otros’ reflective ink hats for nighttime mural bicyclists and Federico’s “modern-day cowboy hat” are examples of the artist-inspired line.

Retail marketing and activations are planned throughout the month to highlight the unique collection and involve the community. Recent events for the Hispanic Heritage Collection:

Launch party at SprATX in Austin, TX with artist Federico Archuletavideo

Mural installation outside the University of Houston’s stadium with artists Daniel Anguilu and Nacho during the football game against Arizona on 9/8/18video

New artists joining 2018’s Hispanic Heritage Collection:

ABSTRK – a Cuban American and Miami native known for his graffiti and traditional fine art work. ABSTRK’s work consists of forms pulled from outlines and letter structure as well as traditional fine art.

Federico Archuleta – raised in the border town of El Paso and now residing in Austin, TX, his work is influenced by cultures from both sides of the border and aptly described as graffiti western.

Ignacio Sanchez “Nacho” – from Houston, TX, Nacho’s artwork expands across walls and other mediums.

Returning from last year’s acclaimed collection will be Mister Cartoon, David Flores, Los Otros and Daniel Anguilu. To learn more about the artists with videos and to view the full line, visit http://bit.ly/HH_artists.

The collection will be available at Fanatics, Follett, Barnes & Noble, LIDS, Academy, respective on-campus bookstores, mistercartoon.com, SprATX, and other niche retailers.

Schools participating in Hispanic Heritage Collection
University of California, Berkeley
University of California, Irvine
California State University, Long Beach
California State University, San Bernardino
Florida Atlantic University
University of Houston
University of Nevada, Las Vegas
University of New Mexico
Nova Southeastern University
Sam Houston State University
San Diego State University
San Francisco State University
San Jose State University
Texas State University
University of Southern California
University of Texas, Arlington
University of Texas, Austin
University of Texas at El Paso
University of Texas, Rio Grande
University of Texas at San Antonio

About Learfield Licensing Partners
Learfield Licensing Partners is a world-class licensing firm whose services and success align perfectly with Learfield’s history, strength and reputation. With industry-leading technology and a dynamic team of licensing and branding experts, we provide best practices and strategies to properly protect and promote our clients’ brands, and build partnerships that help our clients succeed, with resources and strategies for growth from Learfield.

Learfield, which has a deep presence in the college athletics landscape, manages the multimedia and sponsorship rights for more than 125 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the Learfield Directors’ Cup. For more than four decades, Learfield has connected brands to the excitement, passion, tradition, fun and fans of college sports and now leverages multiple platforms and partnerships through distinct offerings through its affiliated companies.

About New Era Cap
New Era Cap Co., Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visit www.neweracap.com.

Photo – https://mma.prnewswire.com/media/744386/Learfield_Licensing_Partners___Heritage_Collection.jpg

SOURCE Learfield Licensing Partners

Portada Reveals Managers of Brands Like Wilson, Best Buy, PepsiCo, Coty, Amazon and Unilever to Participate in This Year’s #PortadaMX on October 17

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Portada MX, October 17, Casa Lamm

MEXICO CITY, Sept. 14, 2018 /PRNewswire-HISPANIC PR WIRE/ — Portada, the leading platform of networking solutions for dynamic technology, marketing and media companies that take into account cultural perceptions and passion points in engaging consumers, announced today the agenda of Portada México taking place October 17 at Casa Lamm in Mexico City. Sponsored by Futbol Sites, this edition of Portada México will be a success.

Portada MX, October 17, Casa Lamm

BRAND EXECUTIVES TAKING PART IN PORTADAMX INCLUDE:

Ángel Carmona, Business Manager Latin America, Wilson Sporting Goods
José Camargo Samperio, Ecommerce SubDirector, Best Buy Mexico
Andrea Echániz Cuenca, Senior Project Manager, Grupo Bursátil Mexicano
Yamile Elias, Director of Business Innovation & Marketing, PepsiCo
Iker Palazuelos Atollini, Brand Manager, Salomon Latam
Carlos Leal, Marketing Director, Rappi
Rafael López de Azua, Head of Media and Digital, LATAM (Director), Coty
Martín Jones, Digital Director South Cluster, Philip Morris International
Guillermo Rivera, Senior Marketing Manager, Amazon
Juliana Sarria, Manager of Consumer Engagement, Grupo Gepp – PepsiCo México
Eduardo Angulo, Marketing Director, Unilever Mexico

For the first time Portada will be including in the event in Mexico its Portada Meet-Up service, which allows attendees to hold one-on-one meetings with four brand and agency executives chosen beforehand by the attendees when acquiring their tickets. The executives are members of the exclusive Portada Council System, which brings together prominent brand and agency representatives in Latin America. As part of Portada México activities, members of the Brand Star Committee Latam and Agency Star Committee Latam will meet behind closed doors to discuss important issues.

In addition to high level networking opportunities in a beautiful home from the early 20th Century, all attendees of #PortadaMX can participate in two interactive workshops with experts on trends that are transforming the marketing industry. First, Carlos Leal, marketing director at Rappi, will offer a workshop on App-Marketing. Later on, Javier Martínez Morodo, director general of Grupo Bursátil Mexicano, will share his insights in a workshop on Fintech innovations.

To acquire tickets to Portada México, which include admission to the two interactive workshops and the Portada Meet-Up service, please visit the event website at https://www.portada-online.com/events/portadamexico/ and register as soon as possible.

Additional details about the agenda will be provided between now and the event. 

About Portada:

We are the leading platform of networking solutions for dynamic technology, marketing and media companies that take into account cultural perceptions and know how to identify what consumers in the Americas are passionate about. Portada partners receive the best business contacts by means of a guaranteed number of annual meetings with brand marketing executives. In addition, partners obtain the best services in brand marketing development and public relations through Portada’s resources (events, magazine, digital platforms and social networks) with an audited reach of more than 120,000* marketing and media executives. To view testimonials by members of the Portada Council System, visit: https://www.portada-online.com/2018/05/31/loreal-allstate-coty-and-many-more-share-their-experience-with-portadas-council-system-membership/

To learn more about Portada’s services, please contact Michelle Lopez, Sales Coordinator, at [email protected]

Photo – https://mma.prnewswire.com/media/744109/MEX_BLAST_EVENT_13_4.jpg
Logo – https://mma.prnewswire.com/media/701559/Portada_Logo.jpg

SOURCE Portada

(Español) La CPSC exhorta a los consumidores a tomar precauciones tras el paso del huracán Florence

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The U.S. Consumer Product Safety Commission is an independent federal agency created by Congress in 1973 and charged with protecting the American public from unreasonable risks of serious injury or death from more than 15,000 types of consumer products under the agency's jurisdiction. To report a dangerous product or a product-related injury, call the CPSC hotline at 1-800-638-2772, or visit http://www.saferproducts.gov. Further recall information is available at http://www.cpsc.gov.

Sorry, this entry is only available in Español.