Sean “Diddy” Combs And The Makers Of CÎROC™ Ultra Premium Vodka Toast Culture Creators With New Limited Edition CÎROC Black Raspberry

October 5, 2018

NEW YORK, Oct. 4, 2018 /PRNewswire-HISPANIC PR WIRE/ — Today Sean “Diddy” Combs and the Makers of CÎROC Ultra-Premium Vodka unveil CÎROC Black Raspberry, the newest addition to the successful liquid portfolio. CÎROC Black Raspberry is a rich tasting spirit made with vodka five times distilled from fine French grapes, finished in a tailor – made copper pot still in Southern France. The vodka is masterfully infused with a distinctive blend of Black Raspberry and other natural flavors. CÎROC Black Raspberry finishes with a citrus zest flavor resulting in a smooth velvety finish. The product is packaged in a sultry all black bottle with sleek metallic gold lettering, commemorating a winter midnight celebration. The liquid can be enjoyed on the rocks or mixed with a variety of fresh ingredients such as lime, mint, or chamoy. Kicking off the holiday season, CÎROC Black Raspberry will be available for a limited time only.

“CÎROC always looks to be innovative. One of the strengths of our business is introducing new flavors. Welcoming Black Raspberry into our portfolio made sense, as its one if my favorite fruits. Packaged in a new, limited edition, sleek design, CÎROC Black Raspberry will be a drink everyone will want to enjoy and have on display in their bar this season,” said Sean “Diddy” Combs, Chairman of Combs Enterprises. “We continue to deliver the most successful flavors, and this will be no exception.”

This weekend CÎROC Black Raspberry joins Hypebeast to ignite Hypefest, a two-day cultural event in Brooklyn that showcases the best in music, art, retail and panel talks. The festival puts the newest variant in front of thousands of culture creators. Programming continues throughout the season offering multi-cultural millennials the opportunity to sample the liquid at select events nationwide while reinforcing the importance of responsible celebration.

Sean “Diddy” Combs and the Makers of CÎROC have created the following signature cocktails to introduce CÎROC Black Raspberry and get fans prepared for the season of giving:

BLACK SMASH
2 oz CÎROC Black Raspberry
.5 oz Lemon juice
.5 oz Simple syrup
4 Mint leaves
5 Blackberries
Glass: Rocks
Garnish: Blackberry/Mint

Add all ingredients in a shaker. Add ice, shake it well. Double strain into a rocks glass and garnish.

BRAMBLE
1.5 oz CÎROC Black Raspberry
.5 oz Lime juice
.5 oz Simple syrup
3 Blackberries
Glass: Rock
Garnish: Blackberries

Muddle the blackberries in the rocks glass, add crushed ice. Add the rest of the ingredients in a shaker with one ice cube only. Strain into the rocks glass and garnish.

BLACK RASPBERRY ROYALE
1.5 oz CÎROC Black Raspberry
.5 oz Lemon juice
.5 oz Simple syrup
.5 oz Raspberry liqueur
Top up with Champagne
Glass: Champagne
Garnish: Twist

Add all ingredients in a shaker except the champagne. Add ice, shake well. Strain into a flute glass and add the champagne and garnish.

PREPARADA
1.5 oz CÎROC Black Raspberry
.5 oz Chamoy
.5 oz Lime juice
.5 oz Grenadine
2 oz of an Amber beer
Glass: Highball
Garnish: Rimmed salt with chili/smoked paprika. Add all ingredients in a shaker except the beer. Add ice, shake well. Add the beer and strain into a highball glass rimmed with salt.

CÎROC Black Raspberry will be available in very limited quantities at liquor stores and top hotspots nationwide this Fall. Pre-order now online to ensure that you can obtain a bottle before it is too late at https://www.reservebar.com/ciroc-black-raspberry.

ABOUT CÎROC ULTRA PREMIUM:

CÎROC Ultra-Premium is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CÎROC Ultra-Premium launched nationwide in January 2003. In October 2007, DIAGEO – the world’s largest spirits and beer company – made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC. The infused Vodka flavors in the portfolio to date include CÎROC Red Berry, CÎROC Coconut, CÎROC Peach, CÎROC Pineapple, CÎROC Apple, CÎROC Mango, and CÎROC French Vanilla in addition to CÎROC TEN Vodka. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch and earned a double gold medal from the San Francisco World Spirits Competition in 2010.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Celebrating life, every day, everywhere.

Media Contact:

Alisa Jacobs
Diageo
646-223-2229
[email protected]

Ryan Stender
Blue Flame Agency
917-449-2447
[email protected]

SOURCE CIROC Ultra Premium

Wilshire Law Firm Sponsors the 1st Annual Badge of Heart 911 Ride

October 4, 2018

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LOS ANGELES, Oct. 3, 2018 /PRNewswire-HISPANIC PR WIRE/ — First responders put their lives on the line for us every day. In a show of gratitude to these brave men and women, Wilshire Law Firm proudly sponsored the 1^st Annual Badge of Heart 911 Ride on Sunday, September 30^th.

The inaugural ride was a rousing success with over 500 bikers participating and $10,000 plus raised. It was also the first event of its kind in bringing together firefighters, police officers and other first responders for a worthy cause. Proceeds from the event go to benefit the families of fallen first responders, including Long Beach Captain Dave Rosa, who was recently paid the ultimate price while in the line of duty.

The ride, which was co-sponsored by Long Beach firefighters, kicked off at Huntington Beach Harley Davidson. Riders made their way to Gaslamp restaurant and bar in Long Beach where they enjoyed lunch, live music, raffles and free giveaways.

Wilshire Law Firm Founding President and Managing Attorney Bobby Saadian was also on hand to lend his support. “Wilshire Law Firm is dedicated to the local community, motorcycle riders, police and first responders. In an effort to increase police safety on the field, Wilshire Law Firm purchased and donated 400 copies of the book ‘Blue Lives Matter’ by Hon. Steve Cooley (Ret.) to attendees. We look forward to continuing to work closely with local Police, Fire and First Responders to ensure the safety of those who put themselves at risk to protect our communities.”

Badge of Heart is a non-profit organization founded by Los Angeles police officer Ken Lew in 2014. To date this very worthy organization has helped hundreds of families in need by partnering with the very community they serve.

About Wilshire Law Firm
Wilshire Law Firm was founded in 2007 by Bobby Saadian, Esq. The firm represents victims of traffic collisions, catastrophic accidents, sexual assault, dangerous pharmaceuticals and defective products, against insurance companies and big business. The firm also fights for employee rights and equality in the workplace. For more information visit https://wilshirelawfirm.com.

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SOURCE Wilshire Law Firm

Acura True Touchpad Interface Scores Big with Rich Features and Intuitive Functionality

October 4, 2018

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Acura True Touchpad Interface Scores Big with Rich Features and Intuitive Functionality

TORRANCE, California, Oct. 4, 2018 /PRNewswire-HISPNAIC PR WIRE/ — The new Acura True Touchpad Interface™ available in the 2019 RDX has significantly changed the way drivers interact with their vehicles. It’s an intuitive, easy-to-learn user interface designed from a clean sheet around the driver and the driving experience. The new interface recently received high praise from WardsAuto in their annual “10 Best UX” awards, proclaiming “It raises the bar for the industry.”

From cutting-edge features to an eye-catching design that aims to reduce the potential for driver distraction, Acura’s True Touchpad Interface combines the best elements of a conventional touchscreen with those of a remote-based interface. Below are some of the key features, applauded by media, that set the True Touchpad Interface apart from the rest:

Absolute Positioning

Unlike conventional pad-based systems, with the True Touchpad Interface, there is no cursor to navigate or relocate. Instead, the touchpad is precisely mapped, one-to-one, with the action on the center display – marking the world’s first application of absolute positioning in the driving environment. Simply, a touch at any location of the touchpad corresponds directly with that same location on the display.

“It’s one of the most unique and intuitive tech additions to any vehicle in this segment – and far superior to counterparts that have come before it.” – Motor1

High-Mounted HD Display

The True Touchpad Interface features a wide, 10.2-inch full-HD display mounted high atop the dash, close to the driver’s natural line of sight. The screen displays a newly designed operating system with simple, clean graphics and menu structures designed to work in concert with the touchpad.

“I was able to quickly grasp the system’s logic in terms of screens and menus and getting where I wanted to go with the least amount of effort and exasperation.” – TheDrive.com

Customizable App Layout

The Android-based operating system underlying the True Touchpad Interface allows for smartphone-like customization of “Apps”, such as audio sources and the available satellite-based navigation, as well as “Favorites”, frequently used content like destinations, radio stations and phone contacts. Apps and Favorites used most often can be placed directly on the user’s home screen, while those Apps not used (Auxiliary Audio for example) can be removed entirely.

“… it became clear that this is easily the most finely-tuned and tunable interface on the road.” – Gear Patrol

The Touchpad

The highlight of the True Touchpad Interface is the touchpad itself. Supporting ease-of-use, the touchpad has a subtle concave form factor with a physical boarder, so the user can identify the center and edges without looking down. While a touch on the pad highlights an item, a physical press is required to make a selection, preventing mis-selections. A naturally placed palm rest makes operating the touchpad comfortable while driving.

“… the goal of controlling that screen without your hand bumping and swaying as you aim for specific items on it…is solved with the True Touchpad.” – Forbes

Two Zone Interface

The primary and secondary zones on the touchpad correspond directly to the primary and secondary information featured on the high-mounted HD screen. This allows for multi-content viewing, quick screen swapping, and the ability to receive phone calls and messages without interrupting content displayed on the primary zone. Navigation on the left zone and music on the right zone is a common configuration.

“That’s what you want … something you can use without too much interference from driving and if possible without taking your eyes off the road.” – Engadget

Handwriting and Voice Recognition

The True Touchpad Interface offers two additional methods of input, handwriting and natural language voice recognition. Both allow the driver or passengers to quickly and easily enter destinations, search for contacts or play a specific song while the vehicle is in motion.

“…things — like the crazy-good character recognition that allows you to quickly enter addresses in the navigation system and the natural-language voice recognition — are spot-on.”– Gear Patrol

Physical Menu Shortcuts

Three easy-to-reach buttons at the top of the touchpad are critical to the ease of operation, and allow the user to quickly jump back one-step, return to the home screen, or list the cards available for display on the secondary zone.

“It offers the intuitive interaction of a touchscreen with fewer of the ‘glance time’ issues of such a system.” – Edmunds

Interactive Head-Up Display

When equipped with the Advance Package, the RDX features a full-color interactive 10.5-inch head-up display with a wide array of customizable information, projected within easy view of the driver.

“The new head-up display in the Acura RDX is one of the best we’ve seen.” – Motor1

About the 2019 RDX

The all-new RDX is the first in a new generation of products developed from the ground up around Acura’s Precision Crafted Performance brand direction, and is the top-selling nameplate in the compact luxury SUV segment¹ since RDX launched in 2006, with cumulative U.S. sales exceeding 400,000 vehicles. The Ohio-made² RDX is built on an all-new Acura-exclusive platform and features a new VTEC® Turbo powertrain, the segment’s only 10-speed transmission and the (available) next generation of Acura Super Handling All-Wheel Drive™ (SH-AWD®).

The new RDX offers a more luxurious and spacious interior, top-of-class power-to-weight ratio, and a long list of standard luxury features and technologies, including AcuraWatch™ safety and driver-assistive technology, an ultra-wide panoramic moonroof, next-generation Acura JewelEye™ LED headlights and the new True Touchpad Interface.

About Acura

Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability. The Acura lineup features six distinctive models – the RLX premium luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the five-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV, and the next-generation, electrified NSX supercar.

Five of the six models in the Acura lineup are made exclusively in central Ohio, using domestic and globally-sourced parts, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.

Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com. Follow Acura on social media at Acura.us/SocialChannels.


¹ Based on cumulative total sales 2006-2018CYTD August of models in the compact luxury SUV segment, excludes MY2003 – 2009 Cadillac SRX.
² Using domestic and globally sourced parts.

The True Touchpad Interface features a wide, 10.2-inch full-HD display mounted high atop the dash, close to the driver’s natural line of sight. The screen displays a newly designed operating system with simple, clean graphics and menu structures designed to work in concert with the touchpad.

The highlight of the True Touchpad Interface is the touchpad itself. Supporting ease-of-use, the touchpad has a subtle concave form factor with a physical boarder, so the user can identify the center and edges without looking down. While a touch on the pad highlights an item, a physical press is required to make a selection, preventing mis-selections. A naturally placed palm rest makes operating the touchpad comfortable while driving.

When equipped with the Advance Package, the RDX features a full-color interactive 10.5-inch head-up display with a wide array of customizable information, projected within easy view of the driver.

Photo – https://mma.prnewswire.com/media/750435/Acura_RDX_Advance_56.jpg
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Photo – https://mma.prnewswire.com/media/750437/Acura_RDX_Advance_67.jpg
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SOURCE Acura

ATRESMEDIA and GLOBO seal strategic partnership to boost Atreseries signal

October 4, 2018

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MADRID and SÃO PAULO, Oct. 4, 2018 /PRNewswire-HISPANIC PR WIRE/ — ATRESMEDIA Internacional and GLOBO have signed a strategic partnership through which ATRESERIES, where the Spanish group airs its flagship series, will broaden its reach in the Hispanic markets in Latin America and the USA.

This deal makes ATRESERIES the reference and unique series channel aiming to reach the public of all Latin America. As a result of the deal, over 500 yearly hours of the Brazilian powerhouse’s telenovelas, series and miniseries, well-known throughout the world, will be added to the channel, taking ATRESERIES programming to a new competitive compared to the current signals offered in Latin America and the Hispanic market in the US.

Beyond that, from now on, ATRESERIES has the option to be the first provider of GLOBO’s content in the US and Latin America markets, apart from Brazil, as has been the case with the Atresmedia group’s major productions.

Starting this October, ATRESERIES programming will feature, in their afternoon, primetime and late night slots, telenovelas such as Sparkling Girls (Cheias de Charme), Merciless (Dupla Identidade) and Empire (Império), which this season are added the premieres of the Spanish productions: Apaches, Presunto Culpable, and Matadero, among others.

Javier Nuche, general director for Atresmedia Internacional, considers this agreement “a watershed moment not only for Atreseries, but for the entire Atresmedia Group. Given the profound changes we are seeing in the audiovisual market, seeking out international partnerships has become vital. In that sense, we couldn’t have hoped to find a better partner than Globo. Their content is not only exceptional in quality, but also a perfect complement for that of Atresmedia.“

“We are thrilled with the deal signed with Atresmedia, which will strengthen our relationship with the public in what we consider key markets for our business. Through this deal, Globo content will reach over 10 million homes in Latin America and North America,” said Raphael Corrêa Netto, Globo’s executive director of International Business.

About Globo
In order to become a global leader, a communications company must have a great deal of creativity and professionalism and invest in innovation and quality. Globo produces roughly 3,000 yearly hours of telenovelas and entertainment content, along with over 3,000 hours of televised news programming. Programs, shows and interviews of the highest quality, which receive International Emmy Awards nominations year after year. The Globo network currently covers 98.6% of the Brazilian territory and reaches 99.5% of the Brazilian population through 122 distributors located in every state, representing the biggest network of TV stations in the country. More than 90% of the network’s programming is produced internally, making Globo the country’s biggest employer for artists, writers, journalists and producers. For more information: www.redeglobo.com.br.

About Atresmedia Internacional
Atresmedia Internacional is the governing body of the ATRESMEDIA group, which comprises its four international channels: Antena 3, Atreseries, ¡HOLA! TV and Atrescine. Positioned as a global leader in the production and distribution of Spanish-language content, Atresmedia is also the European service provider with the widest range of signals beyond its borders, particularly with its presence in all of Latin America’s Spanish-speaking countries, along with the US, Canada and Europe. Atresmedia Internacional, with over 50 million subscribers, its committed to quality and variety, giving each of their channels their own identifiable identity through complementary content offers for the whole family, including news programming, entertainment, information, brand-new shows and exclusive access to celebrities and the latest news from the movie, fashion and beauty industries: www.atresmediainternacional.com

DOWNLOAD IMAGES HERE

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SOURCE Atresmedia Internacional

Healthfirst Community Office Opens In Hempstead

October 4, 2018

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NEW YORK, Oct. 4, 2018 /PRNewswire-HISPANIC PR WIRE/ — Healthfirst, New York’s largest not-for-profit health insurance company with nearly 1.4 million members, today announced that it will open its newest community office on Long Island. A special grand opening and ribbon-cutting ceremony will be held on Thursday, October 4, at the new location: 242 Fulton Avenue, Hempstead, NY.

“One of our top priorities is to invest in, and expand our reach into, the communities we proudly serve”, said Paul Portsmore, Healthfirst’s Senior Vice President for Growth. “Hempstead, where we already serve more than 6,000 members, is a great example. We have had a presence there since 2012, and it has become an important resource for our members and area residents who count on us as a local health plan that understands their needs. This new office will be more convenient and offer greater access to those seeking quality, affordable care. We are excited about the opportunity to cultivate new relationships and strengthen our presence in Hempstead.”

Six years ago, Healthfirst opened the doors of its first community office in Hempstead. Since then, Healthfirst has expanded and is the fastest-growing health plan on Long Island. This is the second Healthfirst community office, and the company’s sixth retail location, on Long Island. Moving to a new location is important to Healthfirst’s promise of delivering high-quality customer service to its members. The modern, street-level office will be staffed with bilingual representatives fluent in English and Spanish who will answer questions and help enroll those interested in obtaining health insurance coverage. The location will serve as a hub for workshops and events held in partnership with local community-based organizations.

The Hempstead Community Office will be open to the public Monday to Saturday, 8:30am–5pm. For more information, please visit www.healthfirst.org.

About Healthfirst
Healthfirst is New York’s largest non-profit health insurer, providing Medicaid plans, Medicare Advantage plans, long-term care and other integrated plans, qualified health plans, and individual and small group plans to nearly 1.4 million members. Sponsored by New York City’s leading hospitals, Healthfirst’s unique advantage is rooted in its mission of putting members first by aligning goals with the healthcare providers who deliver care. This value-based care model has been a catalyst for sustained growth in one of the most dynamic markets in the country. As part of the community for 25 years, Healthfirst earns the trust of its members by offering consistently high-quality, market-leading products.

For more information on Healthfirst please visit www.healthfirst.org

Media Contact:
Channell Mellish
[email protected]
(212) 803-1856

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SOURCE Healthfirst

2019 Acura ILX Arrives with Dynamic New Styling, Major Technology Upgrades and New A-Spec Treatment

October 4, 2018

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The 2019 Acura ILX begins arriving in dealerships October 10 with aggressive new styling, significant technology upgrades, premium cabin appointments, an updated A-Spec sport appearance variant, and newly standard AcuraWatch™ technology--all at prices substantially lower than the outgoing models.

TORRANCE, California, Oct. 3, 2018 /PRNewswire-HISPANIC PR WIRE/ — The 2019 ILX begins arriving in dealerships October 10 with aggressive new styling that lends Acura’s gateway sedan a notably sportier and more sophisticated look, highlighted by the brand’s signature Diamond Pentagon grille. In addition to all-new front and rear design, the 2019 ILX receives significant technology upgrades and premium cabin appointments, along with an updated A-Spec sport appearance variant, and newly standard AcuraWatch^™ technology.

The redesigned 2019 ILX, available with Premium, Technology and A-Spec packages, carries a Manufacturer’s Suggested Retail Price (MSRP¹) starting at $25,900 (excluding $995 destination and handling), a $2,200 reduction from the outgoing model. At the top of the lineup, the 2019 ILX A-Spec with Technology Package now lists for just $31,550, a reduction $3,550 from the 2018 model.

“The critical mission of ILX is to bring new buyers into the brand, and our entire product and pricing strategy reflects that focus,” said Jon Ikeda, Acura vice president & general manager. “We believe that what we’ve done with ILX from a design and technology standpoint, together with aggressive pricing, will strengthen its position as our gateway sedan and as a segment leader in terms of attracting millennial buyers.”

With the largest share of millennial buyers of any model in the premium compact sedan segment, the 2019 ILX gains more luxurious and sporty cabin appointments while upping the technology – with an available quicker, more responsive dual-screen user interface featuring updated graphics, and Apple CarPlay™ and Android Auto™ integration. All ILX models are powered by a sporty, naturally aspirated, 201-horsepower (SAE net), 2.4-liter, 16-valve DOHC i-VTEC™ engine mated to a quick-shifting 8-speed Dual Clutch Transmission (8DCT) with steering wheel-mounted paddle shifters.

The 2019 ILX is offered in seven exterior colors, including five all-new hues – Platinum White Pearl, Majestic Black Pearl², Performance Red Pearl², Canyon Bronze Metallic² and A-Spec-exclusive Apex Blue Pearl² – in addition to the currently available Lunar Silver Metallic and Modern Steel Metallic. The interior color palette includes new-for-2019 Espresso, along with Graystone and Ebony. Exclusive A-Spec interior colors are Ebony and Red, both with black Ultrasuede™ inserts.

Pricing and EPA Fuel Economy Ratings

Trim	MSRP³	MSRP Including $995 Destination Charge	EPA MPG Rating (city/highway/ combined)⁴
ILX	$25,900	$26,895	24/34/28
ILX with Premium Package	$27,650	$28,645	24/34/28
ILX with Technology Package	$29,550	$30,545	24/34/28
ILX A-Spec with Premium Package	$29,650	$30,645	24/34/28
ILX A-Spec with Technology Package	$31,550	$32,545	24/34/28

Fresh Design

For 2019, ILX is all-new from the A-pillars forward, including a new Acura signature Diamond Pentagon grille, framed by 7-element Acura Jewel Eye™ LED headlights and a more sharply sculpted hood. The new styling carries through to the rear with an all-new decklid, fascia, LED taillights and lower diffuser with exposed exhaust finisher. All-new wheel designs for 2019 include a 17-inch split 5-spoke wheel with trim specific finishes and an A-Spec exclusive 18-inch wheel.

Inside, the 2019 Acura ILX receives more intricately styled and reshaped sport seats, front and rear, with available high-contrast piping and stitching. All ILXs now feature 2-way power adjustable lumbar support for the driver’s seat. Additional interior enhancements include a silver-finished dash trim with chrome insert and a machine-finished ignition button.

Technology Climbing

The 2019 ILX is equipped with an available refreshed dual-screen On Demand Multi-Use Display™ (ODMD™ 2.0) interface with Apple CarPlay™ and Android Auto™ integration. New software offers more intuitive menus and command structures and improves system response time, for a seamless and speedy user experience – approximately 30 percent faster. An enhanced 7-inch touchscreen has a capacitive display that is more responsive to touch and is positioned within easy reach of the driver and front passenger.

For 2019, every ILX comes standard with the AcuraWatch™ suite of active safety and driver-assistive technology, including Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW), Lane Keeping Assist (LKAS), Adaptive Cruise Control (ACC), and Road Departure Mitigation (RDM) with Lane Departure Warning (LDW). AcuraWatch™ technologies are now standard equipment across the entire Acura lineup.

In addition, ILX continues to be equipped with Acura’s Advance Compatibility Engineering™ (ACE™) body structure and with additional standard safety and driver assistive features, including Vehicle Stability Assist (VSA) with traction control, an Expanded View Driver’s Mirror, advanced front airbags, driver and front passenger side airbags, side curtain airbags, a Tire Pressure Monitoring System (TPMS), and pedestrian injury-mitigation design features, along with Acura’s available blind spot information (BSI) system and rear cross traffic monitor.

Updated A-Spec

The new ILX A-Spec, available with Premium and Technology Packages, joins the TLX sedan and the RDX and MDX SUVs in receiving the latest-generation A-Spec treatment, with a more distinctive and easily recognizable performance-inspired character, inside and out.

On the exterior, the new ILX A-Spec is distinguished by dark chrome trim for the front grille and lower fascia, LED fog lights, dark appearance for the headlights and taillights, and a gloss-black decklid spoiler. A-Spec models feature 18-inch wheels with an aggressive new design and Shark Gray finish. Apex Blue Pearl, also found on A-Spec variants of RDX and MDX, is now available on the ILX A-Spec.

Interior enhancements for the ILX A-Spec include a graphite-silver dash accent with chrome insert, A-Spec badged steering wheel with contrast stitching and aluminum sport pedals. The all-new sport seats are finished in A-Spec exclusive Ebony or Red leather with black Ultrasuede^® center panels and high contrast stitching.

ILX Leadership

Acura ILX serves a unique and important role as the gateway vehicle to the Acura brand, bringing in the most first-time Acura customers and youngest buyers. ILX also remains a top choice in the entry luxury segment, gaining more than 2.5 points of retail market share in the first eight months of the year and capturing the highest percentage of millennials of any model in segment, something it has done in every year since 2013. ILX recently topped industry quality rankings in its segment, receiving a Power Circle Rating of 5 out of 5 and a quality award in the Small Premium Car segment in the J.D. Power and Associates 2018 U.S. Initial Quality Study (IQS). Acura ILX also captured the top spot in the entry-luxury car category in Kelley Blue Book’s 5-Year Cost to Own Luxury Brand Awards – with Acura the #1 ranked brand for the third year in a row.

Summary of What’s New for 2019

Diamond Pentagon Grille
7-element Acura Jewel Eye™ LED headlights
New Exterior Colors: Platinum White Pearl, Majestic Black Pearl, Performance Red Pearl, Canyon Bronze Metallic and A-Spec-exclusive Apex Blue Pearl
LED taillights
Lower diffuser with exposed exhaust finisher
17-inch split 5-spoke alloy wheels with trim-specific finishes
Intricately styled and reshaped front and rear sport seats (with available high-contrast piping and stitching)
Driver 2-way power lumbar control
Silver-finished dash trim with chrome insert
Machine-finished engine ignition button
Available new dual-screen On Demand Multi-Use Display™ (ODMD™ 2.0) interface with Apple CarPlay™ and Android Auto™ integration
Standard AcuraWatch™ suite of active safety and driver-assistive technology

New for A-Spec:

All-new 18-inch wheel
All-new sport seats with Ebony or Red leather with black Ultrasuede™ center panels and high-contrast stitching
Upgraded front grille and lower fascia with dark chrome
LED fog lights
New headlights and taillights with darkened appearance
Gloss-black decklid spoiler (previously body color)
Graphite silver dash accent with chrome insert
A-Spec-badged steering wheel with contrast stitching

Essential Specifications (Standard ILX)

	Specification
Engine	2.4-liter 4-Cylinder
Valvetrain	16-Valve, DOHC i-VTEC^®
Horsepower @ rpm (SAE net)	201 @ 6800
Torque, lb.-ft. @ rpm (SAE net)	180 @ 3600
Transmission	8-Speed Dual-Clutch Transmission (DCT)
Front Suspension	MacPherson Strut
Rear Suspension	Multi-Link
Dampers	Amplitude Reactive
Steering	Electric Power-Assisted Rack-and-Pinion Steering (EPS)
Steering Ratio	15.3:1
Brakes	Ventilated Front Disc / Solid Rear Disc
Wheels	17 x 7.0 Aluminum Alloy, Noise Reducing
Tires	P215/45 R17 High-Performance All-Season
Length (in.)	182.2
Width (in.)	70.6
Height (in.)	55.6
Wheelbase (in.)	105.1
Track (in., front/rear)	59.4 / 60.2
EPA Passenger Volume (cu. ft.)	89.3
EPA Cargo Volume (cu. ft.)	12.4
Curb Weight (lbs.)	3095
Weight Distribution (% front/rear)	63 / 37

Colors – Exterior & Interior

Exterior	Interior
Standard Colors	Availability by Trim: (S=Standard; P=Premium; T=Technology; A=A-Spec)
Lunar Silver Metallic	Ebony (S,P,T)	Graystone (P,T)
Modern Steel Metallic	Ebony (S,P,T)	Espresso (P,T)	Ebony Leather & Ultrasuede (A)	Red Leather & Ultraseude (A)
New Colors
Platinum White Pearl	Ebony (S,P,T)	Graystone (P,T)	Espresso (P,T)	Ebony Leather & Ultrasuede (A)	Red Leather & Ultraseude (A)
Premium Colors
Canyon Bronze Metallic	Espresso (P,T)
Majestic Black Pearl	Ebony (S,P,T)	Espresso (P,T)	Ebony Leather & Ultrasuede (A)	Red Leather & Ultraseude (A)
Performance Red Pearl	Ebony (S,P,T)	Graystone (P,T)	Ebony Leather & Ultrasuede (A)	Red Leather & Ultraseude (A)
Apex Blue Pearl (A)	Ebony Leather & Ultrasuede (A)	Red Leather & Ultraseude (A)

Feature/Package Summary

ILX Key Features (standard)

201 HP (SAE net) 2.4-liter i-VTEC 4-Cylinder Engine

8-Speed Dual-Clutch Transmission with Paddle Shifters

AcuraWatch™ Suite of Safety and Driver-Assistive Technologies

Power Moonroof

Acura Jewel Eye® LED Headlamps

LED Taillights

17-Inch Aluminum Alloy Wheels, Silver Finish

6-Speaker Audio System

USB Audio Interface

Bluetooth® HandsFreeLink®

Dual-Zone Automatic Climate Control System

10-Way Power Driver Seat with Lumbar Adjustment

Heated Front Seats

Smart Entry & Push-Button Start

Leather-Trimmed Steering Wheel

Multi-View Rear Camera

ILX – Premium (add to or change from standard ILX)

Pewter Finish 17-Inch Aluminum Alloy Wheels

On-Demand Multi-Use Display

Apple CarPlay™ / Android Auto™ Integration

Leather-Trimmed Sport Seats

4-Way Power Passenger Seat

Blind Spot Information System

Rear Cross-Traffic Monitor

Acura 7-Speaker Premium Audio with Subwoofer

Sirius XM® Satellite Radio

HD Radio®

Homelink®

ILX – Technology (add to or change from ILX Premium)

Acura Navigation System with 3D View

Acuralink Real-Time Traffic

Traffic Routing

Acuralink® Connected Services

Acura/ELS Studio® Audio System with 10 Speakers

Multi-View Rear Camera with Guidelines

ILX – A-Spec (add to or change from ILX Technology)

A-Spec Dark Styling Accents

A-Spec Badges

Side Underbody Spoilers

Decklid Spoiler, Piano Black

18-Inch Aluminum Alloy Wheels, Shark Gray

Leather-Trimmed Sport Seats with Ultrasuede Inserts

LED Fog Lights

Aluminum Sport Pedals

About Acura

Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability. The Acura lineup features six distinctive models – the RLX premium luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the five-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV, and the next-generation, electrified NSX supercar.

Five of the six models in the Acura lineup are made exclusively in central Ohio, using domestic and globally-sourced parts, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.

Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com. Follow Acura on social media at Acura.us/SocialChannels.

¹MSRP (Manufacturer’s Suggested Retail Price) excluding tax, license, registration, $995 destination charge and options. Dealer prices may vary.
²Premium Paint, additional $400 MSRP
³MSRP (Manufacturer’s Suggested Retail Price) excluding tax, license, registration, $995 destination charge and options. Dealer prices may vary.
⁴Based on 2019 EPA mileage ratings; Use for comparison purposes only; Your mileage will vary depending on how you drive and maintain your vehicle, driving conditions, and other factors.

Photo – https://mma.prnewswire.com/media/753645/Acura_2019_ILX.jpg

PDF – https://mma.prnewswire.com/media/753661/2019_Acura_ILX_On_Sale_Release.pdf?p=original

Logo – https://mma.prnewswire.com/media/592658/Acura_Logo.jpg

SOURCE Acura

ROX United Welcomes Lisa Ruiz-Rogers As Managing Director

October 4, 2018

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HUNTINGTON BEACH, California, Oct. 4, 2018 /PRNewswire-HISPANIC PR WIRE/ — Award-winning PR agency ROX United, of UNITED COLLECTIVE, today announced the appointment of Lisa Ruiz-Rogers to Managing Director. Reporting directly to ROX United President and Founder Roxana Lissa, Ruiz-Rogers will oversee all public relations and activations for the agency, managing communications plans for the California Milk Processor Board (got milk?), Nike, Sundial, Domino’s and other clients; and play a key role in new business efforts.

A seasoned communications strategist and adept brand builder, Ruiz-Rogers brings more than 15 years of diversified experience in public relations and experiential event marketing to her role, with creative expertise in developing high-impact, integrated communications campaigns for leading brands including Procter & Gamble, Clarisonic, Carlson Hotels, Bandai America, Nestle, and more.

“Ruiz-Rogers will serve as a valuable asset as we look to carve out new space in the industry,” said Lissa. “Her excellent thought leadership and expertise in business-building strategies lend support to our agency’s growth goals as we help brands connect with diverse populations in the U.S. through authentic storytelling, media relations, social media, cause-marketing, and engagement.”

Ruiz-Rogers joins the UNITED COLLECTIVE as ROX United’s Managing Director, after more than seven years serving in a bi-coastal role as senior vice president at Citizen Relations Los Angeles & New York, where she led a portfolio of Procter & Gamble brands. Her responsibilities included building global and regional communications programs and development of strategic 360 consumer media relations plans including digital content. Lisa’s creative portfolio features serving as account lead and key architect on several award-winning PR campaigns including the multi-award winning, record-breaking 2017 Mr. Clean Super Bowl campaign; in addition to Swiffer, Febreze Unstopables, Cascade, and Dawn dish soap, which most recently marked its anniversary with the delivery of a fully integrated campaign, Celebrating 40 Years of Helping Save Wildlife. Prior to serving on P&G’s surface and dish care portfolio at Citizen, she also led PR campaigns for the portfolio of P&G Baby Care brands including Dreft, Luvs and Lovemark brand, Pampers.

“The ROX United team is a community of smart, creative, culturally attuned strategists,” said Ruiz-Rogers. “The agency represents a rich legacy in delivering truly authentic brand-building campaigns that stay in step with today’s new consumer. I’m thrilled with the opportunity to join this talented team of passionate creatives at this exciting time in ROX United’s history and lead the team towards its next evolution.”

Previously, Ruiz-Rogers was vice president at MSL Group. Over the course of her career, she has counseled leaders and led campaigns for a multitude of brands including Clarisonic Sonic Skin Cleansing Systems, Carlson Hotels, Bandai, Del Monte Pet, Sunkist, Nestle, Pioneer Electronics, Accenture, Charter Communications, ESPN, Munchkin, Mimi’s Café, NBC Cable Networks, 7-11, and several food, beverage, travel and hospitality brands.

Ruiz-Rogers is a recognized thought-leader who has received multiple award honors for her work including an Effie, Global SABRE, Gold SABRE and multiple Silver Anvil, PR Week, PRSA Prism, and Big Apple honors. Ruiz-Rogers was graduated from the University of Southern California with a B.A. in English Literature & Language and a minor in Theatre Arts.

About ROX United
Founded in 1996, and formerly known as RL Public Relations + Marketing, as a passionate, creative and cutting-edge PR group that’s part of a larger collective, ROX United is uniquely positioned to help brands craft mindful initiatives that break new ground and amplify conversations that resonate with audiences in the U.S. and beyond. Over their 20-year history, ROX United has represented some of the world’s leading consumer brands and currently boasts an impressive roster of clients, such as the California Milk Processor Board (got milk?), Foster Farms, Domino’s, Sundial, Natural History Museum, and more. The agency has received numerous accolades including a PRISM Award, Effie Award and multiple HPRA Awards. For more information, visit www.roxunited.com.

SOURCE ROX United

COLOMBIA’S PARCE (PAR-say) Rum sweeps 2018 New York World Wine & Spirits Competition

October 4, 2018

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COLOMBIA'S PARCE (PAR-say) RUMS SWEEP 2018 New York World Wine and Spirit's Competition PARCE 12 Year: Best of Show(Aged White Spirit), Best Rum, Double Gold Medal, PARCE 8 Year: Double Gold Medal, PARCE 3 Year (US): Gold Medal, Parce is the ultra premium rum aged in whiskey barrels. The young company has planted over 22,000 native species trees in Colombia with proceeds from each bottle sold. parcerum.com, parcerumtrees.com

CHICAGO, Oct. 4, 2018 /PRNewswire-HISPANIC PR WIRE/ — PARCE rum, the small batch ultra-premium rum from Colombia, led this year’s rum category in a grand manner: PARCE’s 12-year-old rum took home top honors as “Best in Show Aged White Spirit” and “Best Rum” at the 8th Annual New York World Wine & Spirits Competition (NYWSC). PARCE (pronounced “PAR-say”) won double-gold medals for their 8 year and 12 year aged rums, and a gold medal for their new 3-year rum. In five categories they again emerged as a “best of the very best” in a competition that drew 340 entrants – many from the largest spirits companies in the world.

This smashing performance echoes their rookie year success in 2015, when they also swept the rum category at the San Francisco World Spirits Competition. (“Best of Show Aged White Spirit” “Best Aged Rum” and “Best Rum”)

“My brothers Patrick and Brian, co-founder Jaime Uribe, and me are very proud Parce Rum again received top honors,” says CEO Jim Powers. “The New York and San Francisco competitions have impeccable reputations. Their judges are top bartenders, mixologists, and chefs in the world.”

Adds Powers: “This newest recognition is tribute to our rapidly growing base of Parce fans in Colombia and throughout Latin America. Now that we have an exclusive supplier for Parce in the US via importer Turquoise Life, Parce is poised for further growth throughout the US too.”

The Powers brothers and Jaime Uribe selected Bogotá-based father and son duo, Master Blenders Arthur and Brojen Fernandes Domecq, to blend an aged rum with a dry, whiskey-like finish for PARCE that the brothers favor. Brojen and Arthur artfully produce PARCE in Armenia, Quindio Colombia, blending select distillates sourced from Latin America and the Caribbean.

The spirit of family, community and craftsmanship is reflected in the very name of the rum itself: “Parce” is slang in Medellin, Colombia for “buddy” or “pal,” spoken among friends. The perfect moniker for a small rum company of pals now finding success in the crowded world of international spirits.

For its founders, PARCE also means friend to Colombia and friend to the Earth. Since the very first bottle sold, PARCE has planted more than 22,000 native species trees in Colombia to slow deforestation there. Visit parcerumtrees.com to see their efforts.

Photo – https://mma.prnewswire.com/media/753652/front_3_8_12_8M.jpg

SOURCE Parce Rum

Vegas, Baby, Vegas! Honda Heads to 2018 SEMA Show with One-of-a-Kind Concept, Rebelle Rally Pilot, Civic Type R TCR and More

October 4, 2018

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Vegas, Baby, Vegas! Honda Heads to 2018 SEMA Show with One-of-a-Kind Concept, Rebelle Rally Pilot, Civic Type R TCR and More

TORRANCE, California, Oct. 4, 2018 /PRNewswire-HISPANIC PR WIRE/ — Honda returns to the national showcase of automotive specialty equipment at the 2018 SEMA Show in fabulous Las Vegas. Reinforcing its commitment to all enthusiasts and the performance and accessory aftermarket – on-road and off-road, on two-wheels and four – Honda will have a full display of cars, trucks, SUVs, and motorcycles. Taking center stage at the Honda booth in the Las Vegas Convention Center on Tuesday, Oct. 30 will be the unveiling of a unique concept, one that combines Honda’s light truck and powersports products in a way that only Honda could achieve.

Other vehicles on display will include the championship winning Honda Civic Type R TCR race car – fresh off its victorious Pirelli World Challenge season, showing the racetrack potential of the newest Civic Type R. For the first time, the Rebelle Rally Pilot will make its public debut, dusted off from its 1,500-mile off-road journey across the deserts of Nevada and California. The Ridgeline Overland build is fitted for camping and adventure beyond the pavement and is ready for a week off the grid. Additionally, Honda will be showcasing a fully-accessorized 2019 Insight hybrid that further accentuates the stylish lines of Honda’s newest electrified vehicle. Honda’s unique range of performance products from Honda Powersports and HPD will also be on display.

The Honda press conference will begin at 1:30 p.m. on Oct. 30 at booth 24887 in the south-west corner of the Las Vegas Convention Center’s Central Hall.

For More Information
Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda. Additional media information including detailed pricing features and high-resolution photography of all 2018 Honda models is available at hondanews.com.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2017, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

Photo – https://mma.prnewswire.com/media/754297/Honda_Civic_Type_R_TCR.jpg

Logo – https://mma.prnewswire.com/media/460855/american_honda_motor_co_inc_logo.jpg

SOURCE American Honda Motor Co., Inc.

DISH and Sling TV Launch New English-Language Learning Channel ‘Inglés Para Todos’

October 4, 2018

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ENGLEWOOD, Colorado, Oct. 4, 2018 /PRNewswire-HISPANIC PR WIRE/ — Today, DISH and Sling TV launched Inglés Para Todos, a new HD channel dedicated to teaching English as a Second Language (ESL). DISH is the first pay-TV provider to launch a channel developed with the sole purpose of helping viewers learn and improve their English proficiency. The channel is available at no additional cost to all DishLATINO subscribers regardless of their programming package, and to subscribers of Sling TV’s “Best of Spanish TV” service.

According to a study commissioned earlier this year by DishLATINO of more than 1,000 customers, nearly 70 percent of Spanish-dominant respondents are interested in learning or improving their English, while more than 70 percent would like to expand their English vocabulary by utilizing an ESL television channel.

“We are constantly looking for new ways to best serve our audience and there is no question that English proficiency is a bridge to prosperity and empowerment for many Latinos in the United States,” said Alfredo Rodríguez Diaz-Marta, vice president of DishLATINO and Sling Latino. “We are proud to build upon our 20-year history of supporting the Hispanic community with the launch of Inglés Para Todos.”

The advertising campaign stars popular Mexican crossover actor and DishLATINO spokesman, Eugenio Derbez.

“As a child, I dreamt of making it to Hollywood, and I knew that learning English was going to be the key to getting there,” said Derbez. “Learning to speak English has not only given me the power to achieve my dreams but to also serve as a voice for others who aspire to succeed in the United States. I am proud to partner with DishLATINO to launch Inglés Para Todos.”

In the research conducted, 85 percent of survey respondents cited movies and entertainment options for the whole family as the most appealing way to learn English. For this reason, Inglés Para Todos offers a variety of educational and entertainment content – from classroom-style learning to movies and documentaries – and is organized by level to accommodate the needs of all learners, from beginner to intermediate and advanced.

The content is also available On Demand, enabling viewers to learn and practice English at their own level, time and pace. DishLATINO customers can also access the channel via the DISH Anywhere app.

“Many of us at DishLATINO either learned English as a second language or have watched those close to us struggle to learn,” continued Diaz-Marta. “We understand the challenges Hispanics in the U.S. face and are harnessing the power of television to empower this community that we are proud to be a part of.”

For more information about Inglés Para Todos, visit www.inglesparatodos.com.

About DishLATINO
DishLATINO is the market-leading suite of English and Spanish language programming packages in the United States. It offers customers Spanish-language news, entertainment, and sports channels in combination with DISH’s broad English-language programming lineup of more than 200 channels. DishLATINO customers can receive the Hopper, the industry’s most awarded DVR, and take advantage of in-language customer service as well as payment solutions, including a no-term contract, prepaid pay-TV option. As part of the brand’s commitment to the Hispanic community with their “Sigamos Haciéndola,” or “keep making it,” campaign, DishLATINO is the first pay-TV provider to launch a channel wholly dedicated to teaching English as a Second Language (ESL).

About Sling TV
Sling TV L.L.C. provides over-the-top television services, including general market, Latino and International live and on-demand programming. Sling TV is America’s number one live TV streaming service, based on the number of subscribers publicly reported as of May 8, 2018. It is available on smart televisions, tablets, game consoles, computers, smartphones and other streaming devices. Sling TV offers two domestic streaming services that collectively include more than 150 channels and programming content from Disney/ESPN (Sling Orange/single-stream only), Fox (Sling Blue/multi-stream), NBC (Sling Blue/multi-stream), NFL Network (Sling Blue/multi-stream), NBA TV, NHL Network, Pac-12 Networks, HBO®, SHOWTIME, STARZ, AMC, A&E, Turner, Scripps, GSN, Hallmark, Viacom, EPIX and AXS. Additionally, Sling TV offers a suite of standalone and add-on Spanish-language services and packages tailored to English-dominant, bilingual and Spanish-dominant U.S. households. Sling TV also provides more than 300 channels in 22 languages across multiple devices to U.S. households. Visit www.sling.com.

Photo – https://mma.prnewswire.com/media/754266/Ingles_Para_Todos.jpg
Logo – https://mma.prnewswire.com/media/699277/DishLATINO_Logo.jpg

SOURCE DISH Network Corporation